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RETAIL IN INDIA

ORGANIZED RETAIL SECTOR HASTREMENDOUS POTENTIAL IN INDIA

• Indian retail market is expected togrow from $620 billion in 2015 to$1.08 trillion by year 2020

• Modern trade is expected to grow ata CAGR of 21% to reach $165-180billion by year 20200

This is a huge opportunity for thoseorganizations who can successfullyposition themselves to benefit from themarket growth

ORGANIZED RETAIL SECTOR IS ALSO FACING SEVERALCHALLENGES

• Subdued demand due to global economic slowdown• E-commerce companies taking away customers• High real estate costs• Inefficiencies in supply chain driving up costs• Shortage of talent and trained manpower• Inadequate infrastructure driving up costs

Given these challenges, it is critical to find innovative ways todifferentiate oneself and engage with customers

RETAIL IN INDIA

DIGITAL SIGNAGE TECHNOLOGY ALLOWSRETAILERS TO ENGAGE WITH CUSTOMERSWHILE ALSO DIFFERENTIATING THEMSELVES

• Large displays with sharp images attractattention

• Interactive applications help engage withcustomers

• Innovative and creative content and applicationsallow differentiation

A well designed digital signage solution is amongthe most potent weapons in the repertoire ofmarketeers

DIGITAL SIGNAGE IN RETAIL

DIGITAL SIGNAGE SOLUTIONS ENABLETARGETED INTERACTIVE COMMUNICATIONWITH “CAPTIVE” AUDIENCE “

• Reach audience “instantly” with informationand updates

• Ability to seek and obtain audience feedback• Capability to deliver high resolution images

and videos• Creates RSS strings that can reach the

audience anywhere• Retail Intelligence Applications generate

automatic data about audience response

In short, they are a marketers’ delight

DIGITAL SIGNAGE IN RETAIL

RETAIL – AMONGST THE LARGEST USERS OFDIGITAL SIGNAGE

• In-Store Digital Signage attracts thecustomers’ attention and can influence theirbuying decisions at just the right place at justthe right time.

• Digital Signage delivers the ability to informand persuade. Information can be scheduledon time of day basis or on a location basis orboth

• It is easy to use, costs less to implement, canbe updated and monitored even remotely.

DIGITAL SIGNAGE IN RETAIL

Build your brand and induce sales with a DigitalSignage Solution

PROVIDE ENHANCED CUSTOMER ENGAGEMENT

• Create or enhance brand awareness• Inform customers about on-going promotions• Inform customers about new products / upcoming

product launches• Enable web ordering by customers through In-

Store e-commerce kiosks• Get feedback from customers to upgrade /

enhance your products• Provide in-store product catalogues to induce

customer purchase

DIGITAL SIGNAGE IN RETAIL

HARDWAREDisplays (LCD/LED screens,

Video walls etc.)EnclosuresControllers

Infrastructure

SOFTWARECMS

PlayersMIS

Applications

CONTENTStrategyCreation

AdvertisingMarketing

CONNECTIVITYWired

WirelessCellularNetwork

Digital Signage

Techworks has the capability and the expertise to provide all the componentsof an integrated solution

A CENTRALLY CONTROLLED CONTENT DISTRIBUTION PLATFORM TO PLAYBACK DIGITAL CONTENT ON ONE OR MANY DISPLAYS OR SCREENS

WHAT IS DIGITAL SIGNAGE

TECHWORKS PROVIDES A COMPLETE SUITE OF PRODUCTS ANDSERVICES FOR A DIGITAL SIGNAGE SOLUTION

We are a “One Stop Shop” forall your Digital Signage needs

DIGITAL SIGNAGE FROM TECHWORKS

We Create Memorable Experiences That Engages Consumers With The Brand

Standard and Interactive Displays• Display Sizes : 23”, 32”, 40”, 48”, 55”, 65”, 75”, 84”

Standard and Interactive Video Walls• Video Wall Sizes : 46” and 55”; Bezel – 5.5mm,

3.5mm

Special Displays• Transparent• Mirror

Multi-Touch Tables• Display Sizes : 32”, 40”, 48”, 55”, 65”, 75”, 84”• Touch Points : 4 upwards to 40+

TECHWORKS – PRODUCTS & SOLUTION COMPONENTS

Display Controllers / Media Players• Entry Level, Mid-Range, High-End• Operating System Support – Windows, Linux, Android• Touch & Sensor Support• Media Player Software – Template Design, Local

Content Scheduling

Video Wall Processors• Large Matrix Support• Control Over Aspect Ratio and Resolution• Multi-Screen to One-Screen Control• “Remote” Touch-N-Play Control

These are industrial grade controllers with plug ‘nplay capability

TECHWORKS – PRODUCTS & SOLUTION COMPONENTS

Standard/Custom Designed Kiosks• For All Display Sizes• Standard or Touch Displays• Additional Accessories as per Requirement• Landscape or Portrait Format• Wood, Corian, Stainless Steel, MRC Finish

Software & Touch Integration• Standard Touch Integration• Custom Application Development• Application Integration• Sensor Integration

