Texas Student Media Board of Operating Trustees

The University of Texas at Austin

Executive Committee Meeting: 9:30 a.m. TSM Board Meeting: 10 a.m.

CMA, LBJ Room #5.160, 2600 Whitis Avenue Austin, Texas 78712

March 21, 2012

Agenda

I. 9:30 a.m.: Convene in Open Session for the Executive Commitee of the Texas Student Media Board of Operating Trustees. A. Discussion and possible action regarding the proposed 2012-2013 TSM budget; Jalah Goette, Asst. Director for Advertising and Business II. 10 a.m.: Recess and Convene in Open Session for the Texas Student Media Board of Operating Trustees Meeting. A. Approval of the February 27 and March 7, 2012 TSM Board Meeting Minutes; Lindsey Powers, TSM Board President III. Appointment of the 2012-2013 Station Managers for TSTV and KVRX. A. Recess to Executive Session pursuant to Texas Government Code, Chapter 551, Section 551.074, Personnel Matters Relating to Appointment, Employment, Evaluation, Assignment, Duties, Discipline, or Dismissal of Officers or Employees. IV. Reconvene in Open Session for possible action regarding the appointment of the 2012-2013 Station Managers for TSTV and KVRX. V. Executive Committee's Report regarding the TSM budget: Lindsey Powers A. Discussion and possible action regarding the proposed 2012-2013 TSM budget. VI. Discussion and possible action regarding the Search Committee for the permanent TSM Director. VII. Adjournment

Texas Student Media Board of Operating Trustees Meeting

The University of Texas at Austin

College of Communication (CMA) LBJ Room # 5.160

February 27, 2012

10:00 a.m.

Voting Members Present: Mark Morrison, Julia Newton, Lindsey Powers, David Verduzco, Amy Villarreal, Mike Mackert, Tim Lott, Nick Zajicek

Voting Members Absent: Emily O'Keefe, Aleksandra Utterback

Non-Voting Members Present: Travis Bubenik, Ryan Ford, Audrey White, Steven Zurita, Cheryl Pyle, Viviana Aldous, Bianca Krause, David McQuary

Non-Voting Members Absent: Natalie Butler

Professional Staff Present: Lori Hamilton, Dan Knight, Frank Serpas, Jack Simons, Doug Warren, C.J. Salgado, Jalah Goette

Professional Staff Absent:

Guests: Jennifer Hammat, Tristan Mace, Andrew Townsell, Amy Ramirez, Gary Borders, Kevin Hegarty, Joan Bowerman, Carter Goss, Wanda Cash, Adrienne Lee, Veronica Serrato, Zach Congdon, Fredis Benitez, Adrian Lloyd, Ralph Horwitz, Gary Susswen, Paola Reyes, Rachel Taliaferro, Guillian H. Martinez, Katy Ans, Jenna Creeh, Kiara Hermann, Kayla Jonsson, Hannah Oley, Becca Rushworth, Batli Joselevitz, Jon Scott, Kaleigh Schneider, Ted Moreland, Dustin Mark, Aston Wallin

The meeting was called to order at 10 a.m. by President Lindsey Powers.

Gary Borders indicated he would prefer to discuss his resignation in open session rather

than executive session. Mr. Borders made an opening statement. Mr. Kevin Hegarty

reported his findings of the process leading up to Mr. Borders resignation. Board

members asked several questions of Mr. Border, Mr. Hegarty, and Dr. Hammat

regarding the process and the issues surrounding communication. Mr. Hegarty indicated

there were no formal proposals being considered by the University to sell the license for

KVRX or TSTV. Board president Lindsey Powers reiterated this sentiment, as well.

Several comments and questions were also asked by those students and alumni in

attendance at the meeting.

Any discussion regarding the TSM Handbook revisions was postponed to a later

meeting.

Motion was made by Amy Villarreal and Seconded by Mike Mackert to appoint Jalah

Goette as the Acting Director of Texas Student Media. Before the discussion moved too

far along, Mark Morrison moved they take this discussion into executive session. It was

seconded by Mike Mackert. This motion was tabled in lieu of executive session.

