Terence Kollman

CDMOn Behalf Of

Suzanne Alecia

President

Disruption of Traditional Media Landscape

Mass media is losing viewers listeners readers

C3 metrics adding additional scrutiny to television media deals

Writerrsquos strike impacted Primetime audiences by as much as 30

Relevance of traditional upfront in question

DVR use continues to impact traditional business models

Time and place shifted media consumption on meteoric rise

Opportunity for place based video networks is tremendous

Current OOH Video Ad Network Landscape

Traditional Outdoor Out-of-Home Industry is a $71 B (83 Annual Growth Rate)

Alternative Out Of Home is a $17 B (226 Annual Growth Rate) Digital Billboards amp Displays Alternative Ambient Advertising Video Advertising Network and Screens (VANS)

Video Advertising Networks and Screens is a $101 B (254 CAGR) Projected to grow to $32 B+ by 2011

Source PQ Media Alternative OOH Forecast 2007-2011

Current OOH Video Ad Network Landscape

Source PQ Media Alternative OOH Forecast 2007-2011

Out-of-Home Video Advertising Bureau Mission

Launched in 2007 as a Not-for-Profit Association

Make it easier to evaluate plan and buy OOH video ad networks throughStandards development Best practicesResearch on the industry

Create forum for ongoing collaboration among networks agencies amp advertisers

Be a one stop trusted information resource for industryResearchTrendsSupport materials

What is an OOH Video Ad Network

Any organization that operates

out-of-home videodigital media networks

that includes

programmingcontent and advertising

OVAB Member Network Venue CategoriesTransportation

Travel

GAS STATION TV

THE HOTEL NETWORKS

TRANSIT TV

OVAB Non - Network Member Categories ndash Supporting the Industry

OfficeBuildings

OMN INC

CAPTIVATE NETWORK

HEALTHCARE NEWS NETWORK

Health Health Care

IDEACAST

CLUBCOM

CARE MEDIA TV INC

In-Store

SIMON MEDIA ONSPOT

ADSPACE MALL NETWORK

PREMIER RETAIL NETWORK

TARGET

CBS OUTERNET

Represents Best in Class in Out-of-Home

Retail Entertainment

ACCESS 360 MEDIA

CHANNEL M

PROLINK NETWORK

BUZZTIME

SCREENVISION

ZOOM MEDIA

ON SITE NETWORK

REACTRIX

Disruption of Traditional Media Landscape

Mass media is losing viewers listeners readers

C3 metrics adding additional scrutiny to television media deals

Writerrsquos strike impacted Primetime audiences by as much as 30

Relevance of traditional upfront in question

DVR use continues to impact traditional business models

Time and place shifted media consumption on meteoric rise

Opportunity for place based video networks is tremendous

Current OOH Video Ad Network Landscape

Traditional Outdoor Out-of-Home Industry is a $71 B (83 Annual Growth Rate)

Alternative Out Of Home is a $17 B (226 Annual Growth Rate) Digital Billboards amp Displays Alternative Ambient Advertising Video Advertising Network and Screens (VANS)

Video Advertising Networks and Screens is a $101 B (254 CAGR) Projected to grow to $32 B+ by 2011

Source PQ Media Alternative OOH Forecast 2007-2011

Current OOH Video Ad Network Landscape

Source PQ Media Alternative OOH Forecast 2007-2011

Out-of-Home Video Advertising Bureau Mission

Launched in 2007 as a Not-for-Profit Association

Make it easier to evaluate plan and buy OOH video ad networks throughStandards development Best practicesResearch on the industry

Create forum for ongoing collaboration among networks agencies amp advertisers

Be a one stop trusted information resource for industryResearchTrendsSupport materials

What is an OOH Video Ad Network

Any organization that operates

out-of-home videodigital media networks

that includes

programmingcontent and advertising

OVAB Member Network Venue CategoriesTransportation

Travel

GAS STATION TV

THE HOTEL NETWORKS

TRANSIT TV

OVAB Non - Network Member Categories ndash Supporting the Industry

OfficeBuildings

OMN INC

CAPTIVATE NETWORK

HEALTHCARE NEWS NETWORK

Health Health Care

IDEACAST

CLUBCOM

CARE MEDIA TV INC

In-Store

SIMON MEDIA ONSPOT

ADSPACE MALL NETWORK

PREMIER RETAIL NETWORK

TARGET

CBS OUTERNET

Represents Best in Class in Out-of-Home

Retail Entertainment

ACCESS 360 MEDIA

CHANNEL M

PROLINK NETWORK

BUZZTIME

SCREENVISION

ZOOM MEDIA

ON SITE NETWORK

REACTRIX

Current OOH Video Ad Network Landscape

Traditional Outdoor Out-of-Home Industry is a $71 B (83 Annual Growth Rate)

