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Telenet | Change & the brain

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Katelijn Nijsmans | The Tipping Point
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Page 1: Telenet | Change & the brain

Katelijn Nijsmans | The Tipping Point

Page 2: Telenet | Change & the brain
Page 3: Telenet | Change & the brain
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PRIME-TIME 1

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WANNEER BLIJFT WAT HANGEN?

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PRIME-TIME 1

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MINUTEN

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WANNEER BLIJFT WAT HANGEN?

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PRIME-TIME 1

DOWN-TIME

MINUTEN

HER

INN

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WANNEER BLIJFT WAT HANGEN?

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PRIME-TIME 1

PRIME-TIME 2

DOWN-TIME

MINUTES

DEG

REE

OF

RET

ENTI

ON

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20 MIN.

40 MIN.

80 MIN.

0 20 40 60 80

27'

10'

8'

28'

10'

2'

25'

20'

10'

PRIME-TIME 1 DOWN-TIME PRIME-TIME 2

= 90% PRIME-TIME

= 75% PRIME-TIME

= 62% PRIME-TIME

DUURTIJD

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PROGRAMMA

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PRIME-TIME 1

PRIME-TIME 2

DOWN-TIME

MINUTEN

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Getal?

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1612082800

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1,5

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75

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20

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86miljard

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60

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23

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431

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10biljoen

10000000000000

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FRENOLOGIE

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David A. Sousa (2012) How the brain learns.

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HOE LEERT ONS BREIN?

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#WAAROM IS VERANDERING ZO MOEILIJK?

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Let’s have some drinks…3 breinen

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Featuressurvival instinctdirect stimulus-responsefight-or-flightcompetitionaggressiondominationrepetitionritualdesire to hoard resources

Oldest (400 million years)Fastest

Similar to…birds and reptiles

Reptilian BrainReptielen brein

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Limbic System

Reptilian Brain

Featuresbelongingconnectionmotherhoodemotion

40 millionyears old

Similar to…mammals

Reptielen breinZoogdieren brein

Page 45: Telenet | Change & the brain

Limbic System

Reptilian Brain

Neocortex

Newest andbiggest part,but slowest,very resource-hungry

Featuresintellectualplanninglogicrationallanguageabstractionssymbols

Similar to…Apes and dolphinsReptielen brein

Zoogdieren breinMenselijk brein: Neocortex

Page 46: Telenet | Change & the brain

Let’s have some drinks…

EEN AVONDJE UIT…

Page 47: Telenet | Change & the brain

Let’s have some drinks…

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Let’s have some drinks…

Ein Glühwein.Swei Glühwein.

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Let’s have some more drinks…

Ein Glühwein.Swei Glühwein.

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Let’s have some more drinks…

Ein Glühwein.Swei Glühwein.Rei Lühwei.Hie Hühei.

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MORE!!!

Ein Glühwein.Swei Glühwein.Rei Lühwei.Hie Hühei.

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Hoe dieper het verwerkingsniveau,

hoe groter de kans dat er onthouden wordt.

Flünei.Snlwln.

Ein Glühwein.Swei Glühwein.Rei Lühwei.Hie Hühei.

Page 53: Telenet | Change & the brain

Limbic System

Reptilian Brain

Neocortex

Newest andbiggest part,but slowest,very resource-hungry

Featuresintellectualplanninglogicrationallanguageabstractionssymbols

Similar to…Apes and dolphinsReptielen brein

Zoogdieren breinMenselijk brein: Neocortex

Page 54: Telenet | Change & the brain
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OUR HARD-WIRED BRAIN

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VAN’T PADJE GAAN?

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IS ONS BREIN MAAKBAAR?

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Andrzejewski et. al. (2013) The clinical relevance of neuroplasticity in corticostriatal networks during operant learning

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Maguire et. al. (2006) London taxi drivers and bus drivers: a structural MRI and neuropsychological analysis.