Reconvened in open session at 12:22 p.m. The board indicated that anyone from TSM

who was interested in being considered for the Acting Director role should submit a

resume and letter of interest to Jack Simons by Monday, March 5, 2012 by 12:00 p.m.

Those who expressed an interest would have materials forwarded for review and

discussion at the March 7, 2012 Board meeting. There was an open question regarding

whether an outside (non-TSM) person could be considered for "contract" leadership in

an interim capacity for hire by the University.

It was also discussed and decided that an additional meeting would be held on March 7,

2012 to recommend an acting director to the university. At this meeting discussions

regarding a preliminary 2012-13 budget will also be discussed. The March 23, 2012

meeting date was moved back to Monday, March 19, 2012 at 10 a.m. in order to better

accommodate data entry time and university budget deadlines.

David Verduzco made a motion to adjourn the meeting. The motion was seconded by

Mark Morrison and passed unanimously. The meeting was adjourned at 12:30 p.m.

Texas Student Media Board of Operating Trustees Meeting

The University of Texas at Austin

College of Communication (CMA) LBJ Room # 5.160

March 7, 2012

10:30 a.m.

Voting Members Present: Mark Morrison, Julia Newton, Lindsey Powers, Aleksandra Utterback, David Verduzco, Mike Mackert, Tim Lott, Nick Zajicek

Voting Members Absent: Amy Villarreal, Emily O'Keefe

Non-Voting Members Present: Travis Bubenik, Ryan Ford, Steven Zurita, Cheryl Pyle, , Bianca Krause, Natalie Butler

Non-Voting Members Absent: David McQuary, Viviana Aldous, Audrey White

Professional Staff Present: Lori Hamilton, Dan Knight, Frank Serpas, Jack Simons, Doug Warren, C.J. Salgado, Jalah Goette

Professional Staff Absent:

Guests: Jennifer Hammat, Kevin Hegarty, Susannah Jacob, Michael Redding, Hannah Oley, Carter Goss, Taylor Rush, Matthew Pappas, Kayla Jonsson, Nathan Goldsmith, Ivan Brace

TSM Board President Lindsey Powers called the meeting of the full board into order at 11:09 a.m.

Approval of Minutes:

The minutes from the February 3, 2012 meeting of the TSM Board of Operating Trustees were approved with a motion from _________ and a second from ___________.

Budget Discussion:

Jalah Goette was given the monumental task of putting together the TSM budget in seven days. She met with all of the student staff and their advisers regarding their needs for the coming year. She went through the budget, line by line, leading the discussions and answering questions. The budget figures do not include the salary for the unfilled media adviser position.

There was a discussion regarding the number of students who are volunteers versus those who are paid employees at the Texan. The board requested more specific information at the next board meeting.

Doug Warren said that he thinks that we need a committee to decide on the immediate needs of TSM regarding our web sites and the media adviser position that has yet to be filled. He would like to see a single web site for all of Texas Student Media.

Mark Morrison suggested that we might have to look at cutting professional staff positions to balance the budget, but Lindsey Powers remarked that she thought that any more cuts of personnel would jeopardize the workings of TSM and its ability to make money.

Appointment of an Interim Director for TSM:

There were three applicants for the position of Interim Director for TSM: Jalah Goette, Bradley Wilson and Dick Jefferson. The Board went into executive session to discuss the applicants. After discussions, the board came back into open session and Nick Zajicek moved to appoint Jalah Goette as Interim Director for Texas Student Media. It was seconded by David Verduzco, and carried unanimously. Kevin Hegarty will take the nomination to University President William Powers for approval.

Adjournment:

Board V.P. Nick Zajicek moved that the meeting be adjourned and David Verduzco seconded the motion. President Lindsey Powers adjourned the meeting at 12:33 p.m.

