TELEVISION PRODUCTION HANDBOOKBy Oscar Jayanagara

BAB 1. INTRODUCTION

• WHAT TELEVISION PRODUCTION IS ALL ABOUT.

• TECHNICAL PRODUCTION SYSTEMS

WHAT TELEVISION IS ALL ABOUT

1. Introduction2. Preproduction3. Production4. Post production

PREPRODUCTION

• The preparation of a show before the actual production activities take place.

• Usually happens in two stages: 1. Form basic Idea to Script2. The designation of the necessary

equipment, facilities, and people to transform the script into a television show

PRODUCTION

• All activities in which equipment and the crew operating it create the actual program or program segments

• The program can be video-recorded or put on the air

• The segments are usually video recorded for postproduction.

POST PRODUCTION

• INVOLVES MOSTLY VIDEO AND AUDIO EDITING.

• THE VARIOUS PROGRAM SECTIONS THAT WERE RECORDED IN THE PRODUCTION PHASE ARE PUT INTO THE PROPER SEQUENCE.

• IT CAN ALSO INCLUDE THE ENHANCEMENT OF THE PICTURES AND THE SOUND

The EFFECT CAUSE MODEL

• Facilitates the production approach. It moves from the basic idea to the p( The desired effect on the viewer) and from there to medium requirements (content, people, and equipment) necessary to actually cause the process message.

• The closer the defined and actual process messages match, the more successful the program.

The Non Technical personnel

• A variety of people who design the program (writers, art director, sound designer, and so forth) and execute the program (Producers, director, floor manager, and assistants)

The Technical Personnel

• The engineers, who install and maintain the equipment.

• The non engineering technical personnel, who operate the equipment

The news Department

• Has its own production personnel, which consist of a variety of producers, wrietrs, assignment editors, graphic artists, reporters, and videographers as well as video journalists, who report, operate the camera, and write and edit the story.

TECHNICAL PRODUCTION SYSTEM

• Basic Television System• Expanded television system• Field Production system• Major equipment

Multi-camera Studio System

• Two or more cameras• CCU• PREVIEW MONITOR• SWITCHER• LINE MONITOR• ONE OR MORE VIDEO RECORDER• TRANSMISSION DEVICE• CHARACTER OR GRAPHIC GENERATORS• MIXER• AUDIO SPEAKER• TRANSMITTER

FIELD PRODUCTION SYSTEM

• ENG SYSTEM• EFP SYSTEM

MAJOR EQUIPMENT

• CAMERA• LIGHTING• AUDIO• SOUND CONTROL EQUIPMENT• SWITCHER VIDEO RECORDER• POSTPRODUCTION EDITING

1. The process from the client/ agency side

a. How do clients and agencies get together?b. Who generates the theme of what is to be

sold… and how?c. How is it shaped? What is its “tonality”?d. How is it shepherded through to completion?e. How do those decisions affect the final

commercial?

2. The process from the production side

a. How do production companies and clients get together?

b. What steps are involved in preproduction?c. What steps are involved in production?d. What steps are involved in postproduction?

3. Who are the people involved

a. The clientb. The advertising agencyc. The production company

4. What are the questions that each asks? What are the given “circumstances” that govern the actions that are taken? Who are

they? To whom are they selling? Who is the competition?

4.a. The client

• Who is our audience?• What is our message?• What are we really trying to sell?• How do we relate to our agency?

4.b. The agency

• How do we relate to those in our agency and our creative team?

• How to create that message and give it form?• How do we choose a production company?• How do function between our client and our

production company?• How do we check on what we’re doing?

4.c. The production company

• How do we get the job?• What steps do we take in:

* Preproduction* PRODUCTION* Post production

• What is the delivery system?• What is the process: Film or tape?

5. What are the forms and templates that are set in place to help with the process?

Three ways services:

• Full service agencies. They do it all – create the commercial, produce it, or oversee its production. They then place the media and buy the time or space

• Agencies that are specialists. They are involved exclusively with one area – either the creative side or the media side.

• Clients who manage their total advertising package with in-house specialists.

Production budgets range from…

• Small: less than $25,000• Midsize: $25,000 to $250,000• Large: $250,000 and up

CONCLUSION

• The hierarchy is very simple. Whoever is paying runs the show. The client picks the agency, and the agency picks the production company or companies. All of them need to work together to create effective commercials

• However the process starts with the client.