TENNANT COMPANY BRAND GUIDELINES - Nobles...Tennant Company is a recognized leader of the cleaning...

TENNANT COMPANY

BRAND GUIDELINES

TABLE OF CONTENTS

Tennant Product BrandBrand Messaging Logo Specifications Fonts & Colors Imagery & Additional Elements Applications

Nobles Product BrandBrand Messaging Logo Specifications Fonts & Colors Imagery & Additional Elements Applications

Alfa Product BrandBrand Messaging Logo Specifications Fonts & Colors Imagery & Additional Elements Applications

IPC Product BrandBrand Messaging Logo Specifications Fonts & Colors Imagery & Additional Elements Applications

Vaclensa Product BrandBrand Messaging Logo Specifications Fonts, Colors & Application

VLX Product BrandLogo Specifications Fonts & Colors Imagery & Additional Elements Applications

Gaomei Product BrandLogo Specifications Fonts & Colors Imagery & Additional Elements Applications

Florock Product BrandLogo Specifications Fonts & Colors Applications

Tennant Company History Brand Architecture Brand Messaging Logo Specifications Fonts & Colors Imagery & Additional Elements Applications

TENNANT® COMPANY BRANDING

PRODUCT BRANDING

WELCOME TO TENNANT® COMPANYThis section will give you a little background into how Tennant started, as well as what our brand is all about.

TENNANT COMPANY HISTORY

BRAND FAMILY

BRAND MESSAGING

LOGO SPECIFICATIONS

FONTS & COLORS

IMAGERY & ADDITIONAL ELEMENTS

APPLICATIONS

A LEGACY BUILT ON ADVANCING THE INDUSTRY

Founded in 1870 by George H. Tennant, Tennant® Company began as a one-man woodworking business, evolved into a successful wood flooring and wood products company, and eventually into a manufacturer of floor cleaning equipment.

Throughout its history, Tennant has remained focused on advancing its industry by aggressively pursuing new technologies and creating a culture that celebrates innovation. Today, Tennant is a global leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world.

George H. Tennant opens his small woodworking shop in northeast Minneapolis

1870

Tennant engineers invent the first vacuum-equipped power sweeper for industrial use

1947

Tennant introduces the predecessor to the sweeper/scrubber, making Tennant units the most versatile in the world

1963

Tennant develops the first “built from the ground up” riding scrubber

1970

Tennant introduces its first walk- behind scrubber

1978

Tennant wins Seven Wonders of the World award for its Eco line of nonsolvent coatings

1990

Tennant introduces FaST®

Foam Scrubbing Technology for hard floor surfaces

2002

Tennant introduces ReadySpace®

quick-drying carpet cleaning technology

2004

Tennant introduces ec-H2O™ technology that electrically converts water into an effective cleaning solution

2008Tennant introduces ec-H2O NanoClean® – the next generation of detergent-free cleaning

Tennant Company acquires IPC Group and adds it to our family of product brands

2015 2017

Tennant Company launches revolutionary Orbio® os3 that generates both cleaning and disinfecting/sanitizing solutions on-site

2014

Tennant begins producing motorized floor cleaning equipment

1910s

Tennant offers IRIS® Asset Manager to help customers collect and transmit machine usage activity to optimize fleet performance, improve cleaning efficiency and reduce cost-to-clean

Tennant Company launches the T7AMR, an autonomous mobile robot designed to maximize productivity, increase efficiency and optimize safety

2016 2018

Tennant Company acquires Gaomei and adds it to our family of product brands

2019

TENNANT® COMPANY BRAND FAMILY

Tennant Company

Tennant Product Vaclensa ProductNobles Product Alfa Product IPC Product Gaomei Product VLX Product Florock Product

One company. A portfolio of brands. All backed by the Tennant Company legacy, our product brands provide a variety of choices for customers all across the globe.

The Tennant product brand delivers innovative technology and performance, proven reliability, superior service, and exceptional results for cleaning professionals.

The Nobles product brand represents our rugged, no-nonsense cleaning equipment. Nobles from Tennant is the smart choice for the machines you need to get the job done right.

Since 1944, the Brazil-based Alfa brand has pioneered mechanized cleaning technologies in South America, and is a leading provider of high-performance cleaning solutions and support across the region.

Tennant Company is a recognized leader of the cleaning industry. We are passionate about developing innovative and sustainable solutions, including cleaning machines, parts & service, and floor coatings. These solutions help our customers clean more spaces more effectively, addressing indoor and outdoor cleaning challenges.

IPC is a leading manufacturer of cleaning equipment and tools throughout the world. We are committed to providing our customers with quality cleaning products and support of our full line of cleaning equipment.

As a professional manufacturer of cleaning equipment, GAOMEI provides professional cleaning solutions for all kinds of commercial and industrial areas.

Vaclensa is one of the UK’s largest suppliers of professional cleaning machines as well as first class nationwide service with an industry leading network of 60+ service engineers and technicians.

VLX offers reliable floor scrubbers and sweepers that offer a simple, straight-forward ownership experience at the right price.

Serving a wide range of facilities across the globe, Florock Polymer Flooring is a leader in the research and development, production, and installation of solutions-oriented flooring systems for commercial, industrial and institutional applications.

TENNANT® COMPANY BRAND MESSAGING

VisionWe will lead our global industry in sustainable cleaning innovation that empowers our customers to create a cleaner, safer and healthier world.

ValueTennant Company employees work with a spirit of Stewardship. Through the value of Stewardship we are accountable to our customers, our coworkers, investors and the global community. Stewardship is a filter for our actions and decision-making, in our effort to leave things in better condition than we found them.

PromiseTennant Company holds and unwavering commitment to protect and serve the best interests of its employees, customers, investors and community.

Tagline/ThemeCreating a cleaner, safer, healthier world.

Strategic PositioningTennant Company delivers quality products, technologies and services designed to help cleaning professionals make the world a cleaner, safer and healthier place.

Brand Attributes

� Trust � Leadership � Quality

The following brand messaging has been created for the Tennant Company brand. All Tennant materials should be developed with the following in mind:

TENNANT® COMPANY LOGO

Incorrect UsagePlease use the approved logo files available online. No alterations of any kind should be made to the logo. Although not an exhaustive list, see these examples for common incorrect uses of the logo.

DO NOT ROTATE DO NOT DISTORT PROPORTIONS

DO NOT CHANGE THE COLOR

DO NOT PLACE OVER DISTRACTING PHOTOS/PATTERNS

DO NOT USE AT A SIZE SMALLER THAN MINIMUM

DO NOT PUT IN A BOX OR OTHER

SHAPE

PANTONE 313 C

CMYK: 100, 0, 8, 13RGB: 0, 154, 199

PANTONE 313 C

CMYK: 100, 0, 8, 13RGB: 0, 154, 199

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

CLEAR ZONE

0.2”MINIMUM HEIGHT

70% BLACK

CMYK: 0, 0, 0, 70RGB: 109, 110, 113

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

Correct UsageThe Tennant Company logo should be used for representing the company as a whole or with multiple Tennant Company product brands, as well as for any corporate communications. If only Tennant equipment is shown, please use the Tennant product logo. Your project manager will specify when to include the Tennant Company logo on any product related pieces.

ColorsThe Tennant Company logo should only appear in the three colors specified, Pantone 313 C, Black and White. Preferred background colors for the Tennant white logo should be within the approved color palette (see color palette section).

Minimum Size A minimum size of 0.2” in height has been established, as shown in the measurements. Smaller versions should never be used, as they are too difficult to read.

Clear ZoneA clear zone must surround the logo to ensure visibility and impact. The size of the clear zone is determined by the height of the letters, as shown. No distracting graphic elements or type should invade the clear zone. The logo can be placed over imagery or a subtle pattern, as long as the logo is clearly visible.

PlacementThe preferred placement of the Tennant Company logo is on the top right, taking into account the minimum required clear zone from the edge. However, if the layout does not allow, the top left is acceptable.

TENNANT® COMPANY FONTS & COLORS

Body CopyUnivers is the main font for the Tennant Company. It can be used for body copy as well as paragraph headings. For normal paragraph text, such as this, the Light version is preferred. To emphasize information within copy, use the Bold or Oblique options. If space is an issue, such as in translated copy, the condensed versions of the font may be used.

Main HeadlinesUnivers Bold or Bold Condensed should be used for main headlines and titles.

PowerPoint & WordWhen using fonts in multimedia environments in which the Univers font is not available, use the Arial typeface in the same manner as the Univers fonts.

ColorsThe Tennant Company color palette has been developed to reflect the colors used in the logos and compliment and enhance the images and logos.

The primary colors should always be used first and foremost. Secondary colors can be used as accent colors.

UNIVERS FONT FAMILY

Univers 45 Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Univers 45 Light

Univers 45 Light Italic

Univers 55 Roman

Univers 55 Oblique

Univers 65 Bold Univers 65 Bold Oblique

Univers 75 Black Univers 75 Black Italic

Univers 47 Light Condensed

Univers 47 Light Condensed Oblique Univers 57 CondensedUnivers 57 Condensed ObliqueUnivers 67 Bold Condensed

Univers 67 Bold Condensed Oblique

COLORS

PRIMARY

SECONDARY/ACCENT

PANTONE COOL GRAY 6 C

CMYK: 10, 0, 0, 31RGB: 186, 190, 192

PANTONE 152 C

CMYK: 0, 64, 95, 0RGB: 244, 123, 41

LIGHT GRAY

CMYK: 0, 0, 0, 5RGB: 241, 242, 242

PANTONE 313 C

CMYK: 100, 0, 8, 13RGB: 0, 154, 199

PANTONE 7708 C

CMYK: 97, 63, 42, 25RGB: 0, 78, 102

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

PANTONE 376 C

CMYK: 50, 0, 100, 0RGB: 141, 198, 63

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

TENNANT® COMPANY IMAGERY & ADDITIONAL ELEMENTS

Imagery & GraphicsPhotos should convey Tennant Company as a global, innovative leader with an emphasis on sustainability, stewardship, people, and technology. Images should include people of all cultures, green environments, and show a variety of product images to represent the full portfolio. Statistics and data can be presented as infographics, as long as they are clean, readable and utilize the Tennant Company color palette.

Tennant Triangle The triangle has been developed as a design element that can be used to create a consistent look in a variety of collateral. It follows the angle of the T's in the Tennant Company logo. It should always be at the same angle, however, it can be cropped and overlapped. It can be any color in the Tennant Company color palette and can have effects, such as screen or multiply.