Page 1

Beginning Balance

September 2011

Ending Balance

February 2012

14-0632-1251 TSM Faculty Staff Directory 5,534.00$ 5,528.71$

30-6267-4593 KVRX Radio Gifts 25,062.11$ 35,650.31$ 30-6267-4551 KVRX Radio Expense - 22.60$

Balance 25,062.11$ 35,627.71$

30-6267-4693 TSM-Var. Donors, Var. Pur. Gifts 15,482.80$ 16,782.80$ 30-6267-4694 TSM-Var. Donors, Var. Pur. Inv Inc 1,098.06 1,098.06 30-6267-4670 TSM-Var. Donors, Var. Pur. Sch/Fellow. (500.00) (1,000.00) 30-6267-4656 TSM-Var. Donors, Var. Pur. Misc. Other

Balance 16,080.86$ 16,880.86$

30-6267-4793 TSTV Gift Account Income 11,228.89$ 44,562.22$ 30-6267-4751 TSTV Gift Account Expense - -

Balance 11,228.89$ 44,562.22$

29-3290-7099 TSM Operations Reserve (210,076.81)$ (236,059.78)$ 36-7090-6551 TSM Renovation Account 4,920.90$ 1,888.90$ 36-0800-7007 TSM Capital Reserves 723,665.55 723,665.55

Balance 518,509.64$ 489,494.67$

Texas Student Media Accounts(other than operating budget)

2

Texas Student Media

Consolidated Summary

Budget Actual YTD Actual YTD % of FY Actual Actual

11/12 through Feb 11 through Feb 12 = 50% Feb 11 Feb 12

REVENUE

SSBC Allocation 436,438 229,774 218,219 50% 36,123 36,370

Advertising Income 1,422,282 822,309 763,630 54% 145,769 154,475

Other Income 257,450 143,205 116,714 45% 50,484 16,653

Total Revenue 2,116,170 1,195,288 1,098,563 52% 232,375 207,498

EXPENSE

Admin & Prof Salaries 260,032 133,508 115,546 44% 13,373 14,023

Classified Personnel Salaries 415,387 241,142 192,037 46% 31,343 32,271

Wages 495,669 302,803 233,702 47% 52,080 50,733

Fringe Benefits 309,655 165,963 143,195 46% 22,985 24,028

Other Expense 700,847 438,338 416,794 59% 62,527 66,766

Student Manager Tuition 42,600 37,800 34,500 81% - 15,600

Travel 9,950 7,749 4,463 45% 471 1,068

Allocation for Budget Adjustment 6,318 - - 0% - -

Total Expense 2,240,458 1,327,303 1,140,237 51% 182,780 204,488

Operating Income (Loss) (124,288) (132,015) (41,674) 34% 49,596 3,010

UT Administrative Expense (3.25%) 69,008 27,777 22,892 33% 3,913 3,365

UT Administrative Expense Return 48,000 27,767 22,892 48% 3,913 3,365

VPSA Allocation Transfer 29,958 67,791 29,958 100% - -

NET INCOME (LOSS) (175,253) (199,816) (71,632) 41% 49,596 3,010

Depreciation Expense net of Capitalized Equipment 24,789 22,526

ADDITION TO (USE OF) OPERATING RESERVES (175,027) (49,106)

3

Texas Student Media

Consolidated Income Statement

General Overhead Advertising Daily Texan Cactus Travesty Suppl. Services KVRX TSTV TSM Consolidated

through Feb 12 through Feb 12 through Feb 12 through Feb 12 through Feb 12 through Feb 12 through Feb 12 through Feb 12 through Feb 12

REVENUE

SSBC Allocation - - 140,937 3,616 3,847 - 31,811 38,009 218,219

Advertising Income - - 672,505 - 11,841 24,354 31,456 23,474 763,630

Other Income - - 2,152 74,548 502 149 12,537 26,827 116,714

Total Revenue 0 0 815,593 78,164 16,189 24,503 75,804 88,310 1,098,563

EXPENSE

Admin & Prof Salaries 51,464 54,582 0 - - - 4,750 4,750 115,546

Classified Personnel Salaries 53,305 64,839 40,200 8,996 - 3,044 8,661 12,992 192,037

Wages - 30,795 147,557 16,120 4,566 1,916 16,376 16,372 233,702

Fringe Benefits 49,172 43,094 39,163 2,860 30 8,876 - - 143,195

Other Expense 127,621 18,481 250,417 2,888 2,482 73 6,294 8,537 416,794

Student Manager Tuition - - 14,400 7,200 900 - 7,200 4,800 34,500

Travel - 1,238 2,997 - - - - 228 4,463

Allocation for Budget Adjustment - - - - - - - - -

Total Expense 281,562 213,030 494,733 38,065 7,978 13,909 43,281 47,679 1,140,237

