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PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
HELLO, WE ARE
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
CONCEPT
WEconnectCONSTRUCTRESPONd
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
VIDEO
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
DEVELOPMENT & PRODUCTION STAGES
1. 2. 3.• Ideas and Brainstorming.• Development of primary ideas.• Writing synopsis and sketching.
• Writing scripts.• Final storyboard.• Looks and feel.
• Look and feel development.• Recording of voice over.• Animation.
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
SYNOPSIS & SKETCHING
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
SCRIPT & STORYBOARD
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
SCRIPT & STORYBOARD
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
SCRIPT & STORYBOARD
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
SCRIPT & STORYBOARD
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
LOOKS & FEEL
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
LOOKS & FEEL
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
LOOKS & FEEL
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
LOOKS & FEEL
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
VOICE OVER
PROJECTEricsson Response
DATEApril 1st, 2011
IEDBarcelona
VIDEOVoice Reference
VOICE REFERENCE
ACTOR PROFILE
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
ANIMATION
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
INTERNAL COMMUNICATION
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
Ericsson asked us to develop a “Content Mix” for Ericsson Response to launch in september-december 2011 internally (87000 employees)
1. To spread the work of Ericsson Responseto all Ericsson’s employees.
2. To create an emotional link between Ericsson’semployees with Ericsson Response.
-87.000 employees of Ericsson.
OBJECTIVES TARGET
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
BASICS WHY?WHAT? WHO? HOW?WHEN?Internal Social CorporateResponsability Project.
To let employess know what is Ericsson Response
To stablish a link between the company and its social work with the employees
Profile Ericsson worker:· 87.000 people· 39 years old on average· Cultural diversity· 140 countries
· Opportunities and self-realization
· Recognize their accomplishments
·Make employeers feel committed to thecompany.
Make them feel connected to Ericsson Response
Three times per year.
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
“WE RESPOND, ERICSSON RESPONSE”
In order to stablish a link between the employees and Ericsson Response, we propose to make “ac-tions” three times per year.
In this way, Ericsson Response will develop a pro-cess in which the information will be given in a ef-fective, unexpected and joyfull way.
CONCEPT
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
REFERENCESFUN THEORY: Fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
INFO ONTHE BOARDTo use the informative board of Ericsson to put posters with volunteers ex-periencesWe catch the attention of workers in a normal day with nice and new infor-mation they are not really expecting. To play with the “sudden”news.
WHAT THESOUND?There is a sound the worker cannot recognize. A spoon. A laugh. He or she cannot know why he o she is lis-tening to it. At the end it is revealed that thanks to ER work X ammount of people can eat or laugh.Again we are playing wth the mistery and the senses.
SECRET DONORTo create a game in which the workers must answer correctly to 10 questions and help a “secret donor” help other people.By creating the profile of volunteers the other work-ers can analize what are the conditions and skills needed.
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
FIRST ACTION: online gameTo develop an online game that will be send to the employees via internal network.
The game will follow the format of: Question, 4 answers which can be answered on 30 seconds.
The idea is to illustrate the experience and skills Ericsson Response volunteers have got on the fields.
The questions will be develop by the volunteers. In this way, the user will learn and fiund out real facts.
The game will be launch on September 2011.
#1
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
REFERENCES FOR THE GAMEWho wants to be a millionaire:An international reference of a cultural and infor-mative game.
Objects from classic movies:A game in which images are related to a correct answer (in this case the name of the movie)
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
BASICS OF THE GAME
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
WORKFLOW
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
TYPOGRAPHIC DETAILS
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
ERICSSON RESPONSE & OCHA ANNIVERSARY
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
Y E A R S C O L L A B O R A T I N G !
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
EVENT
Call for the loved ones
Message for the volunteers
Recording Viral video
COMMUNICATION
Internal eMail Facebook Profile
Microsite Press Release
Objectives Concept
INTRO
WORKFLOW
ObjectivesConcept
Internal eMail Facebook Profile MicrositePress Release
Recording Viral video
Call for theloved ones
Message for the volunteers
INTRO COMMUNICATIONEVENT
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
INTRODUCTION
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
OBJECTIVES• To celebrate the 10 years of
partnership within ERICS-SON RESPONSE and OCHA.
¿STARTING SITUATION? Low degree of knowledge about what Ericson Response is, both inside the Ericsson organization and outside it.
Increase the external knowledge about Ericsson Response trough social media tools
Increase the internal knowledge about Ericsson Response using
existing channels
Communication Kit
INCREASE KNOWLEDGE ABOUT ERICSSON RESPONSE
10th Anniversary of the partnership
between OCHA & ER
• ERICSSON RESPONSE: let to know that the company has partnership with consolidate NGOs.
• OCHA: show that the organitzation is working with a private partner.
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
CONCEPT & INSPIRATION• Lack of communication in times of disaster
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
EVENT
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
OBJECTIVES TRAGETS• Direct contact of a volunteer with the
people of the street.
• To reflect the labor that these volunteers are doing.
• Involvement with the labor of the volunteers
• To transmit or to generate nearness and motivation to the volunteers.
