Teddy (media)QUESTION 1

In what ways does your media product use, develop or

challenge forms or conventions of real media products

BY TEDDY BOATENG

My Music video’s evaluation question 1

How my music video challenges forms and conventions of real products.

Our video is not a sterotypical video of...

Women eye candy male gaze Bunch of rapper surrounded by

women No big cars No big ego about money and wealth

Llyod banks- beamer benz or bentley

The title of this track suggest it about cars money and big brands

Lloyd banks surrounded by women our video doesn't have this. Lloyd banks still wants to be centre of attention ( in red) women appear to be sexually provocative in their costumes. Women jus appear as eye candy and sexual objects nothing more. Other representations of this music video are also very sterotypical.

Llyod banks- beamer benz or bentley

Base ball cap Earring Glasses Chains Watches Jewellery Tattoos Women acting

provocatively stroking his shoulder trying to get intimate

Men in control All very

stereotypical

Llyod banks- beamer benz or bentley

•Expensive car connotates money•Women jus appearing not doing much.

Llyod banks- beamer benz or bentley

Gucci colours show wealth this is complemented by expensive cars ‘beamers benz or bentely ma jeans are neva empty’. These lyrics show how he has a choice of what car he would like to drive has alot of money. None of the lyrics mention women at all. That goes to show how powerful a convention of hip hop video women are.

50 cent candy shop

Show his own brand of clothing ‘ G-unit footwear subliminally showing off his clothing with mentioning it in his lyrics.

50 cent candy shop

Alot of women just on display although this time it is related to lyricss unlike the llyod banks video.

50 cent candy shop

Car ,location, rapper connotates wealth

50 cent candy shop

Again women dressed provocatively rappers are wearing conventional hip hop colthing

Snopp dogg ft pharell beautiful

Main focus snopp dogg women doing hair in provocative clothing wearing a bikini

Snopp dogg ft pharell beautiful

Objectification of women. Men like what they see on the outside. There clothing show this.

Snopp dogg ft pharell beautiful

Cars guys watching girls going passed just gazing at them

Snopp dogg ft pharell beautiful

Dancing with girls big party and venue

Conclusion challenge These videos are relative to hip hop as all these artist are well known. Their

video adhere to typical attitudes expected from hip hop. Our video challenge these forms as this video doesn’t show this stereotypical view of hip hop. This is mainly how our video challenges normal expected conventions. In comparisons to our video. Andrew good win talked about music videos as a form which is very significant as the media institutions can play a big role in what is expected from their artist in videos. In effect artist can build an image of themselves e.g jayz symbols. These video do have a strong relationship with lyrics and visuals. Although this is not present with llyod banks so much as he doesn’t mention women in any sence within the track but they are there in the video. Feminism can be linked here as society in the hip hop industry is patriarchal. Men dominate this industry and are in very much control. Women are seen to be inferior in these videos not much power at all the man is always in charge. Women must act promiscuous. Jus sex objects which is heavily related to the male gaze by laura mavley. There is a voyeuristic treatment of women in these video dancers are used to help male ego llyod banks video shows this. Our video didn't act this simplistic minded view of hip hop video. This is how our video challenged these forms and conventions. The only aspect that may develop these forms is that 50cent and snopp dogg video do have a slight narrative and does have performance based element. We also used location shot jus as these videos did e.g the mansion in 50 cent video and the location shots in the snopp dogg video of brazil these are slight developments we used.