Green Flag For

The Hotel

Tidemhambarrow Farm

The Sense Of Place…!

Project Title : Tidenhambarrow Farm

Project Purpose : Construction of a 3-star Class Eco-friendly Hotel

Project Location : Bandarawela

Project Implementer : Sanitlo Holdings (BOI Co.)

Project Estimate : USD $.50.00 Million

Project Duration : 1 Year

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Contents 1. Executive Summary ………… Page 4

1.1 Our Eco-Friendly Policy ………… Page 6

1.2 Our Corporate Social Responsibility ………… Page 6

1.3 Our Mission ………… Page 7

1.4 Our Objectives ………… Page 7

1.5 Key to Success ………… Page 8

2. Company Summary ………… Page 8

2.1 Company Ownership ………… Page 8

3. Services ………… Page 9

3.1 Things To Do ………… Page 10

3.1 Pricing and Profitability ………… Page 11

4. Market Analysis Summary ………… Page 11

4.1 Market Segmentation ………… Page 12

4.2 Target Market Segment Strategy ………… Page 14

5. Strategy and Implementation Summary ………… Page 14

5.1 Competitive Edge ………… Page 14

5.2 Market Strategy ………… Page 15

5.3 Marketing Program ………… Page 15

5.4 Sales Strategy ………… Page 16

5.5 Sales Forecast ………… Page 17

6. Web Plan Summary ………… Page 17

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7. Management Team ………… Page 17

7.1 Management Summary ………… Page 18

7.2 Personal Plan ………… Page 18

8. Financial Plan ………… Page 18

8.1 Projected Profit and Loss ………… Page 18

8.2 Projected Cash-flow ………… Page 19

9. Exit Strategy ………… Page 19

9.1 Trade, not Aid ………… Page 20

Appendix

Profile – Managing Director

Profile - Director

Financial Feasibility (Summary)

Google Map

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1. Executive Summary

he hotel Tidenhambarrow Farm expected to be a 60 seat fine-dining restaurant with a 40 seat lounge, which we are specially focused on our local spicy Sri Lankan/ Indian menus with Chinese/ Asian menus.

We will be located in the booming, and rapidly expanding, borough of Bandarawela region, about 4 Kilometers away from the Bandarawela town. One can see the magnificent and enchanted 3600 degrease panoramic view from the hotel location, and are very much scenic and full of eco-entertaining.

History of the Bandarawela is coming from the great Sinhalese King Walagamba’s time, who fell back and re-grouped in the Dhowa area to fight back against Indian attackers called “Solli”. Bandarawela is the second largest city in Badulla which is 30 Kilometers away from Badulla District, and it is located on the Western part of the Uva Province on the Eastern slopes of central hills of Sri Lanka. It is very much in cool climate condition than the other areas in the Uva Province except Haputale. The town located in 150 Kilometers away from Kandy, and 200 Kilometers away from Colombo and can be reaching within 5 hours tops from Colombo. Bandarawela surrounded with beautiful Tea plantations which cultivated in British Colonial times where the major Ceylon Tea production area, since then. The outlook for the future of hotel Tidenhambarrow Farm is promising as developers are expected to recreating a $50 million 3-star class hotel/ resort project; 25 rooms (inclusive of singles, doubles and honeymoon-suits) with all facilities in the main hotel building, and in addition 5 separate Nature-cabins sized approx 450 sq. ft. with heaters/ gas-furnaces with attached bathroom/ toilets with hot water facilities and a patio/ veranda. There will be approx 3,000 sq. ft. Reception hall for Weddings/ Office-gatherings/ Party reservations, and 20 x 10 sq. ft. Natural-pool with Eco-bar closed to the main hotel building. Further, we expected to conclude 3 Camping sites for locals which include a large Tent (inclusive of separate 3-5 rooms) a Bathroom/ Toiletry facilities and a open Fire place for each site, a Ayurvedic Spa, recreational facilities like Badminton/ Table tennis court, Nature walk through 26 Acres of the hotel land and also it will be built with Ferry services to the nearest scenic waterfalls i.e. Dunhida, Rawana, Diyaluma, and to the ancient Dhowa Buddhist rock-temple, famous Lipton’s Seat and Adhishan Bungalow. The combination of these elements/ little bit of everything will provide the village with a year-round economy. The area is indeed of needing a warm and friendly place with excellent food and a place where you always know you will get the best of everything. The hotel Tidenhambarrow Farm will features a cozy dining room and an elegant lounge with comfortable furnishings and decor with soothing warm tones which will counterbalance the cool breeze of the area. The lounge consists of comfy couches and antique love seats with a softly lit bar. It will be the perfect place to stop in for a bite to eat, for a drink or for a small business meeting. For extra comfort and to please a large group of people, when we will make up special rates & offers.