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BOERENVERSTANDGEZOND

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S m a l l c h a n g e s | b i g d i f f e r e n c eTHE TIPPING POINT

BREINPRINCIPES WAT PAS JE REEDS TOE? WAT GA JE TOEPASSEN?

VEILIGHEID

EMOTIE

FOCUS

ZINTUIGEN

ZUURSTOF

HERHALING

VERWERKING

MIJN BREINPRINCIPES

Page 66: Telenet | Change & the brain
Page 67: Telenet | Change & the brain

Limbic System

Reptilian Brain

Neocortex

Newest andbiggest part,but slowest,very resource-hungry

Featuresintellectualplanninglogicrationallanguageabstractionssymbols

Similar to…Apes and dolphinsReptielen brein

Zoogdieren breinMenselijk brein: Neocortex

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FIGHT - FLIGHT - FREEZE

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OXYTOCINEDOPAMINE SEROTONINE ENDORPHINE

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• gemeenschappelijk doel formuleren

• werken met sub-doelen

• nieuwsgierigheid ‘triggeren’

• autonomie bevorderen

• dopamine ‘hangover’ vermijden

Dopamine

Page 75: Telenet | Change & the brain

• complimenten geven

• zorgen dat mensen ‘trots’ kunnen zijn

• fouten benaderen als leermomenten

• succeservaringen delen

• stilstaan bij leerervaringen

Serotonine

Page 76: Telenet | Change & the brain

• aandacht schenken aan het groepsproces

• tijd inbouwen voor onderlinge interactie

• werken met groepsopdrachten

• complimenten bevorderen

Oxytocine

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• nieuwsgierigheid opwekken

• werken met haalbare deadlines

• beweging bevorderen

• cursisten uit comfortzone brengen

ENDORPHINE

• humor inzetten

Page 78: Telenet | Change & the brain

S m a l l c h a n g e s | b i g d i f f e r e n c eTHE TIPPING POINT

BREINPRINCIPES WAT PAS JE REEDS TOE? WAT GA JE TOEPASSEN?

VEILIGHEID

EMOTIE

FOCUS

ZINTUIGEN

ZUURSTOF

HERHALING

VERWERKING

MIJN BREINPRINCIPES

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OVERLEARNING

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DE KUNST VAN VERGETEN

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VERGETEN?

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0

25

50

75

100

1 dag 3 dagen 1 week 2 weken 1 maand

Based on Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology. New York: Dover.

DE VERGEETCURVEDE VERGEETCURVE

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Page 88: Telenet | Change & the brain

LEERPRIKKELS

LEERPRIKKELS

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S m a l l c h a n g e s | b i g d i f f e r e n c eTHE TIPPING POINT

BREINPRINCIPES WAT PAS JE REEDS TOE? WAT GA JE TOEPASSEN?

VEILIGHEID

EMOTIE

FOCUS

ZINTUIGEN

ZUURSTOF

HERHALING

VERWERKING

MIJN BREINPRINCIPES

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50 000

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PRIME-TIME 1

PRIME-TIME 2

DOWN-TIME

MINUTEN

HER

INN

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BREINPRINCIPE FOCUS

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vragen

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S m a l l c h a n g e s | b i g d i f f e r e n c eTHE TIPPING POINT

BREINPRINCIPES WAT PAS JE REEDS TOE? WAT GA JE TOEPASSEN?

VEILIGHEID

EMOTIE

FOCUS

ZINTUIGEN

ZUURSTOF

HERHALING

VERWERKING

MIJN BREINPRINCIPES

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S m a l l c h a n g e s | b i g d i f f e r e n c eTHE TIPPING POINT

BREINPRINCIPES WAT PAS JE REEDS TOE? WAT GA JE TOEPASSEN?

VEILIGHEID

EMOTIE

FOCUS

ZINTUIGEN

ZUURSTOF

HERHALING

VERWERKING

MIJN BREINPRINCIPES

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1. GAAT HET MIJ OPETEN? KAN IK HET OPETEN?