Alternative Out Of Home is a $17 B (226 Annual Growth Rate) Digital Billboards amp Displays Alternative Ambient Advertising Video Advertising Network and Screens (VANS)

Video Advertising Networks and Screens is a $101 B (254 CAGR) Projected to grow to $32 B+ by 2011

Source PQ Media Alternative OOH Forecast 2007-2011

Current OOH Video Ad Network Landscape

Source PQ Media Alternative OOH Forecast 2007-2011

Out-of-Home Video Advertising Bureau Mission

Launched in 2007 as a Not-for-Profit Association

Make it easier to evaluate plan and buy OOH video ad networks throughStandards development Best practicesResearch on the industry

Create forum for ongoing collaboration among networks agencies amp advertisers

Be a one stop trusted information resource for industryResearchTrendsSupport materials

What is an OOH Video Ad Network

Any organization that operates

out-of-home videodigital media networks

that includes

programmingcontent and advertising

OVAB Member Network Venue CategoriesTransportation

Travel

GAS STATION TV

THE HOTEL NETWORKS

TRANSIT TV

OVAB Non - Network Member Categories ndash Supporting the Industry

OfficeBuildings

OMN INC

CAPTIVATE NETWORK

HEALTHCARE NEWS NETWORK

Health Health Care

IDEACAST

CLUBCOM

CARE MEDIA TV INC

In-Store

SIMON MEDIA ONSPOT

ADSPACE MALL NETWORK

PREMIER RETAIL NETWORK

TARGET

CBS OUTERNET

Represents Best in Class in Out-of-Home

Retail Entertainment

ACCESS 360 MEDIA

CHANNEL M

PROLINK NETWORK

BUZZTIME

SCREENVISION

ZOOM MEDIA

ON SITE NETWORK

REACTRIX

Current OOH Video Ad Network Landscape

Source PQ Media Alternative OOH Forecast 2007-2011

Out-of-Home Video Advertising Bureau Mission

Launched in 2007 as a Not-for-Profit Association

Make it easier to evaluate plan and buy OOH video ad networks throughStandards development Best practicesResearch on the industry

Create forum for ongoing collaboration among networks agencies amp advertisers

Be a one stop trusted information resource for industryResearchTrendsSupport materials

What is an OOH Video Ad Network

Any organization that operates

out-of-home videodigital media networks

that includes

programmingcontent and advertising

OVAB Member Network Venue CategoriesTransportation

Travel

GAS STATION TV

THE HOTEL NETWORKS

TRANSIT TV

OVAB Non - Network Member Categories ndash Supporting the Industry

OfficeBuildings

OMN INC

CAPTIVATE NETWORK

HEALTHCARE NEWS NETWORK

Health Health Care

IDEACAST

CLUBCOM

CARE MEDIA TV INC

In-Store

SIMON MEDIA ONSPOT

ADSPACE MALL NETWORK

PREMIER RETAIL NETWORK

TARGET

CBS OUTERNET

Represents Best in Class in Out-of-Home

Retail Entertainment

ACCESS 360 MEDIA

CHANNEL M

PROLINK NETWORK

BUZZTIME

SCREENVISION

ZOOM MEDIA

ON SITE NETWORK

REACTRIX

Out-of-Home Video Advertising Bureau Mission

Launched in 2007 as a Not-for-Profit Association

Make it easier to evaluate plan and buy OOH video ad networks throughStandards development Best practicesResearch on the industry

Create forum for ongoing collaboration among networks agencies amp advertisers

Be a one stop trusted information resource for industryResearchTrendsSupport materials

