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CambridgeIP presentation to the \"Licensing Executives Society\" Annual Meeting 2008. We identified the need for creative IP management and royalty sharing model to meet the renewable energy technology transfer needs in coming years
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© 2008 CambridgeIP. All rights reserved.. Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community Ilian Iliev (CEO) , CambridgeIP Ltd To: Licensing Executives Society Annual Meeting 2 nd July, 2008
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Page 1: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

© 2008 CambridgeIP. All rights reserved..

Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

Ilian Iliev (CEO) , CambridgeIP Ltd

To: Licensing Executives Society Annual Meeting

2nd July, 2008

Page 2: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

2 © 2008 CambridgeIP. All rights reserved..

5 Year Growth of Technology Field and Share of All Biosensors Field

0%

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% of Patents in Last 5 years

% of All Patents in Field

CambridgeIP is an innovative and cost-effective provider of:

• Actionable IP intelligence

• To the technology sector

• In the UK and internationally

We are not a legal service provider:

• IP Lawyers are our clients too

We have offices in Cambridge and London, and representation in Boston, USA

CambridgeIP Snapshot

Number of New Patent Applications by Year

166

32 3426

43

2738 37

45

75 71

97

76 71

102

228

204

140149

82

61

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Page 3: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

3 © 2008 CambridgeIP. All rights reserved..

Development over Time of the Relevant Industry Segments

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A61N 7/00 A61K 9/50 C12N

CambridgeIP has developed a comprehensive capability in deploying actionable IP-based business intelligence

Patent Distribution: Top 5 IPCs

H01R 12/00, 5.8%

H01R 13/22, 5.4%

H01R 13/24, 5.3%

H01R 11/11, 5.1%

H01R 11/28, 4.5%

Other: 74%

© 2007

Precise definition of your technology space & key patent ranking

Related Industrial applications

Number of New Patent Applications by Year

1 1 3 2 4 2 5 6 716

6

32 3426

43

2738 37

45

75 71

97

76 7 1

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History and trends

Top 10 Assignees and Number of Patents65

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Top Inventors & Top Assignees

Selected Assignees: Patent Portfolio Key NumbersRank by

# of

Patents

in S.2

Assignee Name #Assignee

Patents in

Search 2A

Year of 1st

Patent

Application in

Search 2

Total Patents in

Client

Industry*

Total #

Patents by

Assignee

Search 2A

Patents

After 2000

1 ASSIGNEE 1 124 1981 2,568 501,746 23

2 ASSIGNEE 2 50 1978 3,857 676,142 6

3 ASSIGNEE 3 46 1975 3,164 720,028 6

4 ASSIGNEE 4 36 1979 3,413 727,743 11

5 ASSIGNEE 5 14 1977 2,659 155,148 3

Selected Assignees: Patent Portfolio Key RatiosRank by

# of

Patents

in S.2

Assignee Name Assignee

Patents as %

of all Patents

in Search 2A

Search 2A

Patents as % of

All Assignee

Patents in Client

Industry*

Search 2A

Patents as % of

Assignee All

Patents

Overall

Importance

of Client

Industry* for

Assignee

Search 2A

Patents:

Growth

2000-6

1 ASSIGNEE 1 14% 4.8% 0.025% 0.51% 18.5%

2 ASSIGNEE 2 6% 1.3% 0.007% 0.57% 12.0%

3 ASSIGNEE 3 5% 1.5% 0.006% 0.44% 13.0%

4 ASSIGNEE 4 4% 1.1% 0.005% 0.47% 30.6%10 ASSIGNEE 5 2% 0.5% 0.009% 1.71% 21.4%

Deep Analysis of Corporate IP Portfolios

Inventor Network Analysis

Patent Ranking: Score Distribution

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Score

© 2007

Keywords Weighting Weight

Tech. descriptor 1 2

Tech. descriptor 2 2

Tech. descriptor 3 2

Tech. descriptor 4 2

Tech. descriptor 5 2

Tech. descriptor 6 10

Tech. descriptor 7 10

Tech. descriptor 8 8

Tech. descriptor 9 8

Tech. descriptor 10 10

Tech. descriptor 11 10

VISIT WWW.CAMBRIDGEIP.COM

Page 4: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

4 © 2008 CambridgeIP. All rights reserved..

Example: Assignee & Inventor Network Analysis

We discover inventor networks relevant to a client’s technology space

That enables clients to identify more licensing opportunities, and develop an approach strategy

© 2008© 2008

Legend

Blue Bubble: Inventor

Red Bubble: Patent Owner (Assignee)

Bubble Size: # of Patents

Line Thickness: # of joint patents

Page 5: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

5 © 2008 CambridgeIP. All rights reserved..

Our work in the renewable space

A sample of projects in the past year:

R&D portfolio of major corporate players Clean Coal Technology

Licensing strategy development & competitor monitoring

Air Supply Systems to Fuel-Cells

Identify key developing economy world playersBioMass Electricity

Identify value chain changesPhoto-Voltaics

ID incumbents’ R&D strategyAlternative Refrigeration Technologies

Key QuestionsFocus Area

We are also working with Climate Strategies to identify technology transfer trends in the renewable space

Page 6: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

6 © 2008 CambridgeIP. All rights reserved..