TENNANT COMPANY

BRAND GUIDELINES

CROPPED TRIANGLE

SCREENED TRIANGLE

STEWARDSHIP IMAGE SUSTAINABILITY IMAGE

INFOGRAPHICS

4,0 0 0 + TONS

industrial materials recycled globally

18% REDUC T IONin safety incidents in Operations

5 0% REDUC T ION

in safety incidents in North America Tennant Company Sales & Service

COMMUNITY INVOLVEMENT

2,655Employee Volunteer Hours

$564,065Charitable Donations

TENNANT® COMPANY ADDITIONAL ELEMENTS

T M

Foam Scrubbing TechnologyPatents PendingACCEPTABLE COLORS EXAMPLE

FULL COLOR BLACK WHITE

CLEAR ZONE EXAMPLE

TECHNOLOGY LOGOSTennant Company has developed numerous technologies available on various product brand machines. They are an important selling feature and differentiates us from competitors. Your project manager will advise you when and where to use these logos.

ColorsLogos should be only in full color, black, or white.

Minimum Size Keep the logos at a readable size. In some cases, taglines can be removed if logos are needed in smaller sizes.

Clear ZoneA clear zone must surround the logo to ensure visibility and impact. The size of the clear zone is determined by the height of the letters, as shown. No graphic elements of any kind should invade the clear zone.

PlacementNormally, these are secondary logos used to identify the technologies associated with the machines in the piece. They should never be larger than any Tennant brand logo, or placed above the Tennant brand logo in the layout.

Incorrect UsagePlease use the approved logo files available online. No alterations outside the specifications here should be made to the logos.

TENNANT® COMPANY APPLICATIONS

Stationery, PowerPoint Templates & Email SignaturesPlease only use the pre-approved templates for company communications. Letterhead is provided on pre-printed stock or in a Word document for emailing. Business cards are customizable to suit the needs of all product brands and job positions. Colors, font family and logo placement should not be altered on the PowerPoint template. Email signatures can be customized with names and contact information easily in Outlook.

Header Text Here

§ Body Copy Here

Presentation Title HereSubtitle Here

Firstname Lastname | Job Title T: +1.123.456.7890 | C: +1.123.456.7890 | F: +1.123.456.7890 tennantco.com

Firstname Lastname | Job Title T: +1.123.456.7890 | C: +1.123.456.7890 | F: +1.123.456.7890 tennantco.com

701 N Lilac DrivePO Box 1452Minneapolis, MN 55440-1452

T: 763.540.1200F: 763.540.1437 tennantco.com

123.456.7890 Phone 1 123.456.7890 Phone 2

123.456.7890 Fax

[email protected] www.tennantco.com

Address Line 1Address Line 2

First LastnameJob Title

LETTERHEAD

BUSINESS CARD

POWERPOINT TEMPLATE

EMAIL SIGNATURE

TENNANT® COMPANY APPLICATIONS

LiteratureTo maintain visual continuity on all materials, each piece must communicate that Tennant is a caring, passionate, committed leader. Layouts should be clean, contemporary and modern, and use environmental images.

Premium Items Ensure the logo is visible and not smaller than the minimum size. Ideally items should be one of the approved colors from the brand palette. If needed for embroidery purposes, the registered trademark may be removed.

10PAGE

TENNANT COMPANY

Tennant Company sells products directly in 15 countries and through

distributors in more than 80 countries. The Company serves customers in

these geographies via three geographically aligned business units: The

Americas, which consists of North America and Latin America; EMEA,

which consists of Europe, the Middle East and Africa; and APAC, which

consists of the Asia Pacific region.

MINNEAPOLISMINNESOTA, USAWORLD HEADQUARTERSManufacturing: Tennant & Orbio

HOLLAND MICHIGAN, USAMANUFACTURINGTennant & Nobles

CHICAGOILLINOIS, USAFLOROCK COATINGS

AGUASCALIENTESMEXICOSALES & SERVICE

LOUISVILLE KENTUCKY, USADISTRIBUTION & BRUSH MANUFACTURING

GLOBAL FOOTPRINT

11PAGE

Employees by Region

4,341

EMEA

1,580employees

AMERICAS

2,387employees

APAC

374employees

LOUISVILLE KENTUCKY, USADISTRIBUTION & BRUSH MANUFACTURING

LIMEIRA BRAZILMANUFACTURINGAlfa & Tennant

UDENTHE NETHERLANDS

MANUFACTURING & DISTRIBUTION CENTER

ANTWERPBELGIUM

EMEA HEADQUARTERS

VENICEITALYIPC GLOBAL

SYDNEYAUSTRALIA

AUSTRALIA SALES & SERVICE HEADQUARTERS

SHANGHAICHINAAPAC HEADQUARTERSManufacturing: Tennant

YOKOHAMAJAPANJAPAN SALES & SERVICE HEADQUARTERS

employees worldwide**as of December 31, 2018

32PAGE

TENNANT COMPANY

WASTEFOCUS AREA—

At Tennant Company we strive to reduce—and eventually eliminate—all forms of

waste, another pillar of our Sustainable Enterprise strategy. Our aspiration is that all

purchased materials provide the highest and best use attainable to our customers

and all other stakeholders. This aspiration feeds our broad view of waste to include

operational inefficiencies as well as material and resource waste. We define waste as

materials that enter our boundary which do not become part of the products we sell.

3 3PAGE

PLASTIC KNIVES

120

29

82

12

29

HOLL AND, MICHIGAN

WASTE SORT Each Tennant Company facili t y manages waste and recycling dif ferently, primarily due to the local infrastructure. Our commercial manufacturing facili t y in Holland, Mich., has an established waste and recycling sor t ing system. Our Holland employees currently sor t dif ferent t ypes of recyclables: paper, cardboard, plastic f ilm, plastic bot t les, and cans. In the fall, we completed a waste sor t at the facili t y to measure current waste streams and determine what more we can do to improve our recycling. We used our f indings to identif y areas of oppor tunit y to improve our recycling rates and get closer to our aspirational goal of zero waste to landfill .

Combing through over 90 pounds of trash that was collected over t wo days, here is a glimpse of what we found:

LBS. OF PAPER TOWELS

PLASTIC FORKS

PLASTIC SPOONS

LBS. OF RECYCLABLE MATERIALS - CANS, BOTTLES, PAPER

BRAZIL

WASTE REDUC TIONTennant Company ’s Sao Paulo, Brazil , of f ice made a big s tep in 2018 to move Tennant closer to our aspirat ional goal of zero waste to landf il l : the facili t y banned use of disposable cups. At the beginning of 2018, all employees were given a new mug for warm beverages and a water bot t le for cooler beverages. This change has eliminated over 8 0,0 0 0 disposable cups from entering the waste s tream. This is our second facili t y to become disposable cup free af ter our product ion facili t y in Holland, Michigan. Employee-led ini t iat ives like these, spearheaded around the globe, help Tennant make signif icant progress on our waste reduct ion goals.

eliminated over 80 ,000 disposable cups from entering the waste stream

TENNANT® PRODUCT BRANDThe Tennant product brand is our flagship equipment line. Tennant cleaning equipment to help you clean effectively and efficiently, maintain health and safety, and lower your overall cost to clean.

BRAND MESSAGING

LOGO SPECIFICATIONS

FONTS & COLORS


APPLICATIONS

TENNANT® PRODUCT BRAND MESSAGING

VisionTennant delivers industry-leading quality, innovation and service.

MissionDeliver innovative technology and performance, proven reliability, superior service and exceptional results for cleaning professionals.

PromiseTennant delivers unique cleaning solutions through an extensive portfolio of high quality products, innovative technologies and expert services that create unparalleled customer experiences.

Tagline/ThemeCreating a cleaner, safer, healthier world.

Strategic PositioningTennant-branded products deliver superior performance, proven reliability and exceptional results for cleaning professionals.

Brand Attributes

� Innovative Technology � Quality Products � Expert Service

The following brand messaging has been created for the Tennant product brand. All Tennant product brand materials should be developed with the following in mind:

TENNANT® PRODUCT LOGO

Correct UsageThe Tennant product logo should be used in any pieces where Tennant equipment is featured. If a piece features other brands of equipment as well, such as Nobles® or IPC, the logos should be of equal visual size. The teal or white oval can be used on solid colors. A teal square version has been developed for use on busy backgrounds/images where the oval logo cannot be seen.

ColorsThe Tennant product logo should only appear in Pantone 313C, Black, or White. The teal square variation should never appear in any other colors.

Minimum Size A minimum size of 0.3” in height for the oval and 0.9” in height has been established, as shown in the measurements. Smaller versions should never be used, as they are too difficult to read.

Clear ZoneThe size of the clear zone for the oval variation is determined by the height of the letters, as shown. No distracting graphic elements or type should invade the clear zone. The logo can be placed over imagery, as long as the logo is clearly visible. While the square variation doesn't need a clear zone around the logo, no graphic elements should ever overlap or invade the square box.

PlacementThe preferred placement of the Tennant product brand logo is on the top right. However, if the layout does not allow, the top left is acceptable. The square variation may bleed off the page (with appropriate bleed added; do not cut off any part of the square).

0.9” MINIMUM HEIGHT

PANTONE 313 C

CMYK: 100, 0, 8, 13RGB: 0, 154, 199

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255




DO NOT LET ANY ELEMENTS INVADE THE BOX


OVAL VARIATION SQUARE VARIATION

0.3”MINIMUM HEIGHT

CLEAR ZONE

PANTONE 313 C

CMYK: 100, 0, 8, 13RGB: 0, 154, 199

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

DO NOT USE OVAL OVER DISTRACTING PHOTOS/PATTERNS

TENNANT® PRODUCT FONTS & COLORS

Body CopyUnivers is the main font for the Tennant product brand materials. It can be used for body copy as well as paragraph headings. For normal paragraph text, such as this, the Light version is preferred. To emphasize information within copy, use the Bold or Oblique options. If space is an issue, such as in translated copy, the condensed versions of the font may be used.

Main HeadlinesUnivers Bold or Bold Condensed should be used for main headlines, paragraph headers or for emphasis.

PowerPoint & WordWhen using fonts in multimedia environments in which the Univers font is not available, use the Arial typeface in the same manner as the Univers fonts.