2. KAN IK ERMEE VOORTPLANTEN?

3. HEB IK HET OOIT NOG AL GEZIEN?

—> BEDREIGING

—> SEX

—> PATRONEN

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Getal?

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1612082800

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08-12-16-2800datum postcode

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DAG

DATUM

MAAND JAAR

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Knnen ullie di leze?

Je bet dit nit aan ht ezen?

W t bn je an ht leen?

Coa tai leendo

Cosa stai leggendo

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S m a l l c h a n g e s | b i g d i f f e r e n c eTHE TIPPING POINT

BREINPRINCIPES WAT PAS JE REEDS TOE? WAT GA JE TOEPASSEN?

VEILIGHEID

EMOTIE

FOCUS

ZINTUIGEN

ZUURSTOF

HERHALING

VERWERKING

MIJN BREINPRINCIPES

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PRIME-TIME 1

PRIME-TIME 2

DOWN-TIME

MINUTEN

HER

INN

ERIN

GSG

RA

AD

WANNEER BLIJFT WAT HANGEN?

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…na 20 minuten zitten

ONS BREIN…

…na 20 minuten wandelen

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S m a l l c h a n g e s | b i g d i f f e r e n c eTHE TIPPING POINT

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Client Case ’With the long-term growth scenarios of one of our global clients, the recruitment and on-boarding of the right people has been a top-priority for years. Because they needed a consistent way of controlling the quality of the people, they were recruiting in their international locations, they chose to outsource the selection part of their recruitment process to …..

It was important for our client to have an outsourcing partner that could supply a globally consistent process that would not only take the local needs of the international departments into account in the hiring process, but also ensure that the overall global strategy and intentions were reflected in the selection process. This is what ….was able to supply them with.Our client was convinced that the quality of the people they recruited would increase, if they applied a more structured and globally consistent selection process. And they were not disappointed, when they decided to test the performance accuracy of ….as outsourced Assessment Centre partner.From 2008 to 2009, we performed 946 selections of people in managerial positions in over 30 countries for our client. In 2008, 509 people were assessed and of the 352 subsequently recommended by …., 91% were meeting or exceeding expectations in the yearly performance appraisal, where both performance and behaviour was evaluated. In 2009, ….assessed 437 and recommended 300 of which 95% met or exceeded the expectations of their immediate manager. To us this indicates that the return on investment of having a structured, globally consistent and top-quality

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VISUEEL

AUDITIEF

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Voorbeeld asynchroon

• item 1

• item 2

• item 3

• item 4

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Voorbeeld synchroon

• item 1

• item 3

• item 2

• item 4

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Hersenen, het belangrijkste deel van het centrale zenuwstelsel. De hersenen maken dat we ons bewust zijn van ons bestaan. De hersenen ontwikkelen zich als een uitgroeisel van het ruggenmerg. In de volledig ontwikkelde hersenen kunnen we vier delen onderscheiden: het verlengde merg, de achterhersenen, de middenhersenen en de voorste hersenen. Leer deze onderdelen.

Voorbeeld

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VISUEEL

AUDITIEF

GESCHREVEN TEKST

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4-7

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Werkgeheugen• Ons werkgeheugen is het meest overschatte deel van ons brein.

• Presentatoren menen soms te denken dat het werkgeheugen een dropbox is waar je ongelimiteerd informatie kan droppen.

• Daarom maken ze slides zoals de deze.

• Waar veel te veel informatie op staat.

• Op die manier zal de luisteraar zich niets herinneren.

• Dat is erg jammer aangezien dit toch jouw bedoeling was.

• Als je tot hier hebt gelezen, proficiat! Voorbeeld

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Voorbeeld

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S m a l l c h a n g e s | b i g d i f f e r e n c eTHE TIPPING POINT

BREINPRINCIPES WAT PAS JE REEDS TOE? WAT GA JE TOEPASSEN?

VEILIGHEID

EMOTIE

FOCUS

ZINTUIGEN

ZUURSTOF

HERHALING

VERWERKING

MIJN BREINPRINCIPES

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