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Total Patient Engagement Presented by dailyRx January 4, 2012
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Total Patient Engagement
Presented by dailyRxJanuary 4, 2012
The OpportunityContent is marketing when leveraged correctly:
● Patients trust information shared by their Doctor online● Content published correctly can reach millions of people instantly● Local and national audiences keep your physicians top of mind
Health information impacts the overall cost of care by 5%:
● 30% of search results produce inaccurate or biased information● Consistent information across the healthcare-workflow is difficult● Trusted information can reduce unnecessary Doctor visits while increasing appointment
efficiency
“Patient Engagement" goals and metrics are unclear:
● Where and how you connect with patients is a MU2 requirement● Health information delivery needs to come with measurable results● Social networks, online portals & mobile devices provide the best channels for engagement
dailyRx, Inc. - Confidential - 1/1/13
Total Patient Engagement Solution
dailyRx, Inc. - Confidential - 1/1/13
Engage patients with consistent messaging at each touch-point
Objective: Empower Tenet to become the Most Digitally Engaged Health System
Join the Editorial ProcessIntegrate your doctors into the content creation processBecome a dailyRx Contributing Expert
dailyRx, Inc. - Confidential - 1/1/13
Benefits:1. Incorporate your brand, physician name
and picture directly into our health news
2. Increase credibility
3. Engage new patients in conversation from social media channels
4. Maximize patient engagement by distributing trusted information
The Editorial Process
Checks & Balances:● Content creation incorporates medical review by a team of licensed physicians,
pharmacists and therapists.● Prior to publication, articles must be viewed by a minimum of three editors.
dailyRx, Inc. - Confidential - 1/1/13
Medical Review dailyRx Medical Review Team
Joseph V. Madia, M.D., Managing Medical EditorDr. Madia is a 2010 graduate of the University of Pittsburgh School of Medicine and a 2002 graduate of the University of Notre Dame. Dr. Madia has worked on research projects in plastic surgery, orthopedics, and otolaryngology.
Robert Carlson, M.D., Medical ReviewEducated at Columbia College and Columbia P&S New York, Dr. Carlson practiced primary care and inpatient medicine at a regional hospital in SE Alaska where he was Chief of Ambulatory Care and Emergency Medicine.
Beth Bolt, R.Ph., Pharmaceutical Review
Beth received her B.S. in Pharmacy at the University of Colorado and has over 15 years experience in the healthcare industry including homehealth, retail, and hospital pharmacies. She is licensed to practice pharmacy in Texas, Colorado, and California.
dailyRx, Inc. - Confidential - 1/1/13
dailyRx Contributing Experts● Contributing Experts are health industry
leaders who offer patients actionable insights within news articles.
● Experts leverage their real world experience to give context to medical research.
● 110+ experts specializing in medicine spanning the health spectrum contribute to dailyRx articles.
Integrate Patient Engagement Into Mobile
● Prescribe health news into mobile application
● Track patient usage of app through business intelligence metrics
● Increase patient satisfaction by delivering personalized information
dailyRx, Inc. - Confidential - 1/1/13
Why dailyRx?Our unified technology platform creates and packages patient information enabling each health provider to prescribe condition-specific information to patients at any touch point within the delivery system.
dailyRx, Inc. - Confidential - 1/1/13
COMPATIBLESyndicate relevant news and video to patients’ digital devices in their preferred media format--digital, social, or mobile
CONSISTENTDeliver patient-centered information at all patient touch points throughout the care continuum
EFFECTIVEEnhance patient-provider communication, boost productivity and improve patient outcomes
TRUSTEDBuild patient loyalty and satisfaction with a trusted source of health information
Getting Started
dailyRx, Inc. - Confidential - 1/1/13
Time and Action Plan:
Day 1:● Begin syndicating health news to existing Lake Pointe social pages● Build remaining social pages for Lakepointe ● Build social pages for select specialty facilities
Day 2:● Identify candidate physicians for Contributing Expert program● Activate remaining social pages with health news syndication
Day 3:● Onboard physicians to Contributing Expert program
Contact Us
Donald [email protected]
Brent WerbeckVP, Enterprise [email protected]
Kristen [email protected]
dailyRx, Inc. - Confidential - 1/1/13