ColorsThe Tennant product color palette has been developed to reflect the colors used in the logos and compliment and enhance the images and logos.

The primary colors should always be used first and foremost. Secondary colors can be used as accent colors.

UNIVERS FONT FAMILY

Univers 45 Light


Univers 45 Light

Univers 45 Light Italic

Univers 55 Roman

Univers 55 Oblique


Univers 75 Black Univers 75 Black Italic

Univers 47 Light Condensed

Univers 47 Light Condensed Oblique Univers 57 CondensedUnivers 57 Condensed ObliqueUnivers 67 Bold Condensed

Univers 67 Bold Condensed Oblique

COLORS

PRIMARY

SECONDARY/ACCENT

PANTONE COOL GRAY 6 C

CMYK: 10, 0, 0, 31RGB: 186, 190, 192

PANTONE 152 C

CMYK: 0, 64, 95, 0RGB: 244, 123, 41

LIGHT GRAY

CMYK: 0, 0, 0, 5RGB: 241, 242, 242

PANTONE 313 C

CMYK: 100, 0, 8, 13RGB: 0, 154, 199

PANTONE 7708 C

CMYK: 97, 63, 42, 25RGB: 0, 78, 102

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

PANTONE 376 C

CMYK: 50, 0, 100, 0RGB: 141, 198, 63

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

TENNANT® PRODUCT IMAGERY & ADDITIONAL ELEMENTS

ImageryTennant has an extensive library of product, service and in-environment photos to maintain a consistent look. Please contact Marketing Operations to access high-resolution image files.

Tennant products are photographed from a variety of different angles with a white background, as well as in environments with operators. Individual product shots should be used in brochures and catalogs to maintain a clean look. In-environment shots can be used in more creative market campaigns.

Many of the individual product photos are already cut out; simply go to the Paths palette in Photoshop and load the path as a selection. All images are already color corrected, so please do not adjust colors, lighting or contrast.

IconsTo avoid cluttering literature with multiple technology logos, simple icons have been developed to highlight features and technologies. These should appear only in teal and white, but can be reversed if on a dark background.

INDIVIDUAL PRODUCT PHOTOS

IN-ENVIRONMENT PHOTO WITH PRODUCT

ENVIRONMENTAL PHOTO (NO PRODUCT)

ICON EXAMPLES

IN-ENVIRONMENT PHOTO (NO PRODUCT)

SERVICE IMAGE

TENNANT® PRODUCT BRAND APPLICATIONS

Product LiteratureThe Tennant product literature design is clean and elegant to reflect innovation and a premium feel. Do not feature excessive text or environmental imagery in brochures. The simple icons are featured on the front cover to highlight differentiating technologies and features of the machine.

Creative CampaignsCampaigns announce machine launches or target specific verticals or companies. They usually consist of an email, landing page, and one or multiple assets. Email and landing page headers have text on the left and the logo/imagery on the right. Assets should also have a clean layout, but can be embellished with icons or infographics for interest.

PRODUCT BROCHURE

EMAIL LANDING PAGE

ASSET DESIGN

R E I N V E N T H O W T H E W O R L D C L E A N S

Available Technologies

R E I N V E N T H O W T H E W O R L D C L E A N S

T350 Stand-On Floor ScrubberGives you the confidence to reduce cleaning costs while delivering high

performance cleaning results.

ec-H2O NanoClean®

Smart-FillTM

Pro-Panel™

IRIS® Asset Manager

Productive & Versatile

1. Reduce Cost to Clean• Maximize uptime with a durable design,

easy-to-access mechanicals, and readily available parts and consumables.

• Minimize secondary cleaning operations with ec-H2O NanoClean® and Severe Environment™ Switch.

2. Improve Health and Safety• Reduce the risk of slip-and-fall accidents and

ensure soils are removed from the floor with advanced squeegee design.

• Ensure operator comfort and control with ergonomics designed for a stand-on machine with easy-to-use steering and controls

3. Enhance Facility Image• Ensure consistent results with programmable

Zone Settings™ that reduce dependence on operator set-up for different surfaces and areas.

• Clean a variety of floor surfaces, including textured and grouted floors, with excellent down pressure and multiple cleaning pad and brush choices.

4. Minimize Environmental Impact• Reduce water consumption up to 70% and

disposal of cleaning detergents into the waste stream with ec-H2O NanoClean® technology.

1

2

3

4

1. Recovery Tank Large access to recovery tank makes it easy to clean.

2. Solution Tank 14.1 gallon (53 L) solution tank extends cleaning time.

3. Standard Insta-ClickTM System The magnetic brush and pad mounting system makes installation and removal of cleaning pads and brushes easy.

4. Advanced Squeegee Design New quick release functionality helps ensure excellent water pick-up and easy blade maintenance and replacement.

5. Back Pedal Go pedal on platform minimizes fatigue.

6. Water Fill Port Integrated hose retainer helps operators fill the water tank efficiently.

7. Intuitive Ergonomic Operator Controls Designed for a stand-on scrubber.

Inside the T3501

2

3

4

5

6

7

T350 Specifications

For a demonstration or additional information, call +1.800.553.8033 or email [email protected]

Tennant

701 North Lilac Drive Minneapolis, MN 55422 USA

USA/Canada: +1.800.553.8033 Quebec: +1.800.361.9050

Overseas: +1.763.540.1315

www.tennantco.com | [email protected]

t350-brochure-en-noam 8/19 ©2019 The Tennant Company logo and other trademarks designated with the symbol “®” are trademarks of Tennant Company registered in the United States and/or other countries. Tennant Company’s products are sold and serviced through subsidiaries of Tennant Company and distributors. All rights reserved.

SINGLE DISK DUAL DISK

20 in/500 mm 24 in/600 mm

Productivity (per hour) Theoretical Max 31,680 ft2 (2,946 m2) 38,016 ft2 (3,535 m2)

Estimated Coverage* Conventional 24,588 ft2 (2,287 m2) 30,052ft2 (2,795 m2)

Estimated Coverage*ec-H2O NanoClean® 25,284 ft2 (2,351 m2) 30,903 ft2 (2,874 m2)

Scrub motor 24 VDC, 0.87 HP / 0.65 kW 24 VDC, 0.87 HP / 0.65 kW

Brush/pad RPM 215 rpm 275 rpm

Brush/pad pressure 62 & 90 lbs (28 & 41 kg) 64 & 91 lbs (29 & 41 kg)

Solution tank capacity 14.1 gal (53 L) 14.1 gal (53 L)

Recovery tank capacity 18.4 gal (70 L) 18.4 gal (70 L)

Vacuum motor 24 VDC, 0.62 hp / 0.46 kW 24 VDC, 0.62 hp / 0.46 kW

Vacuum waterlift 42 in (1,067 mm) 42 in (1,067 mm)

System voltage 24 volt 24 volt

Battery run time (up to hours)** 3.1 4.0

Length x width x height55 x 26.5 x 49 in

1,397 x 673 x 1,245 mm55 x 26.5 x 49 in

1,397 x 673 x 1,245 mm

Weight (with Batteries) 725 lbs / 329 kg 730 lbs / 331 kg

Sound level (operator’s ear)*** 63.7 dBA 64.5 dBA

Quiet-Mode (operator’s ear)*** 59.7 dBA 61.3 dBA

* Estimated coverage rates use the practical speed and empty/fill time standards from the 2004 ISSA Cleaning Times handbook.

** Run times are based on continuous scrubbing run times*** Sound levels per ISO 11201 as recommended by the American Association of Cleaning Equipment manufactur-

ers & OSHA.Specifications subject to change without notice.

We are where you are

Tennant has the industry’s largest direct sales and

service organization and a well-supported network of

authorized distributors worldwide.

Buying, leasing, renting

We offer flexible options to get you the machines you

need, however you need them.

Solutions for your unique needs

Whatever your cleaning needs, Tennant offers a variety of

high quality equipment to help you increase your

cleaning productivity.

TennantTrue®

Optimize equipment performance and protect your

investment with TennantTrue® parts and service.

ec-H2O NanoClean® technology is NFSI (National Floor Safety Institute) Certified

ec-H2O NanoClean technology is registered by NSF International

With a vision to become a global leader in sustainable cleaning innovation that empowers our customers to create a cleaner, safer and healthier world, Tennant creates solutions that are changing the way the world cleans.

Tennant – Reinvent how the world cleans

Earn an A+ for your safe and healthycleaning program

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Industry *

Education

Facility Zip Code *

Privacy Policy

DOWNLOAD GUIDE

2How to Create an A+ Cleaning Program

If you’re concerned about the safety of the products you use in your home, a recent survey by Ipsos and NSF proves that you’re not alone. 41% of respondents are very concerned about how safe their cleaning supplies were. The number jumps to 79% when the survey respondent was a parent.¹ Americans, including parents of students, staff, and other stakeholders, are more aware and are becoming very concerned about cleaning chemicals. It’s time that sense of urgency regarding environmental health and safety be pushed to the forefront at schools, with deeper consideration and discussion regarding how we can make them a better workplace just as we work to make it a safer space for learning and growing students.

It’s not just that school stakeholders becoming more aware and concerned. There are numerous studies by the EPA and its Science Advisory Board (SAB), linking poor indoor air quality, which includes effects of airborne pollutants such as cleaning chemicals, to side effects such as coughing and wheezing, shortness of breath, sore throat, red (and itchy) eyes, headaches, nosebleeds, skin rashes, or even asthma. According to the EPA, 1 in 13 children of school-age has asthma, which is the leading cause of school absenteeism due to chronic illness. ²

It’s time that sense of urgency regarding environmental health and safety be pushed to the forefront at schools

Why Healthy Schools are Important

1 in 13 children of school-age has asthma, which is the leading cause of school absenteeism due to chronic illness. ²

3How to Create an A+ Cleaning Program

Custodians also

suffer the highest

exposures to chemical

products used in floor

care, glass cleaning,

disinfection, and

indoor and outdoor

pest control.³

A custodial worker uses 194 pounds of chemicals each year, 25% of which are hazardous substances, which can exacerbate asthma symptoms. Additionally, custodial staff experience one of the highest rates of occupational asthma. Custodians also suffer the highest exposures to chemical products used in floor care, glass cleaning, disinfection, and indoor and outdoor pest control.³ Purchasing and using only the least-toxic products for these tasks would help protect not just custodians but every member of the school community.

