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October, 2008 Terre Haute, IN Plant ISO 14001 Certified since 2000 Pitman, NJ Plant ISO 14001 Certified since 1997
October, 2008
Terre Haute, IN PlantISO 14001 Certified since 2000
Pitman, NJ PlantISO 14001 Certified since 1997
Sony Corporate Social Responsibility
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Corporate Social Responsibility (CSR)is a corporate wide Sony program,
whereby, the aspects shown are defined, measured, acted upon, and reported
by all Sony entities.
Corporate Social
Responsibility
Management
Product Responsibility
Employees
Community
Environment(GEMS)
ISO 14001
Waste
Water
Environmental Communication
Green Partner
CO2
Sustainable Packaging
Total Waste Reduction
0
2,000
4,000
6,000
8,000
10,000
12,000
2004 2005 2006 2007 2008 Est.
Tons
2004 2005 2006 2007 2008 Est.
35% Decrease Encompasses all waste streams attributable to employees and operations, such as:
• office paper• cafeteria waste• cardboard• manufacturing plastic
waste• pallets• packaging
components• chemicals• metals• e-waste
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Reduce Use of Non-recycled Paper
Virgin Paper Composition
20%30%40%50%60%70%80%90%
100%
1998 2000 2008 2009
Calendar Year
Per
cent
age
2. Use 50% Post Consumer Waste (PCW) Recycled Paper Stock.
4
Polypropylene Usage History
3035404550556065707580
Original DVDCase
Std DVD Case Light WeightDVD Case
Ultra Light DVDCase *
Mas
s (g
ram
s/un
it)
20022006
2009
*
1999
3. Reduce the weight of generic components to less than 50g.
Reduce Weight of Common Packaging
* Currently Testing Options 5
Sony DADC Sustainable Packaging
Standard Digipak-Style Case Enviro Digipak-Style Case
Low Weight DVD Case Ultra-Light DVD Case Standard DVD Sleeve
Bend-It Sleeve
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Recycling Projects
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100% Recycling
100% Recycling
100% Recycling
100% Recycling
100% Recycling
Thermal Recycling
98% Recycling Rate
FY 2007 Cost Recovery = $3.6 M
Plastic Waste51.8%
Glass / Metal2.6%
E-Waste0.2%
Food / Biological16.2%
Chemical Waste1.3%
Paper/Cardboard/Wood27.8%
VOC Reduction
8
0
10
20
30
40
50
60
70
2004 2005 2006 2007 2008 Est.
Tons
20042005200620072008 Est.
Reduction Activities– Reduced IPA consumption by 22% by rationing– Reduced IPA concentration by dilution– Replaced VOCs with non-volatiles (Valtron)
24% Decrease
Social & Community Involvement
– Pitman established a 12.5 acre conservation easement
– This represents 17% of total site– 12.5 acres includes large pond and upland forested
area
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Social & Community Involvement
– Students from Rowan University funded by Sony DADC initiated Endowment Fund bring Water to El Salvador Village as an Engineers Without Borders Project
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Social & Community Involvement
– Employee sponsored children’s art competition– Calendar given out to all employees across the Americas
• Alandra Joana Garcia Camacho, Age 10, Sony DADC Mexico
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Social Activity & Communication
– Program for organic waste treatment at Sony DADC Brazil
– Organic waste is used for feeding the animals.
– Those animals are used as food for a small community.
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Addressing Climate Change
Corporate and Sony DADC Initiatives
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Sony Corporate Initiatives on Climate Change
Partnering with WWF and Committing to:1. Cut absolute Greenhouse gas emission
7% by 20102. Reduce CO2 Emissions from Products3. Work with WWF to raise consumer
awareness of global warming4. Support view that the average global
temperature must remain below 2o C above pre-industrial times
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Sony Corporate: Program Examples
• All Sony Televisions have standby power of less than 1 w, with most at 0.3 w 90% of all products achieved target reductions.
• New Sony Headquarters Building Designed to use 40% less power than comparable buildings in Tokyo.
• Take Back E-Waste Recycling Program with goal to recycle one pound for every pound of new product sold.
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Sony Corporate: Program Examples
Use of Renewable Energy1. In Japan, Sony has used Green Power Certificate
Program which Sony jointly developed.2. Using Solar Power at Offices in Japan and elsewhere.3. Green – e Certificate program in US and Renewable
Energy Purchases in Europe.
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CO2 Emissions Reduction - Plan
• Sony DADC U.S. has determined it’s carbon footprint from direct manufacturing operations.
• A Six Sigma project was initiated to determine energy saving projects. A summary of these projects are as follows:
Number of Energy Saving Projects
Total U.S. Investment
Annualized Electrical Savings
Annualized CO2 Reduction
72 $2.94 million 50 million kWh 29,698 tons
EQUIVALENT TO THEELECTRICAL CONSUMPTIONOF 4,700 U.S. HOUSEHOLDS
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CO2 Emissions Reduction - Plan
• The 72 energy reduction projects are categorized into 7 areas …
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4,677
7,722
8,381
2,829 1,547
3,537299
29,698tons
CO2 REDUCTION CONTRIBUTIONPROCEDURAL
PROCESS
HEAT / AC
LIGHTING
28.2%26.0%15.7%11.9%9.5%COMFORT
5.2%INSULATION
3.4%FACILITIES
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• Facilities Temperatures– Set points adjusted in office, manufacturing, and distribution areas. – This change saves 1.8 million kWh annually…..OR…..the equivalent
annual demand of 176 U.S. households.
SUMMER – 72 TO 78 DEGREESWINTER – 72 TO 68 DEGREES
CO2 Emissions Reduction – Impact Projects
• Improve Lighting– Redesigned lighting requirements by task (office, commons, mfg, etc).– Modified grid arrays in accordance with “intensity-to-task” plan.– Retrofit fixtures (high efficiency T5) to “intensity-to-task” plan.– Installed motion detection where applicable.– Up to 70% consumption reduction where deployed
Annualized savings is equivalent to 569 U.S. households.
CO2 Emissions Reduction – Impact Projects
T5 Lighting with Motion Sensors Saving 4,000 Tons CO2 a Year to Date
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Reduction of Bulk Waste
4. Reduce transport bulk waste by 50%.
• Minimize Carton Usage
• Provide HDPE Alternative for External Shipment
• Provide No-Waste Pallet Option for Inter-company Transfers
• With either option, CO2 Impact Reduced by 85%• Carton Impact = 0.773 lbs CO2 Equiv /carton• Bundle Impact = 0.112 lbs CO2 Equiv/bundle
Net CO2 Reduction 1,000,000+ lbs CO2 Equiv*
* 100mllion units
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Reduction of Transportation Emissions
5. Reduce finished goods CO2 transportation emissions by 10%
• High Density Pallet Build Increase Per Unit Transport Density by 20%.
2,400/pallet 2,880/pallet
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Renewable Energy Credit
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• Wind Farm supported by Native Energy Inc., USA (Operated by FPL energy Inc)– Location : Horse Hollow Wind Energy Center in Texas (60,000 acres)– Produced electricity is enough for about US 220,000 homes (735
megawatt)
• GE 1.5 megawatt turbine : 29181 meters in height77-meter diameter covered by blades
• Siemens 2.3 megawatt turbine : 13081 meters in height94-meter diameter covered by blades
Net Impact of Green - eProgram
20081.Four US sites participating2.50,000 mWh offset
20091.Eight US sites will be participating2.85,000 mWh to be offset
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