1. 10+ reasons why clothing and accessories brands should use Outdoor

2. Outdoor offers a way to bring the brand to life in full colour

• Large and small format posters can really illustrate a fashion brand in the best possible light

• Outdoor can set off the look of a clothing brand where it counts: on the streets

3. The quality of the medium reflects the quality of the product

• Premium plant for premium products

• Large format sites deliver an enormous showcase for impact and recognition

4. Out is where most people want to be seen with their clothes and accessories

• Placing clothing and accessory advertising in an out of home context makes sense

• Its where people will most care about being seen in them

5. Outdoor offers a premium canvas to display the product at its creative best

• A range of sites lend themselves as glamour branding vehicles

• Prestige creative impact can show off the product in the best possible way - the outdoor equivalent of Vogue magazine

6. Outdoor is highly efficient in targeting a specific audience

• Outdoor can be used to seek out and deliver the relevant target audience

• Teenage girls, students, business travellers, gym members, mall visitors, commuters, holiday makers...

7. Outdoor is the best visual medium to leave a lasting brand impression

• Outdoor gets noticed: its the only life size scale or bigger medium

• Its the best branding medium with the strongest visual presence

• Quality presentation enhances the image for fashion and accessory brands

8. Accompanied shopping: outdoor tracks the consumers journey

• Outdoor places shopping ideas in close proximity to the point of purchase

• Many a purchase is decided on the day rather than by shopping list

• Its never too late to place a recent branded message in front of shoppers

9. Shopping malls: the latest frontier for fashion brands

• Outdoor reaches people very effectively on the streets

• Its now just as effective in the shopping mall

• Digital signs in malls allow you to showcase your brands in motion

10. Proven effective for fashion brands

• Outdoor works brilliantly to keep fashion brands in the public eye

• Case study results are many and varied across a range of outdoor formats

11. Word of mouth: outdoor audience most likely to influence others about fashion Source: CBS Outdoor, TGI Media Neutral quintiles 2010 Heavy quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium Adult 000s

12. Leading fashion advertisers trust Outdoor

• Top spending 50 fashion advertisers in outdoor

• (average spend 129K)

• Tesco, Adidas, Nike, Pandora jewellery, Puma, Skechers, Giorgio Armani, Levi Strauss, Fitflop, Chanel, LVMH watches, New Look, Umbro, Diesel, Hi Tec, G-Star, Fila, Storm watches, Also shoes, Swatch, WL Gore, Seiko, Dolce & Gabbana, North Face, Oris Uk, Footlocker, Tommy Hilfiger, JD Sports, Folli Follie, La Senza, Wrangler, Calvin Klein fashions, Benetton, Banana Republic, Target brands, Arcadia, Slater Menswear, Converse, Radley & Co, Maidenform, Helly Hansen, Intimissimi, Wardrobe Treorchy, Forever 21, Antony Morato, Eveden, Bulova, Triumph International, Casio, Masai GB, Rox Jewellery, Swarovski, Marks&Spencer, De Rigo, Chantelle Lingerie, Donna Karan, Pepe UK

Source: Nielsen Media Research