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Developing a Program and Recruiting Speakers
March 23, 2010
WELCOME
Kelly Stoetzel, TED Content Producer/Co-Host of TEDActive
New York City, New York
Julianne Wurm, Founder, R-cubed
Organizer, TEDxEast (New York City, NY, USA)
Lara Stein Director, TEDx
New York City, New York
HOUSEKEEPING
Organization
Questions at the end
Mute
Polls
Webinar availability
POLL #1
1. How do you begin to build a program?
2. How can you start speaker selection/ recruit speakers?
3. How do the host and breaks serve to build a program?
4. How can you bring speakers and program together: A timeline of considerations
WEBINAR OBJECTIVES
DEVELOPING THE PROGRAM:
FIRST STEPS
1. What are the first questions to build a program:
a. Overall length of event? b. How many sessions? c. How many speakers?
2. Remember to ask yourself: “What is the minimum amount of time
it will take to tell this story well?”
Always leave them wanting more.
FIRST STEPS
POLL #2
DEVELOPING THE PROGRAM:
NEXT STEPS
1. Once you have the first draft of your program
a. Ask yourself what gaps exist?
(music, demos, film, ethnic, gender)
b. Does the content you have deliver what
you hope to?
2. Final Suggestions:
a. Build around your big talks
b. Tips for using TEDTalks
NEXT STEPS
POLL #3
DEVELOPING THE PROGRAM:
HOW TO USE BREAKS
1. Breaks a. How long? b. How many?
2. Considerations on building breaks into program:
a. tech needs? b. food? c. games? d. demos available/something interactive
3. Stay dynamic and check the overall flow
BREAKS
POLL #4
THE ROLE OF THE HOST
HOST 1. What is the host’s role? a. To act as glue for the speakers b. To ‘clear the deck’
2. What is NOT the host’s role? a. To make it about themselves b. To offer editorial
3. Tips: Always have plan A, B, C, and D Practice stage entry/exit and intros
POLL #5
FIRST STEPS IN SELECTING SPEAKERS
1. Travel or no travel?
2. Special logistical needs? (dance, music, $)
3. Who are your local experts?
4. Accessing the local community for suggestions
SELECTING SPEAKERS
HOW TO APPROACH SPEAKERS
1. Actual recruitment tips
a. tracking people down
b. setting a deadline for responses
c. positioning TED vs. TEDx
d. making it ‘exploratory’
e. what are the selling points
SPEAKER APPROACH
PROGRAM DEVELOPMENT AND SPEAKER SELECTION: A TIMELINE
1. Choosing speakers and developing program:
6-12 month lead time depending
2. Outreach to speakers:
6-12 months and on-going
3. Program flow: start this when 50% are booked
2 approaches: fit talks or develop around talks
4. Share the program flow with the speakers:
what to expect, questions, help your speakers
by giving a context
A TIMELINE
IN CLOSING
Build a well-balanced program that is not too narrowly focused or too broad, with provocative content that will delight, compel or inspire.
Look for speakers and performers who communicate with passion.
Spend time to organize and perfect the program flow.
Join us for our next webinar on April
20th withChris Anderson
QUESTIONS