For these reasons, it’s important to understand the ingredients that are in the products used in your school.

A custodial worker uses 194 pounds of chemicals each year,

25% of which are hazardous substances3


Tradeshow GraphicsLarge backdrops with generic Tennant product brand messaging have the flexibility for use at many types of tradeshows. They have a clean look with bold, minimal text and imagery to stand out among cluttered tradeshow environments and attract visitors. These can be supplemented with smaller banner shades featuring specific products if booth space allows.

BANNER SHADE

BACKDROP

YOUR TRUSTED PARTNER

SINCE 1870QUALITY THAT LASTS

STOP CLEANING WITH

DIRTY WATER


PowerPoint DesignThe Tennant PowerPoint template should be used for all presentations featuring Tennant product brand machines. Colors, font family and logo placement should not be altered.

Premium ItemsPremium items such as shirts, hats, bags and coffee mugs should ideally be one of the colors from the approved palette. Choose the color logo with the most contrast from the item color. The logo should not be any smaller than the minimum size specified in the logo section.


Header Text Here

Body Copy Here

TENNANT® PRODUCT DIGITAL APPLICATION - GLOBAL WEBSITES

The specifications below should be taken into account when designing homepage banners for the Sharepoint platform.

GENERAL SPECIFICATIONS

Site Width: 960px

Site-wide Font Names: ‘PT Sans’, Arial, sans-serif

Site-wide Font Size: 14px

Hyperlink: #009AC7 No Underline

Hyperlink Hover: #009AC7 Underline

Hyperlink Visited: #009AC7 No Underline

DIGITAL COLOR PALETTE

These digital design colors have been established to match printed colors to create a consistent visual look across all media types. Please use these specifications, not the print colors, when creating any digital designs.

MENU NAVIGATION BACKGROUND

#009AC7

ORANGE BUTTON

#F37B1D

MENU NAVIGATION HOVER

#4DA4B5

GREEN BUTTON

#B6C359

MENU NAVIGATION BORDERS

#77CAE2

TOP BACKGROUND

#D7DFDA

DROPDOWN NAVIGATION MENU

#E0F8FF

PAGE BACKGROUND

#F5F8F1

FOOTER BACKGROUND

#E9EEE8

TENNANT® PRODUCT DIGITAL APPLICATION - GLOBAL WEBSITES

FEATURE SLIDES

Slide Size: 960px x 470px*

Side Headline <H4>: 46px Black

*When designing keep content below 110px from top of the image. The top of the 110px are hidden.

PRODUCT HIGHLIGHT IMAGES

Image Size: 288px x 164px

3 Columns: 3 images, 15px padding

Headline: 16px PT Sans Bold White

FOOTER

3 Columns: 240px, 244px , 480px

Font: 14px #333333 (Bold for Headlines)

Hyperlink: #0072BC No Underline

Hyperlink Hover: #0072BC No Underline

Hyperlink Visited: #B10069 No Underline

Column 1 Images: Max 135px wide

Column 2 Images: Max 44px wide

Column 3 Images: Max 131px X 86px

Bottom Text: 12px #666666

110PX

TENNANT® PRODUCT DIGITAL APPLICATION - US WEBSITE

The specifications below should be taken into account when designing homepage banners for the AEM platform.

FONTS

HEADERS

Roboto Bold Roboto Medium Roboto Light

ADDITIONAL/CTA TEXT

Open Sans Regular Open Sans Semibold Open Sans Bold

COLOR PALETTE

These digital design colors have been established to match printed colors to create a consistent visual look across all media types. Please use these specifications, not the print colors, when creating any digital designs.

PRIMARY

SECONDARY

ACCENT

#007EA6RGB: 0, 126, 166

#A8A8AARGB: 168, 168, 170

#8DC600RGB: 141, 198, 0

#009AC7RGB: 0, 154, 199

#2E2E2ERGB: 46, 46, 46

#F47B29RGB: 244, 123, 41

#73AFB6RGB: 115, 175, 182

#DDE4E8RGB: 221, 228, 232

#454F57RGB: 69, 79, 87

#F1F2F2RGB: 241, 242, 242

TENNANT® PRODUCT DIGITAL APPLICATION - US WEBSITE

FEATURE SLIDES

Slide Size: 1100px x 443px*

*Please leave 50% of the slide design open for text and CTA button overlay. No text or buttons should be included in the image file provided to the web team.

SOLUTIONS PROMOTIONAL BANNER

Image Size: 510px x 254px (include text and arrow on image)

PRODUCTS/SHOP/SERVICES PROMO BANNER

Image Size: 252px x 252px (include text and CTA on image)

CAMPAIGN LANDING PAGE HEADERS

Image Size: 1920px x 222px*

*No text or buttons should be included in the image file provided to the web team.

TENNANT® PRODUCT DIGITAL APPLICATION - CLICK DIMENSIONS

Tennant uses pre-approved Click Dimensions email and landing page templates for consistency and to ensure best-practices. The only graphic elements that need to be designed are email headers, call-to-action icons and landing page headers. Forms and buttons are created in the system. Header specifications are below (your Tennant contact can provide you with a template if needed).

EMAILSMaximum Width: 600px

Height: Variable

Header Size: 600px x 180px

Header Font: Roboto Bold

Logo Size: 80px x 80px

Call to Action Icon Size: 153px wide, variable height

Minimum Font Size: 13px

Image Resolution: 72dpi

LANDING PAGESSite Width: 960px

Site Height: Variable

Header Size: 960px x 250px

Header Font: Roboto Bold

Logo Size: 90px x 90px

Minimum Width for Form: 300px

Image Resolution: 72dpi

File DeliveryPlease provide the native file (InDesign, Photoshop, etc), a web resolution file for each element (.jpeg or .png) and any assets (images, links, fonts, etc) as separate files.

EMAIL DESIGN TEMPLATE

CALL TO ACTION ICON

EMAIL HEADER IMAGE

LANDING HEADER IMAGE

Earn an A+ for your safe and healthycleaning program

GET MY GUIDE TO A HEALTHIER SCHOOL

Learn clean, healthy school best practices by lling out the form.

Everyone likes the appearance of a clean school, but the cleaning products you usemay be negatively impacting the health of students, sta� and school visitors.

In our latest guide, How to Create an A+ Cleaning Program, you’ll learn

Why healthy schools are important

How to clean for healthy schools

Tips for disinfection

How to choose healthy cleaning products

Ready to implement your own healthy school cleaning program? Download How toCreate an A+ Cleaning Program to ensure you’re not only cleaning for cleanliness, butfor health, too.

By lling out the form to the right, you will also get access to our free Education BestPractices Guide, where you’ll learn insights and best practices for education facilitycleaning.

First Name *

Last Name *

Work Email *

Company Name *

Industry *

Education

Facility Zip Code *

Privacy Policy

DOWNLOAD GUIDE

LANDING PAGE TEMPLATE WITH FORM

NOBLES PRODUCT BRANDEngineered by Tennant Company, Nobles-branded products offer cleaning pros the rugged, easy-to-use tools they need to deliver effective cleaning results every time. Get market-leading quality at a price that makes sense.

BRAND MESSAGING

LOGO SPECIFICATIONS

FONTS & COLORS


APPLICATIONS

NOBLES PRODUCT BRAND MESSAGING

VisionNobles' essential features and rugged construction provides affordable and reliable machines.

MissionDeliver reliable performance, easy-to-use operation, rugged construction and effective results.

PromiseNobles is the smart choice for the machines you need to get the job done right.

Tagline/ThemeBuilt to be tough. Made to be easy.

Strategic PositioningThe Nobles brand recognizes that cleaning professionals who are independent, demanding, and skeptical want an efficient, no-nonsense brand that provides highly-effective cleaning equipment with features essential to great performance.

Brand Attributes

� Rugged � No-Nonsense � Results

The following brand messaging has been created for the Nobles product brand. All Nobles product brand materials should be developed with the following in mind:

NOBLES PRODUCT LOGOS

Correct UsageThe Nobles product logos consist of the logotype, N icon and a tagline that identifies Tennant as the parent company. Horizontal and vertical stacked versions have been developed for layout flexibility. The logotype can be used without the N icon if space is a concern, however, the N icon should not be used without the logotype or tagline. The size and layout relationship between the logotype and icon should not be altered. When used in conjunction with other product logos, please use the version more equal in proportion to the others.

ColorsThe Nobles logo should only appear in the full color, Black or White versions. The logo should never appear in any other colors. Preferred background colors for the white logo are any in the approved Nobles color palette (see colors section).

Minimum Size A minimum size of 1" wide for the Nobles type has been established, as shown in the measurements. If smaller versions are needed, please remove the tagline, but do not size below .5" wide.

Clear ZoneA clear zone must surround the logo to ensure visibility and impact. The size of the clear zone is determined by the height of the letters, as shown. No graphic elements of any kind should invade the clear zone. The logo can be placed over solid colors and non-distracting images.

PlacementThe preferred placement of the Nobles logo is on the top left or right, taking into account the minimum required clear zone from the edge. If used in conjunction with the Tennant product brand logo, it can be placed next to or underneath it at a similar visual size.

FULL COLOR VERSION

BLACK VERSION

WHITE VERSION

1” MINIMUM WIDTH

1” MINIMUM WIDTH


DO NOT USE AT A SMALLER SIZE


DO NOT ROTATE OR REMOVE THE

LOGOTYPE

DO NOT CHANGE OR DISTORT

PROPORTIONS

CLEAR ZONE

USE ANY COLORS FROM NOBLES PALETTE FOR BACKGROUND

PANTONE 362 C

CMYK: 74, 0, 100, 2RGB: 60, 177, 72

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

COLORS

PRIMARY

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

PANTONE 7543 C

CMYK: 7, 0, 0, 30RGB: 173, 184, 191

PANTONE 362 C

CMYK: 74, 0, 100, 2RGB: 60, 177, 72

PANTONE 3298 C

CMYK: 100, 0, 70, 50RGB: 0, 102, 75

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

Body CopyGotham Book or Gotham Light is most appropriate for body copy.

Primary TitlesUse Gotham Bold or Gotham Medium for the main message or title of any communication or to add emphasis to words.

PowerPoint & WordWhen using fonts in multimedia environments in which the Gotham font is not available, use the Century Gothic typeface in the same manner as the Gotham fonts.