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The menu will be inspired from different cousins' specialties and appeal to a diverse clientele with an interesting business lunch menus & specialties every day. The menu expected to change in every 3-4 months but remain the favorites. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of the hotel Tidenhambarrow Farm is to give a perception of higher value than its competitors, through its food, service and entertainment. The lounge and restaurant will be open seven days a week which we will offer special theme nights to attract new guests to the hotel Tidenhambarrow Farm. The restaurant will be fine dining in a cool-cozy atmosphere. Warm colours, fresh flowers, soft music, candles and amazing artwork from some of the area’s most notable new artists. This will contribute to a sense of community and give new artists a chance to show their work for a diverse clientele. Even during the busy months you can also sit outside on our patios and we will offer special menus, featuring lighter fare, exotic drinks, as well as non-alcoholic offerings. The patio and garden setting will be a fun and casual atmosphere for the summer crowd. The service will be relaxed, very friendly and correct, where we will hire the best people available and training/ motivating of staff will encourage them to retain/ expand the clientele and thereby one will get the friendliest, most efficient staff possible. Our management team will be comprised of individuals whose backgrounds consist of over 10 years experience in food, restaurant and hotel catering, management which will be a major vital part of the business. We feel in today's hectic work schedule customers don't always have time to set up parties, birthday party or other gathering events that we all need and want. In near future customers can leave it to pros and get the finest, most memorable party or dinner events ever which we will offer full catering services providing everything from table settings to the dessert. Most important to us and to any business venture is the financial success and we believe this can be achieved by offering exceptional high-quality services and excellent foods with an interesting twists. We have created financial projections based on the present market conditions. With a start-up expenditure of $18 million on the first stage which we can generate S10 million in sales by the end of year two, and produce good net profits by the end of year three. We are seeking funds of $50 million for low-interest loan rates, repayable over 10 years with a grace period of 6-months against hotel-construction property which is presently worth approx $350,000/- (presently it’s a agriculture land of Tea/ ). Our owner/ founder is investing approx Rs.8 million in the first stage and expected to invest for Rs.15 million in the second stage of the project from our own funds.

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1.1 Our Eco-friendly Policy

The Tidenhambarrow Farm is a hotel or accommodation that has made important environmental improvements to its structure in order to minimize its impact on the environment as the basic definition of a green hotel is an environmentally responsible lodging that follows the practices of green living. During construction even, our main goal is to ensure that the natural landscape surrounding the existing bungalows remained unchanged, and disruption of nature will be kept to a minimum level.

Even the design of the hotel, inspired by the use of traditional building methods applied by skilled local craftsmen in surrounding areas. The unique furniture used to decorate the premises will be made with re-used timber by the local craftsmen who live in the nearby villages. The pieces of furniture revolve around a “natural” theme; even the glass topped tables which we expected to place in the reception/ lobby area and the suites should be filled with exotic seeds, spices and bark of various kinds.

Hundreds of gallons of water might be consumed daily for bathing, washing, laundry etc., are natural spring-water which will be re-used by re-cycling plant to minimise the wastage of natural resources.

1.2 Our Corporate Social Responsibility

Hotel Tidenhambarrow Farm will be participated in many projects aiding community developments which include;

We will identify schools that do not have proper resources and invite them to the hotel for a day. We can educate them in the day to day operation of a hotel and teach them about the hotel trade as we give opportunities and advice to students who were interested in joining the hotel trade in the future.

