Test preparation in India to 2019 — market size and business feasibility report

TEST PREPARATION IN INDIA TO 2019 — MARKET SIZE AND BUSINESS FEASIBILITY REPORT

Indalytics Advisors [email protected] www.indalytics.com

November 2014

Test Preparation in India to 2019 — Market Size and Business Feasibility Report

©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 2

TABLE OF CONTENT

Market Size of Test Preparation in India

o Test Preparation for Undergraduate Courses

o Test Preparation for Postgraduate Courses

o Test Preparation for Foreign Education Courses

Forecasted Market Size of Test Preparation in India

Drivers to Augment Growth of Indian Test Preparation

o Driver 1

o Driver 2

o Driver 3

Trends in test Preparation market

o Trend 1

o Trend 2

o Trend 3

o Trend 4

Five Forces Analysis of Test Preparation in India

o Threat of New Entrants

o Threats of Substitutes

o Bargaining Power of Buyers

o Bargaining Power of Suppliers

o Intensity of Competitive Rivalry

Profiles of Key Players

o Aakash Educational Services Ltd.

o Bansal Classes Pvt. Ltd.

o Career Point Ltd.

o CL Educate Ltd.

o IIT-ian's PACE Education Pvt. Ltd.

o IMS Learning Resources Pvt. Ltd.

o Jamboree Education Pvt. Ltd.

o Manya Education Pvt. Ltd.

o Resonance Eduventures Pvt. Ltd.

o Vidyamandir Classes Pvt. Ltd.

Annexures

http://www.indalytics.com/



LIST OF FIGURES

Figure 1: Market Size Test Preparation in India — Undergraduate, Postgraduate and

Foreign Courses (INR Crore / US$ billion)

Figure 2: Test Preparation for Undergraduate Courses in India — Full–time Coaching,

Study Material and Practice Tests (INR Crore / US$ billion)

Figure 3: Test Preparation for Undergraduate Courses in India — By Types of Tests (INR

Crore / US$ billion)

Figure 4: Test Preparation for Postgraduate Courses in India — Full–time Coaching, Study

Material and Practice Tests (INR Crore / US$ billion)

Figure 5: Test Preparation for Postgraduate Courses in India — By Types of Tests (INR

Crore / US$ billion)

Figure 6: Test Preparation for Foreign Education Courses in India — Full–time Coaching,

Study Material and Practice Tests (INR Crore / US$ million)

Figure 7: Test Preparation for Foreign Education Courses in India — By Types of Tests (INR

Crore / US$ million)

Figure 8: Test Preparation in India — Forecasted Market Size — 2014–2019(F)

Figure 9: Population in India — 18–23 Years — 2013–2016 (F)

Figure 10: Number of Government and Private Higher Education Institutions in India

Figure 11: Enrollment in Government and Private Higher Education Institutions in India

Figure 12: Number of Private Universities in India — 2011–2013

Figure 13: Growth of Higher Education Enrollment in India — Government and Private

Higher Education Institutions — 2008–2012

Figure 14: Growth of Internet and Broadband Subscribers in India

Figure 15: Wireless Internet Subscribers — % of Total Internet Subscribers in India

Figure 16: Five Forces Analysis of Test Preparation in India

Figure 17: Enrollment in Higher Secondary — Standards XI and XII




Figure 18: Enrollment in Higher Secondary — Standards XI and XII — By Streams of

Education

Figure 19: Enrollment in Higher Secondary — Standards XI and XII — By Gender

Figure 20: Enrollment in Higher Secondary — Standards XI and XII — Gross Enrollment

Ratio, Net Enrollment Ratio and Transition Rate

PUBLICATION DATE

November 2014

NUMBER OF PAGES

61

PRICE OF THE REPORT

Single User: US$350 / INR20,000

Multi User/ Enterprise: US$750 / INR45,000

Visit www.indalytics.com or write to us at [email protected] to know

more about the report.



mailto:[email protected]



ABOUT THE REPORT

The report ‘Test Preparation in India to 2019 — Market Size and Business

Feasibility’ discusses test preparation market in India.

The report talks about the current and forecasted market size of test

preparation market, along with the drivers that will lead to its growth. It

further discusses the key trends taking place in Indian test preparation

space, followed by profile of key players, and five-forces analysis of the

sector.

The report is ideal for companies and investors that are planning to enter

or scale–up their operations in test preparation space.

DEFINITION OF TEST PREPARATION

Test preparation comprises of:

Full–time coaching

Correspondence / distance learning coaching

Online coaching

Sale of mock / Practice tests

Imparted to prepare aspirants for entrance exams or the elementary level

exams of undergraduate, postgraduate or professional courses.




EXECUTIVE SUMMARY

The test preparation sector in India is dominated by test preparation for

undergraduate courses. It is followed by test preparation of postgraduate

courses, and that of international courses.

In terms of mode of study, full–time coaching dominates the market,

followed by market for study material, traditionally known as

correspondence coaching, and sale of only practice tests, both online as

well as at designated test centers. In terms of value, while engineering

dominates the test preparation market for undergraduate market that of

postgraduate courses is dominated by test preparation for UPSC.

Test preparation space is witnessing several trends, such as shift from

unorganized to organized model with big players coming into picture,

increasing use of technology and hand–held devices for test preparation,

inorganic growth through franchise route, and high investments and

financing activities.

The space is forecasted to grow at a compound annual growth rate (CAGR)

of 3.85% till 2019. The growth will be driven by several factors such as

growth in population and private higher education, and more use of

technology.




