ADMISSIONS

TEXAS DISTRICT CONFERENCE 2014Presenter: LAURA WHITED / lwhited@redeemer.net / 512-484-1345

WHAT’S THIS ALL ABOUT?

ADMISSIONS:

• Understanding what it looks like

• Goal Setting

• Implementation

UNDERSTANDING ADMISSIONS: Define It

ADMISSIONS

“The process or fact of entering or being allowed to enter a place, organization, or institution”

ENROLLMENT

“To enter (someone) as a member of or participant in something”

UNDERSTANDING ADMISSIONS: What’s it look like? Where’s it at?

Inquiry

Tour

Caregiver Decision

Application

Admission

ADMISSIONS: Goal Setting

Main StrategicObjectives

(measurable)Tactical

ADMISSIONS: Goal Setting

TACTICAL GOALS

OBJECTIVE GOALS

STRAGETIC

GOALS

MAIN GOALS

ADMISSIONS: Main Goal

Accomplish ENROLLMENT of ___#____ of NEW students before or on August 2014.

ADMISSION: Strategic Goals

▪ Crystalize Inquiry through Admission Processes (Efficiency & Effectiveness)

▪ Provide high quality Tours (Merchandize it!)

▪ Sales & Marketing (Lead Generation)

▪ Exceptional Customer Experience (Happy Happy Happy!)

ADMISSIONS: Tactical Goals

▪ Crystalize Inquiry through admission process (Efficiency & Effective)– Set-up at least 85% of all Inquires with Tours.

▪ TACTICS?

– Receive Admissions Applications for at least 90% of all tours.▪ TACTICS?

– Enroll 95% of Admission Applicants. ▪ TACTICS?

ADMISSIONS TACTICS: Inquires

▪ RECEIVING

▪ RESPONDING

▪ TIMING

▪ LEAD INFORMATION

▪ TRACKING

ADMISSIONS TACTICS: Inquires

▪ RECEIVING:– How are leads coming to you?

▪ Email

▪ Phone

▪ Web Form

▪ Walk-In

– Who are leads going to and how is each type handled?▪ The Marketing & Admissions Director should be the “point person”.

– Email: forward to M&AD

– Phone: forward calls

– Web Form: Directly into Inbox

– Walk-In: directed to M&AD

ADMISSIONS TACTICS: Inquires

▪ RESPONDING– What’s the best method of response?

▪ Always call first

▪ Email second

“Communication by telephone will be reduced to 5 percent of all business communications by 2015. Businesses have other options, such as digital communication through email, texting and social media. Telephone communication may be slower than its new-media counterparts, but it still has benefits in an increasingly impersonal world. The telephone call, which connects a caller with a human voice, is still an important business component.” -- (Small Business Journal)

ADMISSIONS TACTICS: Inquires

▪ TIMING– ASAP…

“Companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as firms that try to contact prospects even an hour later. Yet only 37% of companies respond to queries within an hour.”

– (Harvard Business Review)

ADMISSIONS TACTICS: Inquires

▪ LEAD INFORMATION– Method of Inquiry

– Date of Inquiry

– First, Last Name of Decision Maker

– Relationship to Child

– Child’s Name, Age, Date of Birth, Grade

– More than 1 child?

– How did you hear about us?

ADMISSIONS TACTICS: Inquires

▪ TRACKING– Customer Relationship

Management Tools▪ Paper

▪ Spreadsheet

▪ Data Base

▪ Website & Email Integration

ADMISSIONS: Thank you / Q&A

QUESTIONS & ANSWERS