Hotel Tidenhambarrow Farm will donate necessary school books and stationery to children from nearby villages who do not have the resources to purchase these items and attend school.

Annually we planned to supply lunch and dry rations to people from nearby villages.

We will conduct workshops to educate the local people about the environment, their role in it and how we are all affected by pollution and global warming.

We also can sponsor many blood donation programmes that are conducted at the hotel.

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1.3 Our Mission

Hotel Tidenhambarrow Farm is a great place to eat, combining an intriguing atmosphere with excellent, interesting food. The mission is not only to have great tasty food, but to have efficient and friendly service, because customer satisfaction is paramount. We want to be the restaurant choice for all middle-upper class families and singles, young and old, male or female. Employee welfare will be equally important to our success. Everyone will be treated fairly and with the utmost respect. We want our employees to feel a part of the success of the hotel Tidenhambarrow Farm as happy employees make happy guests. We will combine menu variety, atmosphere, ambiance, special theme nights and a friendly staff to create a ‘sense of place' in order to reach our goal of overall value in the lodging, dining/ entertainment experience. We want fair profits for the owners, and a rewarding place to work for the employees. 1.4 Our Objectives

The hotel Tidenhambarrow Farm 's objectives for the first three years of operation include:

Keeping food cost under, 35% revenue.

Keeping employee labour cost between 24-29% of revenue.

Averaging sales $2.01 million per year one, and $2.07 in sales by the end of year two and maintained Gross Profit of around 80% on sales, and Net profit 1.5% by the end of Year – 8, after servicing all financial commitments.

Expand our marketing and advertising around the world through web.

(2,500,000)

(2,000,000)

(1,500,000)

(1,000,000)

(500,000)

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

Year-1 Year-2 Year-3 Year-4 Year-5 Year-6 Year-7 Year-8

Sales

Gross Profit

Net Profit

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1.5 Keys to Success

The creation of a unique and innovative fine dining atmosphere will differentiate us from the competition. The restaurant will stand out from the other restaurants in the area because of the unique location, design and decor. We will offer a fine dining experience in a cool-cozy atmosphere. The fact that no other restaurant in the area has this concept and scenic atmosphere presents us with a window of opportunity and an entrance into a profitable niche in the market.

Product quality, not only great food but great service and atmosphere and the menu will appeal to a wide and varied clientele.

We will have special theme nights like restaurant nights, local artist's openings, and on weekend DJ dance, wine tasting dinners, special ethnic food nights. All this will attract a varied clientele to the hotel Tidenhambarrow Farm.

Controlling costs at all times without exception.

Due to intense competition, restaurateurs must look for ways to modify/ differentiate their place of business in order to achieve and maintain a competitive advantage. The founders of the Tidenhambarrow Farm 's realize this. With the re-entering the development, it needs a place that will fit into the 'better look' of the community that is exclusive and entertaining.

The Eco-tourism is committed to further the NATIONAL stated vision that “Tourism in Sri Lanka shall continue to be developed to the highest standards for the optimum social and economic benefit of the locals while maintaining a commitment to the protection and conservation of the natural environment and biodiversity thus helping our country and local communities’ work towards social, ecological and economic sustainability.

2. Company Summary

Hotel Tidenhambarrow Farm will feature outstanding local menus with Asian/ Chinese menus in an upscale and cool-cozy atmosphere. The menu is inspired from different cuisine's specialties and will appeal to a wide and varied clientele. We will offer a three course ‘lunch' in addition to the regular menus.

We will be open 24-7 around the clock; 7 days a week. Serving breakfast, lunch and dinner where the lounge will be open 24 hours.

The hotel will be owned and managed by the directorates of the Sanitlo Holdings (BOI Co.) and will be start out by its founder Mr. Losith N. Danthanarayana, veteran IT professional having over 16 years of experienced, who possesses highly effective leadership, communication, motivational and inspirational skills, which led to 100% employee retention ratio, having strong commitment to team environment dynamics with the ability to contribute expertise and follow leadership directives.

