A Brand Book for 

TEP 

Myspace For TEP

Brand Obituary Technology Entrepreneurship Program, born in 2000 to the happy parents of Lundquist Center for Entrepreneurship (LCE), died of massive inter-nal failure. Though it always suffered from inher-ited defects, he was able to live a full and healthy life thanks to several brave transplant donors. Sadly, the transplant donations weren’t enough to stop the internal hemorrhaging, which killed him late last spring.

He will be remembered for being the tough-est, most competitive, little guy in the business school. TEP was an active member of the communi-ty, looked forward to his MBA fellowship, and was always trying new things. TEP worked hard and put outstanding effort towards all aspects of his life. He was always bringing something new to the table and getting people excited. His enthusiasm was conta-gious and that’s why we’ll miss him.

TEP is survived by his next of kin, New Venture Champions, who will take his place in the family business. As we mourn the passing of TEP there is a lot to be grateful for. The time we spent working with TEP has made us better entrepreneurs, more innova-tive individuals and brave businessmen. His support and contributions will impact many for years to come.

If TEP were a

rainbow...What colorwould it be?

Real-world experience

Leading-edge technology

Innovations

BusinessPlan Busin

ess Potent

ial

UO

Team

wor

k

PNNL

Money

Sense of Naming

Public Relations

Relationship with Other schools

Logo

Things in TEP’s Brain

TEPIncrea

sing A

warene

ss

Attractive design for New look

NewName

Maketing catch-phrases

Team

New Logo

Grade

Blogging

Other Classes

Weekends

sleep

Things in J.AD.E’s Brain

TEP as a personUniversity

of Oregon

(Support) MBA Students(Brain)

Graduate Students from Humanities (Heart)

Business Plan& Technology

Graduate studentsfrom Science (hands)

Teamwork(Legs)

PR & Marketing(Foot)

Name, Logo&

Attractive Look(Suits)

Law Students(eyes & mouth)

TEP Tree

I&EP

UVDF

TEPTranslationalResearch Grants

Venture Launch Grants

SummerFellowship

NewVenturePlanning

Venture LaunchNew venture Championship

Companies

music:

music:

heroes/heroes/heroes/heroes

heroes/heroes/heroes/heroes

Pierre OmidyarSteve Jobs

James Rouse Ray Anderson

Jeff BezosBill Gates

Walt DisneyHenry Ford

Anita Roddick Steve Wazniak

Thomas EdisonSergey Brin & Larry Page

David Filo & Jerry Yang Ph.D.

INNOVATION UNIVERSITY OF OREGON DIFFERENTIATION INTERDISCIPLINARY BUSINESS CREATION CAREER TOOLS TECHNOLOGY ENTREPRENEURSHIP INVENTION

INNOVATION UNIVERSITY OF OREGON DIFFERENTIATION INTERDISCIPLINARY BUSINESS CREATION CAREER TOOLS TECHNOLOGY ENTREPRENEURSHIP INVENTION