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Presentation Consultant | Graphic Design | Visual Story Telling. Clean thinking & bold design for CMO's / SME / B2B.
| Date post: | 08-Aug-2015 |
| Category: |
Design |
| Upload: | martin-barnes |
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Presentation Consultant | Graphic Design | Visual Story Telling. Clean thinking & bold design for CMO's / SME / B2B.
MOUNTAINSOFIMAGINATION
A Case Study Of Our Three Phase Design Process
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In Phase 01 we work together with the client to discover as much about the project as possible, we:
1.Define the desired outcomes;
2.Clearly highlight all of the moving parts.
3.Ensure all wants and needs of project stakeholders have been identified so we can generate as much value as possible.
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Phase 01
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Phase 01
Project Description:
Create an event visual for the next TEDxWoman’s Event in Beijing with the overarching theme of momentum that communicates the following ideas and concepts:
1 时代 / Shi Dai = Time / Big time / Our time / big picture
2 契机 / Qi Ji = Opportunity / Grab an opportunity / Right now
3 动量 / Dong Liang = Momentum / Energy / Power
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The event is seen through a woman’s lense, stance, posture and point of
view - but is not exclusively all women speakers and needs to appeal to a
wide audience which relates to inspiration and innovation.
The design needs to be:
1.Strong/ Mindful/ Modern/ Fearless
2.Absent of cliches of weak girly pink flowers
3.Creating an image which fits in an stands out in the TEDx visual world
4.Bold, eye catching; it must work well as a backdrop to a presentation,
not be distracting during the talks, and can be printed large scale and
is visible small scale on digital platforms.
5.Not revolutionary or controversial in any way"
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Phase 01
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https://www.pinterest.com/hbhvj/039/6
TEDx Pinterest Mood Board Phase 01
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Phase 02 is the design phase where we start with a set of three options and provide directions to help the client to choose from amongst those options.
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Phase 02
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Phase 02Design Round 01 - Presenting Three Directions
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Design Round 01 - Presenting Three Directions
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Phase 02
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After discussion and feedback, we then refine the design, in most cases generating three iterations. We provide the client with regular updates explaining our design decisions and overall rationale in order to design the best possible outcome to meet the requirements defined in Phase 01.
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Phase 02
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Design Iteration - Refining The Approved ConceptPhase 02
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Phase 03 is the final phase where we prepare the completed files for production and delivery. We deliver error-free files and consult with the printer/producer to clearly define the handover process, but normally do not oversee final production beyond that.
All updates throughout all three phases are presented as PDF files that can be easily shared via email, Dropbox, WeiYun and WeChat. The client can check in, share and update the project at any time, allowing us to complete all work in good time before the deadline.
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Phase 03
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Design Phase 03 - Handing Over The Deliverables
Phase 03
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贺婧 | HE Jing Art critic / Curator / TEDxWoman Organiser
“Martin delivered us such a original proposal with passion, energy and creativity. He gave this event a strong image, which not only represented perfectly the spirit of TEDxWomen, but also shared its rich significations to our public.”
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If you have additional questions, please contact me on LinkedIn.
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Presentation Consultant | Graphic Design | Visual Story Telling. Clean thinking & bold design for CMO's / SME / B2B.