ColorsThe Nobles Product color palette has been developed to reflect the colors used in the logos and compliment and enhance the images and logos.

GOTHAM FONT FAMILY

Gotham Book


Gotham Light

Gotham Light Italic

Gotham Book

Gotham Book Italic

Gotham MediumGotham Medium ItalicGotham BoldGotham Bold Italic

NOBLES FONTS & COLORS

NOBLES IMAGERY & ADDITIONAL ELEMENTS


IN-ENVIRONMENT PHOTOS WITH PRODUCT

BRUSHED METAL TEXTURE ROTOMOLD TEXTURE

ImageryNobles has an extensive library of product and in-environment photos to maintain a consistent look. Please contact Marketing Operations to access high-resolution image files.

Nobles' products are photographed from a variety of different angles with a white background, as well as in actual environments with operators. Individual product shots should be used in brochures and catalogs to maintain a clean look. Environment shots can be used in more creative market campaigns for different vertical, as healthcare, manufacturing, retail, etc.


TexturesTwo textures are available as design elements for use in Nobles branding: brushed metal and green rotomold. These textures should be used sparingly as accents and not dominate the design.

NOBLES PRODUCT BRAND APPLICATIONS

LiteratureNobles literature follows the clean design of the Tennant Product brand, but uses the appropriate colors and fonts. The machine name and differentiating technologies/features are on the front, while a machine walk-around and specifications are on the back.

PowerPoint DesignThe Nobles PowerPoint template should be used for all presentations featuring Nobles product brand machines. Colors, font family and logo placement should not be altered.

Premium ItemsPremium items such as shirts, hats, bags and coffee mugs should ideally be one of the colors from the approved palette. Choose the color logo with the most contrast from the item color. The logo should not be any smaller than the minimum size specified in the logo section.

V-LWU-13B Battery Light-Weight Upright Vacuum

Easily transportable 11lb/5kg vacuum easily maneuvers and transports to help minimize operator fatigue.

Clean in more spaces anytime without cords in the way of people and a low dBA rating below 70

Interchangeable battery allows operator to keep cleaning with ease.

Impressive 50 minute runtime to maximize productivity.

Combining an ultra-light vacuum with lithium ion technology.An upright lightweight vacuum without cords!

No more hassles with cords or looking for outlets

with this lithium-ion powered vacuum.

HEPA Filtration

Lithium Ion Technology

Included Technologies

BUILT TO BE TOUGH . MADE TO BE EASY.


Header Text Here

Body Copy Here

1. Automatic Pile Height Adapt to any floor type and reduce brush wear.

2. LED Light Clean in hard-to-see dark places.

3. Another Feature Am vendaessima dit hillaborum quias et ate exceperrum ipsanimint pre perem quunt.



Inside the V-LWU-13B

Nobles701 North Lilac Drive | Minneapolis, MN 55422 USA

USA/Canada: +1.800.553.8033 | Quebec: +1.800.361.9050 | Overseas: +1.763.540.13151.063.001.am.en Independence Sell Sheet 5/18 ©2018 The Tennant Company.

www.nobles.com | [email protected]

V-LWU-13B SpecificationsFEATURE SPECIFICATION

Airflow at 2 in / 50 mm orifice, high speed 50 - 60 cfm / 1.4 - 1.7 m³/m

Vacuum motor watts 153W

Vacujum motor type Single stage, thermal protected, direct air

Vacuum motor amps 3.5A

Brush belt description Flat round drive belt

Brush type 13 in / 330 mm metal brush roll with white crimped bristles

Brush size 2.125 in / 53.2 mm in diameter

Brush height Automatic, self adjusting

Brush size 2.125 in / 53.2 mm in diameter

Brush height Automatic, self adjusting

Filtration system HEPA paper bag

Filtration description High efficiency (99.97%) at 0.3 micron

Vacuum bag capacity Fill design, 7.66 qt / L 7.25

Power Source 44VDC / 2.9 Ah lithium ion battery

Interchangeable battery pack Yes

Run time Up to 50 minutes

Charge time ≤ 2 hours

Construction Injection molded ABS

Length 13 in / 330 mm

Width 10 in / 254 mm

Height 44.5 in / 1130.3 mm

Weight 11 lb / 4.99 kg

Sound level (at operator’s ear) ≤ 70 dba

Approvals* UL (Canada/US)

Warranty See your sales representative or authorized distributor for complete warranty details.

*Specifications subject to change without notice and will vary throughout the operation of the machine; averages are shown. UL does not rate these machines in amperage or wattage.

2

3

4

5

1

ALFA PRODUCT BRANDNow part of Tennant Company, the Alfa brand capitalizes on its strengths in established market presence, consistent engineering quality, and efficient, effective performance.

BRAND MESSAGING

LOGO SPECIFICATIONS

FONTS & COLORS


APPLICATIONS

ALFA PRODUCT BRAND MESSAGING

VisionBuilt with pride for demanding customers, Alfa products are effective cleaning machines with features that deliver efficient performance.

MissionThe Alfa brand offers professional cleaning equipment, local service, and support for their customers.

PromiseAlfa is the trusted choice for reliable cleaning machines that provide consistent results.

Strategic PositioningCleaning professionals who are independent, demanding, and skeptical want an efficient, familiar brand that provides effective cleaning equipment with features that deliver efficient performance.

Brand Attributes

� Reliable � Regional � Results

The following brand messaging has been created for the Alfa product brand. All Alfa product brand materials should be developed with the following in mind:

ALFA PRODUCT LOGO

Correct UsageThe Alfa logo is for use in any materials that feature Alfa equipment, mainly for use in Brazil. It is sometimes used in conjunction with the Tennant product brand when appropriate, and logos should be used in the appropriate proportions as shown.

ColorsThe Alfa logo should only appear in the full color, black or white versions as shown.

Minimum Size A minimum size of 0.75” in width has been established, as shown in the measurements. Smaller versions should never be used, as they are difficult to read.


PlacementThe Alfa logo can be placed on the top left or bottom right, taking into account the minimum required clear zone from the edge.





0.75” MINIMUM WIDTH

CLEAR ZONE

APPROVED ALFA & TENNANT LOCKUPSUSE PANTONE 342 C AS THE PREFERRED BACKGROUND COLOR

PANTONE 342 C

CMYK: 100, 0, 70, 50RGB: 16, 101, 77

PANTONE 143 C

CMYK: 0, 28, 100, 0RGB: 240, 158, 0

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

COLORS

PRIMARY SECONDARY

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

PANTONE 144 C

CMYK: 0, 54, 100, 0RGB: 222, 139, 46

PANTONE 342 C

CMYK: 100, 0, 71, 43RGB: 16, 101, 77

PANTONE 286 C

CMYK: 100, 70, 0, 0RGB: 41, 91, 167

PANTONE 143 C

CMYK: 0, 28, 100, 0RGB: 240, 158, 0

PANTONE 7543 C

CMYK: 23, 5, 0, 30RGB: 148, 164, 181

PANTONE 362 C

CMYK: 74, 0, 100, 2RGB: 110, 175, 81

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255



Machine NamesEurostile Bold Extended Two is the suggested typeface for machine names.


ColorsThe Alfa product color palette has been developed to reflect the colors used in the logos and compliment and enhance the images and logos. The primary colors should be dominant in materials, while the secondary colors can be used for highlighting or accent graphics.

GOTHAM FONT FAMILY

Gotham Book


Gotham Light

Gotham Light Italic

Gotham Book

Gotham Book Italic


ALFA PRODUCT FONTS & COLORS

EUROSTILE FONT

Eurostile Bold Extended 2


Linear AbstractionsThese intersecting curves can be used as a background element to add emphasis and energy to the layout. The stroke weight should not exceed 1pt, and the opacity should equal 35% white, or a 65% screen of the background color.

Color BlocksRectangular blocks can be used to organize content, and can contain product images, linear abstractions or headline text. Make sure to only use the approved Alfa colors and maintain an appropriate amount of contrast with it’s content. Color blocks should always overlap or touch each other with no gaps or margins.

ALFA PRODUCT IMAGERY & ADDITIONAL ELEMENTS


IN-ENVIRONMENT PHOTO WITH PRODUCT

ImageryAlfa has an extensive library of product and in-environment photos to maintain a consistent look. Please contact Marketing Operations to access high-resolution image files.

Our products are photographed from a variety of different angles with a white background, as well as in actual environments with operators.


Alfa CurveThe Alfa curve emphasizes the logo and helps set it apart in the layout. It can be applied as a single-stroke curve, left-header white space, or right-footer white space.

The single curve should be 5pt line thickness and proportioned appropriately, for large-format or smaller applications. The curve’s height (x), should roughly equal 1/4 its width.

For the headers, always maintain a quiet zone around the perimeter of the logo as shown. This zone is equal to the cap height of the letters “l-f” in the logotype for the top or bottom margins, and the full vertical height of the entire logo for the left or right margin.

HeadlineHeading

Body Copy

HeadlineHeading

Body Copy

ALFA PRODUCT BRAND APPLICATIONS

Rua Barão de Campinas, 715

São Paulo, SP - 01201-902

t (55-11) 3361-6111 f (55-11) 3333-7070

Stationery & PowerPointThe Alfa curve is used throughout the stationery and PowerPoint template for a consistent look.

LiteratureThe curve (left-header white space variation, with single-stroke curve) and color blocks are used to used to organize and emphasize sections of content in product brochures.

Additional CollateralThis example gives further clarification on proper usage of the Alfa design elements. Alfa layouts should include a rich color palette and utilize the curve, linear elements and color blocks as space allows.

www.tennantco.com/ex-pt/

SERGIO ALMEIDAConsultor de Vendas

Rua Barão de Campinas, 715 São Paulo, SP - 01201-902

t (55-11) 3361-6111 f (55-11) 3333-7070 m (55-11) 9403-9578

Focus on Sustainability

Environmental Cleaning SolutionsThe solutions we provide to meet your facility care needs

Green CleaningUtilizes products and services that reduce health and environmental impacts compared to similar products and services used for the same purpose

Protects health without harming the environment

Helps customers to:• Conserve resources• Reduce toxins• Increase safety• Improve air quality• Reduce environmental impact• Reduce water• Reduce energy consumption• Save money

IPC PRODUCT BRANDIPC designs, builds and sells a wide range of products for professional cleaning that is among the most advanced ranges in the world. IPC operates in more than 120 countries worldwide and provides technical, financial and commercial advice along with cutting-edge logistics and support.

