How To:

TELL A BETTER STORY WITH YOUR MONTH-END REPORTS

“When you get it right, your stories can convert customers, inspire your team and nurture a legion of raving fans.”

- Valerie Khoo founder of Sydney Writers Centre and co-founder of SocialCallout.com

“Stories let us convey wisdom, and/or explain information in an entertaining way.”

- Chris Brogan

CEO & President of Human Business Works

Bottom Line:Stories Increase Retention and Comprehension

Month End Reports

SHOULD tell the story about what you accomplished for your client.

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Month End Reports

Should NOT simply spew data points and numbers without added context.

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5 Steps To Delivering Your Best Story…

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STEP 1Start with what your

client wants to know.

ROI?Sales?Engagement?What?Hint: Ask them

STEP 2Highlight key activities

in subsequent sections that supported this month’s results.

Result: Increased

Engagement

Facebook Contest

Opinion Polls

HOW?

User Generated Content

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STEP 3Use the data to tell the

story by putting it in context.

We increased comments by 20% this month by including more calls to action and by posting more targeted content.

Comments: 105

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STEP 4Use a cohesive

theme or design to tie your report sections together and create a flow.

STEP 5Balance images and

text.Generally, one should

not overshadow the other.

Creating your month-end reports doesn’t

have to be difficult or time consuming.

Let Us Help You Tell Your Story…

SwitchReports.comClick Here

For Your Free Trial

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