• ER • OCHA internal • WPF/UNICEF and others partners
BARCELONA CITIZENS
• SECONDARY TARGET AUDIENCE:
• Others NGOs • OCHA partners • Bloggers in the area • Ericsson customers
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
Groups will be distributed on strategic points of the city of Barcelona. A series of questions will be realized:
" If there was a catastrophe in Barcelona with whom would you like to contact? "
" ¿how will you do it if the media were broken? "
THE ACTION THE ACTIONGroups will be distributed on strategic points of the city of Barcelona.
A series of questions will be realized:
“If there was a catastrophe in Barcelona with who would you like to contact?”
“How will you do it if the media were broken?”
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
THE ACTIONWill be explained to them the labor that OCHA and ERICSSON RESPONSE are carry out in case of catastrophe.
Making clear in addition, that they are celebrating ten years of partnership.
Will be explained to them the labor that OCHA and ERICSSON RESPONSE are carry out in case of catastrophe.
Making clear in addition, that they are celebrating ten years of partnership.
THE ACTION
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
THE ACTIONWe will offer him a call of 30” in order that they could call the person that they wish.
Once the call is finish...
We will o�er him a call of 30 " in order that they could call the person that they wish.
Once the call is finish …
THE ACTION
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
THE ACTIONWe will offer them the opportunity to record a message of congratulation to all the volunteers of OCHA and ERICCSSON RESPONSE.
At last we will o�er them the opportunity to record a message of congratulation to all the volunteers of OCHA and ERICCSSON RESPONSE.
THE ACTION
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
THE ACTIONFinally, we will provide a card to them with the direction of the microsite.
Where they will be able to find more information about OCHA and about ERICSSON RESPONSE and, in addition, all the recordings of spirit and support.
Finally, we will provided a card to them with the direction of the microsite.
Where they will be able to find more information about OCHA and about ERICSSON RESPONSE and, in addition, all the recordings of spirit and support.
THE ACTION
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
EACH GROUP HAS:
We will give a card to each participant with the microsite created for the event, where they will reach all the messages and link them to their social media profiles and share themwith their friends.
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
LOCATIONGROUP #1:
UNIVERSIDAD UPC - 9:00am to 11:30am UNIVERSIDAD POMPEU FABRA - 12:00am to 1:30pm MARIA CRISTINA - 3:00pm to 5:30pm
GROUP #2:
MERCADO SAGRADA FAMILIA - 9:00pm to 11:30pm MERCADO BOQUERIA - 12:00pm to 1:30pm PASEO DE GRACIA - 3:00pm to 5:30pm
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
RESOURCES
EACH GROUP HAS:
• 1 person giving infomation • 1 person with telephone • 1 camera• 1 vest per person • 1 cap per person Diets • 1 camera per group (+battery replacement) • 1 microphone per group• 2 phones per group • 1 mobile for Internal communication Flyers
with Information about the microsite Dis-placements Merchandising item (gift)
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
COMMUNICATION
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
- Send a press realse to specific medias. - Send an email to the others NGO:
- The United Nations - World Food Program (WFP)
- The United Nations Children s Fund (UNICEF)
- Red Cross/ Red Crescent Movement - Swedish Rescue Service Agency – MSB
- Save the Children Sweden
EXTERNAL
- Send an email to the 2761 E/// employers working in Spain
informing about the anniversary and the next event make it in
Barcelona. - Link to the other channels
INTERNAL
DATE June 2nd, 2011
EXTERNAL
Send a press realse to specific medias.
Send an email to the others NGO:
• The United Nations• World Food Program (WFP) • The United Nations Children’s Fund (UNICEF) • Red Cross/ Red Crescent Movement • Swedish Rescue Service Agency • MSB • Save the Children Sweden
INTERNAL
Send an email to the ER employers working in Spain informing about the anniversary and the next event make it in Barcelona. Link to the other channels
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE
ACTIONS:
- Welcome Landing Page - Link to the specific event site - As a information point - Create an open event
DATE June 2nd, 2011
FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE
ACTIONS:
• Welcome Landing Page• Link to the specific event site• As a information point• Create an open event
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
DATE June 2nd, 2011
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
DATE June 2nd, 2011
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
TIMELINE
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Search providers Elaboration of the layout proposal
Layout approval by OCHA&ER Stamping
Volunteers kit preparation Graphic proposal (flyer)
Flyers approval by OCHA&ER Flyers printing
Volunteers recruitment Selection of the volunteers
Training Arrival of the technical material
Elaboration of the 'story' proposal Story' approval by OCHA&ER
Recording of the Video Edition of the video
Video launch to OCHA&ER Final editing Video
Video approval by OCHA&ER Elaboration of the FB layout proposal
FB layout approval Implementation of FB proposal
Elaboration of the microsite proposal Microsite proposal approval
Implementation of microsite proposal e-mail proposal (internal: OCHA&ER)
e-mail proposal approval by OCHA&ER Press Release Elaboration
Press Release Content Approval
11.21.2011
PROJECTEricsson Response
DATEJune 2nd, 2011
IEDBarcelona
THANK YOU FOR YOUR ATTENTION!