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G l o b a l W a t e r P u r i f i e r M a r k e t O u t l o o k
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10.00
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50.00
60.00
70.00
2009 2010 2011 2012 2013E 2014F 2015F 2016F 2017F 2018F
[CAGR X %] [CAGR X%]
Global water purifier market is on a XXXXXX trajectory and is expected to XXXXXX at a CAGR of X% from
2013 to 2018. XXXXXXX presence of XXXXXXX, XXXXXXX of safe drinking and XXXXXXX health
consciousness is XXXXXX the demand for water purifiers
XXXXXXX of safe drinking water has XXXXXX the water purifiers market specially in XXXXXXX and
XXXXXXX region; XXXXXX and XXXXXX are expected to witness XXXXXXX regional XXXXXXX in water
purifiers market
According to Population Action International, a population of XX Billion in XXX countries is likely to face
water XXXXXX by 2025. Out of these, XXX countries are from West XXXXX, XXXXXXX and Sub XXXXXXX.
Source: TechSci ResearchNote: These are dummy figures; please purchase our report for actual data
Figure 1: Global Water Purifier Market Size, By Value, 2009-2018F
(USD Billion)
- Market witnessed a
growth of X% during
2009-2012
G l o b a l W a t e r P u r i f i e r s M a r k e t O v e r v i e w
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X%
2011
X%
2018F
X%
2011
X%
2018F
X%
2011
X%
2018FX%
2011
X%
2018F
America
(North & South)Africa & Middle East
Europe & Russia
Asia Pacific
Figure 2: Global Market Share, By Region, By Value, 2011 & 2018F
During 2012, around XXX Billion cases of XXXXX were registered globally, of which XX Million resulted in
death
The global water purifiers market was valued at USD XXX Billion in 2012 and is expected to XXXXXX at a
CAGR of X% over the next XXXXX years. XXXXXX and XXXXXX, are the major regional contributors in
water purifier market accounting for shares of X% and X% respectively during 2011
In 2012, XXXXXX, XXXXXXX, XXXXXX, XXXXXXX remained major markets for water purifiers, globally. The
prime reason for XXXXXXX in these markets is the XXXXXXXX awareness among people regarding
XXXXXXX of drinking water, GDP XXXXXX, XXXXXXXX and XXXXXXX urbanization
Source: TechSci Research
T u r k e y W a t e r P u r i f i e r M a r k e t O u t l o o k
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10
15
10
15
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25
30
35
2010 2011 2012 2013E 2014F 2015F 2016F 2017F 2018F
[CAGR X%] [CAGR X%]
In 2012, the water purifiers had a XXXXXXX rate of XXXXX than X%. The lower XXXXXXXX and XXXXXXX level
of water pollution/ contamination holds XXXXXXX prospects for the companies to focus on a huge XXXXXXX
market for residential water purifiers. Majority of the value XXXXXXX is made by XXXXXX water
purifiers, which include technically XXXXXXX and XXXXXXXX RO and UV water purifiers
The XXXXXXX in purchasing power of the consumers in Turkey coupled with XXXXX retail visibility of
XXXXXXXX water purifiers and deteriorating XXXXXX of the XXXXXX water supplies are driving the XXXXXX of
the market
The market value is XXXXXX being XXXXXX by the XXXXXX systems designed for residential purpose. Few of
the technologies included in XXXXXXX systems are RO, UV or combination systems
Turkey reported XXXXX migration of human resources from XXXXXX, XXXXXX and West XXXXX in the
industrial towns, which is also a XXXXX factor XXXXXX the demand for water purifiers in the country
Figure 9: Turkey Residential Water Purifier Market Size, By
Value, 2010-2018F (USD Million)
Source: TechSci ResearchNote: These are dummy figures; please purchase our report for actual data
T u r k e y W a t e r P u r i f i e r M a r k e t O u t l o o k
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Figure 10: Turkey Residential Water Purifier Market Size, By
Volume, 2010-2018F (Thousand Units)
100
150
200
150
200
250
300
350
400
2010 2011 2012 2013E 2014F 2015F 2016F 2017F 2018F
[CAGR X%] [CAGR X%]
In 2012, total number of water purifiers sold were XXX Thousand units. The XXXXX contaminants in drinking
water is necessitating the XXXXXX of water purifiers. The XXXXXX price availability is XXXXXX the water
purifiers market in terms of volume
The government of Turkey is focusing on XXXXXXX of water treatment plants to XXXXXX the municipal water
supplies. This is expected to slightly XXXXXXX the XXXXXXXX of residential water purifiers
The other residential water purifier segment i.e. XXXXXXX segment, has a XXXXX contribution to the market
because of the XXXXXX prices and XXXXXXXX sales in Turkey
The XXXXXXX water consumption and the XXXXXXX prices of bottled water are also expected to XXXXXXX the
