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Teen Voice 2010 Report - Best Buy @15 and Search Institute

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Page 1: Teen Voice 2010 Report - Best Buy @15 and Search Institute
Page 2: Teen Voice 2010 Report - Best Buy @15 and Search Institute

Table of Contents

EXECUTIVE SUMMARY 3

DETAILED FINDINGS 4

A CALL TO ACTION: ADVICE FROM TEENS TO ADULTS 8

RESEARCH METHODOLOGY 19

Page 3: Teen Voice 2010 Report - Best Buy @15 and Search Institute

Executive Summary

• Teen Voice 2010 explores three key strengths that make a difference in teens’ lives:

– SPARKS: teens’ deepest passions and interests

– VOICE: teens’ confidence, skills and opportunities to influence things that matter to them

– RELATIONSHIPS: teens’ access to high-quality resources and relationships that help them nurture their strengths

• Teens who experience high levels of each strength overwhelmingly perform better across all academic, social-emotional, psychological and behavioral outcome studied

• Just 7% of teens experience scored high in all three strengths

• Only 19% of 15-year-olds in the United States have the kind of meaningful relationships with adults beyond their family that help them succeed in life

Page 4: Teen Voice 2010 Report - Best Buy @15 and Search Institute

Strengthening Teens’ Success

Number of strengths (sparks, voice and relationships) experienced by 15-year olds:

Page 5: Teen Voice 2010 Report - Best Buy @15 and Search Institute

Identifying and Pursuing Teen Sparks

• 80% of 15-year-olds have at least one spark. The top three sparks were creative arts (28%); sports (26%); and technology (18%)

• The power of sparks comes when:

– Teens know their spark or sparks

– Teens’ spark is important to them

– Teens take initiative to develop their spark

• Overall, 51% of teens score high in all three categories

• While many teens say they know their sparks, there is still an important gap in the proportion of teens who are fully engaging with the things they care most about

Page 6: Teen Voice 2010 Report - Best Buy @15 and Search Institute

The Power of Teen Voice

Teens need confidence, skills and opportunities to speak up about and influence the things that matter most to them.

Page 7: Teen Voice 2010 Report - Best Buy @15 and Search Institute

Adult Relationships that Matter

Only about one in five 15-year-olds has the web of positive, sustained and meaningful relationships needed in order to thrive.

Page 8: Teen Voice 2010 Report - Best Buy @15 and Search Institute

10 tips 1. Look at us.

2. Spend time talking with us.

3. Listen.

4. Be Dependable.

5. Show appreciation for what we do.

6. Relax.

7. Show that you’re interested.

8. Laugh with us (and at yourself).

9. Ask us to help you

10. Challenge us.

A CALL TO ACTION:

Advice from Teens to Adults

to Develop Positive Relationships

Page 9: Teen Voice 2010 Report - Best Buy @15 and Search Institute

10 tips 1. LOOK AT US.

2. SPEND TIME TALKING WITH US.

3. LISTEN.

4. BE DEPENDABLE.

5. SHOW APPRECIATION FOR WHAT WE DO.

6. RELAX.

7. SHOW THAT YOU’RE INTERESTED.

8. LAUGH WITH US (AND AT YOURSELF).

9. ASK US TO HELP YOU

10. CHALLENGE US.

A CALL TO ACTION:

Advice from Teens to Adults

to Develop Positive Relationships

1. Look at us.Make eye contact.

Page 10: Teen Voice 2010 Report - Best Buy @15 and Search Institute

10 tips 1. LOOK AT US.

2. SPEND TIME TALKING WITH US.

3. LISTEN.

4. BE DEPENDABLE.

5. SHOW APPRECIATION FOR WHAT WE DO.

6. RELAX.

7. SHOW THAT YOU’RE INTERESTED.

8. LAUGH WITH US (AND AT YOURSELF).

9. ASK US TO HELP YOU

10. CHALLENGE US.

A CALL TO ACTION:

Advice from Teens to Adults

to Develop Positive Relationships

2. Spend Time Talking with us.Ask open-ended questions. Build the conversation.

Page 11: Teen Voice 2010 Report - Best Buy @15 and Search Institute

10 tips 1. LOOK AT US.

2. SPEND TIME TALKING WITH US.

3. LISTEN.

4. BE DEPENDABLE.

5. SHOW APPRECIATION FOR WHAT WE DO.

6. RELAX.

7. SHOW THAT YOU’RE INTERESTED.

8. LAUGH WITH US (AND AT YOURSELF).

9. ASK US TO HELP YOU

10. CHALLENGE US.

A CALL TO ACTION:

Advice from Teens to Adults

to Develop Positive Relationships

3. ListenPay attention. Don’t multitask or get distracted when you’re with us

Page 12: Teen Voice 2010 Report - Best Buy @15 and Search Institute

10 tips 1. LOOK AT US.

