Enterprise UXStephen Bolen

User Experience Leader, Emerson

Acknowledgements

@sbolen

We are quite fond of ‘rules.’

Ten Usability Heuristics

For User Interface Design

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

Jakob Nielsen

Ten Laws of Simplicity

While great art makes you wonder, great design makes things clear.

John Maeda

Eight Golden Rules of

Interface Design

A picture is worth a thousand words. An interface is worth a thousand pictures.

Ben Shneiderman

Ten Enterprise UX

Commandments

Ten Enterprise UX

Commandmentscrack

I've been in this game for years, it made me a animal. There's rules to this shit, I wrote me a manual.

Christopher Wallace

Never let no one know how much dough you hold.

DevelopersProduct ManagersMarketingLeadershipUser Experience

!

Never let ‘em know your next move.

Harness, Dickey & Pierce

Never trust nobody.

I know what’s best for our users - I’m the subject matter expert.

Someone in dire need of a savage beating

Two ways to break the ‘expert’ mindset

Two ways to break the ‘expert’ mindset • Get product owners

and stakeholders out of the office and involved in usability activities

Two ways to break the ‘expert’ mindset • Get product owners

and stakeholders out of the office and involved in usability activities

• Coach stakeholders on how to ask probing questions without leading

Yeah, but…

Someone who didn’t get the message

Never get high on your own supply.

Never sell no crack where you rest at.

That goddamn credit? Dead it.

No I.O.U.’s

No I.O.U.’s• Keep your

deadlines

No I.O.U.’s• Keep your

deadlines• Expect others to

keep theirs

No I.O.U.’s• Keep your

deadlines• Expect others to

keep theirs

TEAMWORK!!!!1

Keep your family and business completely separated.

Never keep no weight on you!

If you ain’t gettin’ bagged, stay the fuck from police.

(not applicable)

If you ain't got the clientele, say "hell no!”, ‘cause they gon' want they money rain

sleet hail snow.

No decision is worse than saying no.

Ken Norton

Discipline of “No”

Discipline of “No”• Saying no to one thing is saying yes to

something else

Discipline of “No”• Saying no to one thing is saying yes to

something else• Opportunity cost with time, resources

Discipline of “No”• Saying no to one thing is saying yes to

something else• Opportunity cost with time, resources• Being unable to say no creates ambiguity

Discipline of “No”• Saying no to one thing is saying yes to

something else• Opportunity cost with time, resources• Being unable to say no creates ambiguity• Often, saying no will help force the

business to prioritize

Follow these rules you'll have mad bread to

break up

Thank you