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3. Services

Hotel Tidenhambarrow Farm will be unique to the surrounding area where the Food and a style of service that will make everyone feel welcome and special. Our foods will be one of the finest quality and prepared with sensitivity and care. We will 'go all the way' to satisfy our guests and will change our menu every 3-4 months, but we'll keep 'every-one’s favourite' and the portions will be modestly sized with an attractive presentation.

We also wish to serve all sort of local & foreign liquor as well and approximately 25% will be exclusively available by the glass and the remaining labels will be available by the bottle. We will also feature a moderate international beer selection on tap and in bottles. The comfortable softly-lit bar features a comprehensive selection of the finest Vodkas, Aquavits, Wines and Scotches.

During any busy months customers can also sit outside on are patios and we will offer a special menu, featuring lighter fare, exotic drinks, as well as non-alcoholic offerings. And the patios of the very Nature-cabins and garden settings will be a fun and cool-casual atmosphere for the guests.

The kitchen staff will have the best in culinary education and work experience and creative talents will compliment one another. The hotel and restaurant staff will offer the finest warm-service in a cool-cozy atmosphere and offer customers an extraordinarily successful time. The Menu The menu is going to be extremely simple but changing every day. We will keep a small group of constants on the menu and then feature a chef's recommendation that we plan to have 85% of meals orderings. This will help us to reduce waste and plan ingredients and purchasing.

Organic Ingredients The organic ingredient element will allow us to price to the extremely wealthy Internet entrepreneurs who are looking to spend an exorbitant amount of money to have peace of mind that their money is still coming back to themselves. We will be extremely ecologically conscious as well, and spread this across our literature. Eating at the hotel Tidenhambarrow Farm will feel like having contributed to the mother-nature. Ethnic Ingredients and Recipes Our chef will have great latitude in designing and producing menu offerings from many different cultures. We will endeavor to procure all the traditional, authentic ingredients necessary to hold true to these varied and interesting recipes.

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3.1 THINGS TO DO Outdoor Activities: Mountain Bicycle Rides Remember the times of riding a bike with uninhibited glee & delight as you pedal through the Breeze Mountains and experience nature as never before and we will also include Mountain Bicycle Rides (BMX) for anyone who likes expedition where the Bicycles can be requested at the front desk.

Since, the hotel Tidenhamberrow Farm has a goal to preserve as much of the surrounding nature as possible, we do not allow motorised vehicles/ machines onto the premises other than the vehicle park, in fear of its affects on the eco-system. Therefore, bicycles are the preferred to ride outside the hotel premises..

Badminton/ Table Tennis

A Badminton/ Table Tennis are also available for all guests to play on. Balls, Rackets,

Shuttle-cocks can be requested at the front desk.

Bird Watching Each Nature-cabin is equipped with binoculars for a very specific reason; over 100 species of birds migrate to the areas surrounding the Tidenhambarrow Farm. An early morning walk through the greens is a treat for bird lovers. 435 birds have been identified in Sri Lanka and among these 26 are endemic to Sri Lanka. The Serpent Eagle and the Hawk Eagle are among many birds which can be spotted here.

Nature Walks Walk through the Tea land encompassing the hotel Tidenhambarrow Farm and encounter many species of animals; butterflies flutter past you as you walk along, Deers’ walk ahead of you as if leading the way, monitors scamper about the fields and Peacocks stretch their wings to display the radiance found in nature. Hotel Tidenhambarrow Farm is flanked by the natural spring-water resource, bestowing the surrounding land with an abundance of plants, flowers and trees for you to explore.

We will send out special invitations for the opening night and attract many people and newspapers. The showing will only take place in the lounge so that we can still seat people in the restaurant.

Every Friday night (most of the hectic workers ease their mind and body after restless weekdays) which we will have a 'Restaurant Night.' This will give the chance to socialize on a 'night off' and it will contribute to a sense of community in the local industry.