RESEARCH METHODOLOGY

Market size is being defined as the total revenue generated by test

preparation providers. It is a product of total number of applicants for a

particular exam, ratio of applicants that take a particular type of coaching

for that exam, and average coaching fee.

All relevant data, such as number of applicants, ratio of applicants taking a

coaching, coaching fee, etc. was determined on the basis of rigorous

primary and secondary research, industry databases, and our proprietary

market research surveys.

LIST OF ENTRANCE EXAMS, PROFESSIONS , AND INSTITUTIONS

MENTIONED IN THE REPORT

American College Testing (ACT)

Central Teacher Eligibility Test (CTET)

Certified Public Accountant (CPA)

Chartered Accountant (CA)

Chartered Financial Analyst (CFA)

Combined Defense Services (CDS)

Common Admission Test (CAT)

Common Law Admission Test (CLAT)

Common Management Admission Test (CMAT)

Company Secretary (CS)

Cost and Management Accountant (CMA)




Doctor of Philosophy (Ph.D)

Graduate Aptitude Test in Engineering (GATE)

Graduate Management Admission Test (GMAT)

Graduate Record Examinations (GRE)

International English Language Testing System (IELTS)

Joint Entrance Exam (JEE)

Law School Admission Test (LSAT)

Master of Business Administration (MBA)

Medical College Admission Test (MCAT)

National Council for Hotel Management and Catering Technology (NCHMCT)

National Defense Academy (NDA)

National Institute of Fashion Technology (NIFT)

Naval Academy (NA)

Scholastic Assessment Test (SAT)

Symbiosis National Aptitude Test (SNAP)

Test of English as a Foreign Language (TOEFL)

Union Public Service Commission (UPSC)

Xavier Aptitude Test (XAT)




LIST OF ORGANIZATIONS MENTIONED IN THE REPORT

Aakash Educational Services Ltd.

Ace Creative Learning

ASK Pravi Pvt. Equity Opportunities Fund

Bansal Classes Pvt. Ltd.

C S India Pvt. Ltd.

Career Point Ltd.

Careers360

Central Board of Secondary Education

CL Educate Ltd.

CS Co. Ltd.

EasySkillz

Educomp Solutions Ltd.

Edukart

Embibe

Experifun Learning Solutions Pvt. Ltd.

Gateforum Educational Services

IIT-Ian'S Pace Education Pvt. Ltd.

IMS Learning Resources Pvt. Ltd.

Indus World Schools

Jamboree Education Pvt. Ltd.

Kalaari Capital

Kaplan Inc.

Learnpedia

Lightbox

Manipal Group

Manya Education Pvt. Ltd.

Meritnation

MockBank

Motion Education Pvt. Ltd.

Pearson Affordable Learning Fund

Pearson Plc.

Pinstorm

Resonance Eduventures Pvt. Ltd.

Simplilearn

Snapdeal




State Bank of India

Target PMT

The Gate Academy Pvt. Ltd.

Triumphant Institute of Management Education Pvt. Ltd.

University Grants Commission

Vidyamandir Classes Pvt. Ltd.

REPORT SAMPLE

FIGURE 1: MARKET SIZE TEST PREPARATION IN INDIA — UNDERGRADUATE, POSTGRADUATE AND FOREIGN COURSES

(INR CRORE / US$ BILLION)

Source: Indalytics Advisors

Undergraduate Courses

Postgraduate Courses

Foreign CoursesYear = 2014 (E) Total Market Size: INRXYZ crore US$XYZ billion




FIGURE 2: TEST PREPARATION FOR UNDERGRADUATE COURSES IN INDIA — FULL–TIME COACHING, STUDY MATERIAL

AND PRACTICE TESTS (INR CRORE / US$ BILLION)

Source: Indalytics Advisors

FIGURE 3: NUMBER OF GOVERNMENT AND PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDIA

Source: Ministry of Human Resource Development; Planning Commission, Government of India; Indalytics Advisors

Full–time Coaching

Study Material

Practice Tests

Year = 2014 (E) Total Market Size: INRXYZ crore US$XYZ billion

Government Higher Education institutions

Private Higher Education institutions

Total = XYZ Year = 2013 (E)




FIGURE 4: ENROLLMENT IN HIGHER SECONDARY — STANDARDS XI AND XII — BY STREAMS OF EDUCATION

Source: Ministry of Human Resource Development; National University of Educational Planning and Administration; Indalytics Advisors

FIGURE 5: ENROLLMENT IN HIGHER SECONDARY — STANDARDS XI AND XII — GROSS ENROLLMENT RATIO, NET

ENROLLMENT RATIO AND TRANSITION RATE

Source: Ministry of Human Resource Development; National University of Educational Planning and Administration; Indalytics Advisors

Arts

Science

Commerce

Vocational

Others

Academic Year: 2013 Total Enrollment: XYZ million

Gross Enrollment Ratio

Net Enrollment Ratio

Transition rate

Academic Year: 2013 Total Enrollment: XYZ million




DISCLAIMER

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Indalytics Advisors Private Limited.

The information contained in this report is of a general nature and is not intended to address any particular individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. The publisher should not be held liable for any discrepancy in the information. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.

Publication Volume: GCI-14-GL–06

Publication Date – November 2014

© 2014 Indalytics Advisors Private Limited

For further information, please contact [email protected]


mailto:[email protected]



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