napa valle y ’sweekly e-zine

March 2013

Linda’s Letter last week’s meeting notes.. Contingency for sale or Purchase of Other Property Make sure to change 17 days to remove contin. Increase timeframe. suggested 45 days min

in this issue

in the know... weekly events reminders

marketing & advertisments... Print vs Web Deadlines & Tips

market conditions. View latest stats New Weekly Market Update our affiliates Contact info

In the Know

buyers needs

Email Nico ( Nicolas.Herrera@Pacunino.com ) with all your buyers’ needs. He will compile all into one excel spreadsheet for you to print out. Feel Free to add any pocket listings that are not on MLS

Risk Management Seminars

3/13/2013 9:30 am -12 Walt Disney Museum, SF RSVP by March 65/7/2013 9am-12:00 Stone Tree Golf Course Novato RSVP by April 305/10/2013 9:30 am - 12 Veterans Hall, Layfayette RSVP by May 3

*please contact Maria ( MKalscheuer@pacunion.com ) in St Helena or Stacy ( Stacy.Bowers@Pacunion.com ) in Napa for more info.

Market conditionsWeekly Updates

New Listings on MLS :

Price Reductions:

In Contract:

Recently Sold:

St. Helena RealEstate

Windermere NapaValley Propert RE/MAX Sotheby's Affiliate Coldwell Banker Pacific Union

International

Series3 $9 $25 $35 $46 $77 $87Series2 19.7% 83.1% 58.0% 23.5% 21.9% 43.6%

$9 $25 $35 $46 $77 $87

19.7%

83.1%

58.0%

23.5%

21.9%

43.6%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

0

10

20

30

40

50

60

70

80

90

100

Sale

s Vol

ume

($M

illio

ns)

Brokers Over $50M in Sales –Year 2012

Source: Brokermetrics. Results deemed accurate but are not guaranteed.Note: Each transaction with two or more agents involved are repeated in the Market Volume Sales.

Napa County Top 6 Brokers Volume Growth Year over Year

Source: Brokermetrics. Results deemed accurate but are not guaranteed.Note: Each transaction with two or more agents involved are repeated in the Market Volume Sales.Source: Brokermetrics. Results deemed accurate but are not guaranteed.Note: Each transaction with two or more agents involved are repeated in the Market Volume Sales.

Napa County Market Share grew by 32.6% from $1.5B to $1.9B

Weekly Ads - Nico will be assisting Maria with the St Helena Star & Napa Register Ads. He will be working close with me on updating our template for these print ads to give us a more unified & localized feel. We are also planning to incorporate relevant market

share statistics comparing Pacific Union to other competitors.

Deadline : Every Weds by 5PM for the following week’s ads.

Other Great Options for Print Advertising

Print Marketing

SFisHomes

Circulation : 76,000 per monthCost $ 2500 /Full Page $ 1300 /Half Page $ 600 1/4 Page $ 400 1/8 PageDealine For April Issue : March 7, 2013Contact : Jenny Stenbakken 415.777.8953 Jstenbakken@SFChronicle.com

C Magazine

Circulation : Subcriptions: 71,000 Luxury Hotel Dist: 13,250 Public Placement : 16,000Cost $ 6000/Full PageDealine For May Issue : March 8, 2013Contact : Sue Chrispell Sue@Magazinec.com 310.393.3800 X 115Site: MagazineC.com

Marketing

& Advertising

Great Properties – Promote your listings to over 80 agents for FREE! This weekly e-flyer is a great way to promote a new listing, highlight a price reduction, advertise an upcoming open house, or showcase any recent solds. Published every Friday through Constant Contact & sent to the agents in the Napa, St Helena, Sonoma, & Santa Rosa Offices

Deadline : Every Weds by 5PM

Marketspace - Use this great tool to design your own web marketing. Create web flyers, dynamic email campagns. Brand yourself or one of your listings.

Favorite this link on your web browser : www.inkswitch.comPrinting costs vary. Emarketing is Free.

Look out for Training Videos & Classes soon.

Want to promote your new listings, price reductions, showcase a new listing website? e-blast marketing is a quick easy way to do this! Placed in body of an email, rather than making the receiver click through many links, this is a quick & easy option to send to a client or another agent. All information is pulled through MLS & photos from Mar-

ketspace. Contact Nico with details.

web Marketing

Our affiliates & contacts

Conforming, purchase, owner occupied, good credit

5/1 ARM 2.250% APR 2.804% 10/1 ARM 2.750% APR 2.910% 15 Yr Fixed 2.750% APR 2.862% 30 Yr Fixed 3.625% APR 3.689%

Jumbo, purchase, owner occupied, good credit

5/1 ARM 2.375% APR 2.820% 10/1 ARM 3.000% APR 3.025% 15 Yr Fixed 3.000% APR 3.045% 30 Yr Fixed 3.875% APR 3.922%

Sheila O’Neill | Branch ManagerRPM | MORTGAGE135 West Napa StreetSuite 200Sonoma, CA 95476C 707.501.8856F 855.496.6230DRE #01482110NMLS # 371029Soneill@rpm-mtg.com

Please contact michael.harrington@pacunion.com. For any property management, leasing or rental services. The links below are available for you to distribute to your clients.

brochure Summary