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Tempus fugit Chasing the dream @ tojans
| Date post: | 02-Jul-2015 |
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Tempus
fugitChasing the dream
@tojans
DEVELOPMENT
DEVELOPMENT
Why ???
DEVELOPMENT
Why ???
DEVELOPMENTBuilding a product
Why ???
DEVELOPMENTBuilding a product
Some tips
Why ???
DEVELOPMENTBuilding a product
Some tips
Recap
DEVELOPMENT
Why ???
DEVELOPMENT
Typical projects
PAYMENT
FUN
/IN
TER
ESTI
NG
0 ∞
∞
0
Typical projects
PAYMENT
FUN
/IN
TER
ESTI
NG
0 ∞
∞
0
Typical projects
PAYMENT
FUN
/IN
TER
ESTI
NG
0 ∞
∞
0
9-5 consultancy
Typical projects
PAYMENT
FUN
/IN
TER
ESTI
NG
0 ∞
∞
0
9-5 consultancy
Hi-end consultancy
Typical projects
PAYMENT
FUN
/IN
TER
ESTI
NG
0 ∞
∞
0
9-5 Consultancy
Hi-end consultancy
Start-ups
Typical projects
PAYMENT
FUN
/IN
TER
ESTI
NG
0 ∞
∞
0
9-5 consultancy
Hi-end consultancy
Start-ups
Target
Typical projects
PAYMENT
FUN
/IN
TER
ESTI
NG
0 ∞
∞
0
9-5 consultancy
Hi-end consultancy
Start-ups
Target
Typical projects
PAYMENT
FUN
/IN
TER
ESTI
NG
0 ∞
∞
0
9-5 consultancy
Hi-end consultancy
Start-upsTarget
Typical projects
PAYMENT
FUN
/IN
TER
ESTI
NG
0 ∞
∞
0
Target
Typical projects
PAYMENT
FUN
/IN
TER
ESTI
NG
0 ∞
∞
0
Actual pathover the last decade
Typical projects
PAYMENT
FUN
/IN
TER
ESTI
NG
0 ∞
∞
0
Actual pathover the last decade
… things I’ve
doneover the last 10
YEARS
VBA - & PL-SQL DEV for automotive administration * C++ DEV for social org * Jr.
PM/Oracle DBA for social org * IT Manager for financial services company * Consultant
for financial services company * CUDI * CUDI for credit insurance * CUDI for car park
management * CUDI V2 * Oracle DBA at National TV * Aestethics+ * Consultant
Engineering org * Law suit engineering org started * Saint-Nicholas org volunteer *
Consultant Energy provider * BREAK * Consultant rubber mats org * Law suit won *
Device dev for OpenTable like org & partnership * Conflict resolved with OpenTable like
org and partnership ended * 10 Start-ups in a year * Paycento consultant * NDA
Consultant * Problem fixer at travel org * NDA Consultant * Bad QuakeLive player * Kids’
soccer team volunteer * Local comittee volunteer * DDDBE Founder * ElixirLang
Contributor * CQRSBeers attender * IDDDtour initiator * HappyPancake consultant *
ARealities Founder/dev * Professional Mayonaise Maker * Tom-Foolery at excellence *
Lorum ipsum
… things I’ve
doneover the last 10
YEARS
VBA - & PL-SQL DEV for automotive administration * C++ DEV for social org * Jr.
PM/Oracle DBA for social org * IT Manager for financial services company * Consultant
for financial services company * CUDI * CUDI for credit insurance * CUDI for car park
management * CUDI V2 * Oracle DBA at National TV * Aestethics+ * Consultant
Engineering org * Law suit engineering org started * Saint-Nicholas org volunteer *
Consultant Energy provider * BREAK * Consultant rubber mats org * Law suit won *
Device dev for OpenTable like org & partnership * Conflict resolved with OpenTable like
org and partnership ended * 10 Start-ups in a year * Paycento consultant * NDA
Consultant * Problem fixer at travel org * NDA Consultant * Bad QuakeLive player * Kids’
soccer team volunteer * Local comittee volunteer * DDDBE Founder * ElixirLang
Contributor * CQRSBeers attender * IDDDtour initiator * HappyPancake consultant *
ARealities Founder/dev * Professional Mayonaise Maker * Tom-Foolery at excellence *
Lorum ipsum
… it’s fun, but doing this comes
at a
COST
VBA - & PL-SQL DEV for automotive administration * C++ DEV for social org * Jr.
