1. INFORMATION- WHAT IS INFORMATION?- ATTRIBUTES OF INFORMATION

2. WHAT IS INFORMATION?

3. DEFINITION Ordered sequence of symbols that can be interpreted as a message. Information can be recorded as signs, or transmitted as signals. Information is any kind of event that affects the state of a dynamic system.

4. DATA OR INFORMATION??? PROCESSING DECISION MAKINGDATA INFORMATION ACTION

5. Data Management Without data and the ability to process it, an organization could not successfully complete most business activities Data consists of raw facts For data to be transformed into useful information, it must first be organized in a meaningful way

6. The Hierarchy of Data Bit (a binary digit): a circuit that is either on or off Byte: eight bits Character: basic building block of information Each byte represents a character Can be an uppercase letter, lowercase letter, numeric digit, or special symbol Field: typically a name, number, or combination of characters that describes an aspect of a business object or activity Record: a collection of related data fields File: a collection of related records Database: a collection of integrated and related files.

7. BASIC CONCEPTS Data: raw facts. E.g. Alphanumeric, image, audio, and video Information: collection of facts organized in a way that can have additional value.

8. Value of Information??It is directly linked to how it helps decisionmakers achieve their organizations goalsand can be measured:- in time required to make a decision- Increased profits to the company

9. Information Spectrum Data processing Information Information intelligence Knowledge Knowledge experience Wisdom

10. ACTIVITY 1In five minutes, draw as many signs,symbols and signals as you remember.

11. Attributes ofInformation

12. 11 Attributes of Information Usability Delivery Relevant Timely Simple Accessible Flexible Secure Economical Quality Accurate Verifiable Complete Reliable

13. Check the attributedescription HERE

14. ACTIVITY 2Can you guess??..What attributes are described? My calculator always does multiplication correctly in never makes an error. My calculator is __________ . However, I dropped it in the sink and sometimes it doesnt turn on. So, my calculation is not _________

15. Accuracy vs. Reliability Accuracy true, free from error Precision refers to the level of accuracy 1/3 = 1.333 is accurate 1/3 = 1.333333 is more precise Reliability in IS, it refers to how often information is accurate. An information source could be error free but might not work all the time.

16. Weather ForecastingWhat do you think?Are weather-people: A. reliable, B. accurate, C. both, or D. neither?

17. Accurate vs. Reliable 1. Weatherman A 2. Weatherman B can predict tomorrows can predict tomorrows temperature to the temperature but it may exact degree (C) be off by 5 degrees - but only 40% of the - His system works 95% of time, the other 60% he the time cannot interpret the raw* data. Who is more accurate? Who is more reliable?*Raw: Not processed

18. Iput the reports on the website so everyone can access them. This makes the reports more ________. Thereports are PDF files which cannot be modified easily, so we also provide the data in standard XML format which can be converted to any other format. The XML format is more ___________.

19. Teacher:My student evaluation report includes 23 answers from all 31 students. Its hard for me to tell if my students are good or bad, because the data is not__________. The student evaluation report includes only my average score, which is very _______ and easy to interpret, but Id like all the data.

20. THIS IS THE END OF THIS MODULE. INFORMATION Go to next module: Information Systems