The hotel Tidenhambarrow Farm will be the perfect place when customers need that 'little extra.' They can have business meetings here, a place for a quiet conversation, or for a special occasion. We will make up special meals for customers' special occasions.

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3.1 Pricing and Profitability

We anticipate our total sales allocation to be 85% sales from Food & Lodgings and from all Beverages, 10% sales from Wedding/ reception & caterings, 5% sales from the Ayurvedic Spa & Camping sites. The combined cost of sales will be 20% producing a gross profit of 80% on total sales.

Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of hotel Tidenhambarrow Farm to give a perception of higher value than its competitors, through its food, service and entertainment.

4. Market Analysis Summary

Because of the founders' connections within the very trendy area of Bandarawela, we have an excellent feel for the area and its core group of customers. They will all share something alike, which is a feeling of being in the "in crowd" and having "gotten it" in life. Although the crew will be different and not connect with each other in each segment, each segment is complementary to the others. We do plan to raise menu rates as the restaurant gets more and more crowded, and to make sure we are charging a premium for the feeling of being in the "in crowd".

The hotel Tidenhambarrow Farm focuses on middle-upper local and tourist restaurant seekers, whom have a desire for good food and a fascinating atmosphere.

The hotel Tidenhambarrow Farm is located approx 10 Kilometers’ East (about 15 minuts driveway) of Bandarawela Town. The town is in the process of revitalizing. In end of 2013, the city will be developing a new look and will be attracting a larger guests & tourists. Bandarawela Town - tomorrow:

There are four sectors which are identified as:

1. Centre/ pathway/ hub of the many activities, factories & business places; like Tea, Garments, Farms (mixed Executives/ Office bearers, & Businessmen),

2. Pathway/ midpoint to all scenic waterfalls (Locals, Honeymooners & Foreigners), 3. Midpoint/ main road of Badulla district (Businessmen/ Office bearers).

This hotel project, Tidenhambarrow Farm will change the face of the town front for the next twenty years and provide a major economic boost to the area. The influx continues local & foreign guests will provide the village with a legitimate year-round economy.

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As the Bandarawela town is re-developing, we can see that a fine dining establishment like hotel Tidenhambarrow Farm is considered necessary here. The town will have much to offer and the people that it draws expect a place where they will get the best of everything. The hotel Tidenhambarrow Farm will offer a new fine dining concept to the area. The elegant atmosphere, our excellent food and our warm friendly staff will stand out and make a name in the country. We will succeed by giving people a combination of excellent and interesting food in an environment that attracts successful people that want to get a little bit more out of life than just the ordinary!

4.1 Market Segmentation

The hotel Tidenhambarrow Farm intends to cater to a wide group of people where we want everyone to feel welcome and relaxed in a cool-cozy atmosphere with wide

and varied menus. It is our goal to give ”the sense of place “ for everybody. In looking at our market analysis, we have defined the following groups as targeted segments.

The Businessmen, Executives & Lonely Rich: The Businessmen (most of them are company owners) work hard all day and often stay overnight in a strange place which they need a competent establishment that helps impress their clients and prospects. Afterward, they want to relax and use the money they are making. They are the people that spend the most on drinks, food and tips.

On the other hand, most of Executives & Lonely Rich are Bankers, tech workers these days, and most of them work in a computer environment. Their life has become their computers & servers and code they write, and the people who help them to make the decisions in that world. They hang out with each other, but desperately want to get away from it and use the money they are racking up. Because this wealth has come fairly easily for them, it is particularly easy to separate them from their money again - they spend the most on drinks, appetizers and tips.

Honeymooners/ Happy Couples & Families: The restaurant will have an intimate, romantic, green-cool atmosphere that encourages people to bring dates and to have couples arrive. The hotel Tidenhambarrow Farm wants to be a search place where people meet each other and develop a network. These young couples are generally very successful but balanced and won't be spending as much on drinks but require quiet cool but much secure atmosphere.