water purifiers market
Source: TechSci ResearchNote: These are dummy figures; please purchase our report for actual data
T u r k e y W a t e r P u r i f i e r M a r k e t O u t l o o k
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50%
50%
50%
50%
Electric
Non Electric
Inner : 2012 ; Outer : 2018
Figure 11: Turkey Residential Water Purifier Market Share, By Segment, By Value
33%
33%
34%
33% 34%
33%
Direct Sales
Multi Brand Retailers
Online Sales
Inner : 2012 ; Outer : 2018
Figure 12: Turkey Residential Water Purifier
Market Share, By Sales Channel, By Value
The electric segment comprises of water purifiers utilizing XXXXXXX technology like XXX, XXXX or a
XXXXXXX technology and requires XXXXXX supply of electricity and water
Purifiers in the non electric segment operate in the XXXXXXXX of a constant water and electricity supply
and are XXXXXXX by technologies like XXXXXXX, XXXXXXXX and XXXXXXXX technology
Steady XXXXX in the purchasing power and XXXXXXX preference for XXXXXXX products is expected to
favor the XXXXXXX of electric water purifier segment. Non electric segment is expected to XXXXXX income
households
Multi brand retailers account for XXXXXXXX of the sales of XXXXXX water purifiers. Online retail is also
XXXXXXX in Turkey with X% of the internet users shopping online for consumer products
Source: TechSci ResearchNote: These are dummy figures; please purchase our report for actual data
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Figure 13: Turkey Residential Water Purifier Market Share, By Region, By Volume, 2012 & 2018F
Eastern Anatolia2012-X% 2018-X%
South Eastern Anatolia
2012-X% 2018-X%
Mediterranean 2012-X% 2018-X%
Aegean 2012-X% 2018-X%
Black Sea Region2012-X% 2018-X%Marmara
2012-X% 2018-X%
Central Anatolia2012-X% 2018-X%
Population density in XXXXXX industrialized regions is XX times the XXXXX average. Water in industrialized
regions is XXXXXXX contaminated because of the industrial XXXXXX
There is a strong regional XXXXXX in Turkey. The XXXXXX regions based in Eastern XXXXX, report per
capita income equal to XXX of the per capita income of the XXXXXX regions such as XXXXXX and XXXXXXX
XXXXX potential exists for XXXXXX cost non electric water purifiers in regions like Eastern XXXXXX where
the drinking water quality is XXXXXX average
Markets in XXXXXX and Southeastern XXXXXX hold XXXXXX potential in the near future because of XXX
level of recorded XXXXXXXX contamination and XXXXXXX per capita income
Source: TechSci Research
T u r k e y R e s i d e n t i a l W a t e r P u r i f i e r M a r k e t O u t l o o k
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100200
300
400
500
600
700
800
2011 2012 2013E 2014F 2015F 2016F 2017F 2018F
[CAGR X%]
Figure 14: Turkey Residential Water Purifier Production,
(Thousand Units)The water purifiers produced XXXXXXX cater
to X% of the total demand of XXXXXX water
purifiers in Turkey while X% of the demand
is accommodated by XXXXXX
The XXXXXX domestic demand for water
purifiers along with XXXXXXX exports are
likely to boost the country’s XXXXXX
production in the near future
Source: TechSci ResearchNote: These are dummy figures; please purchase our report for actual data
The global XXXXXX crisis critically affected Turkey’s XXXXXX capacity in segments such as consumer
XXXXXX. However, the XXXXXXX influence on customers XXXXXX the markets towards the usage of
XXXXXXX water purifiers
It has been observed that sales of XXXXXXX water purifiers (also known as XXXXX Filters) are
comparatively XXXXXXX as compared to XXXXXXX technologies such as XXX, XXX, XXX & XXX
In addition, XXXXXX agglomerations account for a large XXXXXXXX of migrating population which opts
for XXXXX and XXXXXX solutions for safe drinking water. XXXXXX, by introducing water XXXXXX tried to
capitalize the market, however Turkey still holds XXXXXX potential in water purifiers segment
E l e c t r i c W a t e r P u r i f i e r M a r k e t O u t l o o k
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1020
30
20
30
40
50
60
70
2010 2011 2012 2013E 2014F 2015F 2016F 2017F 2018F
[CAGR X%] [CAGR X%]
Figure 15: Turkey Electric Water Purifier Market
Size, By Value, 2010-2018F (USD Million)
The segment for electric water purifiers accounts for X% share in the total market revenues and accounts for
X% of the industry’s volume sales. The XXXXXX consumer preference because of XXXXXXXX technology and
XXXXXXX perception of electric variants being XXXXXXX are XXXXXX the value sales
The prices of electric water purifiers are up to XXXX times XXXXXX than the prices of non electric purifiers.
