10 Ways the Batch of 2010 10 Ways the Batch of 2010

should prepare for the should prepare for the

changing worldchanging worldchanging worldchanging world

Rohit VarmaRohit Varma

Fortune Institute of International Business, DelhiFortune Institute of International Business, Delhi09.12.0909.12.09

10 ways the world is changing 10 ways the world is changing

and and

10 things the Batch of 2010 10 things the Batch of 2010

should be ready for itshould be ready for itshould be ready for itshould be ready for itan alternate titlean alternate title

The Changing World !The Changing World !

One only needs to prepare for change One only needs to prepare for change (what doesn’t change needs no (what doesn’t change needs no preparation)preparation)

This presentation is a look at longThis presentation is a look at long--term term This presentation is a look at longThis presentation is a look at long--term term changes that are going to have a major changes that are going to have a major impact on impact on youryour life & careerslife & careers

These changes are already underway but These changes are already underway but will take decades to play out fullywill take decades to play out fully

Actually, the world changes very Actually, the world changes very

slowly, if at allslowly, if at all

HomoHomo (genus) ~ 6 million years (apes)(genus) ~ 6 million years (apes)

Homo SapiensHomo Sapiens ~ 200,000 years ago till 10,000 ~ 200,000 years ago till 10,000

years ago (hunteryears ago (hunter--gatherers)gatherers)

Civilization ~ 10,000 years ago till now (farmers)Civilization ~ 10,000 years ago till now (farmers)Civilization ~ 10,000 years ago till now (farmers)Civilization ~ 10,000 years ago till now (farmers)

Industrial revolution ~ 200 years till now Industrial revolution ~ 200 years till now

(workers)(workers)

Information revolution ~ 50 years ago till now Information revolution ~ 50 years ago till now

(knowledge workers)(knowledge workers)

The Industrial and information ages are still The Industrial and information ages are still

playing out… changes happen over decadesplaying out… changes happen over decades

10 ways the world is changing10 ways the world is changing

1.1. Globalisation on the marchGlobalisation on the march

2.2. New global powers : China, BRICNew global powers : China, BRIC

3.3. Sustainability : World has run out of resources Sustainability : World has run out of resources

4.4. Climate changeClimate change

5.5. Urbanization on the riseUrbanization on the rise5.5. Urbanization on the riseUrbanization on the rise

6.6. Demographics are changing Demographics are changing

7.7. Knowledge explosion & Science discoveries Knowledge explosion & Science discoveries

8.8. Information & Communication Technologies on Information & Communication Technologies on the marchthe march

9.9. Power of the Individual & collaboration among Power of the Individual & collaboration among individuals increasingindividuals increasing

10.10. ??

1. Globalization is on the march,

affecting economies, society and

cultures

2. China & other nations are

rising

3.Sustainability:

The planet & it’s resources

are under pressure

•

Better Place electric car, Israel

4. Climate is changing !

5. Urbanization, already at 5. Urbanization, already at

record levels, is increasing record levels, is increasing

6. Demographics :6. Demographics :

OlderOlder populations in populations in developeddeveloped

economies and economies and youngyoung

populations in populations in developingdeveloping onesonespopulations in populations in developingdeveloping onesones

7. 7. KnowledgeKnowledge is exploding, is exploding,

dramatic new advancements in dramatic new advancements in

sciencesciencesciencescience

8. Information and 8. Information and

Communication Technologies Communication Technologies

are marching onare marching onare marching onare marching on

2 billion people have Internet access. 3 billion have

cellphone access. Cellphones are the fastest

growing communications device in the history of the world.

9. The 9. The individualindividual is becoming is becoming

more more empoweredempowered

and and

collaborationcollaboration is becoming a very is becoming a very collaborationcollaboration is becoming a very is becoming a very

successful strategysuccessful strategy

New business models are New business models are

emergingemerging

N=1 & R = G : Case studiesN=1 & R = G : Case studies

Case Studies :Case Studies :

-- TutorVistaTutorVista-- Goodyear Tyres ‘Fleet Solutions’Goodyear Tyres ‘Fleet Solutions’

Product => ServiceProduct => ServiceProduct => ServiceProduct => Service

Transaction => RelationshipTransaction => Relationship

N = 1N = 1

But are the following changing ?But are the following changing ?