On the other hand for families; they need a perfect place to getaway their daily routine. Families will come for the accommodative menu and friendly service. The excellent value in their meals will keep Tidenhambarrow Farm’s in favor with the parents, where the organic food menu will always have a line of extremely delicious very low-fat meals. The hotel Tidenhambarrow Farm will have tables for them to discuss all types of matters while feeling good about the food they eat.

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High-end Singles, Rich Hippies & Tourists: The High-end Singles, rich hippies in the Badulla District are a massive group with tremendous influence over the city's government and private enterprises. They wear tie-die but drive exceptionally expensive vehicles and crave the feeling of being in a social circle that is changing the world - even if in different ways than in their glory days. We will cater to their ecological ideology and contribute to charities to help them part with more of their money.

We will also attract them with our eco-friendly surrounding, decor and layout. Our natural pool with eco-bar, tasty menus, striking landscape, happenings/ evenings and events, excellent service and engaging clientele will confirm the feeling of being in "the coolest-warm place" in the County. And this area attracts many vacationers throughout the year. The hotel Tidenhambarrow Farm will be a destination with its attractive atmosphere, with various menus, and outdoor patios.

Market Analysis

Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers Growth

CAGR

Business Man 17% 14,280 16,708 19,548 22,871 26,759 17.00%

Happy Couples 14% 8,925 10,175 11,600 13,224 15,075 14.00%

Tourists 15% 3,570 4,106 4,722 5,430 6,245 15.00%

The Family 13% 5,355 6,051 6,838 7,727 8,732 13.00%

High-end Singles 12% 3,570 3,998 4,478 5,015 5,617 12.00%

Total 14.99% 35,700 41,038 47,186 54,267 62,428 14.99%

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4.2 Target Market Segment Strategy

The hotel Tidenhambarrow Farm will focus on attracting a wide and diverse clientele ages 25-60 with a monthly income of over $500/-.

We want the businessmen, happy couples, high-end singles, families and tourists with money, wealthy image seekers and compulsive spenders. We focus on these specific groups because these are the types of people who frequent other restaurants and bars in the area. They are the ones that are willing to spend their money on good dining and service at a value price. We generally know the characteristics of our clientele with the available demographics.

Our geographic include people from the local area, restaurant patrons from neighboring cities, and tourists from other cities and states. The characteristics of our clientele will be people who are creative, entertaining and stylish diners.

5. Strategy and Implementation Summary

Our strategy is simple; we intend to succeed by giving people a combination of excellent and interesting food in a green environment that appeals to a wide and varied group of successful people. We will focus on maintaining quality and establishing a strong identity in the community. Our main focus is in marketing will be to increase customer awareness in the surrounding communities. We will direct all of our tactics and programmes toward the goal of explaining who we are and what we do. We will keep our standards high and execute the concept so that word-of-mouth will be our main marketing force.

We will create an appealing and entertaining environment with unbeatable quality at an exceptional price. An exciting and friendly restaurant, we will be the talk of the town. Therefore, the execution of our concept is the most critical element of our plan. All menu items are moderately priced for the area. While we are not striving to be the lowest-priced restaurant, we are aiming to be the value leader.

5.1 Competitive Edge

Our competitive edge is the menu, the chef, the scenic green-environment, the management, the service and our friendly place..! We will have mouthwatering menus and our food will be made with the freshest ingredients and produce available. Good chef should posses an excellent taste for what fine dining is and requires. Our environment and natural pool is elegant and comfortable furniture’s and our decor is warm and relaxing. Great service is very important to us. The management and servers will handle every detail to make customer's special evening even more special..! All this and our great cool atmosphere will make customers want to come back again and again..!

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We don’t have much competitive in this area, not with much of this characteristics & resourcefulness but, everyone that sells prepared meals is our competition and every lodging/ rest house is our completion since we all compete for the same home meal replacement, and a warm welcome lodging in rupees.

However, there are two segments of the hotel-restaurant industry that are our main competition; the casual dining restaurant concept with normal lodgings (casual hotel), and the fine dining value restaurant with star-class lodgings (star-class hotel). If the value of the food, cozy room with comfortable beds, price and service is better at a star-class hotel than a casual hotel with a quiet surrounding, where will a customer more likely to go..??

