Date post: | 17-Dec-2014 |
Category: |
Documents |
Upload: | lightning-laboratories |
View: | 3,080 times |
Download: | 1 times |
Gene BeckerSamsung Mobile+Services UX Lab@genebecker
hi there!
ten reasons why AR is going to fail
StartupQuote.com
AR is the new QR
the cost of using AR exceeds its value
Jessie Pearl @ flickr
AR creates cognitive overload
AR covers 0%of the world
AR wants to be like the web, but we don't even agree on the most basic stuff
$18M VC25M installs
1M downloads/month3M active users/month
17,500 developers4300 published layers
Layar, 2012
even Google isn't talkingabout AR
AR is socially fraught
consumer-class AR glasses are a constant 5
years away(and contact lenses are 20)
Steve Mann
a clear view = a near distance/
Wikipedia
so what to do,Ontario?
“you are the world’s first pure-play experience designers”
- Bruce Sterling, 2010
make more AR
The Artvertiser
tell old stories in new ways
Quadmented by Becker & Farano 2010
artistshistorianslibrarians
poetsteachers
kidsfilmmakers
transmedianscuratorsathletes
copshockey moms
new storytellersfor anew medium
hack the world platform
kylemcdonald @ flickr
get your SCENIUS onWhat really happened was that there was sometimes very fertile scenes involving lots and lots of people – some of them artists, some of them collectors, some of them curators, thinkers, theorists, people who were fashionable and knew what the hip things were – all sorts of people who created a kind of ecology of talent. And out of that ecology arose some wonderful work.
- Brian Eno
Be flexible about definitions
Be militant about user value
when all else fails, reframe the question
Wikipedia
keep the faith
discuss.
Gene BeckerSamsung Mobile+Services UX Lab@genebecker
Rich Gold, Art in the Age of Ubicomp, 1992