TELLING YOUR STORY: USING CULTURAL INDICATORS TO BUILD AWARENESS AND MEASURE SUCCESS
MICHAEL TUNNEY, Assistant Cultural Planner Culture Division | City of Mississauga
CCNC Ontario Meeting May 13, 2015
Presentation Outline 1. Culture Division
Overview 2. Cultural Indicators &
Measures 3. Data Collection &
Management 4. Reporting Out 5. Questions & Answers
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Culture Division | City of Mississauga
2007: Culture Division established 2009: First Culture Master Plan approved 2011: First Culture Report Card developed 2012: Culture Resource Map launched 2013: Cultural Research Framework developed
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Community Services (Culture, Library, Parks & Forestry, Recreation, Environment)
Culture Division
Culture Operations
Museums
Civic Square
Special Events
Film & Television
Theatre
Programming
Grants
Industry Initiatives
Culture & Heritage Planning
Heritage Planning
Public Art
Digital Engagement
Culture Planning
Culture Research
Cultural Indicators & Measures • Why are they important?
– Evaluate the success of the organization, programs, activities and overall sector
– Inform strategic and business planning decisions and policies
– Increase awareness, drive conversation and gain support (staff, leadership, community & stakeholders)
– Helps to explain “what is culture?” – Benchmarking - Comparison to other
municipalities, service providers, etc.
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What does Mississauga collect and where does it come from?
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Transportation Dept. Communications Dept. Facilities & Property Management
Studies
Culture Map
Policy Planning
Culture Units
Culture Data Repository & Report Cards
Guidelines • Consult with staff – what is important to the
overall organization and each unit • Simplify collection process - align with current
collection procedures • Determine what is already being collected
internally and externally • Re-evaluate annually – business needs change
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Creative Cultural Sector • Number of Artists • Creative Cultural
Workers – Labour Force %
• Creative Cultural Businesses (NAICS)
• Filming Permits • Road Closures
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Cultural Resource Mapping • Industries (↑↓) • Organizations (↑↓)
– Arts, Multicultural, Heritage, Aboriginal
• Infrastructure • Public Art • Places of Religious
Assembly • Mapped Festivals
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City-owned Cultural Infrastructure • Facility Inventory
– Heritage, Museums, Visual, Performing
• Square Footage • Annual Capital
Expenses • List of completed
projects
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Cultural Investment
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Operating
Capital
Grants
Capital (other)
Funding from other
sources
Cultural Investment (Grants) $ leveraged other sources Operating budgets Economic impact of festivals
Volunteers/ hrs. + economic value
FTE Staff
# of initiatives # of participants / attendees
$ per capita # of applicants
Festival & Events Cultural Organizations
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Heritage Grants # applicants Economic value of work completed
Culture & Heritage Planning • Heritage
Properties – Designated (↑↓) – Listed
• Cultural Landscapes
• HCD’s
• # new policies, by-laws or processes
• # strategic partnerships
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Operations
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Attendance / engagement / participation # Tickets Issued Camp/Class Participants
# Total Programs # City Programs
# Client Programs
Volunteers / hrs. Economic Value of Volunteers
Facility Occupancy Rate
Museums Meadowvale Theatre
Celebration Square Special Events
Museums • Collection
– Artifacts – Donations
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Public Art • City-owned • Other public-owned (i.e. airport) • Private Collections (i.e. malls) • Community Mural Projects
Marketing & Social Media • # culture
media releases • # advertisements • # media impressions
/ reach
• Website visitors – Analytics – Section/project
• Social media followers – Facebook – Twitter – Instagram
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Managing Data • Developed
comprehensive data repository (2008+)
• Excel database on Sharepoint – Secure (controlled
read/edit permissions) – Accessible to staff
• Benefits – Accuracy – Improved response
time – Prevents loss of
knowledge due to staff changes
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Culture Data Repository Section Headings 1. Cultural Investments 2. Participation in Cultural
Activities 3. Cultural Resource
Inventory 4. Engagement with
Cultural Stakeholders 5. Creative Cultural
Industries 6. Cultural Infrastructure 7. Unit Operations
Indicator Data Source Annual % change 5-year % change Comments/
explanation of methodology
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Culture Report Card • First Card - 2011
– Vision + Mission – Key Performance
Indicators – Investment – New projects – Event highlights – Awards
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– Culture – Strategic Plan – Older Adult – Cycling – Accessibility – Youth – Economic
Development
2012 & 2013 Progress Report
Moving towards web infographics
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Thank You! Questions? Michael Tunney Assistant Cultural Planner Culture Division | City of Mississauga [email protected]
mississauga.ca/culture
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Links Culture on the Map Culture Research Culture Report Card 2011 Culture Report Card 2013
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