��Poverty & development Poverty & development

��Democracy & political freedomDemocracy & political freedom

��PeacePeace

10 ways the world is changing10 ways the world is changing

1.1. Globalisation on the marchGlobalisation on the march

2.2. Global powers : China, BRICGlobal powers : China, BRIC

3.3. Sustainability : Resources inadequate Sustainability : Resources inadequate

4.4. Climate changeClimate change

5.5. UrbanizationUrbanization5.5. UrbanizationUrbanization

6.6. Demographics Demographics

7.7. Knowledge explosion & Science discoveries Knowledge explosion & Science discoveries

8.8. Information & Communication Technologies on Information & Communication Technologies on the marchthe march

9.9. Power of the Individual & collaboration among Power of the Individual & collaboration among individuals increasingindividuals increasing

10.10. ??

10 ways 10 ways you you can better cope can better cope

with the changing world.. with the changing world..

10 ways the batch of 2010 should 10 ways the batch of 2010 should

prepareprepare

1.1. Learn the Habits which make you ‘effective’ Learn the Habits which make you ‘effective’

2.2. Get high level English skills Get high level English skills

3.3. Be ‘Smartly Connected’ Be ‘Smartly Connected’

4.4. Use Online Learning resourcesUse Online Learning resources4.4. Use Online Learning resourcesUse Online Learning resources

5.5. Brand Yourself Brand Yourself

6.6. Be Entrepreneurial Be Entrepreneurial

7.7. Pay attention to Health & FitnessPay attention to Health & Fitness

8.8. An essential Life Skill for the 21An essential Life Skill for the 21stst Century MBA !Century MBA !

9.9. Have a HeartHave a Heart

10.10. ? ?

1. Learn habits that can make 1. Learn habits that can make

you highly effective you highly effective

KnowledgeKnowledge

(what to, why to)

EFFECTIVE HABITSEFFECTIVE HABITS

DesireDesire

(want to)

SkillsSkills

(how to)

HABITSHABITS

CIRCLE OF

INFLUENCEINFLUENCE

IndependenceIndependence

InterdependenceInterdependence

PUBLICVICTORY

4. Seek First to Understand… Then to beUnderstood

6. Synergize

5. Think Win/Win

THE SEVEN HABITS PARADIGMTHE SEVEN HABITS PARADIGM

IndependenceIndependence

DependenceDependence

PRIVATEVICTORY

3. Put First Things First

1. Be Proactive

2. Begin with the End in

Mind

2. Develop English skills of a 2. Develop English skills of a

high orderhigh order

EnglishEnglish

A “StomachA “Stomach--feeding language”feeding language”

Language for globalising worldLanguage for globalising world

The Chinese are ahead of usThe Chinese are ahead of us

Learn to listen, write, read & speakLearn to listen, write, read & speakLearn to listen, write, read & speakLearn to listen, write, read & speak

Learn on the Net, subscribe to ‘word a Learn on the Net, subscribe to ‘word a day’, presentation skillsday’, presentation skills

Take English proficiency exam e.g. Take English proficiency exam e.g. Cambridge ESOLCambridge ESOL

3. Be ‘smartly connected’ :3. Be ‘smartly connected’ :

Use right gadgets and have Use right gadgets and have

good connectivitygood connectivitygood connectivitygood connectivity

Learn to use/like technologyLearn to use/like technology

The more you use technology / Internet, The more you use technology / Internet, the better you become at itthe better you become at it

India traditionally not a good consumer of India traditionally not a good consumer of technologytechnologytechnologytechnology

Master Internet the way you master Master Internet the way you master driving, cooking, etc.driving, cooking, etc.

Right gadgets & connectivityRight gadgets & connectivity

Laptops ? Laptops ?

High speed Net connectivity High speed Net connectivity

MobileMobile

GPRSGPRSGPRSGPRS

Kindle ?Kindle ?

4. Use online learning 4. Use online learning

resourcesresources

Online Online videovideo learning resourceslearning resources

YouTube EducationYouTube Education

TEDTED

MIT WorldMIT World

MIT’s Open Course WareMIT’s Open Course WareMIT’s Open Course WareMIT’s Open Course Ware

iTunes UiTunes U

Blip.tvBlip.tv

2 billion people have Internet access. 3 billion have

cellphone access. Cellphones are the fastest

growing communications device in the history of the world.

