I C C a Global Strategic Partnership

> Contents

WCGC Introduction

Events from around the world

WCGC Player Profile

List of companies

Event promotion (worldwide)

International Coverage

Breakdown of Media

Sponsors

Testimonials

01.

02.

03.

The World Corporate Golf Challenge (WCGC) represents one of the biggest corporate golf tournaments in the world.

Since its inception in 1993 the WCGC has grown to penetrate over one million golfers with golf tournaments promoted and run by official licensees in more than 40 countries.

The World Finals receive coverage from global media partners TIME FORTUNE (print) and Golfing World (TV) with over 45 broadcasters globally with a potential household reach of 350 million.

In 2013 WCGC was proud to celebrate the 20th anniversary in Scotland, the house of golf.

> WCGC

> Events around the world

Licensing Model• WCGC secure licensed partners

from around the world with the

expertise and knowledge required

to develop the brand and rights

in their respective territory

(sports marketing agencies, event

management companies, travel

agents, golf facility owners or media

owners).

• Licensees promote the event

locally, regionally and nationally

(event advertising, promotions and

PR) in association with print, TV,

and internet media partners.

Event Format - national events• The WCGC competition

is played at various levels

including club, local and

regional culminating in a

national final. The number of pre-qualifying and regional

rounds is up to the sole

discretion of the licensee.

• Events commence with

qualification round(s) with the top team(s) progressing to

the next competition round.

Qualifying events may be “open”

to any company registered

in the licensed territory or

restricted “By invitation only”.

Licencees

ROAD TO 2015 WORLD FINAL

LICENSEES*

Austria, Bahrain, Colombia, Croatia,Guatemala, Kuwait, Mexico, Moldova,Morocco, Oman, Qatar, Saudi Arabia,Serbia, Switzerland, Thailand.

UNDER NEGOTIATION

AngolaArgentinaBelgiumBelizeBrazilCayman IslandsCanadaChileChinaCyprusCzech RepublicDominican RepublicEnglandEstoniaFinlandFranceGermanyHong KongIcelandIndiaIndonesiaItalyJapanKazakhstanLuxemburg

MacaoMauritiusMexicoNew ZealandNigeriaPakistanPanamaPolandPortugalReunionRussiaScotlandSlovakiaSloveniaSouth AfricaSpainSwedenThe NetherlandsTurkeyUAEUruguayUSAVenezuelaVietnamWales

*Expected

> WCGC Player Profile

“REACHING A GLOBAL BUSINESS COMMUNITY IN A CONTROLLED AND TARGETED ENVIRONMENT”

Update: Sep 2014

Our previsions for the

next five years is keep growing in Asia and N.America

> List of companies

COMPANY

ACCENTUREAMERICAN EXPRESSBANCA POPOLARE DI SONDRIOBANCO PORTUGUÉS DE INVESTIMENTOBANTRABBARCLAYSBBVABNP PARIBASCITIBANK INTERNATIONALCLIFFORD CHANCEDELOITTEEMBRASEENDESAERICSSONESEN YACHTGOLDMAN SACHSIRSHAD

COMPANY

JULIUS BAERLINKLATERSLOUIS VUITTONMC DONALDSMEDTRONICMICROSOFTNOKIA SIEMENS NETWORKSP&O NEDLLOYDPFIZERPORSCHE IBERICARAMCO EUROPEREPSOLROLLS ROYCESOFITELTATA DOCOMOTNTVISA INTERNATIONAL

TITLE

Partner

Director

Director

Director

President

Director

Director

Managing Director

Executive

Partner

Partner

Director

Director

Manager

Owner

Vice-President

Manager

TITLE

Director

Partner

Director

Managing Director

Manager

Engineer

Senior Specialist

Manager

Director

Director

President

Director

General Manager

General Director

Chief Operating OfficerDirector

Manager

Following you can find a sample of the type of companies and profile of players that participate in WCGC.