The key is to deliver the best food/ comfortable beds at the best price with the highest level of service. This is the very definition of value. This concept is at the heart of the hotel Tidenhambarrow Farm.

5.2 Marketing Strategy

The total population in the country is over 23 million, in which, over 50% between 25-55 years old. That is the age group that dines out two to three times a week and spends an average $115/- to $230/- a month on food and drinks.

There are over 500,000 residents in the area and average 2.7% persons are households. The middle-upper family income in the Badulla district is over $500/- to $1,000/-per month. There are approx 1000 registered businesses in Bandarawela and surrounding area with approx 7000 employees.

We mention that there are over 200,000 foreigners living/ touring in the country and most of them travel within 100 Kilometer radius. We will be serving some international cuisine as there are no star-class hotels/ restaurants in this area.

5.3 Marketing Program

We will employ three different marketing tactics to increase customer awareness of the hotel Tidenhambarrow Farm. Our most important tactic will be word-of-mouth/ in-store marketing. This will be by far the cheapest and most effective of our marketing programs.

Word-of-mouth/In-store Marketing

V.I.P. Party - we will host a V.I.P. Dinner before the 'Grand Opening.' This will serve the dual purpose of training our staff and introducing ourselves to the community. The list of individuals we will invite comes from the political parties.

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Grand Opening celebration.

Once a month invite a new local artist to show their work in the lounge.

"Restaurant Night" - every Friday night we will have a special evening for restaurant people. A perfect night for the local area's restaurant owners and staff to get together on a night off!

New Years Eve & Christmas parties.

Special ethnic foods, Cocktails & DJ nights.

Make a brochure for the large breakfast establishments in surrounding area, containing interior & exterior pictures of our hotel, restaurant, menus and prices.

There are few nursing homes and hospitals in the city where we will approach them to sponsor meals for the elderly. This will offer us higher visibility to a group that may not be as mobile and we'll be contributing to the community in a material way. Word-of-mouth referral is very powerful and particularly amongst the elderly to both their peers and their extended families.

Local Media & Newspaper campaign - placing several large ads throughout the month to deliver our concept to local area.

Direct mail piece - containing interior pictures of our hotel, restaurant, our menu, "Food, Cocktail & DJ Nights," catering and an explanation of our concept.

Website.

Target marketing to businesses for regular business lunch and dinner entertaining.

5.4 Sales Strategy

Our sales plan is to establish and maintain position with our local customers. The strategy is to build more customers in order to increase revenue. A sale in our business is client service. It is repeat business. We will focus on making all our customers happy with our rooms, foods, services and entertainment options.

Our strategy in the restaurant is to have an experienced staff that knows the food, local and foreign liquor. We will train every new employee so that they will fit in with hotel Tidenhambarrow Farm’s concept, which is "Wonderful scenic set-up, great food, reasonably-priced drinks and knowledgeable service in an outstanding cool-cozy atmosphere."

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5.5 Sales Forecast

As the table shows, we intend to deliver monthly sales in the first year, and to double that by the third year of the plan.

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

Jan

Feb

Mar

AprM

ayJu

n Jul

AugSe

pOct

NovDec

Rooms

F & B

Other

6. Web Plan Summary

Of course, the hotel Tidenhambarrow Farm will have a comprehensive website. It will be the virtual business card and portfolio for the company, simple, classy and well designed. Our site will offer our rooms, menus, prices, reviews and happenings at hotel Tidenhambarrow Farm's. We will also have a monthly newsletter about what did happen at the hotel Tidenhambarrow Farm‘s to get new customers interested in our restaurant.

Foreign guests, even from their country’s will be able to make reservations at our hotel/ restaurant or to book and it’s fast, easy and convenient..!

