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Outsell Outwit Outlast

2007 Regional TGP Meetings

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Outsell Outwit Outlast

Agenda

• Competitive Situation– Fluke/Amprobe

• Key Products Focus:– TightSight® Clamp Meters– Circuit Tracers– Circuit Breaker Finders– VoltAware™ NCV Testers

• Sales tools available

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Outsell Outwit Outlast

Fluke Activity

• T+ Series– Targeted at Vol-Con,

Vol-Con Elite

• Amprobe– Real competitive threat

coming soon

• IDEAL has:– Better products, service,

profitability– Imperative to secure our

position in ED and keep moving forward

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Outsell Outwit Outlast

VoltAware NCV Tester

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• Visual and Audible indication of voltage• Indicates voltage from 50-1000VAC• Compact design with AAA Batteries• Power On / Low Battery Indicator• Selectable Audible Beeper• Cat IV – 1000V

• 61-025: – Trade: $17.95 – Distributor: $13.10

• Re-position the 61-063 to $12.95/$9.45 (Trade/Dist)

VoltAwareFeatures and Benefits

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Outsell Outwit Outlast

• Promotional Counter Display• OktoberTest Promotion

– Buy 10, Get 10 Free

• Sales target is $13,000 per territory

Sales Tools and Goals

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TightSight Clamps

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Innovative Features and Benefits

Audible and visual high voltage indication over 30V AC/DC on all functions

Contains all the capabilities of a full-function multimeter

One-touch backlight button for glowing green display illumination

Tapered jaws with hook tip for tight locations and easy wire separation

Data hold button and offset thumb wheel for one-handed operation

Large numbers and symbols are easy-to-read

Patented backlit TightSight™ display for viewing in dark, bright or tight locations; Hinged rubber cover prevents display damage (field replaceable)

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Outsell Outwit Outlast

• Measure Up Promotion– Promo in a Box– Free tape measure w/ clamp meter

purchase

• Pack’em Up Promotion– Promo in a Box– Free duffle bag w/ Combo Case

purchase

• Advertising / PR Writeups• Sales target is $50,000 per

territory

Anywhere there’s a load (e.g.lights/motors/equipment), there’s current to measure

Sales Tools and Goals

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Outsell Outwit Outlast

Circuit Tracers

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Outsell Outwit Outlast

Performance• Has 4x the tracing power of competitive tracers

– Uses AA batteries vs 9V battery of competitors

• Has 4 search modes of sensitivity to allow a very strong signal search to a refined search for breakers

• All 3 models can be used in open/closed circuits

Ease-of-use• Super-bright numeric display• Displays “0-99” relative signal strength

– Competitors only use a small series of LEDs

• Intensifies the audible pitch/tone as the signal becomes stronger– Competitors have a constant audible that is not intuitive

• Rotating display keeps the reading upright

Safety• High-energy fuse that can open safely• Cat III-600V safety rating

Innovative Features and Benefits

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Outsell Outwit Outlast

• Tracer Sales Demo DVD• Advertising / PR write-ups• Customized promos upon request• Sales target is $65,000 in sales per

territory

Sales Tools and Goals

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Breaker Finders

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• Fully automatic operation– 1st pass calibrates/ 2nd pass finds breaker

• Improved Performance• Two automatic models:

– 61-532 is a 120V breaker finder– 61-534 is a 120/240V breaker finder with

GFCI receptacle tester and NCV sensor

• Limited competition• New Packaging

Innovative Features and Benefits

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Outsell Outwit Outlast

• Promotional Counter Display– Started Feb 1st

– 6-pack for $280 (5% discount)

– Buy another 6-pack for a 10% discount (60 days from first order)

– Bonus Buy of 10% off 61-732 clamps

• Pack’em Up Promotion– Promo in a Box

– Free duffle bag w/ Combo Case purchase

• Sales target is $12,000 per territory

Sales Tools and Goals

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Outsell Outwit Outlast VPM Voltage Monitor

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Outsell Outwit Outlast

Features and Benefits

• World’s Simplest PQ Device– If you can use an outlet, you can use a VPM– PQ Expert is in the box!

• Easy to Use– Minimal Set Up– No need for Computer Interface – Captures only significant events

• Affordable– Trade Price: $475– Distributor: $356

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Outsell Outwit Outlast

VPM Selling ToolsStrategy• Emulate Tracer success by using materials to sell for you.• Target service contractors, industrials, hospitals, datacomm

Sales Tools• DVD• Sell Sheet• Application Guide• Interactive Demo

– What’s new

• IDEAL University– PQ Module

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Outsell Outwit Outlast

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Outsell Outwit Outlast

Questions?