Technology Trends in Digital Services

Smart Interaction Mobile and Media seminar, 24.9.2013

Prof. Caj Södergård

Twitter: @CajSod

226/09/2013

How to serve the multitude ofuser devices ?

Smart interaction with contentand services

Targeting the user

Topics

326/09/2013

Currently

Print first Digital first

426/09/2013

Coming years: A lot of mobile screens….

426/09/2013

Mobile first

526/09/2013

Electronic paper

Source: Leia Media, Next Media

Low-cost replacement for paper – not a tablet computer

626/09/2013

Smart television

Source: Samsung

Source: LG Electronics, Flickr

726/09/2013

Glasses

726/09/2013

Source: Antonio Zugaldia, Flickr

826/09/2013

Smart watches

Source:Bin im Garten, Wikipedia

926/09/2013

Public screens – digital signage

Source: Next Media

1026/09/2013

How to manage the terminal “chaos”:Multichannel publishing: Create once - publish everywhere

Content

1126/09/2013

How – by future friendly content

Separate content and presentationLong traditions (…Aristotle)SGMLHTML + Stylesheet CSS…XML, XHTMLHTML5ePub

Source:VTT

1226/09/2013

“Rhetoricians have long created andused a distinction “between what iscommunicated through language andhow this is communicated”:

Aristotle phrased this as the differencebetween logos (the logical content of aspeech) and lexis (the style anddelivery of a speech)

Gideon Burton in “Silva Rhetoricae”

Already the ancient Greeks separated content and presentation

1326/09/2013

Moving sessions across terminals - Korean N-screen

Source: KI-ITC

1426/09/2013

How to serve the multitude ofuser devices ?

Smart interaction with content

Topics

1526/09/2013

Smart interaction with content

The magic of touch

Speech recognition

Gesture, finger, face recognition

Future: thought, feeling….

ia

Source: VTT

Source: Next Media

1626/09/2013

Source: Kaisa Aalto,Next Media seminar 16.2.2012

1726/09/2013

Window Shopping – case Adidas

Source: Yahoo

1826/09/2013

How to serve the multitude ofuser devices ?

Smart interaction with contentand services

Targeting the user

Topics

1926/09/2013

Content targeted to user situation (context)

Enhancing real world view withvirtual objects (Augmented Reality)

Demands accurate 3D tracking

Presenting objects (shops,attractions…) in the camera view ofyour phone

City Lens. Source: Nokia

Source:VTT & InGlobe

2026/09/2013

…like news in spatial context

Experiment in the Finnish Next Media programView places of news and eventannouncementsThe items are places in camera view of yourmobile phone (Augmented Reality)

Next Media project

Research partner: VTT

Company partners: Sanoma, Undo, ForumVirium,

2126/09/2013

Targeting interests, social networks

Source: profile.vtt.fi

2226/09/2013

Summary: Find a selling combination

CurrentTo keep track of Web serverDevice: PC

User devices

print mobile TV glass watch

Interaction

touch speech gesture brain

Targeting

location task interest social

x x x

2326/09/2013

Summary: Find a selling combination

CurrentTo keep track of Web serverDevice: PC

User devices

print mobile TV glass watch

Interaction

touch speech gesture brain

Targeting

location task interest social

x x x

x x x x x

2426/09/2013

Summary: Find a selling combination

CurrentTo keep track of Web serverDevice: PC

User devices

print mobile TV glass watch

Interaction

touch speech gesture brain

Targeting

location task interest social

x x x

x x x x x

x x x x x x x x

2526/09/2013

VTT creates business from technology