> Event promotion (worldwide)

EXPECTED MEDIA VALUE IN EXCESS OF 5 MILLION EUREXPECTED MEDIA REACH IN EXCESS OF 20 MILLION

The World Corporate Golf Challenge

delivers an extensive marketing and

promotions campaign through a

variety of communication channels.

PR & MediaA selection of journalists and media

contacts will be invited to attend the

World Final personally and provide pre

and post event editorial coverage for

the event.

WCGC distribute pre and post event

press releases to an extensive media

list including golf, business and lifestyle

publications.

Local licensed events receive coverage

from national media partners, TV and

specialist press (golf, business and

lifestyle).

Newsletter campaignQuarterly newsletter is circulated to

WCGC’s global database providing

great exposure to the event and all

associated sponsors

Online campaignThe World Corporate Golf Challenge

website is a global resource of event

information for players, sponsors and

media including a national microsite

(per territory), centralised registration

system, news articles, interviews and

sponsor features.

Social MediaLive Blogging will combine rich

editorial (comments, polls, images,

etc.) and social media content with

timely sponsor adverts across multiple

platforms; connecting the targeted

audience on a global scale.

> International Coverage

The World Corporate Golf Challenge

enjoys a vast expanse of international

media coverage year round.

The World Finals (our flagship event), receives television coverage in over

60 countries and inflight programmes across 14 international airlines (as

part of the Golfing World Programme (value over 1 million EUR) and

extensive promotion from our global

print media partners TIME FORTUNE

Magazine (value over 244,200 EUR).

EVENT BROADCASTED IN OVER 60 COUNTRIES POTENTIAL HOUSEHOLD REACH OF 350 MILLIONPRINT MEDIA REACH IN EXCESS OF 2 MILLION OF PREMIUM TARGET READERS

Time / Fortune

National + local

WCGC website, social media

> Breakdown of media

SPORTS CHALLENGE 68, 15 DICIEMBRE 2011012-

IBERIA Y SU DECIDIDA APUESTAPOR EL DEPORTE ESPAÑOL

GOLF

Una de las señas de identidad de Iberia es su defensa de los valores del deporte espa-ñol. Por ello, la aerolínea es patrocinadora de eventos en toda clase de deportes, desde los mayoritarios como el fútbol o el baloncesto, a los que, a pesar de tener un gran número de practicantes y aficionados, acaban siendo desplazados a otro nivel por las publicaciones deportivas. Iberia siempre ha asociado sus valores a los que representa el deporte español, por eso en todo momento ha mostrado su apoyo, ya sea dentro del patrocinio de eventos o competi-ciones, o colaborando en el transporte de los deportistas a las ciudades donde tienen que competir. De esta manera, Iberia participa actualmente en el copatrocinio del equipo Telefónica en la Volvo Ocean Race, que tras ganar la primera etapa, se ha convertido en el líder provisional de esta muy exigente prueba que pone a prue-ba los límites de hombres y barco. Y es que “en esta regata no hay relajación posible”, tal

y como asegura el capitán del barco, el ali-cantino Pepe Ribes. En el apartado de deportes de masas, y sin echar la vista muchos años atrás, la aerolínea fue la encargada de llevar y traer de vuelta, a la Selección Española de Fútbol que fue cam-peona del mundo en Sudáfrica en 2010 y a la Selección de Baloncesto, medalla de oro en el Eurobasket de Lituania de este año. Asimismo, en la actualidad, la Selección de Balonmano Femenina ha escogido a la aero-línea española para disputar en Sao Paulo el Campeonato del Mundo que dio comienzo el pasado 2 de diciembre y se extenderá hasta el próximo domingo. El equipo se presentó en la ciudad brasileña con el objetivo principal de meterse entre los ocho primeros para garan-tizarse una plaza en los torneos preolímpicos. Como no podía ser de otra manera, la relación entre Iberia y el mundo del deporte es de ida y vuelta. Así, los deportistas también se inte-resan por las características de la compañía, como Rafa Nadal, que visitó las instalaciones de Iberia en Madrid para ver el funciona-miento de los hangares.

