Tesla SWOT analysisMaxim Musayev. Jun 2016

History◼ Founded in 2003 by Elon Musk, Martin Eberhard, and Marc

Tarpenning.

◼ March 2008- Tesla begins production of Roadster. Eventually sells 2,150 of Roadsters.

◼ June 2008 - Announce Model S.

◼ Jan 2010 - Tesla registers for an IPO.

◼ May 2010 - Tesla buys former GM factory in Fremont, CA and Toyota signs deal to cooperate in EV development.

SWOT Matrix

Why Tesla? (Strengths)

◼ CEO Elon Musk - well known professional with good track record.

◼ High-quality car design.

◼ The Tesla Stores are similar to the Apple Stores and are an innovative way to market the Tesla cars.

◼ Has own researches in self-driving cars technology.

◼ Popular among celebrities.

Future for Tesla. (Opportunities)

◼ Environmentalism is in trend now and Tesla has good support from society.

◼ Oil is finite resource, so electric cars will be more competitive in future.

◼ Partnership with other corporations to export own technology.

◼ If SpaceX achieve its long-term goals "Tesla would make the first people transporter on Mars!"

Other side. (Weaknesses)

◼ CEO Elon Musk has overloaded work schedule.

◼ Price is still too high for wide audience.

◼ Poor infrastructure for electric cars.

◼ Limited revenues and lack of profitability.

◼ Poor variety of products.

A sound of thunder. (Threats)

◼ More and more competitors on EV market from year to year.

◼ Accidents with brand-new technology always are on front-pages.

◼ Laws can delay or prevent sales in some regions.

◼ Possible loss of government subsidies.

Main issues

◼ Tesla has to maintain its own fueling network.

◼ Tesla is trying to reinvent the car dealership.

Recommendations

◼ Make new model affordable for wider audience.

◼ Stay on the cutting edge of innovation and quality.

◼ Develop production capacities to support mass production and to reduce production time.

◼ Investigate the feasibility for customizing the powertrain components or applications in other industries.

Tesla’s Supercharger station

Model S

Model X

Model 3

Thanks

◼ Presentation made by Maxim Musayev

◼ For Career Success Capstone Project on Coursera

Jun 2016