Operating Income (Loss) (281,562) (213,030) 320,860 40,099 8,212 10,594 32,523 40,630 (41,674)

UT Administrative Expense (3.25%) 7,793 6,820 6,626 858 132 357 137 170 22,892

UT Administrative Expense Return 7,793 6,820 6,626 858 132 357 137 170 22,892

VPSA Allocation Transfer 29,958 - - - - - - - 29,958

General Overhead Allocation 311,521 - 230,469 22,726 3,864 7,893 21,284 25,285 0

Advertising Allocation - 213,029 188,842 2,752 7,510 7,947 5,978 0

Net Income from Media Units (71,632)

NET INCOME (LOSS) (71,631) (1) (98,451) 17,373 1,596 (4,809) 3,292 9,367 (71,632)

Depreciation Expense net of Cap Equipment 22,526 22,526

ADDITION TO (USE OF) OPERATING RESERVES (49,105) (49,106)

4

Texas Student Media

General Overhead

Budget Actual YTD Actual YTD % of FY Actual Actual

11/12 through Feb 11 through Feb 12 = 50% Feb 11 Feb 12

EXPENSE

Admin & Prof Salaries 113,340 53,750 51,464 45% 4,645 3,939

Classified Salaries 106,790 50,605 53,305 50% 7,926 8,885

Wages - 0 0 0% 0 0

Fringe Benefits 94,939 46,985 49,172 52% 6,633 7,499

Other Expense

Bldg. Maint. and Repairs 250 0 0 0% 0 0

Collection Expense 500 0 767 153% 0 0

Computer Suppl/Mtn & Equipment 14,000 13,451 9,145 65% 0 0

Depreciation Expense 63,048 24,789 22,526 36% 3,690 3,049

Gasoline, Vehicle Maint. & Repair 2,000 529 960 48% 93 88

Insurance 15,000 0 0 0% 0 0

ITS Site Management Fee 56,000 53,699 46,350 83% 0 0

Meeting/Official Occasion Expense 2,000 0 1,048 52% 0 90

Minor Equipment 500 0 400 80% 0 0

Miscellaneous 1,592 1,534 508 32% 0 (228)

Postage 3,500 1,471 1,513 43% 147 363

Registration, Subscriptions & Dues 5,805 3,171 4,398 76% 289 874

Service Contracts 6,348 3,522 2,996 47% 0 428

Stationery and Supplies 3,500 1,452 1,493 43% 378 453

Telephone-Equipment 3,700 3,696 3,031 82% 0 45

Telephone-Long Distance 75 3 1 2% 0 0

Utilities 59,500 38,922 32,486 55% 5,999 5,528

Total Other Expense 237,318 146,239 127,621 54% 10,596 10,690

Travel 400 0 0 0% 0 0

Allocation for Budget Adjustment 1,416 0 0 0% 0 0

Total Expense 554,203 297,579 281,562 51% 29,800 31,013

UT Administrative Expense (3.25%) 15,963 6,024 7,793 49% 998 1,112

UT Administrative Expense Return 11,103 6,024 7,793 70% 998 1,112

TSM Operating Reserves Transfer - 0 0 0% 0 0

VPSA Allocation Transfer 29,958 67,791 29,958 100% 0 0

General Overhead Allocation to Units 589,020 365,371 311,521 53% 29,800 31,013

Net Income (Loss) from Units (175,252) (199,817) (71,632) 49,595 3,009

NET INCOME (LOSS) (175,252) (199,818) (71,633) 49,595 3,009

Depreciation Expense net of Capital Equipment 24,789 22,526

ADDITION TO (USE OF) OPERATING RESERVES (175,028) (49,107)