PM/Oracle DBA for social org * IT Manager for financial services company * Consultant
for financial services company * CUDI * CUDI for credit insurance * CUDI for car park
management * CUDI V2 * Oracle DBA at National TV * Aestethics+ * Consultant
Engineering org * Law suit engineering org started * Saint-Nicholas org volunteer *
Consultant Energy provider * BREAK * Consultant rubber mats org * Law suit won *
Device dev for OpenTable like org & partnership * Conflict resolved with OpenTable like
org and partnership ended * 10 Start-ups in a year * Paycento consultant * NDA
Consultant * Problem fixer at travel org * NDA Consultant * Bad QuakeLive player * Kids’
soccer team volunteer * Local comittee volunteer * DDDBE Founder * ElixirLang
Contributor * CQRSBeers attender * IDDDtour initiator * HappyPancake consultant *
ARealities Founder/dev * Professional Mayonaise Maker * Tom-Foolery at excellence *
Lorum ipsum
Opportunitäts
kosten
… it’s fun, but doing this comes
at a
COST
Opportunitäts
kosten
Opportunitäts
kostenEng: Opportunity cost
Opportunity cost
Opportunitäts
kostenEng: Opportunity cost
Opportunitäts
kostenEng: Opportunity cost
-1
opportunity
Opportunity yield
transferof
learning
Opportunity yield
transferof
learning
Programming - methodologies – domain – UX - ,,,
Opportunity yield
transferof
learning
Seth Godin – The difference between a failure and a mistake
Opportunity yield
transferof
learning
Failure is good if consequences are manageable
Opportunity yield
Opportunity yield
Expand your
network
Opportunity yield
Expand your
network
Get to know the in-crowd
Opportunity yield
Expand your
network
Get known to the in-crowd and the public
Opportunity yield
Expand your
network
User groups – conferences – blog – tweet
Opportunity yield
Expand your
network
Learning is part of the process
Opportunity yield
Expand your
network
User groups – blog – tweet – non-profit volunteering
Yield of opportunity
Expand your
network
And last but not least:
Opportunity yield
Expand your
network
Non-profit volunteering
Opportunity yield
Opportunity yield
Set your own
GOALS
Opportunity yield
Set your own
GOALS
Life-work-balance / Learning / Environment / …
Opportunity yield
Set your ownfinancial
GOALS
Opportunity yield
My financial
GOAL:
Opportunity yield
Make justenoughmoney to get
by while doingthis:
Opportunity yield
Make justenoughmoney to get
by while doingthis:
I have
FAILED multiple times,
but this time I
mightbe on to
something*
but this time I
mightbe on to
something*
* Not there yet, but way better then my previous attempts
Why ???
DEVELOPMENT
Why ???
DEVELOPMENT
Why ???
DEVELOPMENTBuilding a product
Good idea
Build an
Build an
Minimum Viable Product
Build an
Minimum Viable Product
Build an
Let’s try again
Good idea
Build an
Build an
Minimum Sellable Product
Build an
Minimum Sellable Product
Build an
Might be just a sketch, or a story…
Try to sell it
Try to sell itAnd learn to
Try to sell itAnd learn toLISTEN
Try to sell itAnd learn toLISTENListening is
hardwhen you try
to sell
If you are unable to sell in person
If you are unable to sell in personYour idea is not good enough, so
If you are unable to sell in personYour idea is not good enough, so
Think & Pivot
If you are unable to sell in personYour idea is not good enough, so
Think & PivotInnovation comes from cross-contamination
My idea
NoTimeForInternet.com
NoTimeForInternet.comEverybody loved it
NoTimeForInternet.comEverybody loved it
But nobody wanted to pay for it
NoTimeForInternet.comEverybody loved it
But nobody wanted to pay for it
NoTimeForInternet.comEverybody loved it
But nobody wanted to pay for it
NoTimeForInternet.comEverybody loved it
But nobody wanted to pay for it
NoTimeForInternet.comEverybody loved it
But nobody wanted to pay for it
NoTimeForInternet.comEverybody loved it
But nobody wanted to pay for it
Maybe I could build a website todesign your own house extension?
NoTimeForInternet.comEverybody loved it
But nobody wanted to pay for it
Maybe I could build a website todesign your own house extension?
NoTimeForInternet.comEverybody loved it
But nobody wanted to pay for it
Maybe I could build a website todesign your own house extension?“I’d love to have that”
NoTimeForInternet.comEverybody loved it
But nobody wanted to pay for it
Maybe I could build a website todesign your own house extension?“I’d love to have that”
SUCCESS!
SUCCESS!
It took me
2 yearsto get to this
phase
6 months, 5 iterationsand hundreds
of UX tests later
SUCCESS!
“Opportunities multiply
as they are seized.”Sun Tzu, “The art of war”
Why ???
DEVELOPMENTBuilding a product
Why ???
DEVELOPMENTBuilding a product
Why ???