BRAND MESSAGING

LOGO SPECIFICATIONS

FONTS & COLORS


APPLICATIONS

IPC PRODUCT BRAND MESSAGING

MissionDeveloping today’s technology. Done. Imagining tomorrow’s technology. Done. These were the goals of our history. And they will be the same goals for the future.

Personality � Bold � Reliable � Active � Fast � Helpful � Simple � Contemporary

Values � Helpfulness � Innovation � Sustainability � Boldness

Tagline/ThemeIPC. Clean on.

Brand ExperienceThe customers who turn to IPC know what their problem is , but they do not know how to solve it. They need to be led by the hand of an expert that will take care of their difficulties and that will be able to overcome them in the most convenient, practical and innovative way possible.

The following brand messaging has been created for the IPC product brand. All IPC product brand materials should be developed with the following in mind:


IPC PRODUCT LOGO


PANTONE 7488 C

CMYK: 63, 0, 90, 0RGB: 102, 212, 61

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

BLACK

CMYK: 0, 0, 0, 0RGB: 255, 255, 255



DO NOT COLOR THE INSIDE OF

THE LOGO


CLEAR ZONE

DO NOT USE OVER DISTRACTING

PHOTOS/PATTERNS

Correct UsageThe IPC product logo should be used in any pieces where IPC equipment is featured. The Pantone 7488 C green color is preferred for the logo, but it may be used in White or Black if green is not visible on the particular design.

ColorsThe IPC product logo should only appear in Pantone 7488 C, Black, or White.

Minimum Size The IPC logo should never be reduced below the threshold of .47" (the width of the lime).

Clear ZoneLet’s highlight it. To maintain the visual impact of the IPC logo, it needs to always have the right amount of space around it. In this way, we can be sure that the IPC logo is always the protagonist and is never overshadowed by other logos, symbols, icons or texts.

PlacementPreferred placement is at the top left corner of the media, but for certain layouts, such as covers, the logo can be placed on the bottom right instead.

IPC PRODUCT FONTS & COLORS

Body CopyFF DIN Round Light is the main font for the IPC product brand materials. It can be used for body copy as well as paragraph headings. For normal paragraph text, such as this, the Light version is preferred. To emphasize information within copy, use the Round Medium options.

Main HeadlinesGibson Semibold should be used for main headlines and titles. Use Semibold Italic for highlights or keywords.

PowerPoint & WordWhen using fonts in multimedia environments in which the fonts are not available, use the Arial typeface in the same manner.

ColorsThe visual impact of the IPC product brand is mainly determined by the color palette. The primary color is a powerful, pure and bold green. People recognize the strength of IPC’s “Green Side”.

The primary color should always be used first and foremost. Secondary colors can be used as accent colors.

Gradients can be made from black to green and black to gray as shown.

GIBSON SEMIBOLD FONT FAMILY

Gibson Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()

Gibson Semibold Gibson Semibold Italic

COLORS

PRIMARY

GRADIENTS

SPECIAL COLORSECONDARY/ACCENT

PANTONE 7488 C

CMYK: 63, 0, 90, 0RGB: 102, 212, 61

PANTONE 430 IRON GRAY

CMYK: 33, 18, 13, 40RGB: 124, 135, 142

95% BLACK

CMYK: 0, 0, 0, 95RGB: 0, 0, 0

70% BLACK

CMYK: 0, 0, 0, 70RGB: 109, 111, 113

50% BLACK

CMYK: 0, 0, 0, 50RGB: 147, 149, 152

30% BLACK

CMYK: 0, 0, 0, 30RGB: 188, 190, 192

10% BLACK

CMYK: 0, 0, 0, 10RGB: 230, 231, 232

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

FF DIN FONT FAMILYFF DIN Round Light


FF DIN Round Light FF DIN Round Medium

IPC PRODUCT IMAGERY & ADDITIONAL ELEMENTS

INNOVATION & TECHNOLOGIES MARKS ICONS SYSTEM GRAPHIC & DATA VISUALIZATION

3D RENDER – PRODUCT 3D RENDER – PRODUCT IN ENVIRONMENT PHOTOGRAPHY

APC™ADVANCEDPRODUCTIVITYCONTROL

We want your image to be vibrant and innovative, simple and technological, away from dusty and conventional worlds. In order to do this, we have developed a modern and distinguishing ecosystem of photographic and graphic elements for all IPC sales and communication tools.

Innovation & Technology MarksAll IPC patented technologies will have their own specific icon, contained in a square.

Icon SystemThe main features of the products or of any minor innovations will be represented by means of an icon. The icon used for main features or minor innovations must be drawn through an outline.

The general icon system is a mix of outlined shapes and solid shapes always two-colored. The icons are assigned the task of accompanying data and figures; they must always play a secondary role and have reduced dimensions.

Graphic & Data VisualizationImportant numbers will be blown up, leaving the secondary ones in small size. Use histograms with dynamic and fluid shapes and interesting tables.

3D RendersProduct images are made in 3D against a neutral background (white / gray / black) or against the IPC green background. Products in real-life settings are also made in 3D. If 3D renders are not possible, photos must be taken on a white background.

PhotographyUtilize modern pan shots and abstract architectures with clean, natural light and bright tones. Hints of green can also be featured.

ETSC™ELECTRONICTEMPERATURESTABILIZERCONTROL

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IP Cleaning Srl Viale Treviso 63 - 30026 Summaga di Portogruaro (VE) - ItalyTel. +39 0421 205511 - Fax +39 0421 204227 | [email protected] - www.ipcworldwide.com

T E C H N I C A L DATA

LP 1/16 LUXECode ASDO15512PERFORMANCEUsage DRYMotor 1Power W 770-870Voltage V 220-240 Waterlift mm H2O 2420Airflow m3/h 183Tank Capacity l 16/plasticCable length m 12 / detachable (Orange)Sound Pressure Level (EN 60704-1; EN 60704-2-1; IEC 60335-2-69) dB(A) 62

Sound Power Level (EN 60704-1; EN 60704-2-1; Reg. 665/2013, 666/2013) dB(A) 77

Diameter of accessories mm 36/32Dimensions (LxWxH) mm 400x400x330Weight Kg 5,8

STA N DA R D E Q U I P M E N T

CODE: FTDP00756 CODE: - CODE: FTDP00506 CODE: TBFX00970 CODE: MPVR10807DOUBLE CLOTH FILTER 850 cm2

MICROFIBER BAG 11 l HEPA CARTRIDGE DOWNSTREAM (POLY M43 1 MICRON)

FLEXIBLE HOSE 2 m Ø32 mm

HANDLE WITH AIR REGULATOR Ø36/32 mm

CODE: LAFN08321 CODE: SPPV02205 CODE: SPPV01756 CODE: SPPV01736 CODE: SPPV01754CHROMED TELESCOPIC TUBE Ø32 mm

DOUBLE USE BRUSH ECO Ø32 mm

FLAT LANCE Ø32 mm ROUND BRUSH Ø32 mm SMALL TOOL Ø32 mm

O P T I O N A L ACC E SS O R I E S

CODE: KTRI04767 CODE: KTRI02732 CODE: FTDP40017 CODE: FTDP00305 CODE: FTDP00507MICROFIBER BAG SET OF 10 PCS

PAPER BAG SET OF 10 PCS POLY CARTRIDGE UPSTREAM

HEPA H13 CARTRIDGEUPSTREAM

POLY CARTRIDIGE DOWNSTREAM

X10X10

CODE: FTDP40009 CODE: MPVR10281 CODE: LAFN11295 CODE: SPPV02577FOAM FILTER DOWNSTREAM

TOOL HOLDER CHROMED TUBE 50 cm Ø32 mm

TURBOBRUSH Ø32 mm

X10 X10

CODE: SPPV02005 CODE: SPPV02206 CODE: KTRI05034 CODE: KTRI05035DOUBLE USE BRUSH Ø32 mm

PAD PLATE FOR DOUBLE USE BRUSH

MULTIPURPOSE PAD SET OF 10 PCS

PARQUET PAD SET OF 10 PCS

NEW

IPC PRODUCT BRAND APPLICATIONS

Product LeafletsProduct leaflet design features the logo and model name at the top, followed by relevant data. Under the product image, main features and innovations are shown. Technical data, standard equipment, and optional accessories are on back pages.

Sales Books/CatalogsSales books and catalogs should combine product imagery and a variety of different graphic elements described on the previous page.

PRODUCT LEAFLET

SALES BOOK

CATALOG

LP 1/16 LUXE

I N N OVAT I O N S

S P E C S

DETACHABLE CABLEFULL FILTER INDICATOR SPEED REGULATOR

E XC LU S I V E F E AT U R E S

STRONG HOOKS

SCREWING CONNECTION

ECOMOTOR

ECOBRUSH

ECOBAG

NEW ERGONOMIC

SOLUTION

SPEED&NOISE REGULATOR

FULL FILTER INDICATOR

RELIABLE CONSTRUCTION

FOR INTENSIVE USE

P OW E R M A X WAT E R L I F T A I R F LOW TA N K C A PAC I T Y

870 W

2420 mmH2O

183 m3/h

16 l

BLACK IS GREEN™

ECODESIGNFORPROFESSIONALS

VACUUM CLEANERS - ONLY DRY - PREMIUM

M O ST F R E Q U E N T LY U S E

HORECA

OFFICE

HEALTHCARE

EDUCATION

Take a look at LP 1/16 LUXE in action

CT5

CT5

The Reverse Dry System allows the CT5 to clean and easily dry areas other machines just can’t reach.

EXPLORENEW SPACES.

The cleaning power of the disc brush and perfect

drying in every direction make the CT5 ideal for

cleaning small and medium areas.

D RY I N G B E N E F I TS

NOTEWORTHYPERFORMANCES!

RDS REVERSEDRY SYSTEM PATENT PENDING

FO RWA R D D RY I N G

- Able to dry places others can’t reach

- Easy and innovative drying system in every direction

- Adjustable handlebar and extremely ergonomic console

1. Rear squeegee down

2. Suction only on rear squeegee

3. Front Squeegee lifted (without suction)

R E A R D RY I N G

1. Automatic lift of rear squeegee

2. Suction only on front squeegee

3. Lowering of front squeegee

THE CLEANEST GENERAL CATALOG UEEVER.