Electric segment sales are XXXXXXX recorded in the XXXXXXXX industrialized regions, where the water
contamination is XXXXXX. These regions also account for XXXXXX per capita income
Even though the market is XXXXXX fast, it is not likely to XXXXXX at full potential because of XXXXXXX
preference for XXXXXXX water in the XXXXXX agglomerations
Source: TechSci ResearchNote: These are dummy figures; please purchase our report for actual data
E l e c t r i c W a t e r P u r i f i e r M a r k e t O u t l o o k
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50
100
150
100120
140160
180200
2010 2011 2012 2013E 2014F 2015F 2016F 2017F 2018F
[CAGR X%] [CAGR X%]
Figure 16: Turkey Electric Water Purifier Market Size, By Volume, 2010-2018F
(Thousand Units)
The XXXXXX selling price of a water purifier in the electric segment is USD XXX, which is about XXXX times the
XXXXXXX price of a non electric water purifier. The price of the electric water purifiers acts as a XXXXXX to its
mass XXXXXX and as a result, the electric water purifiers have been XXXXXXX to XXXXXX urban households
In addition, the XXXXXXX water industry has a XXXXXXXX foothold in the residential and commercial sector.
For XXXXXXX drinking purpose, about X% of the Turkish population residing in XXXXXX, XXXXXXXX, XXXXX
and XXXXX relies only on XXXXXX water. Therefore, the electric water purifier manufacturers have a XXXXXXX
audience to cater
Source: TechSci ResearchNote: These are dummy figures; please purchase our report for actual data
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Figure 17: Turkey Electric Water Purifier Market Share, By Region, By Volume, 2012 & 2018F
Eastern Anatolia2012-X% 2018-X%
South Eastern Anatolia
2012-X% 2018-X%
Mediterranean 2012-X% 2018-X%
Aegean 2012-X% 2018-X%
Black Sea Region2012-X% 2018-X%
Marmara2012-X% 2018-X%
Central Anatolia2012-X% 2018-X%
The drinking water supplied to the population XXXXXX in the XXXXXXX regions is frequently found to be
XXXXXX with XXXXXX metals, XXXXXXX and XXXXXX chemicals and XXXXXX organisms that pose a hazard to
the people consuming the water. Since the XXXXX are often XXXXXXX chemicals or resistant XXXXXXX
organisms, people living in XXXXXX areas are opting for XXXXXX electric water purifiers
The people residing in regions which are XXXXXXX industrialized such as XXXXXXX, prefer XXXXXX water
purifiers and XXXXXX water purification methods, because of their XXXXXX spending capacity and because
their XXXXXXX in removing common contaminants is not very XXXXXXXX
Source: TechSci Research
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50%
50%
Major
Minor
Figure 18: Turkey Electric Water Purifier Market Share, By Manufacturer Type, By Value, 2012
The XXXXXX players are the XXXXXX domestic manufacturers having XXXXXXX local presence, which
enables them to have a XXXXXXX focus on their XXXXXXX customers
The XXXXXXXX selling price of an XXXXX electric water purifier is about USD XXX while the XXXXX price of a
XXXXXXX electric water purifier is around USD XXX. These XXXXXX prices helps XXXXXXX players to account
for reasonable sales
In response to the XXXXXX market share of the XXXXX sector, the XXXXXX players are XXXXXXXX
investments in promoting the XXXXXX quality of their XXXXXXX products and are emphasizing on the
importance of XXXXXXX
The XXXXXXX players in the electric segment are also offering XXXXXXX options to improve their sales
50%
50%
Major
Minor
Figure 19: Turkey Electric Water Purifier Market Share, By Manufacturer Type, By Value, 2018F
Source: TechSci ResearchNote: These are dummy figures; please purchase our report for actual data
N o n - E l e c t r i c W a t e r P u r i f i e r M a r k e t O u t l o o k
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1020
3025
35
45
55
65
75
2010 2011 2012 2013E 2014F 2015F 2016F 2017F 2018F
[CAGR X%] [CAGR X%]
Figure 20: Turkey Non Electric Water Purifier Market Size, By Value, 2010-2018F
(USD Million)
The market for non electric water purifiers was worth USD XXX Million during 2012 and is expected to
XXXXXX USD XXX Million by 2018 at the CAGR of around X% during 2013-2018. The market for non electric
water purifiers is almost XXXXXX times XXXXXXX than the market for electric water purifiers
The XXXXXXX of the non electric water purifier market will result from XXXXXXXXX and XXXXXXX factor of
the product. People who XXXXXXXX access to continuous water and electricity supply are the potential buyers
of XXXXXXX water purifiers
Non-electric water purifiers are not preferred by the XXXXXX buyers because of its XXXXXXX capabilities to
purify XXXXXXX contaminated water, as a result of XXXXXXX development in the country
Source: TechSci ResearchNote: These are dummy figures; please purchase our report for actual data
N o n - E l e c t r i c W a t e r P u r i f i e r M a r k e t O u t l o o k
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10 20
3025
35