2. SPEND TIME TALKING WITH US.

3. LISTEN.

4. BE DEPENDABLE.

5. SHOW APPRECIATION FOR WHAT WE DO.

6. RELAX.

7. SHOW THAT YOU’RE INTERESTED.

8. LAUGH WITH US (AND AT YOURSELF).

9. ASK US TO HELP YOU

10. CHALLENGE US.

A CALL TO ACTION:

Advice from Teens to Adults

to Develop Positive Relationships

4. Be DependableDo what you say you’re going to do.

Page 13: Teen Voice 2010 Report - Best Buy @15 and Search Institute

10 tips 1. LOOK AT US.

2. SPEND TIME TALKING WITH US.

3. LISTEN.

4. BE DEPENDABLE.

5. SHOW APPRECIATION FOR WHAT WE DO.

6. RELAX.

7. SHOW THAT YOU’RE INTERESTED.

8. LAUGH WITH US (AND AT YOURSELF).

9. ASK US TO HELP YOU

10. CHALLENGE US.

A CALL TO ACTION:

Advice from Teens to Adults

to Develop Positive Relationships

5. Show appreciation for what we do.Give compliments. Show that you’re glad to see or hear from us.

Page 14: Teen Voice 2010 Report - Best Buy @15 and Search Institute

10 tips 1. LOOK AT US.

2. SPEND TIME TALKING WITH US.

3. LISTEN.

4. BE DEPENDABLE.

5. SHOW APPRECIATION FOR WHAT WE DO.

6. RELAX.

7. SHOW THAT YOU’RE INTERESTED.

8. LAUGH WITH US (AND AT YOURSELF).

9. ASK US TO HELP YOU

10. CHALLENGE US.

A CALL TO ACTION:

Advice from Teens to Adults

to Develop Positive Relationships

6. Relax.Don’t feel like you have

to be on guard.

Page 15: Teen Voice 2010 Report - Best Buy @15 and Search Institute

10 tips 1. LOOK AT US.

2. SPEND TIME TALKING WITH US.

3. LISTEN.

4. BE DEPENDABLE.

5. SHOW APPRECIATION FOR WHAT WE DO.

6. RELAX.

7. SHOW THAT YOU’RE INTERESTED.

8. LAUGH WITH US (AND AT YOURSELF).

9. ASK US TO HELP YOU

10. CHALLENGE US.

A CALL TO ACTION:

Advice from Teens to Adults

to Develop Positive Relationships

7. Show that you’re interested

Attend our concerts, games

and other events. Ask us to show you what we can do.

Page 16: Teen Voice 2010 Report - Best Buy @15 and Search Institute

10 tips 1. LOOK AT US.

2. SPEND TIME TALKING WITH US.

3. LISTEN.

4. BE DEPENDABLE.

5. SHOW APPRECIATION FOR WHAT WE DO.

6. RELAX.

7. SHOW THAT YOU’RE INTERESTED.

8. LAUGH WITH US (AND AT YOURSELF).

9. ASK US TO HELP YOU

10. CHALLENGE US.

A CALL TO ACTION:

Advice from Teens to Adults

to Develop Positive Relationships

8. Laugh with us (and at yourself).Laugh at our jokes.

Show us your humor.

Page 17: Teen Voice 2010 Report - Best Buy @15 and Search Institute

10 tips 1. LOOK AT US.

2. SPEND TIME TALKING WITH US.

3. LISTEN.

4. BE DEPENDABLE.

5. SHOW APPRECIATION FOR WHAT WE DO.

6. RELAX.

7. SHOW THAT YOU’RE INTERESTED.

8. LAUGH WITH US (AND AT YOURSELF).

9. ASK US TO HELP YOU

10. CHALLENGE US.

A CALL TO ACTION:

Advice from Teens to Adults

to Develop Positive Relationships

9. Ask us to help you.Ask us for our ideas.

Share your own, too.

Page 18: Teen Voice 2010 Report - Best Buy @15 and Search Institute

10 tips 1. LOOK AT US.

2. SPEND TIME TALKING WITH US.

3. LISTEN.

4. BE DEPENDABLE.

5. SHOW APPRECIATION FOR WHAT WE DO.

6. RELAX.

7. SHOW THAT YOU’RE INTERESTED.

8. LAUGH WITH US (AND AT YOURSELF).

9. ASK US TO HELP YOU

10. CHALLENGE US.

A CALL TO ACTION:

Advice from Teens to Adults

to Develop Positive Relationships

10. Challenge us.Teach us what you know.

Push us to do our best.

Page 19: Teen Voice 2010 Report - Best Buy @15 and Search Institute

Research Methodology

Date of Data

Collection:

October 12–November 9, 2009

Survey mode: Web-based panel study and in-person interviews

Sample: 1,860 15-year-olds in the United States, weighted to align with

Census percentages by gender, race/ethnicity, geographic

location, urbanicity and parent education.

30 15-year-olds were interviewed by the project’s research

advisors in Ann Arbor, MI; Atlanta, GA; and Minneapolis, MN

Margin of error: +/- 3.0 percentage points at the 95% confidence level

Page 20: Teen Voice 2010 Report - Best Buy @15 and Search Institute

Contact Us

Erin Gunderson, Best Buy

(612) 291-7286

[email protected]

Kaija Shaffer, Search Institute

(612) 692-5555

[email protected]

Kendall Murphy, Weber Shandwick

(202) 585-2163

[email protected]


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