F LO O R C A R E2 0 2 0

IPC PRODUCT BRAND DIGITAL APPLICATIONS

Below are some examples of how IPC branding elements are used on the website and on a mobile device.

HOMEPAGE

CATEGORY PAGE

PRODUCT PAGE

IPC PRODUCT BRAND DIGITAL APPLICATIONS

EmailsUsers receive many unsolicited commercial communications via email, so it is important to maintain a strong recognition. Comply with the tone of voice of the brand in the subject line of e-mails and in the texts. Remember that most e-mails are read from mobiles.

Landing PagesIn a landing page, the user must understand the offer as soon as it lands on the page. The registration forms must have a minimum number of fields. Use bullets and clear, concise titles to describe the offer. Insert anchor links that facilitate users in the use of the contents, especially from a mobile.

LINK TO THE FORM

SHORT FORM

ANCHOR LINKS

TOWARDS THE BENEFIT

BENEFIT

SLIDER WITH PHOTOGRAPHS

OF THE PRODUCT

EMAIL LANDING PAGE

VACLENSA PRODUCT BRANDEstablished in 1968, Vaclensa is one of the UK's leading suppliers of professional cleaning machines and is a first-class service provider. Vaclensa became part of the Tennant Company family of brands in January 2017.

BRAND MESSAGING

LOGO SPECIFICATIONS

FONTS, COLORS & APPLICATION

VACLENSA PRODUCT BRAND MISSION

Mission

Professional Cleaning Machines � Products in every category

Expert Service � Nationwide coverage

TotalCare � The best service package in the industry

The following mission has been created for the Vaclensa product brand. All Vaclensa product brand materials should be developed with the following in mind:

VACLENSA PRODUCT LOGO

Correct UsageThe Vaclensa logo is for use in any materials that feature Vaclensa equipment, mainly for use in the UK.

ColorsThe Vaclensa logo should only appear in the full color or white versions as shown.




DO NOT MOVE THE TEXT POSITION

BLUE

CMYK: 80, 35, 1, 0RGB: 21, 138, 201

BLUE

CMYK: 80, 35, 1, 0RGB: 21, 138, 201

BLUE GRADIENT

BLUE TO CMYK: 100, 81, 6, 1BLUE TO RGB: 15, 75, 151

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

BLUE GRADIENT

BLUE TO CMYK: 100, 81, 6, 1BLUE TO RGB: 15, 75, 151

GRAY GRADIENT

WHITE TO CMYK: 0, 0, 0, 27WHITE TO RGB: 194, 196, 198

COLORS

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

BLUE

CMYK: 80, 35, 1, 0RGB: 21, 138, 201

DARK GRAY

CMYK: 59, 50, 50, 1RGB: 105, 105, 105

LIGHT GRAY

CMYK: 25, 20, 20, 0RGB: 191, 191, 191

FontsOpen Sans Light is most appropriate for body copy, while Open Sans Semibold can be used for emphasis or main titles.

ColorsThe Vaclensa product color palette has been developed to reflect the colors used in the logos and compliment and enhance the images and logos.

ApplicationEach communication piece created internally must originate from the logo, font and color palette and be used to make the Vaclensa brand recognizable to customers and set apart from the competition.

OPEN SANS FONT FAMILYOpen Sans Light


Open Sans Light Open Sans Semibold

VACLENSA PRODUCT FONTS, COLORS & APPLICATION

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

Logo Usage

The logo can be used in colour or white depending on the background (of page, website, machine, etc)

Vaclensa company letterhead

Vaclensa company brochure

VLX PRODUCT BRANDThe VLX product brand has been developed as reliable scrubbers and sweepers that offer a simple, straight-forward ownership experience at the right price.

LOGO SPECIFICATIONS

FONTS & COLORS


APPLICATIONS


VLX PRODUCT LOGO

Correct UsageThe VLX product brand logo is for use in any materials that feature VLX equipment.

ColorsThe VLX logo should only appear in the full color, black or white versions as shown. There is a full color version for use on white backgrounds as well as the Pantone 342 C colored background.



PlacementThe preferred placement of the VLX logo is on the top right, taking into account the minimum required clear zone from the edge. However, if the layout does not allow, the top left is acceptable.

MACHINE LOGO

WHITE BACKGROUND LOGO

PURPLE BACKGROUND LOGO

MA

CH

INE LO

GO

WH

ITE BAC

KGRO

UN

D LO

GO

PURPLE BA

CKG

ROU

ND

LOG

O

MACHINE LOGO



MACHINE LOGO



MACHINE LOGO



MACHINE LOGO



MACHINE LOGO







CLEAR ZONE

USE PANTONE 275 C AS THE PREFERRED BACKGROUND COLOR

PANTONE 342 C

CMYK: 47, 0, 100, 0RGB: 149, 201, 61

PANTONE 143 C

CMYK: 97, 98, 38, 44RGB: 31, 23, 70

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

TM

TM

TM

FULL COLOR ON WHITE AND PANTONE 342 C

COLORS

PRIMARY

LIGHT GRAY

CMYK: 0, 0, 0, 10RGB: 230, 231, 232

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

PANTONE 275 C

CMYK: 97, 98, 38, 44RGB: 31, 23, 70

PANTONE 375 C

CMYK: 47, 0, 100, 0RGB: 149, 201, 61

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255



Machine NamesNeuropol is the typeface for machine names.


ColorsThe VLX product color palette has been developed to reflect the colors used in the logos and compliment and enhance the images and logos. In order to maintain consistency, do not use any other colors outside of the approved palette.

GOTHAM FONT FAMILY

Gotham Book


Gotham Light

Gotham Light Italic

Gotham Book

Gotham Book Italic


VLX PRODUCT FONTS & COLORS

NEUROPOL

Neuropol


VLX PRODUCT IMAGERY & ADDITIONAL ELEMENTS


ImageryVLX has a library of product photos. Please contact Marketing Operations to access high-resolution image files.

Our products are photographed from a variety of different angles with a white background, as well as in actual environments with operators. Individual product shots should be used in brochures and catalogs to maintain a clean look.


Line IconsSimple line icons have been developed to highlight features and technologies. The preferred color is Pantone 375 C green, but can be one of the other colors in the palette depending on the design. Do not change the thickness of the lines.

LINE ICONS EXAMPLE

1

3

4 6

2

5

SPECIFICATIONS

INSIDE THE

1. Control panel indicator light when solution tank level is low

2. Easy-to-inspect in-line solution filter

3. Large 18.5g / 70L solution tank

4. Durable “V” shape squeegee assembly for consistent water pick-up

5. Simple no-tools brush and squeegee blade replacement

6. Scrub deck made out of tough steel material, with roller guide wheels

24 in / 600 mm 28 in / 700 mm

Voltage 24 V (2 x 12) 24 V (2 x 12)

Max up-to running time (min) 140 140

Scrubbing width 24 in / 600 mm 28in / 700 mm

Brush speed 215 rpm 215 rpm

Maximum down pressure 67 lb / 30.5 kg 69 lb / 31.5 kg

Scrub head raise/lower Manual with foot pedal Manual with foot pedal

Brush motor 2 x 300 W 2 x 300 W

Theoretical productivity 27,456 ft2/hr / 2,560 m²/hr 32,032 ft2/hr / 2,990 m²/hr

Solution tank capacity 18.5 gal / 70 L 18.5 gal / 70 L

Recovery tank capacity 20 g / 75 L 20 g / 75 L

Vacuum motor power 480 W 480 W

Squeegee width 32 in / 815 mm 39.7 in / 1,010 mm

Squeegee raise/lower Hand lever Hand lever

Squeegee blade replacement No-tool No-tool

Propel Self-propel Self-propel

Maximum speed 2.6 mph / 4.2 kmh 2.6 mph / 4.2 kmh

Maximum climbing angle 2% 2%

Dimensions (LxWxH)47.6 x 26.7 x 37.8 in

1,210 x 680 x 960 mm48.0 x 29.4 x 37.8 in

1,220 x 748 x 960 mm

Weight (w/out battery) 206.5 lb / 93.7 kg 208.3 lb / 94.5 kg

1/19 VLX 1870S SellSheet©2018 Tennant Company. Specifications subject to change without notice.

TM

Want to place an order or have technical questions regarding a product? Call 1-800-861-7352 or email [email protected]. Visit VLXclean.com for machine set-up and operator videos.

VLX PRODUCT BRAND APPLICATIONS

The 1870S is a highly productive and reliable

self-propelled floor scrubber. Its ease of use and

maneuverability allow for quick cleaning in medium sized

spaces found in schools, hospitals and retail stores.

24/28IN, 60/70CM WALK-BEHIND SCRUBBER

Intuitive control panel with electronic water flow control

Solution tank level gauge and drain hose

Anti-foam system with vacuum motor protection

Yellow touchpoints for easy daily maintenance

KEY FEATURES

EASY TO MANEUVER WITH FORWARD AND REVERSE SELF-PROPEL

DURABLE CONSTRUCTION IN A MID-SIZE SCRUBBER

SOLUTION CONTROL WITH AUTOMATIC STOP

SELF-LEVELING BRUSH WITH HIGH RPM FOR MAXIMUM CLEANING EFFICIENCY

TM

The VLX Experience

Easy and fast onboarding• Multi-lingual operator manual

included with machine • Tutorial videos available on

VLXclean.com

Straight-forward operation• Intuitive controls for quick

training and easy operation• Yellow touch points for easy

daily maintenance

Resources to minimize downtime• Tech support and customer service

• 800-861-7352• [email protected]• Hours: 7:30am to 4:30pm CST

• Operator videos available 24/7 on VLXclean.com

• Order parts: 800-861-7352

1. Comfortable grip and adjustable handle for ergonomic operation

2. 3-Stage vacuum motor for strong water pick-up

3. Large 4g/16L solution tank

4. Parabolic squeegee shape tracks the movement of the machine for excellent water pick-up

5. Brush cover made out of durable material

6. Simple no-tools, no-touch brush change system

14IN / 35CM MICRO WALK-BEHIND SCRUBBER

1

2

3

45

6

LiteratureThe VLX literature design is simple, uncluttered and straightforward to reflect the brand. The logo appears on the top right of a purple bar. The machine name is set in large Neuropol type, while the body is set in Gotham. Machine highlights with simple line icons are on the front, while a machine walk-around and specs are on the back.