5

Texas Student Media

Advertising

Budget Actual YTD Actual YTD % of FY Actual Actual

11/12 through Feb 11 through Feb 12 = 50% Feb 11 Feb 12

EXPENSES

Admin & Prof Salaries 126,852 56,248 54,582 43% 8,728 8,500

Classified Professional Salaries 129,677 82,276 64,839 50% 12,050 10,806

Wages 65,520 49,804 30,795 47% 5,563 6,758

Fringe Benefits 98,847 55,065 43,094 44% 8,999 7,841

Other Expense

Computer Maint. and Supplies 500 29 565 113% 29 0

Credit Card Expense 11,000 5,588 5,499 50% 903 634

Minor Equipment 100 0 252 252% 0 0

Miscellaneous 565 130 1,112 197% 0 472

Postage 300 20 44 15% 20 0

Promotions/Surveys 8,500 1,810 2,282 27% 1,513 516

Registration, Subsc & Dues 3,000 262 657 22% 32 402

Stationery and Supplies 6,000 1,688 1,748 29% 104 66

Telephone--Equipment 8,430 8,433 6,301 75% 0 0

Telephone-Long Distance 100 41 20 20% 6 3

Total Other Expense 38,495 18,001 18,481 48% 2,608 2,093

Travel 1,000 471 1,238 124% 471 748

Allocation for Budget Adjustment 168 0 0 0% 0 0

Total Expense 460,559 261,865 213,030 46% 38,419 36,747

UT Administrative Expense (3.25%) 14,611 8,973 6,820 47% 1,432 1,103

UT Administrative Expense Return 10,163 8,973 6,820 67% 1,432 1,103

Advertising Allocation to Units 465,006 261,865 213,029 46% 38,419 36,747

NET INCOME (LOSS) 0 0 1 0 (1)

6

Texas Student MediaThe Daily Texan

Budget Actual YTD Actual YTD % of FY Actual Actual

11/12 through Feb 11 through Feb 12 = 50% Feb 11 Feb 12

REVENUE

Local Display 671,559 359,356 295,042 44% 54,706 63,131

Campus Advertising 115,753 66,966 59,173 51% 16,990 19,595

Total Local Advertising 787,312 426,322 354,215 45% 71,696 82,726

National Display-Reps 174,603 89,262 118,030 68% 6,428 12,510

National Display-Other 194,294 146,102 154,954 80% 22,117 17,249

Total National Advertising 368,897 235,364 272,984 74% 28,545 29,758

Classified-General - 11,782 10,941 0% 1,950 2,490

Classified-Display - 15,232 13,941 0% 3,351 3,567

Total Classified Advertising 30,931 27,014 24,882 80% 5,301 6,057 Web Advertising 78,590 33,606 20,423 26% 6,249 2,690

Bad Debt/Write-offs (3,000) - - 0% - -

Total Advertising 1,262,730 722,306 672,505 53% 111,791 121,231 Subscriptions and Sales 1,800 2,763 2,152 120% - 270

Student Services Fee 281,873 148,007 140,937 50% 23,268 23,489

Other Sources 300 - - 0% - -

Total Revenue 1,546,703 873,076 815,593 53% 135,059 144,991

EXPENSEAdmin & Prof Salaries - 14,190 - 0% - -

Classified Professional Salaries 108,560 48,380 40,200 37% 3,840 6,729

Wages Circulation/Printing - 8,620 - 0% - - Advertising Commissions 80,640 53,208 36,287 45% 12,601 9,169 Editorial 207,476 125,123 102,865 50% 20,347 21,914 DT Special Editions 7,000 - 6,240 89% - - Adv Supplement Special Editions 10,889 - 2,165 20% - 495

Total Wages 306,005 186,951 147,557 48% 32,948 31,578

Fringe Benefits 94,964 47,825 39,163 41% 6,006 6,725

Other Expense

Computer Maint & Supplies 250 - 79 0% - -

Minor Equipment 1,000 - - 0% - - Miscellaneous 1,150 91 172 15% - 7

Service Contracts - - - - - Telephone-Equipment 11,000 10,439 7,694 70% 230 26

Telephone-Long Distance 300 182 43 14% 54 3 Editorial Expense

Camera Repair 4,000 2,159 826 21% 546 709 Features 3,000 1,840 1,929 64% 289 378 Meeting Expense 2,500 1,812 1,826 73% 514 967 Parking 1,494 1,493 497 33% - 497 Photo Supplies 4,200 881 - 0% - - Registration, Subsc and Dues 2,000 1,274 965 48% - 65

