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TeleSoft Partners Annual Venture Capital Ecosystem Meeting
Doug GarlandSVP Broadband & Mobile Services
October 20, 2003
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To be the most essential global
Internet service for consumers and
businesses
Yahoo!’s Mission
3
Our Strategy
Leverage the power of the Yahoo! global network…
to create the most innovative, highest
quality products for our consumers…
and provide the most efficient and effective
marketing platform for businesses.
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Nine Quarters Of Revenue Growth
$0
$50
$100
$150
$200
$250
$300
$350
$400
$166
$ in millions$357
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Two Core Businesses
Marketing Services• Brand Advertising• Sponsored Search• Listings
Fees• Consumers & Businesses
- SBC Yahoo! DSL & Dial
- Premium Yahoo! Mail services
- Yahoo! Personals
- Small Business Services
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Small and Medium Sized Businesses
• Largely untapped market
• Sponsored Search
• Fastest growing Segment within Internet advertising –$5 billion category by 2006
• Overture acquisition positions Yahoo! as largest player in growing ad segment
Marketing Services
Online Advertising Market Continues to Grow
• Double digit year-over-year revenue growth
• Yahoo! reaches Blue Chip clients – two thirds of Ad Age Top 100 advertisers
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New Yahoo! Search – Faster, Easier, Results.
• Expanded vertical integration
– News Search
– Product Search
– Search IMV
• Global advancements
– Launched Search 4.0 in Europe, Brazil and Australia
• Integration of Inktomi algorithmic
– News Search
– Brazil
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Deeper Consumer Relationships
Yahoo! Consumers 245MM+
• Search• News• Entertainment
Active Registered Consumers 123MM+
• My Yahoo!• Mail • Messenger
SubscriptionRelationship 4MM+
• SBC Yahoo! DSL • BT Yahoo! Broadband• Mail Plus
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0
10
20
30
40
50
60
70
80
2002 2003 2004 2005 2006 2007 2008
By the end of 2008, almost 70% of US Internet homes will have broadband connections
Broadband Growth
SOURCE: Strategy Analytics, 2003
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Top Global Broadband Partner
• Strong alliances in three largest broadband regions
• Unparallel level of integration
• Large base of broadband customers
Mission: Bundle connectivity from partners with next generation Internet experience from Yahoo!
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SBC Yahoo! Milestones
Nov 01 Sept 02April - 02
Sept 03
Enhanced DSL Launched
Strategic Alliance Signed
SBC Y! DialLaunched
SBC Y! DSLLaunched
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SBC Y! Subscriber GrowthSBC is the only carrier able to sustain double digit growth percentages in the face of a broadband industry slowdown
Broadband Providers 4Q '02 1Q '03 2Q '03Net Adds % Sub Growth Net Adds % Sub Growth Net Adds % Sub Growth
SBC 245 12.3% 270 12.1% 304 12.2%BellSouth 97 10.5% 101 9.9% 103 9.2%Comcast (& T) 367 11.3% 417 11.5% 351 8.7%Cox 136 10.7% 154 11.0% 112 7.2%TW 300 13.0% 100 3.8% 170 6.3%Charter 83 7.8% 134 11.8% 77 6.0%Verizon 148 9.0% 160 9.6% 101 5.5%Qwest 10 1.9% 16 3.0% 16E 2.9%Total 1,385 10.7% 1,353 9.4% 1,234 7.9%
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BT Yahoo! Broadband• Launched just 11 weeks after announcing alliance
• Still early but new DSL sales are strong and migration rates are higher than expected
• Developing other initiatives with BT
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Success Drivers• Focused on key business
drivers– Acquire customers
– Increase engagement
– Reduce churn
• Deep integration– Customer care
– Suite of Y! products and services, plus additional “premium services”
• Great user experience– Delivers what broadband users
want, while also covering the basics
– Leverages the best of Yahoo!
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Networks Slow limited intelligence Faster 2.5G Broadband 3G role-out
PhonesB&W, Text WAP, Fragmented OS
Color, Downloads, More Memory
Advanced OS
Client Platform
Proprietary, Limited V1 of BREW & J2ME V2 of BREW & J2ME
Carriers Walled GardenClosely managed
EcosystemIncreasing Openness
Consumer Interest
Very Little Early wins with new services Large Scale Interest
US Mobile Market Is Evolving2001 2003 2005
$$ Growing US MVAS Opportunity $$
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Significant Growth in Data Service Usage
11%
37%
19%
41%
29%
87%
T-Mobile T-Mobile 12%12%
18%
37%
72%
52%
59%
57%
Sprint Sprint 12%12%
21%18%18%25%31%Instant Messaging
85%75%87%88%76%2-Way Text Messaging
31%42%35%47%46%Email
6%2%5%10%10%Camera
41%
42%
Total Total
36%52%15%24%Internet
Verizon Verizon 20%20%
NextelNextel6%6%
Cingular Cingular 13%13%
AT&TAT&T18%18%Product (s)Product (s)
29%44%Downloads 32%38%
Source Telephia: Question: Q325 - Which of the following wireless data applications are you currently using on your wireless device?
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Yahoo! Well Positioned In Wireless Data
• Yahoo! has strong “PC-Net” strengths:
– Brand, User base, Services
• Key mobile usage and interest aligned with Yahoo! services
– Community– Personalization – IM, Mail
– Information Services
Source: @Plan Sept, 02
70% of wireless
customers are active
Yahoo! users
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Mobile Evolution Has begunY! Mobile Circa 2002 Y! Mobile 2004Y! Mobile 2003
3 Day Forecast: May 10 thru 12
Atherton, CA
More Home
1 Stock Market on a run.
2 Sprint to offer Yahoo…
3 Cisco buys Linksys for
4 Stock Market on a run.
5 Stock Market on a run.
Next Home
Last Updated: 2.15PM
8 Custom
0 Mail 5 Weather
1 MClips
2 Finance
3 News
4 Sports
6 Clubs
7 Custom
9 Messenger
The fourth-largest wireless telephone company and the Sunnyvale, California-based Internet media company on Thursday said they signed an agreement to distribute Yahoo
3 Day Forecast: May 10 thru 12
Atherton, CA
More Home
3 Day Forecast: May 10 thru 12
Atherton, CA
More Home
1 Stock Market on a run.
2 Sprint to offer Yahoo…
3 Cisco buys Linksys for
4 Stock Market on a run.
5 Stock Market on a run.
Next Home
Last Updated: 2.15PM
1 Stock Market on a run.
2 Sprint to offer Yahoo…
3 Cisco buys Linksys for
4 Stock Market on a run.
5 Stock Market on a run.
Next Home
Last Updated: 2.15PM
8 Custom
0 Mail 5 Weather
1 MClips
2 Finance
3 News
4 Sports
6 Clubs
7 Custom
9 Messenger
8 Custom
0 Mail 5 Weather
1 MClips
2 Finance
3 News
4 Sports
6 Clubs
7 Custom
9 Messenger
The fourth-largest wireless telephone company and the Sunnyvale, California-based Internet media company on Thursday said they signed an agreement to distribute Yahoo
The fourth-largest wireless telephone company and the Sunnyvale, California-based Internet media company on Thursday said they signed an agreement to distribute Yahoo
WAP 1.0
Text Alerts
WAP 2.0
PC2SMS
Messaging Clients
Connecting Applications
Enhanced Alerts
Downloads
MMS
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Consumer Satisfaction is Key
Fastest growing free mail service
Hundreds of thousands of movie ratings & reviews since launch of My Movies
Fastest Growing DSL Services
Time spent up 20% YOY since redesign in Jan
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