Company Profile – Catalyst DNA

Catalyst DNA was formed in 2002 by Theo Payne, Carla Killeen and Shane Ó Mearáinto provide through the line creative, graphic design and branding.

In 2004, Stephen Kenealy and Bharat Sharma joined forces with us to provide web design and development consulting services.

All our staff are senior creative and technical experts with experience gained in Dublin, Amsterdam, Madrid, Jaipur and Sydney. We maintain lasting loyal one to one relationships will our clients and we are available to them at all times.

Catalyst DNA is a flexible, adaptable agency with the know-how to deliver.

AvivaAA

Enterprise IrelandEirgrid

GreenstarRoyal College of Surgeons

Wilton CapitalMundipharma

Park Hotel KenmareBespoke Trustees

Bewley’sCathedral Financial

EasyTrip

Catalyst DNA – Core Clients

Catalyst DNA – Structure

Catalyst DNA – Services

Branding and Corporate Identity / Graphic Design

Advertising creative

Digital creative

Campaign delivery

Print Management

Web design and development

Social media app design and development

Media planning and buying (with partners GT Media)

Catalyst DNA – Supply and Delivery

Creative and Print quotes – 1 to 2 days (depending on complexity)

Initial response to web design & development brief – 1 week

Initial response to campaign brief – 1 week

Initial response to graphic design brief – 3 days

Response to rush ads (rates/regulatory notices) – same day

Changes / Amends – same day

Catalyst DNA – Present contracts

Current core retainers are:

AVIVA since 2004 (as VIVAS Health)

AA (since 2007)

Greenstar (since 2006)

Enterprise Ireland (since 2009)

Mundipharma (since 2005)

Catalyst DNA – Pricing structure per hour

Senior Account Manager – €150

Senior Web Developer – €150

Senior Creative – €150

Graphic Designer – €110

Graphic production/artworker – €80

Wilton (Capital and US Commercial)

The Wilton Capital brand was entirely created by Catalyst DNA. We used an astrolabe as the basis of the Wilton logo and from there, we developed the look and feel for all their communications.

VIVAS Health

Our team created all BTL material such as corporate stationary, application forms, welcome packs, sales brochures, display stands, compliance handbooks, broker sales material. We also produced tactical national/regional press and digital campaigns.

From VIVAS Health to health from AVIVA

Due to the buyout of VIVAS Health by Hibernian, there was an interim phase where the look and feel of VIVAS Health was retained but renamed as Hibernian Health. From this point, we then re-branded all communications across to Hibernian Aviva Health to link in with the imminent global branding of Aviva owned operations. As soon as this process was complete, we then then migrated the brand again to full Aviva branded collateral. This process was carried out over an 18 month period.

VIVAS Health – Digital campaigns

Online Health Check Price Promo

(Shaking clock)

Price Promo

(Burning Wallet)

Aviva – ‘Christmas Crackers’ campaign

Money off campaign run over Christmas 2009. Campaign ran across regional and national press, online banners, EDM, DM, Broker comms.

Tear-off door drop DM

EDM

Press ads

Cuisine de France – Brand campaign samples

Through the line campaign

30 sec TVC with 10 second cutdowns48 Sheet and 6 sheet outdoor30 and 10 radio ads

Trevor O’Rourke

• 30 years experience in the Sponsorship and Events industry in Ireland

• Founder and managing Director Media Sports

– 1984 to 1997

• Managing Director II Proximity (BBDO btl agency in Dublin)

– 1997 to 2002

• FAI Commercial and Media Division

– 2002 to 2005

• Independent Consultant

– 2005 to date

Sponsorship Clients

• Opel/FAI 1985 to 1997• Eircom/FAI 1997 to 2002• Eircell/RTE “Who wants to be a millionaire”• Renault/RTE “Late Late Show”• Renault Formula One RTE coverage• Rothmans Williams Formula One• Aer Lingus Ryder Cup• Aer Lingus Millennium Skyfest• Govt Millennium Celebrations• FAI 10 year Tickets-Aviva Stadium• Solheim Cup 2011• Special Olympics International• Top Gear Live/Taste of Dublin• Vodafone GAA• Champion Sports/Vodafone promotions

Event Management Clients

Aer Lingus SkyfestAer Lingus Corporate GolfPJ Carrolls/Rothmans Corporate GolfMasterCard Corporate GolfMasterCard Andrea Boccelli ConcertWhirlpool/Taste of Dublin FestivalWhirlpool Corporate GolfClient Hospitality FIFA World CUP

Italy 1990/USA 1994/Japan 2002Client Hospitality 6 Nations Rugby

Sponsorship Services

• Strategic planning

• Working to brief

– Identify potential properties

– Assess brand fit

– Preliminary report and budget

• Contract negotiation

• Contract maximisation

• Ongoing liaison