Stationery and Supplies 2,000 980 553 28% - 250

Wire Service 1,132 12,609 - 0% 2,102 -

Total Editorial Expense 20,326 23,049 6,595 32% 3,450 2,866

6

Budget Actual Actual % of FY Actual Actual

11/12 through Feb 11 through Feb 12 = 50% Feb 11 Feb 12

Circulation/Printing ExpenseBound Volumes 1,400 - - 0% - -

Gas, Vehicle Maintenance - 4,348 77 0% 1,954 62 Printing Expense 259,000 193,199 188,124 73% 38,322 39,826 Newsracks - - - 0% - -

Postage and Mail-Outs 12,000 5,583 2,004 17% - -

Distribution Expense 69,065 - 45,628 66% - 8,963

Total Printing Expense 341,465 203,129 235,832 69% 40,276 48,852

Total Other Expense 375,491 236,889 250,417 67% 44,010 51,753 Student Manager Tuition 19,200 14,400 14,400 75% - 7,200

TravelCirculation - 2,520 - 0% - - Editorial 8,000 3,731 2,997 37% - 319 Photography - - - - - Conference-Student 500 976 - 0% - - Conference-Professional - - - - -

Total Travel 8,500 7,226 2,997 35% - 319

Allocation for Budget Adjustment 1,724 - - - -

Total Expense 914,444 555,861 494,733 54% 86,804 104,305

Operating Income (Loss) 632,259 317,214 320,860 51% 48,255 40,686

UT Administrative Expense (3.25%) 29,095 10,127 6,626 23% 1,115 843

UT Administrative Expense Return 20,238 10,127 6,626 33% 1,115 843

Advertising Allocation 412,951 231,370 188,842 46% 29,870 28,838

General Overhead Allocation 434,979 268,206 230,469 53% 20,011 22,665

NET INCOME (LOSS) (224,529) (182,362) (98,451) 44% (1,626) (10,817)

7

Texas Student Media

Cactus

Budget Actual YTD Actual YTD % of FY Actual Actual

11/12 through Feb 11 through Feb 12 = 50% Feb 11 Feb 12

REVENUE

Sales 95,000 88,424 66,574 70% 40,069 11,110

Student Services Fee 7,232 3,797 3,616 50% 597 603

Organization Page Sales - 0 0 0% 0 0

Miscellaneous 250 0 600 240% 0 0

Prior Year Sales 1,500 385 2,974 198% 149 393

Freshmen Directory 4,400 0 4,400 100% 0 0

Advertising Income 15,000 0 0 0% 0 0

Total Revenue 123,382 92,606 78,164 63% 40,815 12,105

EXPENSE

Classified Personnel Salaries 17,993 14,565 8,996 50% 1,457 1,500

Wages 24,975 17,420 16,120 65% 2,694 2,540

Fringe Benefits 5,967 4,339 2,860 48% 466 481

Other Expense

Credit Card Expense 500 429 279 56% 16 24

Meeting Expense 350 140 171 49% 0 0

Miscellaneous Expense 83 0 20 23% 0 7

Minor Equipment - 0 0 0% 0 0

Parking 264 264 43 16% 0 43

Photo 1,000 2 200 20% 0 0

Postage & Express Mail 100 38 36 0% 0 0

Printing Expense 100 0 0 0% 0 0

Promotions 3,000 390 1,213 40% 0 0

Registration, Subsc & Dues 400 288 318 80% 0 0

Stationery, Supplies, Services 250 922 0 0% 8 0

Telephone-Equipment 594 475 604 102% 0 0

Telephone-Long Distance 5 0 3 64% 0 0

Total Other Expense 6,646 2,947 2,888 43% 24 74

Student Manager Tuition 7,200 7,200 7,200 100% 0 3,600

Travel - 0 0 0% 0 0

Allocation for Budget Adjustment - 0 0 0% 0 0

Total Expense 62,781 46,471 38,065 61% 4,641 8,194

Operating Income (Loss) 60,601 46,135 40,099 66% 36,174 3,911

UT Administrative Expense (3.25%) 1,790 1,094 858 48% 186 154

UT Administrative Expense Return 1,245 1,094 858 69% 186 154

General Overhead Allocation 32,256 21,227 22,726 70% 3,195 1,834

NET INCOME (LOSS) 27,800 24,908 17,373 62% 32,979 2,077

8

Texas Student Media

Texas Travesty

Budget Actual YTD Actual YTD % of FY Actual Actual11/12 through Feb 11 through Feb 12 = 50% Feb 11 Feb 12