What is an OOH Video Ad Network

Any organization that operates

out-of-home videodigital media networks

that includes

programmingcontent and advertising

OVAB Member Network Venue CategoriesTransportation

Travel

GAS STATION TV

THE HOTEL NETWORKS

TRANSIT TV

OVAB Non - Network Member Categories ndash Supporting the Industry

OfficeBuildings

OMN INC

CAPTIVATE NETWORK

HEALTHCARE NEWS NETWORK

Health Health Care

IDEACAST

CLUBCOM

CARE MEDIA TV INC

In-Store

SIMON MEDIA ONSPOT

ADSPACE MALL NETWORK

PREMIER RETAIL NETWORK

TARGET

CBS OUTERNET

Represents Best in Class in Out-of-Home

Retail Entertainment

ACCESS 360 MEDIA

CHANNEL M

PROLINK NETWORK

BUZZTIME

SCREENVISION

ZOOM MEDIA

ON SITE NETWORK

REACTRIX

What is an OOH Video Ad Network

Any organization that operates

out-of-home videodigital media networks

that includes

programmingcontent and advertising

OVAB Member Network Venue CategoriesTransportation

Travel

GAS STATION TV

THE HOTEL NETWORKS

TRANSIT TV

OVAB Non - Network Member Categories ndash Supporting the Industry

OfficeBuildings

OMN INC

CAPTIVATE NETWORK

HEALTHCARE NEWS NETWORK

Health Health Care

IDEACAST

CLUBCOM

CARE MEDIA TV INC

In-Store

SIMON MEDIA ONSPOT

ADSPACE MALL NETWORK

PREMIER RETAIL NETWORK

TARGET

CBS OUTERNET

Represents Best in Class in Out-of-Home

Retail Entertainment

ACCESS 360 MEDIA

CHANNEL M

PROLINK NETWORK

BUZZTIME

SCREENVISION

ZOOM MEDIA

ON SITE NETWORK

REACTRIX

OVAB Member Network Venue CategoriesTransportation

Travel

GAS STATION TV

THE HOTEL NETWORKS

TRANSIT TV

OVAB Non - Network Member Categories ndash Supporting the Industry

OfficeBuildings

OMN INC

CAPTIVATE NETWORK

HEALTHCARE NEWS NETWORK

Health Health Care

IDEACAST

CLUBCOM

CARE MEDIA TV INC

In-Store

SIMON MEDIA ONSPOT

ADSPACE MALL NETWORK

PREMIER RETAIL NETWORK

TARGET

CBS OUTERNET

Represents Best in Class in Out-of-Home

Retail Entertainment

ACCESS 360 MEDIA

CHANNEL M

PROLINK NETWORK

BUZZTIME

SCREENVISION

ZOOM MEDIA

ON SITE NETWORK

REACTRIX

Current OVAB Membership Footprint

Total of Venues 34500+

Total of Screens 900000+

Total DMAs Covered All

Total Gross Venue Traffic 24 Billion (monthly) 275 Billion (annually)

Use Time amp Place to Reach Consumers Where They Are

8AM9AM

10AM

11AM

12PM

1PM2PM

3PM4PM

5PM6PM

7PM8PM

9PM

10PM

11PM

7AM

12AM

HOTELS HOTELS

HEALTH CLUBS HEALTH CLUBS

GAS PUMPSGAS STATIONS

RESTAURANTS BARS

ELEVATORS OFFICE BUILDINGS

RETAIL SUPERMARKETS MALLS

TRANSIT TRANSIT

GOLF COURSES

IN CINEMA

HEALTH CARE

GOLF COURSES

Agency Advisory Board

Use Time amp Place to Reach Consumers Where They Are

8AM9AM

10AM

11AM

12PM

1PM2PM

3PM4PM

5PM6PM

7PM8PM

9PM

10PM

11PM

7AM

12AM

HOTELS HOTELS

HEALTH CLUBS HEALTH CLUBS

GAS PUMPSGAS STATIONS

RESTAURANTS BARS

ELEVATORS OFFICE BUILDINGS

RETAIL SUPERMARKETS MALLS

TRANSIT TRANSIT

GOLF COURSES

IN CINEMA

HEALTH CARE

GOLF COURSES

Agency Advisory Board

Agency Advisory Board

Contact Information

wwwovaborg OVAB

535 Madison Avenue20th Floor

New York NY 10022

Suzanne AleciaPresident

Suzannealeciaovaborg646-205-8519

Ryan PogyMember Services

Ryanpogyovaborg646-205-8525

Anna FountasVP Research

Annafountasovaborg646-205-8515

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• Agency Advisory Board
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