Renewable Energy: The Broader Context

• We are in the early stages of a transition to a low-carbon economy– The last time we did this was in the industrialisation era

(electricity, rail, steam)– We are now doing it in a 20-30 year span

• This transition will be characterised by technology development and technology deployment on a massive scale– Trillions of dollars of investment in R&D & deployment– Strong role for Government in funding, regulatory frameworks

and market creation

As a professional community we need to take into account the institutional framework which is

emerging: and how that impacts IP management options for our clients

Page 7: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

7 © 2008 CambridgeIP. All rights reserved..

Renewable are already mainstream: Example PV Space

JFE Steel 5,156 2

Selected EU cell manufacturers

Würth Solar - DE 4 EU

SollandSolar -Nl 228 nil or n/a nil or n/a

Solterra - Swiss 0 0 EU

Selected Jp cell manufacturers

Kaneka Solartech 4,927 295 Japan

Mitsubishi Heavy Industries 7,545 30 Japan

Fuji Electric 56,841 82 Japan

Selected US cell manufacturers

GE Energy 76 nil or n/a US

Solar Power Ind. 77 15 US

Ebara Solar 129 12 US

SunPower 313 25

Source: Own research

PV Competitive Space: Key Players' IP Portfolios

Company name The total number of

patents held by the

company

# of PV patents held

by the company

Country

Top 10 cell manufacturers

Sharp 140,836 433 Japan

Sanyo 143,645 276 Japan

Kyocera 36,108 63 Japan

BP Solar 99 15 EU

Shell Solar 51 14 US

Schott Solar 56 11 EU

Mitsubishi Electric 248,251 8 Japan

Japanese Conglomerates dominate the patenting space

The Oil majors are also entering this space

Page 8: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

8 © 2008 CambridgeIP. All rights reserved..

What is the impact on the business of IP professionals?

We are already seeing the impact in the composition of our deal flow:

• AIM has been a major destination for alternative energy start-ups

• Increased VC investment in alternative energy start-ups

• Boom in activity by established corporations

• Increased deal flow from University TTOs

• Government funding into research (KTNs, Carbon Trust, NESTA, etc.)

So far, this has been a patent-intensive field, combining complex multi-disciplinary technologies

So far, so good…

Page 9: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

9 © 2008 CambridgeIP. All rights reserved..

Policy Framework & Economic Context

Policy Framework

• The UN Climate Change Conference and the Bali Action Plan (2007) are setting the framework:– All countries are jointly responsible for emissions reductions

– Have to pursue measurable, reportable and verifiable actions

– Developed countries have obligations to support developing countries through, among other things, technology transfer

It is now recognised that the key problem for Climate Change strategies is carbon emissions from high-growth developing economies, such as India & China

The majority of energy infrastructure investment in the next 20-30 years will be in India and China combined: it is the growth opportunity

Already major corporate players are expressing fears about protection of IP by selling & co-developing technology in these markets

Page 10: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

10 © 2008 CambridgeIP. All rights reserved..

There are long-term challenges to how IP Management is practiced

Two elements to a successful and rapid transition to a low-carbon economy

1. Rapid development of new technologies

2. Rapid deployment and diffusion of these technologies

Herein lies a paradox:

• Patents provide the incentives for private actors to innovate

• But a strong patent regime may also discourage and slow down the deployment of new technologies

Page 11: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

11 © 2008 CambridgeIP. All rights reserved..

Tensions in the current system may build up…

If the current patent system and licensing practices are seen as a barrier to innovation and technology diffusion of low carbon technologies, you may see:– NGO action to ‘force open’ the IP portfolios

– Government action to go around IP rights

– Attachment of ‘open sourcing’ conditions to R&D funding

It has happened before!!!

Page 12: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

12 © 2008 CambridgeIP. All rights reserved..

There is a lot that we can do to lead the debate!

The licensing professionals community is in a unique position to pro-activelyidentify the IP licensing regime most conducive which will incentivise both – R&D Investment & collaborative innovation

– and Technology diffusion/deployment

Past examples of innovative industry-level licensing models

Differentiated pricing for drugs according to an economy’s level of development

Pharma: AIDS drugs

Intel, Cisco, Samsung, Sprint, Alcatel: joint licensing of WiMax patents to limit Royalties costs

WiMax

Symbian: formed 1998 in partnership with Ericsson, Nokia, Motorola, Psion

Royalty-free access for mobile app. developers

Mobile Phone Operating System

ModelIndustry

Page 13: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

13 © 2008 CambridgeIP. All rights reserved..

In Conclusion: Some Questions to Consider

• What are the innovative IP licensing regimes we have seen in the past that could be applied?

• How can we balance the interests of incumbents, new entrants and consumers?

• What differentiated pricing regimes between different countries can be implemented?

• What mechanisms do we have for licensing revenue administration in pooled IP portfolio?

• How can we increase transparency? E.g. licensing reporting framework, benchmarking, valuation principles…

Page 14: Technology Transfer in the Renewable Energy Space: Key Challenges and Opportunities for the Technology Licensing Community

14 © 2008 CambridgeIP. All rights reserved..

…and finally…

Feel free to discuss your specific IP Intelligence requirements with us

Sign up to our Newsletter and visit our blog to get regular IP Intelligence insights

Thank You !

Ilian Iliev

(CEO and Founder)

www.cambridgeip.com

Tel: 01223 370 098


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