Do you really know where your sports content is being aired?

Used by many of the largest Global and local content producers and rights holders, Teletrax® enables its clients to understand precisely

which asset (or part of) is being aired on TV, by whom, in which country, at what time and in which programme.

Benefi ts:

Broadcast negotiation, contract compliance and policing of content• Immediate and defi nitive proof of coverage around the world• Detailed reporting quicker, cheaper, and more accurately than any manual process• Instantly analyse all coverage according to contractual agreements and obligations• Have all the detailed facts to hand on previous broadcast coverage for contract renegotiation

Sponsorship negotiation/proof of ROI to shareholders, partners and sponsors• Accurately showcase to sponsors and shareholders the broadcast coverage of an event, series or league• Capture full or ‘in part’ coverage – enabling instant detail on global, regional or domestic basis• Understand coverage across news programmes, sports highlights packages or even breakfast TV• A true picture of the spread of your brand, and those of your sponsor partners, around the globe

Understanding how well PR and Promo activities have worked• Know exactly how successful your PR activities have been, by tracking any VNRs or promo activities• Capture all activities by broadcast partners if they include your content

• Understand where, when and what was shown on which channel around the world almost instantaneously

• Instantly analyse campaign success and/or contractual obligations of partner broadcasters

TV ANALYTICS - SPORTS

Key Facts:

near real-time reporting

watermarking and

fi ngerprinting1 year

2,200+

60+

and countries (WW)channels monitored near real-time reporting

via secure online portal content being tracked every

second on our networkmost prevalent and advanced

content ID technologies

Teletrax is the world leader in content identifi cation technologies for TV analytics and TV synced ads. We have pioneered the most powerful and comprehensive TV intelligence solutions and deployed the largest broadcast monitoring network on a global scale. Teletrax is being used by all the major US studios and networks, the foremost news agencies, DR/Advertising agencies and sports rights holders. Some of our clients include:

Digital fi ngerprintingIs the process of extracting unique characteristics of the content to generate a “Reference Fingerprint” and comparing that to fi ngerprints of broadcast content. When a Reference Fingerprint matches a Broadcast Fingerprint a detection is registered and reported to the client. Fingerprints are capable of detecting legacy content, are extremely robust to compression, have a granular detection and can be easily re-used for internet monitoring. The fi ngerprint can be captured before or after distribution and generation of a sub-master is not required.

How does it work?

Digital watermarkingIs the process of inserting a hidden code into video or audio content giving each piece of content a unique identity. Upon detection, the unique code conveys client ownership information, it has superior detection granularity, and can be used to differentiate two identical copies of content. The watermark must be applied to the original content and a watermarked sub-master is distributed for broadcast.

TV ANALYTICS - SPORTS

www.teletrax.com | info@civolution.com | @teletrax