5. Brand Yourself5. Brand Yourself

Me Ltd. Me Ltd.

Build your personal brand : stand out from Build your personal brand : stand out from the othersthe others

Use free tools on the Internet for this Use free tools on the Internet for this purpose : purpose : purpose : purpose : -- websitewebsite-- blogsblogs-- podcastspodcasts-- multimedia CVmultimedia CV-- participate in Facebook,Twitter,..participate in Facebook,Twitter,..

Free website creation toolsFree website creation tools

Free photoFree photo--editing toolsediting tools

6. Inculcate “design” thinking 6. Inculcate “design” thinking

(problem(problem--solving thinking)solving thinking)

7. Be entrepreneurial7. Be entrepreneurial

On being entrepreneurialOn being entrepreneurial

Indian society has not encouraged Indian society has not encouraged entrepreneurshipentrepreneurship

Nurture your passions : It is easier than Nurture your passions : It is easier than before before before before

People in large organizations are ‘not People in large organizations are ‘not engaged’ about their workengaged’ about their work

“The trouble with the rat race is “The trouble with the rat race is

that even if you win, you are still that even if you win, you are still

a rat”.a rat”.a rat”.a rat”.

Entrepreneurship 2.0 Entrepreneurship 2.0

1.1. Build what you want to useBuild what you want to use

2.2. Pay 0 Rs. for toolsPay 0 Rs. for tools

3.3. Pay 0 Rs. for marketingPay 0 Rs. for marketing

4.4. Suck down / acrossSuck down / across

5.5. Use Twitter and TweetmemeUse Twitter and Tweetmeme

6.6. Pay 0 Rs. for peoplePay 0 Rs. for people6.6. Pay 0 Rs. for peoplePay 0 Rs. for people

7.7. Put everything in the cloudPut everything in the cloud

8.8. Ship then testShip then test

9.9. Forget venture capitalForget venture capital

10.10. Niche thyselfNiche thyself

11.11. Don’t let the bozos grind you downDon’t let the bozos grind you down

From a presentation by Guy Kawasaki at NasscomFrom a presentation by Guy Kawasaki at Nasscom

8. Pay attention to health & 8. Pay attention to health &

fitnessfitness

Health & fitnessHealth & fitness

New research shows Indians more prone New research shows Indians more prone than others to key diseasesthan others to key diseases

We all have sedentary lifestyles We all have sedentary lifestyles

Constantly being on PC is a concernConstantly being on PC is a concernConstantly being on PC is a concernConstantly being on PC is a concern

Sports teaches various people skillsSports teaches various people skills

8. An essential life skill for the 8. An essential life skill for the

2121stst Century MBACentury MBA

9. Have a heart 9. Have a heart

10 ways the batch of 2010 should 10 ways the batch of 2010 should

prepareprepare

1.1. Learn the Habits to become effective Learn the Habits to become effective

2.2. Get high level English skills Get high level English skills

3.3. Be ‘smartly connected’ Be ‘smartly connected’

4.4. Use online learning resourcesUse online learning resources4.4. Use online learning resourcesUse online learning resources

5.5. Brand Yourself Brand Yourself

6.6. Be Entrepreneurial Be Entrepreneurial

7.7. Pay attention to Health & FitnessPay attention to Health & Fitness

8.8. An essential Life Skill for the 21An essential Life Skill for the 21stst Century MBA !Century MBA !

9.9. Have a HeartHave a Heart

10.10. ? ?

10 ways the world is changing10 ways the world is changing

1.1. Globalisation on the marchGlobalisation on the march

2.2. Global powers : China, BRICGlobal powers : China, BRIC

3.3. Sustainability : Resources available low Sustainability : Resources available low

4.4. Climate changeClimate change

5.5. UrbanizationUrbanization5.5. UrbanizationUrbanization

6.6. Demographics Demographics

7.7. Knowledge explosion & Science discoveries Knowledge explosion & Science discoveries

8.8. Information & Communication Technologies on Information & Communication Technologies on the marchthe march

9.9. Power of the Individual & collaboration among Power of the Individual & collaboration among individuals increasingindividuals increasing

10.10. ??

Rohit Varmarohit@interskale.in

http://marketerskaleidoscope.com twitter.com/rohitvarma