Interactive Kiosks with well thought outapplications and content are great forengaging customers

TECHWORKS – PRODUCTS & SOLUTION COMPONENTS

Product/Promotion Communication• Product Videos• Downloading of Detailed Product Information• Sensor Triggered Specific Product Information• Mobile App Downloads• Pre-Programmed Content Scheduling• Full Central Control & Monitoring

Options• Standard Displays• Touch or Interactive Displays• Video/LED Walls• Wall or Kiosk Mounted• With or Without Local Audio• Directional Audio• Sensors, If Required• E-commerce Integration• Feedback Mechanism

TECHWORKS – DIGITAL SIGNAGE SOLUTIONS FOR RETAIL

Experience Centers• Corporate Information• Experience product range/features• Full Central Control & Monitoring

Options• Video/LED Walls• Multi-touch tables• Kiosk format• With or Without Local Audio• Directional Audio• Standard or Touch Interactive

TECHWORKS – DIGITAL SIGNAGE SOLUTIONS FOR RETAIL

Focused Product Communication• Highlight Specific Product & related

Information• Full Central Control & Monitoring

Options• Transparent Displays• Translucent Displays• Mirror Displays• With or Without Local Audio• Optional : Directional Audio• Sensors If Required• Standard or Touch Interactive

TECHWORKS – DIGITAL SIGNAGE SOLUTIONS FOR RETAIL

Retail Intelligence Solutions• Capture data when customers visiting a

retail showroom

Features• Visitor Footfalls• Visitor Heat Maps• Visitor Emotions• Visitor Demographics• Time Spent Looking at Specific Product(s)

TECHWORKS – DIGITAL SIGNAGE SOLUTIONS FOR RETAIL

DIGITAL SIGNAGE SOLUTIONS FOR RETAIL

Consulting and Systems IntegrationServices• Custom Applications for specific usage• Consulting Services for overall solution• Branding Expertise• Content Development• Systems Integration and Deployment• Support Services

Custom Applications, Branding and Contentcan be effectively used for differentiation

TECHWORKS – DIGITAL SIGNAGE SOLUTIONS FOR RETAIL

DIGITAL SIGNAGE SOLUTIONS FOR RETAIL

Digital Menu Boards

• Displays 32” or 40” ( even higher sizes arepossible )

• Die Cast Aluminum Frame• Media Players-Display Controllers• Software FOR Centralized Control• Power Accessories

Digital Menu Boardscan be ceiling mountedor wall mounted as percustomer’s needs

TECHWORKS – DIGITAL SIGNAGE SOLUTIONS FOR RETAIL

DIGITAL SIGNAGE SOLUTIONS FOR RETAIL

Techworks excels in developing solutions that enableenhanced customer engagement by leveraging technologiessuch as:

• Interactive• Multitouch• Gesture Control• Proximity Triggers• Load Sensors• Social Media

• Mobile Technology• Radio Frequency Identification

(RFID),• Blue Tooth Low Energy• Augmented Reality• Wayfinding

BREAKAWAY EXPERIENCEfrom ordinary the extraordinary

ABOUT TECHWORKS

DIGITAL SIGNAGE SOLUTIONS FOR RETAIL

Tissot Fairwood Design DockyardYepMe Denso India Café MojoAdidas Eicher Goodearth Café Brown SugarFitness First GE India Amritsari ExpressDa Milano HCL Infosystems Insta PizzaNolte Mall Andaz-e-LucknowBlackBerry APN News Smoke On WaterVega Circle Mall Samachar Plus Fast TraxForever Mark The Bento CafeLevis Bihar Museum Blue TandoorDa Milano Lucknow Museum Shanghai NoonPepsi Crazy WokNokia Union Bank of IndiaAircel Al Khaliji Crowne Plaza HotelMastercard Emirates Bank The Oberoi Grand

The WestinIIT Kanpur SIAMAIIMS Hero Motocorp

TECHWORKS – SAMPLE CUSTOMER LIST

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

In-Store Interactive Touch DisplaySensor Triggered Product Information

ABC Apparel CompanyABC Apparel Company

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

32” Touch Interactive Picture KioskEngaging Visitors; Data Collection

LOGO

LOGO

Please enter following informationName :AddressEmail :Press On Button Below To ClickYour Photograph. It will be sentto you via email

PRESS

Thanks For Visiting

LOGO

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

RetailIntelligence

:In-Store

“Heat Map” Example

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

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TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

Video Wall Kiosk

In-StoreOR

Outside

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

The configurations are customizable as per client needs in terms of display sizes and number

TECHWORKS–SAMPLE CUSTOMER INSTALLATIONS / PROJECTS

TECHWORKS – SAMPLE DESIGN INNOVATIONS

TECHWORKS – SAMPLE DESIGN INNOVATIONS

TECHWORKS – SAMPLE DESIGN INNOVATIONSTECHWORKS – SAMPLE DESIGN INNOVATIONS

O-7, 2nd Floor, Lajpat Nagar - II, New Delhi – 110024, India

contact@techworksworld.com | www.techworksworld.com