Ten Top SEO Tips for Small

Businesses.27TH MAY 2015,

BELFAST

TRAINING SESSION

We are MXA DigitalTHIS IS A SELECTION OF OUR TIPS FOR SMALL BUSINESSES LOOKING FOR SEO IN 2015. FOR MORE INFORMATION AND REGULAR UPDATES BE SURE TO CHECK OUR WEBSITE: HTTPS://WWW.MXADIGITAL.COM

SEO is a long term strategy. IT’S IMPORTANT TO BE PATIENT WHEN YOU’RE STARTING ON YOUR SEO STRATEGY, CHANGES CAN TAKE MONTHS TO REFLECT IN THE SEARCH ENGINE RESULT PAGES (SERPS). IT TAKES TIME TO BUILD QUALITY AND GOOGLE AIMS TO REWARD QUALITY.

On-site SEO is the first place to start. STARTING WITH THE SITE DESIGN, ENSURE YOUR TITLE TAGS FOR EACH PAGE ARE HIGHLY RELEVANT TO THE PAGE CONTENT AND IS MADE UP OF KEYWORD PHRASES THAT HAVE HIGH VALUE.

Make sure your website is mobile friendly (has a responsive design). WITH GOOGLE’S WIDELY PUBLICISED UPDATE IN APRIL 2015 NOW REWARDING THOSE SITES THAT ARE OPTIMISED FOR MOBILE DEVICES, YOU SIMPLY MUST HAVE A SITE THAT WORKS WELL ON SMART PHONES AND TABLETS.

Check your Heading tags. ALL PAGES ON YOUR SITE SHOULD CONTAIN AN H1 AND H2 TAG. HEADING TAGS LABEL YOUR PAGES’ CONTENT AND LIKE THE TITLE TAG SHOULD BE OPTIMISED TO REFLECT THE CONTENT OF THE PAGE.

Name your images. MAKE SURE THAT YOU CORRECTLY NAME AND LABEL IMAGES ON YOUR SITE. CHOOSE A SENSIBLE FILENAME BEFORE UPLOADING THE IMAGE AND THEN SET THE ALT TAG TEXT TO SOMETHING RELEVANT AND CONNECTED TO YOUR KEYWORDS.

Write great content! THIS IS SO IMPORTANT IN 2015. GOOGLE IS LOOKING TO FIND THE MOST RELEVANT AND MOST VALUABLE CONTENT IN YOUR NICHE, SO IT’S CRITICAL THAT YOU HAVE WELL WRITTEN, HIGHLY RELEVANT ORIGINAL CONTENT ON EACH OF YOUR PAGES.

Off-site SEO. YOU NEED TO ENCOURAGE OTHER WEBSITES TO LINK TO YOUR SITE. BEFORE YOU DO THAT HOWEVER, MAKE SURE YOU HAVE THE BASICS COVERED. SO YOU SHOULD BE ON DIRECTORY LISTINGS RELEVANT TO YOUR GEOGRAPHICAL AREA AND/OR TO YOUR INDUSTRY.

Social media. GOOGLE IS GRADUALLY INCREASING THE IMPORTANCE OF SOCIAL MEDIA ACTIVITY WHEN DECIDING HOW VALUABLE A SITE’S CONTENT IS. SO TRY TO ENCOURAGE YOUR VISITORS TO SHARE YOUR INFORMATION ON FACEBOOK, TWITTER AND LINKEDIN.

Videos are vital. CREATE A VIDEO THAT REALLY HELPS YOUR SITES VISITORS – TO UNDERSTAND YOUR PRODUCT OR SERVICE BETTER, TO GAIN AN UNDERSTANDING OF WHAT YOUR BUSINESS DOES. IT’S IMPORTANT TO UNDERSTAND THE CORRECT WAY TO OPTIMISE A VIDEO TOO – USE A COMPANY THAT SPECIALISES IN SEO VIDEOS.

Keep up to date and informed. GOOGLE ARE CONSTANTLY REVIEWING THEIR BEST PRACTICES AND TRYING TO MAKE THEIR ALGORITHMS BETTER. YOU NEED TO STAY ON TOP OF CHANGES AND MAKE SURE YOU CONTINUE TO DO THE RIGHT THINGS TO MAKE SURE YOUR WEBSITE STAYS RELEVANT.

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