45
55
65
75
2010 2011 2012 2013E 2014F 2015F 2016F 2017F 2018F
[CAGR X%] [CAGR X%]
The volume XXXXXX rate of the non electric water purifiers is slightly XXXXXX than the volume XXXXX rate
for electric water purifiers. The XXXXX selling price of a non electric water purifier in Turkey is USD
XXX, which is almost XXXXXX times XXXXXX than the XXXXXXXX price of an electric water purifier
The XXXXXX of these non electric water purifiers is set to XXXXXX, primarily across the XXXXXX income
households and XXXXXX areas. The volume is expected to XXXXXXX to XXX Thousand units by 2018
The sales of the non electric water purifiers is XXXXXX because of XXXXXXX awareness. However, the
government and water purifier manufacturers operating in Turkey are XXXXXXXX emphasizing on XXXXXXXX
the masses about the XXXXXX effects of consuming XXXXXXX water
Source: TechSci ResearchNote: These are dummy figures; please purchase our report for actual data
Figure 21: Turkey Non Electric Water Purifier Market Size, By Volume, 2010-2018F
(Thousand Units)
N o n - E l e c t r i c W a t e r P u r i f i e r M a r k e t O u t l o o k
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Eastern Anatolia2012-X% 2018-X%
South Eastern Anatolia
2012-X% 2018-X%
Mediterranean 2012-X% 2018-X%
Aegean 2012-X% 2018-X%
Black Sea Region2012-X% 2018-X%
Marmara2012-X% 2018-X%
Central Anatolia2012-X% 2018-X%
Black Sea, Central Anatolia & Eastern Anatolia are the regions which have been XXXXXX as the XXXXXXX
industrialized and XXXXXXX regions. The level of water XXXXX in these regions is much XXXXXXX than the
water XXXXXXXX in XXXXXXXXX regions like XXXXXXX
In regions such as XXXXXX and Eastern XXXXXXX, the XXXXX found in drinking water mostly comprise of
particulate XXXXXXX or XXXXXX soil from the XXXXXX. Such XXXXXX usually does not require XXXXXX
treatment to make it fit for consumption
XXXXXX income households in the XXXXXX areas are likely to XXXXXXX the volume sales of non electric water
purifiers
Source: TechSci Research
Figure 22: Turkey Non Electric Water Purifier Market Share, By Region, By
Volume, 2012 & 2018F
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50%
50%
Major
Minor
Figure 23: Turkey Non Electric Water Purifier Market Share, By Manufacturer Type, By Value, 2012
The share of minor players is quite XXXXXX because of the XXXXX difference between the XXXX and
XXXXXXX non electric water purifiers. The XXXXX selling price of an XXXXXXXX non electric water purifier in
Turkey is USD XXX and the XXXXXXXX price of a XXXXXXXX non electric water purifier is USD XXX
The volume share of minor players is expected to XXXXXXX to X%. The XXXXXX in share is likely to be
caused by the XXXXXX scope of distribution of the XXXXXX players. The distribution of XXXXXXX players is
XXXXXXX because of the limited/ region specific XXXXXXXX. In addition, the XXXXXX prices of their water
purifiers result in XXXXXXXX players accounting for XXXXXXX share in the market value
50%
50%
Major
Minor
Figure 24: Turkey Non Electric Water Purifier Market Share, By Manufacturer Type, By Value, 2018F
Source: TechSci ResearchNote: These are dummy figures; please purchase our report for actual data
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For our study, we have gathered information through primary research surveys with manufacturers ofwater purifiers followed by an exhaustive search of credible paid databases such asLexisNexis, EIU, Hoovers, etc. including our internal database. Our team of analysts have then prudentlyevaluated all the collected information and personated them in chronological order to depict ameaningful and clear picture of water Purifiers market in Turkey.While compiling the data we have also crossed checked all the collected information from multiplesources and data warehouses, so that we can present the most accurate and precise information of theconcerned industry.Market size, estimates and forecasts have been computed on the basis of industry’s past & currentgrowth trends, analyzing influential factors on industry’s compounded annual growth rate of previousyears. We follow a well designed methodology for rating various factor impacting the water purifiersindustry directly or indirectly. Each such factor is rated on the scale of 0 to 1, where 1 denotes highestimpact of the factor on the current industry and 0 represents least related factor. While forecasting wealso analyze related industries current and future growth trends. We rate allied sector’s growth rate onthe scale of -0.1 to 0.1, and accordingly impact of allied sector’s growth is mapped on the currentindustry.For the purpose of calculating market share of competitors the annual reports of the companies hasbeen scrutinized. The same information has then been verified with primary research surveys withcompetitors.
R e s e a r c h M e t h o d o l o g y
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