REVENUEAdvertising 26,367 15,481 11,841 45% 8,498 3,058Miscellaneous 500 571 502 100% 0 9

Student Services Fee 7,694 4,040 3,847 50% 635 641

Total Revenue 34,561 20,092 16,189 47% 9,134 3,709

EXPENSE

Classified Personnel Salaries - - - 0% 0 0

Wages--Student Employees 6,300 4,285 3,850 61% 745 675

Advertising Commissions 3,750 1,311 716 19% 730 210

Total Wages 10,050 5,596 4,566 45% 1,475 885

Fringe Benefits 65 29 30 46% 5 5

Other Expense Distribution Expense 1,400 - - 0% 0 0

Parking 33 - - 0% 0 0Printing 4,300 6,503 2,423 56% 1,979 775Promotion 500 - - 0% 0 0Supplies and Services 250 - 0 0% 0 0Telephone Equipment - 234 59 0% 0 0

Total Other Expense 6,483 6,737 2,482 38% 1,979 776

Student Manager Tuition 1,800 1,800 900 50% 0 0

Allocation for Budget Adjustment - - - 0% 0 0

Total Expense 18,398 14,163 7,978 43% 3,459 1,666

Operating Income (Loss) 16,163 5,929 8,212 51% 5,674 2,043

UT Administrative Expense (3.25%) 539 123 132 25% 24 42UT Administrative Expense Return 375 123 132 35% 24 42

Advertising Allocation 8,602 3,890 2,752 32% 2,225 728

General Overhead Allocation 9,231 5,731 3,864 42% 1,030 466

NET INCOME (LOSS) (1,835) (3,692) 1,596 -87% 2,419 849

9

Texas Student Media

Supplemental Services

Budget Actual YTD Actual YTD % of FY Actual Actual

11/12 through Feb 11 through Feb 12 = 50% Feb 11 Feb 12

REVENUE

Our Campus 46,285 23,671 24,182 52% 3,746 4,926

Buys of Texas 2,000 - 171 9% 0 0

iPhone Advertising 1,450 1,176 - 0% 84 0Miscellaneous - 396 25 0% 371 0Visitors Guide 10,000 10,000 - 0% 0 0

Phone Directory Advertising 45,000 - - 0% 0 0

Photography Image Sales 1,000 884 124 12% 49 24

Total Revenue 105,735 36,126 24,503 23% 4,250 4,950

EXPENSE

Admin. & Prof. Salaries - 4,730 - 0% 0 0

Classified Personnel Salaries 6,080 18,186 3,044 50% 187 511

Special Edition Wages 1,357 - - 0% 0 0Student Web Team Wages 5,000 3,288 633 13% 432 110Advertising Commissions 4,500 2,452 1,284 29% 614 400

Our Campus Wages 2,475 623 - 0% 200 0

Total Wages 13,332 6,363 1,916 14% 1,246 510

Fringe Benefits 14,872 11,721 8,876 60% 877 1,477

Other ExpenseDirectory Expense - - - 0% 0 0Distribution Expense - - - 0% 0 0

Miscellaneous 630 277 - 0% 0 0Supplies and Svcs 500 - - 0% 0 0Photo Expense. - - - 0% 0 0

Postage & Express Mail - - - 0% 0 0Printing Expense 9,279 5,145 - 0% 870 0Telephone Equipment 275 - 73 26% 0 0

Total Other Expense 10,684 5,422 73 1% 870 0

Allocation for Budget Adjustment - - - 0% 0 0

Total Expense 44,968 46,421 13,909 31% 3,179 2,498

Operating Income (Loss) 60,767 (10,295) 10,594 17% 1,070 2,452

UT Administrative Expense (3.25%) 1,461 1,218 357 24% 148 62

UT Administrative Expense Return 1,017 1,208 357 35% 148 62Advertising Allocation 16,226 8,337 7,510 46% 1,003 1,172

