Ted Baker Travel D&AD 01/08

Ted Baker has expanded its British heritage to Paris the fashion capital of the world. Ted Bakers main objective is to convey the stature of British royalty and engaging it with the Parisian elite.

CONCEPT

Ted Baker Travel D&AD 02/08

Your Royal’s Finest Your Royal’s Finest

PRODUCT AND PACKAGING

In encompassing the theme of royalty the bottle and packaging design feature the distinct crown logos with the Ted Baker label. The bottle labels feature a finishing touch of gold foiling to convey a regal yet luxurious status which embodies the Ted Baker brand.

Ted Baker Travel D&AD 03/08

The red and purple colours schemes are synonymous with royalty and convey a regal yet luxurious feel for his and her majesty.

The shopping bag features a qr code which enables customers to visit Ted Baker online and also use the mobile application.

PRODUCT AND PACKAGING

Ted Baker Travel D&AD 04/08

PRODUCT AND PACKAGING

Ted Baker Travel D&AD 05/08

In encompassing the theme of royalty the bottle and packaging design feature the distinct crown logos with the Ted Baker label. The bottle labels feature a finishing touch of gold foiling to convey a regal yet luxurious status which embodies the Ted Baker brand.

ADVERTISEMENT

In keeping with the British culture, Ted Baker will deploy a series of black cabs throughout the streets of Paris. This will prove effective when promoting the brand.

Ted Baker Travel D&AD 06/08

Ted Baker Travel D&AD 07/08

APP

Ted Baker’s mobile app possesses a host of viral features that will help spread it’s identity through twitter and facebook but also helps communicate what Ted Baker has to offer.

Ted Baker Travel D&AD 08/08