7. Management Team

Our management team should be well compensated. We tend to have a team that has considerable experience together and shares knowledge in many different fields of business and in life. In Year 2 we will hire a General Manager to assist the hotel Tidenhambarrow Farm to grow even further. The General Manager will also work to expand and then can concentrate more on the guests as well as on the kitchen and take the hotel to yet a higher level.

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7.1 Management Summary

A Manager with extensive experience in hotel management, ability to find the best staff well-fare will be recruited. The chef, will have an excellent knowledge in cookbooks, a Barman who knows the cocktails-well that will add prestige to the hotel immediately. We also will be looking to find a young, ultra-hip staff to make sure we add the edge that makes the hotel Tidenhambarrow Farm so trendy. 7.2 Personnel Plan

As the personnel plan shows, we expect to invest in a good team in supervisory level, fairly compensated. We think the planned staff is in good proportion to the size of the hotel and the projected revenues.

Year 1 Year 2 Year 3

Manager $60,000 $65,000 $70,000

Chief Hostess $42,000 $45,000 $50,000

Main Chef $54,000 $60,000 $65,000

Chief Barman $30,000 $35,000 $40,000

Waiters/ Supervisors $72,000 $100,000 $130,000

Other/ Supervisors $24,000 $52,000 $55,000

Total People 8 10 12

Total Payroll $282,000 $357,000 $410,000

8. Financial Plan

We expect to borrow $50 million loan, repayable over 10 years which includes the full constructions of the hotel, the bulk of start-up funds, and sufficient working capital for smooth running of the hotel.

8.1 Projected Profit and Loss

As the profit and loss table shows, we expect to become barely profitable in the first few years of business, and to make an acceptable profit after Seventh year.

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8.2 Projected Cash Flow

The cash flow projection shows that starting cost and provisions for ongoing expenses are adequate to meet our needs until the business itself generates its own cash flow sufficient to support operations.

(6,000,000)

(5,000,000)

(4,000,000)

(3,000,000)

(2,000,000)

(1,000,000)

0

1,000,000

2,000,000

3,000,000

Year-

1

Year-

2

Year-

3

Year-

4

Year-

5

Year-

6

Year-

7

Year-

8

Cash-flow

Net Cash-flow

9 Exit Strategy

No one attempt a business anticipating failure, however sometimes ventures does not fulfil their promises.

We at hotel Tidenhambarrow Farm l are wish to be committed to its concept and its viability. In the event that our venture cannot achieve profitability and retire the encumbrances; we will first attempt to sell the operation and use the proceeds to clear all outstanding balances. If we are unable to sell the operation for sufficient proceeds we will be forced to default whereby the loan will be in senior standing. Any further outstanding balances will be borne by the investor/ directorates or GM - CEO on a weighted percentage basis of the total amounts due in bankruptcy proceedings.

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9.1 Trade, not Aid

The world needs a new way to fight poverty – one that is not only effective, but

sustainable. We have found that way with a new idea to use eco-tourism to help build

capacity in poor communities in the developing world. The money that tourists and

trekkers spend at hotel would stay in the community. But, we’d do more. Through our

establishment, we will help communities learn the new skills they need to operate/

develop the hotel and by doing so, will help the community grow.

Imagine if your next vacation could help fight our country’s poverty. Every trek you’d take, you’d be helping a community in this country which might have a better, brighter future. That’s our idea.

Further, we want to create a chain of community owned by eco-lodges/ hotels along wilderness trekking routes. They would not only give eco-tourists a whole new level of comfort, they’d also be built to the highest environmental standards.

All the products used in the hotel—from the food we serve to the beds you sleep on—will be sourced from the local communities. The profits that come in from the eco-tourists will help the communities grow and create new development projects for themselves.

The local communities will need a whole series of new skills, and we’ll work with them to achieve that. We can provide vocational training and work experience in the long-run. And what they learn from there, they’ll be able to use to make their community and their environment a better place to live.

What’s our idea for fighting poverty..? A hand-up, not a hand-out. We’ll use the power of eco-tourism to help change poor communities that will provide a sustainable source of income and new skills to make it work.

That’s our idea. What’s yours..?

Help—Join us in the cause and make it happen..!