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Techtree

Date post: 11-Nov-2014
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Techtree.com is top consumer technology portal
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Page 1: Techtree
Page 2: Techtree

About Techtree.com

Showcases the latest trends

in the field of personal technology

India’s leading Consumer Technology portal

Caters to the new-age decision makers

in the age group of 15 to 35 years

Page 3: Techtree

About Techtree.com

In-house testing of gadgets and hardware,

courtesy of our Tech Labs

Informs Consumers about latest gadgets and technology updates

Helps Consumers Buy the right products based on their purchasing power

Page 4: Techtree

About Techlabs

Unbiased opinions on

technology products with detailed reasoning

The most trusted authority in reviewing personal technology products in India for over 7 years

Page 5: Techtree

About Techlabs

Tech Labs’ Expert opinion helps consumer make informed

buying decision across various product categories

Tech Labs Experts (with over 25 years of combined experience) put each product through series of rigorous tests, using several industry acclaimed benchmarks

Page 6: Techtree

Why Techtree.com?Techtree.com is India’s undisputed

No. 1 personal technology portal

(as per comScore, ViziSense, Alexa)

with a high Google rank

More than 1 million Unique Visitors reading more than 3 million Page Views in a month

One of the largest active online user community. Over 175,000 registered users who act as early adopters and influencers.

Page 7: Techtree

Re-launch July-1st

Launch of Techtree Show (online + offline)

Easier access to relevant content

Enhanced focus on post-purchase FAQs

A new and improved version of Techtree will now focus more on the ‘Culture of Technology’

Page 8: Techtree

Traffic Projection

More than 16 mn PVs

Reach 2.4 mn UVs

Page 9: Techtree
Page 10: Techtree

Popular products

50%15%

25%10%

Most viewed content

Mobile Phones

Laptops

Software & Games

Portable Media Players

Page 11: Techtree

Some major campaigns we did for some of our clients

Nokia N-97 Launch

Objective : Branding and Awareness

Inventories Proposed : Innovations, Banners, Text Links, Unboxing Videos, Contest

Outcome : Delivered very successfully and were first in the world to release the review

Hyundai I-20 Launch

Objective : Branding

Inventories Proposed : Innovations, Banners, Catfish

Outcome : Delivered Healthy CTR with good number of leads

Cisco’s The Human Network

Objective : Branding and awareness

Inventories Proposed : Case studies, Stories, Banners

Outcome : Delivered healthy CTR and downloads of case studies

HP

Objective : Launch and sustenance of various products/models

Inventories Proposed : Innovations, Banners, Text Links, EDM’s

Outcome : Delivered Good CTR’s

LG Mobiles

Objective : Launch and sustenance of various models

Inventories Proposed : Innovations, Banners, Text Links

Outcome : Delivered Good CTR’s

Samsung Products

Objective : Launch and sustenance of various products/models

Inventories Proposed : Innovations, Banners, Text Links, EDM’s

Outcome : Delivered Good CTR’s

Page 12: Techtree

Various Options with techtree

Regular BannersInnovationsVirtual LaunchWebcast on TechtreeContextual Advertisement (Visual & text

both)Festive CalendarGaming EventOffline EventsVisual InnovationsUnboxing of Products

Page 13: Techtree

Rate Card

Rate Card

Section Ad PositionCPM Rates(INR)

Fixed Per Day(INR)

Home Page 728x90 (Leaderboard) 175 CPM NA

Home Page 300x250 (Is-land) 160 CPM NA

Home Page 300x250 (Is-land-1) 160 CPM NA

ROS 728x90 150 CPM NA

ROS 300x250 140 CPM NA

ROS 300x250 140 CPM NA

ROS 120x100 (Upside Down) 300 CPM 50000 

Innovations Cost

Roll Over/Expander 728x90 Roll Over 728x400 NA 85000/ Day

Roll Over/Expander 300x250 Roll Over 600x250 NA 75000/ Day

Interstitial 600X444 NA 1,00,000/ Day

Text Links Home Page/Section Page/ROS NA50000/50000/75000

/ Per Month

Mailers - EDM

EDM 2,23,762 Recipients NA1,80,000 Per Shot

Page 14: Techtree

Thank YouVishal Gupta - Manager Ad [email protected]


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