DEVELOPMENTBuilding a product
Some tips
DisclaimerBut first a
CorrelationDoes NOT imply
Statistical relevance
N = 1
CorrelationDoes NOT imply
@Ziobrando’s law
The amount of energy
necessary to refute bullshit
is an order of magnitude bigger
than to produce it
@ziobrando’s law: B.A.P.
AMOUNT OF BS
EFFO
RT
REQ
UIR
ED
0 ∞
∞
0
DisclaimerEnd of the
Goal?What is your
Goal?What is your
Goal?What is your
Goal?What is your
Get as many users as possible?
Goal?What is your
Get as many users as possible?Mine is simple
Goal?What is your
Get as many users as possible?Mine is simple
BUILD ALARGE
ENOUGH RECURRING
INCOME
Recurring incomeThe secrets to building a large enough
Recurring incomeThe secrets to building a large enough
Recurring incomeThe secrets to building a large enough1. Charge money
1. Charge money
Get a financial commitment
1. Charge money
putting in a lot of effort
tomato
SEEDSstory
Get a financial commitment
1. Charge money
putting in a lot of effort
Recurring incomeThe secrets to building a large enough1. Charge money
Recurring incomeThe secrets to building a large enough1. Charge money
2. Monthly goal (users x rate/month)
2. Monthly goal (users x rate/month)
2. Monthly goal (users x rate/month)
How can you reduce
Of not achieving this
Build & they
shallcome
2. Monthly goal (users x rate/month)
How can you reduce
Of not achieving this
Recurring incomeThe secrets to building a large enough1. Charge money
2. Monthly goal (users x rate/month)
Recurring incomeThe secrets to building a large enough1. Charge money
2. Monthly goal (users x rate/month)
3. Consider your market
3. Consider your market
Who do you think will pay
amounts, people or businesses?
3. Consider your market
My bet is on
businesses
Who do you think will pay
amounts, people or businesses?
3. Consider your market
Recurring incomeThe secrets to building a large enough1. Charge money
2. Monthly goal (users x rate/month)
3. Consider your market
Recurring incomeThe secrets to building a large enough1. Charge money
2. Monthly goal (users x rate/month)
3. Consider your market
4. Try to find an entry point
4. Try to find an entry point
4. Try to find an entry point
Most companies need time to
find an entry point and evolve…
A sponsor, a niche
or a
user group
4. Try to find an entry point
Most companies need time to
find an entry point and evolve…
Why ???
DEVELOPMENTBuilding a product
Some tips
Why ???
DEVELOPMENTBuilding a product
Some tips
Why ???
DEVELOPMENTBuilding a product
Some tips
Recap
WHY
DEVELOPMENT
WHY PRODUCT DEVELOPMENT
1. EvolveAlways be learning
WHY PRODUCT DEVELOPMENT
2. Build your network & reputationIt’s both fun and gratifying
WHY PRODUCT DEVELOPMENT
3. Aim for self-defined goalsAchieve them setting smaller goals
WHY PRODUCT DEVELOPMENT
3. Aim for self-defined goalsAchieve them setting smaller goals
WHY PRODUCT DEVELOPMENT Enjoy this moment,
for this moment
is your life.Omar Khayyam
HOW
DEVELOPMENT
HOW PRODUCT DEVELOPMENT
1. Find an ideaYour first one will
probably be bad
HOW PRODUCT DEVELOPMENT
2. Build an M.S.P.As cheaply as
possible
HOW PRODUCT DEVELOPMENT
3. Sell it & listenPivot until succes is
achieved
HOW PRODUCT DEVELOPMENT
3. Sell it & listenPivot until succes is
achieved
HOW PRODUCT DEVELOPMENT You have to learn the
rules of the game.
And then you have to
learn to play better
than anyone else.Albert Einstein
TIPS
DEVELOPMENT
TIPS PRODUCT DEVELOPMENT
0.1 Get inspiredBut don’t assume it
will work for you
TIPS PRODUCT DEVELOPMENT
0.2 B.A.P.Common sense
should save your *ss
TIPS PRODUCT DEVELOPMENT
1. Charge moneyUpfront if possible
TIPS PRODUCT DEVELOPMENT
2. Set goalsAnd reduce risks
TIPS PRODUCT DEVELOPMENT
3. Find a good marketDo not assume, get out &
ask for commitment
TIPS PRODUCT DEVELOPMENT
4. Get an entry pointOnce you’re in, you’re in
TIPS PRODUCT DEVELOPMENT
4. Get an entry pointOnce you’re in you’re in
TIPS PRODUCT DEVELOPMENT If you are not failing
every now and again,
it’s a sign you’re not
doing anything very
innovative.Woody Allen
Why ???
DEVELOPMENTBuilding a product
Some tips
Recap
Why ???
DEVELOPMENTBuilding a product
Some tips
Recap
@ToJans
http://tojans.me
Questions?