Texto: Antonio CastañoFotos: Iberia

Abajo, la selección nacional de fútbol, tras la consecución del Mundial de Sudáfrica. A la derecha, arriba, el barco Telefónica, que Iberia copatrocina. En el centro, el tenista Rafa Nadal cuando visitó las instalaciones de la aerolínea. Abajo, la selección nacional de baloncesto a su regreso del Europeo de Lituania, donde consiguieron la medalla de oro

SC68 14 Diciembre 2011 4.indd 12 07/12/11 14:27

WORLD CORPORATE GOLF CHALLENGE MEDIA BREAKDOWN

Total Value: 1.160,000

Golfing world (T ) minute features broadacsters, 60 countries, potential household reach 0 million

6 0.000

Golfing World ( nflight) minute feature airlines month 0, 000

Golfing World ( how) minute features month 0,000

Global Print -TIME & FORTUNE Magazine

Space Distribution (circulation) Frequency Value (EUR)

Total Media Value: 244,200 Total Circulation: 1.242,016

T ( dition) ouble page advertorial ( page (WCGC) page (sponsor))

. . Wee l ,000

FO T ( dition) ouble page advertorial( page (WCGC) page (sponsor))

0 , times per annum 6 , 00

ll values are sub ect to change in line fluctuating currenc rates

TV Media Benefit Programme Pro Distibution Transmissions Value (EUR)

> Sponsors

WORLD FINAL PARTNERS

LOCAL SPONSORS

This is a sample of the type of sponsors at an international and national level.

> Testimonials - sponsors

I want to thank you very much for this

wonderful event last week at Sotogrande,

under the sun of Andalucia. It was a

great pleasure to come with the first French Team to participate at the 21st

WCGC World Final.

 We really appreciate the spirit of

the event and the quality of your

organisation. Eric and Christophe were

very happy to have the opportunity

to play this fabulous competition, and

ranked in the Top Ten.

The NH Almenara Resort was a really

good place. La Reserva Sotogrande a

wonderful & challenging Golf Course

Thanks to you and to all your staff.

Philippe Soleillant – PSO

France License Holderº

Congratulations are in order for hosting

such a wonderful event set in beautiful

settings, everything was just perfect

(except for our golf!!!), well done. Myself

and my partner John, are very happy to

be part of this extended family.

Ashwani Sood

Mauritius License Holder

Thank you again for having me at the

WCGC again this year - what a brilliant

event it was. I thought this one was

excellent in every way so congratulations

to you and the team on a job well done.

You were the perfect hosts and everything

just worked brilliantly. The venue, hotel,

weather(!), Messrs Pinero and Holmes,

La Reserva. It was all first class.

Jeremy Dale

WCGC Ambassador

Firstly congratulations on what was undoubtedly a

most successful event and a credit to you and all your

team.  Douglas and I thoroughly enjoyed the golf, the sociability and the lovely Spanish weather.  We met so many people during the week and now e-mails are

taking place. 

You can deservedly be proud of what you achieved

last week.  The World Corporate Golf Challenge Final Event is clearly going from strength to strength and

you have clearly established an excellent formula,

combining the game of golf with a great competitive

spirit, lots of fun and unashamedly allowing

commercial contacts to be made.

Deirdre Kinloch Anderson

Kinloch Anderson Limited

Brian and I had a great time at the WCGC

event this year and I am so grateful for

having had a chance to be involved this

year.  I’ve told all the Pacific Links people that we really need to ramp up our

involvement with it in the future.  Thank you.

Timothy M. Papp, Esq.

Timothy M. Papp & Associates, LLC.

WORLD CORPORATE GOLF CHALLENGE www.worldcorporategolfchallenge.com

ICC International Chamber of Commercewww.iccwbo.org

WCGCOliver Dury - Sales Directorodury@worldcorporategolfchallenge.comTelefone. +44 7940 50 78 92skype: oliver.dury.wcgc

ICC International Chamber of Commerce Jeffrey HardyTelefone. +33 (0) 1 49 53 28 28jeffrey.hardy@iccwbo.org