Date post: | 30-Nov-2014 |
Category: |
Business |
Upload: | squaremealvande |
View: | 89 times |
Download: | 3 times |
#TenTopTips
#1 Have a strategy
Through social media, we will <engage with my clients>, <find new prospects> and <understand my marketplace>.
We will use <insert platform here> to do this.<team member> will be responsible for <monitoring>.
We will respond to messages within <hours>.
We will maintain a sense of humour and a strong grip on reality.
www.theconversationprism.com
#2 It’s going to cost you money
• Social isn’t free.
• Cost in time & people.
• Highly unlikely you will be able to attribute revenue directly to it.
• To be really efficient, you’ll need to consider advertising and subscriptions to tools like Hootsuite.
#3 Plan your time
• #24x7x365 - Social never sleeps. You have to!
• Do you want to be an instant responder? Can you do that?
• Use scheduling to plan broadcast activities over weekends & evenings
• If your strategy includes it, set alerts in your monitoring software so you get TOLD when there’s an issue to respond to rather than searching for one
#4 Know your audience
• Don’t publish “blind”
• You must know who you are writing for: it’s easy on Twitter – look at your followers’ profiles.
• See what they say / see who they follow / write what they will consume
• Always think “if I was <person X>, what would I want?”
#5 Know your subject
• Serial retweeters are evil
• Make your account worth following…– Insight– Comment– News– Links
• BE AN EXPERT – comment, analyse, be first to say something
#6 Know who you are
• Establish a tone of voice as part of the strategy development
• Are you posting as a person or a business?
• People tend to have personality, a sense of humour and empathy
• Businesses… a little less so
• …Quite clear which is likely to be the most engaging
• Don’t be afraid to be “you”
#7 Don’t be afraid
• It’s OK to take risks
• Everyone makes mistakes
• Time passes quickly on the web!
#8 Don’t entertain the trolls
• You’re unlikely to win
• It’s a waste of time (money)
• They get more out of it than you ever will
• Unless you’re James Blunt
#9 Be a sharer
• Sometimes, Rule #7 means you can have some fun
• But check #4 & #5 first– Know your audience– Know your subject
• We were surprised…
#10 Do Not Sell
• Consuming social media “costs” your followers time
• Typically read during leisure time or on commute… not good times to be sold to
• Think a bit differently: – Turn your need to sell into offers for your audience– Post about the exciting element of your event
rather than the title of it
#11 Rinse & repeat