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Telecommunication Ppt on Airtel

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Presented by Amit (12006) Anil(12007) Anu(12008) Anubhav(12009)
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Page 1: Telecommunication Ppt on Airtel

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Presented byAmit (12006)

Anil(12007)Anu(12008)Anubhav(12009)

Page 2: Telecommunication Ppt on Airtel

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INTRODUCTION

Type Telecommunications

Founded 7 July 1995 (1995-07-07)

Founder(s) Sunil Bharti Mittal

Headquarters New Delhi, India

Area served South Asian & African countries and the

Channel Islands Key people Sunil Mittal (Chairman) and (MD) Sanjay

Kapoor (CEO)

Products Wireless Telephone, Internet, Satellite television

Revenue US$ 7.254 billion (2010) 

Operating income US$ 2.043 billion (2010)

Net income US$ 1.662 billion (2010)

Total assets US$ 11.853 billion (2010)

Employees 25,501 (2010 Dec)

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• Airtel Pre-paid

• Airtel Post-paid

• Blackberry Wireless Handheld

• Value Added Services (VAS)

The different value added services provided by Airtel are- Instant Balance Enquiry

24Hr recharge Facility

Caller Management services

Subscription Alert

Multimedia messaging service (MMS)

Airtel Live Portal

SMS based Information Service

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….Contd

Hello Tunes & Ring Tones

Voice Mail Service

Easy Post-paid bill collection

Gifting of Ring Tones & Hello Tunes

GPRS

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• Controlled by TRAI.

• Over the last few years, Airtel has provided its

customers various facilities on the price front:Total Cost Control 

Easy Recharge

24-hour Recharge via ATM 

Internet Recharge

Roaming 

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Extensive presence across 23 circles.

Airtel customer care touch points.

Distributors like grocery stores/ small outlets etc.

Internationally offers telecom services in 18 countries across Indiansubcontinent and Africa.

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• Celebrity endorsers like Shah Rukh Khan, AR Rahman, andSachin Tendulkar

• In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tuneis the most downloaded tune in India.

Publicity and Events 

To reach their target audiences, Airtel has sponsoredvarious TV programmes like

• Big Boss

• KBC

• Indian Idol

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• Other than projecting the image of being the best inbusiness, Airtel engages in marketing activities typical of allfirms of its size:

Extensive print and video advertising

Tie up with leading handset manufacturers like Nokia,Samsung and HTC

Sponsoring socially relevant community programs acrosscountry

Sponsoring popular events

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BRAND AMBASSADORS2002

2003

2006Vidya/Madhvan2008

Signed as B.A for  Airtel

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• Total Employees 21,548 ( Bharti Airtelconsolidated) as per Q3 2011).

• One of the best customer support.

• Have won 2nd Best employer award in 2004.

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• Process for services is very easy and customercan avail it very easily.

• 121 is the customer support no. which can bedialed from anywhere in India.

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• Airtel has nationwide presence and is the market leaderwith a market share of almost completely (as of May 2010).It is 6th most valued brand according to an annual surveyconducted by Brand Finance and The Times in 2010.

• India's largest and world's third largest cellular serviceprovider.


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