PowerPointThe VLX PowerPoint has a similar look to the literature, with the logo and slide titles on a purple bar. Simple line icons and machine walk-arounds also create a consistent look.

GAOMEI PRODUCT BRANDAs a professional cleaning equipment manufacturer, GAOMEI offers a complete line of professional cleaning solutions for all kinds of commercial and industrial areas, including smart cleaning system, floor scrubbers, scrubber-sweepers, sweepers, commercial cleaning machines.

LOGO SPECIFICATIONS

FONTS & COLORS

IMAGERY

APPLICATIONS

GAOMEI PRODUCT LOGO


CLEAR ZONE

33

11

11

RED

CMYK: 10, 100, 100, 15RGB: 189, 27, 33

GRAY

CMYK: 0, 0, 0, 85RGB: 77, 77, 79

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

Correct UsageThe Gaomei product brand logo is for use in any materials that feature Gaomei equipment.

ColorsThe Gaomei logo should only appear in the full color, gray, or white as shown.


Clear ZoneA clear zone must surround the logo to ensure visibility and impact. The size of the clear zone is one-third the height of the logo. No graphic elements of any kind should invade the clear zone.

PlacementDo not place the logo too close to the edge of the layout, and make sure respect the minimum clear zone.





COLORS

PRIMARY

LIGHT GRAY

CMYK: 0, 0, 0, 10RGB: 230, 231, 232

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

RED

CMYK: 10, 100, 100, 15RGB: 189, 27, 33

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

Preferred FontsThe preferred fonts are the Lan Ting Zhong Hei typeface from FounderType. Thin Black, Medium Simplified, Bold Simplified, and Quasi-Circle can be used for body copy. Small Standard Song or Daxi Simplified should be used for subheads. Big Song Simplified and Variety Simplified can be used for headlines or main titles.

Backup FontsIf the preferred fonts are not available, Times New Roman and Helvetica (regular and black) can be used for design layouts.

When using fonts in multimedia environments in which these fonts are not available, use the Arial typeface in the same manner.

ColorsThe Gaomei product color palette has been developed to reflect the colors used in the logos and compliment and enhance the images and logos.

LAN TING ZHONG HEI FONT FAMILY BACKUP FONTS

Times New Roman

Helvetica

Helvetica Black

Arial

Arial Black

GAOMEI PRODUCT BRAND FONTS & COLORS

BOLD SIMPLIFIED MEDIUM SIMPLIFIED

THIN BLACK DAXI SIMPLIFIED

SMALL STANDARD SONG VARIETY SIMPLIFIED

BIG SONG SIMPLIFIEDQUASI-CIRCLE

GAOMEI PRODUCT IMAGERY

ImageryGaomei products are photographed from a variety of different angles against a white background, as well as in actual environments with operators. Composite photos of the product portfolio are available to if needed to show the entire range of products.

PRODUCT PORTFOLIO PHOTO

INDIVIDUAL PRODUCT PHOTO IN-ENVIRONMENT PRODUCT PHOTOS

GAOMEI PRODUCT BRAND APPLICATIONS

Below are some examples of logo usage and design style for Gaomei.

FLOROCK PRODUCT BRANDServing a wide range of facilities across the globe, Florock Polymer Flooring is a leader in the research and development, production, and installation of solutions-oriented flooring systems for commercial, industrial and institutional applications.

LOGO SPECIFICATIONS

FONTS & COLORS

APPLICATIONS

FLOROCK PRODUCT LOGO

PANTONE REFLEX BLUE C

CMYK: 100, 96, 13, 9RGB: 42, 49, 125

Correct UsageThe Florock product brand logo is for use in any materials that feature Florock coatings.

ColorsThe Florock logo should only appear in the Pantone Reflex Blue C, black, or white as shown.

Tagline The logo without the tagline can be used at smaller sizes or where space is tight. If the logo without the tagline is used, the tagline can be set in Univers font, all capitals and 100 points tracking.

Clear ZoneA clear zone must surround the logo to ensure visibility and impact. The size of the clear zone is one-third the height of the logo. No graphic elements of any kind should invade the clear zone.




DO NOT USE LOGO WITH TAGLINE AT SMALLER SIZES

CLEAR ZONEWITH TAGLINE

TAGLINE SET IN UNIVERS

WITHOUT TAGLINE

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

EXCELLENCE IN POLYMER FLOORING

FLOROCK PRODUCT FONTS & COLORS

Print FontsDroid Serif should be used for main headlines and titles. Univers is used for smaller paragraph headers and copy.

Web FontsDroid Serif should be used for main headlines and titles. Source Sans Pro is used for body copy.

ColorsThe Florock product color palette has been developed to reflect the colors used in the logos and compliment and enhance the images and logos. The primary colors should be dominant in materials, while the secondary colors can be used for highlighting or accent graphics.

The primary color should always be used first and foremost. Secondary colors can be used as accent colors.

DROID SERIF FONT FAMILY

UNIVERS FONT FAMILY

SOURCE SANS PRO FONT FAMILY

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()Droid Serif Droid Serif Italic

COLORS

PRIMARY SECONDARY/ACCENT

PANTONE REFLEX BLUE C

CMYK: 100, 96, 13, 9RGB: 42, 49, 125

CMYK: 100, 99, 28, 16RGB: 0, 0, 0

CMYK: 97, 98, 18, 6RGB: 52, 48, 123

CMYK: 100, 100, 0, 0RGB: 46, 49, 146

CMYK: 68, 63, 16, 1RGB: 103, 104, 154

CMYK: 32, 28, 9, 0RGB: 174, 173, 199

BLACK

CMYK: 0, 0, 0, 100RGB: 0, 0, 0

WHITE

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()Univers 55 Roman

Univers 55 Oblique


ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()Source Sans Pro Regular Source Sans Pro Italic

Source Sans Pro BoldSource Sans Pro Bold Italic

FLOROCK PRODUCT BRAND APPLICATIONS

Below are some examples of logo usage and design style for Florock.

FloroCrete

E X C E L L E N C E I N P O LY M E R F L O O R I N G

FloroChipEpoxy Colored Chip Flooring

FloroCrete

FloroChip Epoxy Colored Chip Systems

Decorative, durable and slip-resistant, FloroChip beautifies and protects concrete floors subjected to moderate foot and cart traffic, abrasion, impact and chemical exposure in a broad range of commercial, institutional and industrial applications.

• Educational Facilities• Healthcare, Research Campuses• Restrooms, Locker Rooms• Stadiums, Arenas, Auditoriums

• Restaurants, Cafeterias• Supermarkets, Retail Locations• Government, Municipal Buildings• Veterinary Clinics, Kennels

Excellent Performance• Impressive strength and durability• Tenacious bond to substrate• Abrasion and impact resistant• Moisture mitigating primers available*• Choice of chemical resistant topcoats

Health and Safety Benefits• Choice of slip-resistance• High solids and low V.O.C. • Virtually seamless surface impedes

pathogen growth• USDA, FDA, EPA, OSHA and ADA compliant• Contributes to LEED® Green Building credits

Installation Advantages• Variety of colors, unlimited design options• Selection of topcoats and sheen levels• May be used to repair/resurface

damaged slabs• Allows creation of integral cove base• Contractor friendly handling

Simple Maintenance• Easy and economical to clean and sanitize• No waxing needed• Pressure sprayable/power washable

*See FloroProof System data for MVT testing and details.

FloroCrete FloroChipEpoxy Colored Chip Flooring

FloroChip Full Double Broadcast System

Clear, color stable epoxy and multi-colored chip blend applied in a full, double broadcast at a typical thickness of 1/8 inch (3.0 mm). Choice of standard or custom color blends. Mild slip-resistant finish may be augmented with additional aggregate. Variety of high performance topcoats available.

FloroChip Full Single Broadcast System

Clear, color stable epoxy and multi-colored chip blend applied in a full, single broadcast at a typical thickness of 1/16 inch (1.5 mm). Choice of standard or custom color blends. Mild slip-resistant finish may be augmented with additional aggregate. Variety of high performance topcoats available.

FloroChip Random Broadcast System

Colored epoxy basecoat, followed by a single random broadcast of colored chips and clear, color stable epoxy, applied at a typical thickness of 1/16 inch (1.5 mm). Choice of standard or custom colors and blends, plus customizable slip-resistance. Variety of high performance topcoats available.

FloroChip Cove Base

Use the FloroBuild Epoxy Mortar System to structure a standard, integral 4.0 – 6.0 inch (10.2 – 15.2 cm) floor-to-wall cove base, or FloroGel Thixotropic Epoxy for a thinner cove, followed by a decorative FloroChip topping. Choice of standard or custom colors and blends. Variety of high performance topcoats available.

Additional Slip-Resistance*High Performance Topcoat Clear*

FloroPoxy Clear*2nd Broadcast FloroChips*

FloroPoxy Clear

1st Broadcast FloroChips

FloroPoxy Clear or Pigmented

FloroPoxy Primer

Additional Slip-Resistance*High Performance Topcoat Clear*

FloroPoxy ClearRandom Broadcast FloroChips

FloroPoxy Clear or PigmentedFloroPoxy Primer

High Performance Topcoat Clear* FloroPoxy Clear

Full Broadcast FloroChipsFloroPoxy Pigmented

FloroPoxy Primer

FloroBuild Epoxy Mortar*

*Optional step, based on site conditions and system requirements.

FloroChip Full Broadcast:Single Broadcast / Optional Double Broadcast

FloroChip Random Broadcast System

FloroChip Cove Full Broadcast

[email protected] www.florock.net 1-800-FLOROCK 773-376-71321120 W. Exchange Avenue Chicago, IL 60609 USA

E X C E L L E N C E I N P O LY M E R F L O O R I N G

FloroChipStandard Color Blends

High Desert911

Carbon Slate914

Charcoal Stone918

Mocha Latte915

Pebblestone913

Pure Granite906

Macro Blends – 1/4 Inch (6.35 mm) Chips

Mystic Gem917

Black Walnut916

Navajo White908

Micro Blends – 1/16 Inch (1.5 mm) Chips

Bronze1040

Brown1070

Gunmetal1030

NEW! Glitter Accents – 1/8 Inch (3.0 mm) Chips May be added at a rate of 3% to enhance any FloroChip Blend.

Pearl2010

Colors and blends shown are only close approximations. Please see actual samples for specification purposes. Unlimited custom blends available.

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