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Ten reasons why_fashion

Date post:24-Apr-2015
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advertising,outdoor advertising
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  • 1. 10+ reasons why clothing and accessories brands should use Outdoor
  • 2. Outdoor offers a way to bring the brand to life in full colour
    • Large and small format posters can really illustrate a fashion brand in the best possible light
    • Outdoor can set off the look of a clothing brand where it counts: on the streets
  • 3. The quality of the medium reflects the quality of the product
    • Premium plant for premium products
    • Large format sites deliver an enormous showcase for impact and recognition
  • 4. Out is where most people want to be seen with their clothes and accessories
    • Placing clothing and accessory advertising in an out of home context makes sense
    • Its where people will most care about being seen in them
  • 5. Outdoor offers a premium canvas to display the product at its creative best
    • A range of sites lend themselves as glamour branding vehicles
    • Prestige creative impact can show off the product in the best possible way - the outdoor equivalent of Vogue magazine
  • 6. Outdoor is highly efficient in targeting a specific audience
    • Outdoor can be used to seek out and deliver the relevant target audience
    • Teenage girls, students, business travellers, gym members, mall visitors, commuters, holiday makers...
  • 7. Outdoor is the best visual medium to leave a lasting brand impression
    • Outdoor gets noticed: its the only life size scale or bigger medium
    • Its the best branding medium with the strongest visual presence
    • Quality presentation enhances the image for fashion and accessory brands
  • 8. Accompanied shopping: outdoor tracks the consumers journey
    • Outdoor places shopping ideas in close proximity to the point of purchase
    • Many a purchase is decided on the day rather than by shopping list
    • Its never too late to place a recent branded message in front of shoppers
  • 9. Shopping malls: the latest frontier for fashion brands
    • Outdoor reaches people very effectively on the streets
    • Its now just as effective in the shopping mall
    • Digital signs in malls allow you to showcase your brands in motion
  • 10. Proven effective for fashion brands
    • Outdoor works brilliantly to keep fashion brands in the public eye
    • Case study results are many and varied across a range of outdoor formats
  • 11. Word of mouth: outdoor audience most likely to influence others about fashion Source: CBS Outdoor, TGI Media Neutral quintiles 2010 Heavy quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium Adult 000s
  • 12. Leading fashion advertisers trust Outdoor
    • Top spending 50 fashion advertisers in outdoor
    • (average spend 129K)
    • Tesco, Adidas, Nike, Pandora jewellery, Puma, Skechers, Giorgio Armani, Levi Strauss, Fitflop, Chanel, LVMH watches, New Look, Umbro, Diesel, Hi Tec, G-Star, Fila, Storm watches, Also shoes, Swatch, WL Gore, Seiko, Dolce & Gabbana, North Face, Oris Uk, Footlocker, Tommy Hilfiger, JD Sports, Folli Follie, La Senza, Wrangler, Calvin Klein fashions, Benetton, Banana Republic, Target brands, Arcadia, Slater Menswear, Converse, Radley & Co, Maidenform, Helly Hansen, Intimissimi, Wardrobe Treorchy, Forever 21, Antony Morato, Eveden, Bulova, Triumph International, Casio, Masai GB, Rox Jewellery, Swarovski, Marks&Spencer, De Rigo, Chantelle Lingerie, Donna Karan, Pepe UK
    Source: Nielsen Media Research

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