Channel IQ Tech Innovation and Product Roadmap with CEO Andy Walker

Channel IQ312-585-3900

www.channeliq.com55 W Monroe Fl. 22, Chicago, IL 60603

N x N x N =

eCommerce Big Data Problem

• More SKUs• Additional direct

retailers, marketplaces and ad engines (CSE)

Data Quality Insights vs. Data

• Consistency in collection• Accuracy of matches• Timely, accurate, well-

rendered screenshots

• Discovering insights vs. providing more data

• Better reporting to highlight insights

• Configurable dashboards to select the appropriate insight and visualization for your business

The Historical Challenge

Channel Intelligence x Big DataNew evolution of Channel IQ’s technology that allows us to handle larger product catalogs, additional offers, and faster adaptation to market and retail changes.

• New Propriety Collection System: A distributed data collection platform allows us to scale any number of sites while reducing the time to add a new retailer, marketplace, or ad engine from hours or days to minutes.

• New Storage System: With our increased collection frequency, and number of products and retailers we monitor we have employed the latest in Big Data, NoSQL storage. This allows us to scale to much larger volumes and be more flexible in our data schema.

• New Analytic Framework: With big data comes big analytics, and our new Spark based analytic workload processing allows us to analyze large amounts of data in near real time. This powers everything from reports to our matching technology.

THE CATALOG

Compliance Monitoring

Where To Buy

Brand Protection

Pricing Recommendation

EngineProduct X

COMPLIANCE THE CATALOG

Today

Channel IQ History

2016

2009

THE CATALOG

The Catalog

Compliance Monitoring Where To Buy Brand

ProtectionPricing

Recommendation Engine

Product X

The Catalog is the world’s largest interrelated product graph, leveraging manufacturer and retailer supplied product and sales data.

• Client Onboarding • Retailer Management • Matching• Product and Retailer Intel

IMPROVED DATA QUALITYMatching and Data Collection

Detailed and Real-Time Reporting Into Collection Coverage• What was collected in the last 24 hours? What was the delta to the previous run? Were there any

abnormalities in the collection?

3-Phase Matching, Starting with Supervised Learning Automation1. Supervised learning algorithms automatically match structured client’s products with unstructured

online offers at 98% confidence. 2. Suggested matches (80-97% confidence) are then presented to multiple human analysts for quick

validation and confirmation. 3. Any online offers not matched via the above two systems are then manually checked by human

analysts for a match. This ensures that we have reviewed and tried to match all offers for a given brand.

New Screenshot Technology• Captures the true display of a site at the exact time we collect it.• Screenshots are a 1:1 match with the browser at the time of collection. • Captures a screenshot for every variation of a product on a single URL as if the user selected that item.

IMPROVED DATA QUALITYNear Real-Time Validation

• Adjustable scan frequency to monitor unstable sites• Each catalog can be prioritized for collection frequency (hourly, twice/day, daily,

weekly)• Improve pricing and stock status accuracy due to more frequent updates and rule based

interpretation of retailer site (i.e. “Ships in 4-5 weeks” = Out of Stock)• Frequent updates on “Buy Box” ownership on marketplaces• Intraday price trending

ADVANCED DATA VOLUMEProduct Manager

Accurate product information is the foundation• Ability to handle more SKUs than ever before (unlimited)• Better organization of those SKUs through the creation of multiple catalogs

(organize by brand, season, product line, etc.)• View analytics on a per catalog / per SKU basis• View pricing history of a product over time to include all offers found for that

product (regardless of whether they are in your retailer list)

ADVANCED DATA VOLUMENew Collection Technology

2014 Today1000

2000

3000

4000

5000

Number of Retail Sites Collecting• Support unlimited SKUs

• Unlimited eCommerce sites to provide clients 360-degree channel visibility

• Update sites at a greater frequency

Full-Scale Analysis:

INSIGHTS vs. DATAImproved Reporting

• Widgetized / configurable• Interactive• Interactive and connected to real-

time data• Responsive design

INSIGHTS vs. DATAImproved Reporting

WHERE TO BUYNew Product in 2015

• Simplifies and enhances the consumer shopping experience• Monitors shopper behavior from point of interest through purchase• Provides comparison shopping to consumers while excluding competitive products, brands• Eliminates steps in the purchase process in order to increase sales conversions• Leverages your site’s traffic to drive sales to retailers rather than compete with them

WHERE TO BUYTrusted, Proven Benefits

Where to Buy leverages the power of your network to give your customers the quickest path to purchase

UPCOMING WEBINAR Thursday, Dec 10th

12pm-1pm CST

Eugene F. Zelek, Jr.Partner, Freeborn & Peters LLP

Anthony CapozzoliChannel IQ

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