General Overhead Allocation 25,520 22,394 7,893 31% 683 653

NET INCOME (LOSS) 18,575 (41,036) (4,809) -26% (615) 627

10

Texas Student MediaKVRX

Budget Actual YTD Actual YTD % of FY Actual Actual11/12 through Feb 11 through Feb 12 = 50% Feb 11 Feb 12

REVENUE

Underwriting 44,200 32,939 31,456 71% 10,692 14,121

Sponsored Public Service Annou. 12,000 5,912 6,705 56% 953 1,094Production 0 0 0 0% 0 0Web 0 0 0 0% 1,325 0Sales & Service 300 62 132 44% 7 14Tower Rental 11,400 6,650 5,700 50% 950 950Student Services Fee 63,622 33,662 31,811 50% 5,292 5,302

Total Revenue 131,522 79,225 75,804 58% 19,220 21,481

EXPENSEAdmin. & Prof. Salaries 9,920 2,294 4,750 48% 0 792

Classified Personnel Salaries 18,515 11,277 8,661 47% 2,652 1,157

Wages--Student Employees 23,400 9,658 8,783 38% 1,415 1,425Wages--Professional Employees 5,538 1,029 900 16% 150 150Advertising Commissions 9,500 8,398 6,693 70% 2,746 3,158

Total Wages 38,438 19,085 16,376 43% 4,311 4,733

Fringe Benefits 0 0 0 0% 0 0

Other Expense Credit Card Expense 0 12 41 0% 10 36

Equipment Insurance 375 371 0 0% 0 0Meeting Expense 150 0 67 44% 0 67

Minor Equipment 1,000 452 0 0% 0 0

Other Services Expense 65 0 33 50% 0 7

Parking 0 0 0 0% 0 0Printing-Call Letter 0 0 0 0% 0 0Promotion 3,000 1,795 709 24% 0 0Registration, Subsc, & Dues 2,000 1,264 1,220 61% 300 315

Supplies and Services 1,300 293 86 7% 132 0Telephone-Equipment 3,000 2,758 2,417 81% 36 34

Telephone-Long Distance 20 0 0 0% 0 0

Utilities 3,500 1,462 1,724 49% 244 247Total Other Expense 14,410 8,407 6,294 44% 722 705

Student Manager Tuition 7,200 7,200 7,200 100% 0 3,600

Student Travel 0 0 0 0% 0 0

Allocation for Budget Adjustment 1,320 0 0 0% 0 0

Total Expense 89,803 48,264 43,281 48% 7,686 10,987

Operating Income (Loss) 41,719 30,961 32,523 78% 11,534 10,494

UT Administrative Expense (3.25%) 2,685 88 137 5% 1 30UT Administrative Expense Return 1,867 88 137 7% 1 30

Advertising Allocation 14,420 10,145 7,947 55% 2,799 3,359

General Overhead Allocation 39,882 22,487 21,284 53% 2,220 2,851

NET INCOME (LOSS) (13,401) (1,671) 3,292 -25% 6,515 4,284

11

Texas Student Media

TSTV

Budget Actual YTD Actual YTD % of FY Actual Actual

11/12 through Feb 11 through Feb 12 = 50% Feb 11 Feb 12

REVENUE

Advertising/Underwriting 39,250 26,737 23,474 60% 9,632 11,139

Class Fees 14,000 15,760 11,310 81% 4,810 2,500

Production 34,000 10,446 14,134 42% 2,750 0

Web - - - 0% 0 0

Kids Camp 8,000 - (180) -2% 0 0

Sales and Services 3,000 954 1,563 52% 376 289

Student Services Fee 76,017 40,268 38,009 50% 6,330 6,335

Total Revenue 174,267 94,164 88,310 51% 23,898 20,263

EXPENSE

Admin. & Prof. Salaries 9,920 2,296 4,750 48% 0 792

Classified Personnel Salaries 27,772 15,853 12,992 47% 3,231 2,683

Wages--Student Employees 20,700 10,716 10,511 51% 1,591 1,076

Wages--Professional Employees 5,649 885 1,080 19% 150 150

Advertising Commissions 11,000 5,982 4,781 43% 2,101 2,503

Total Wages 37,349 17,583 16,372 44% 3,842 3,729

Fringe Benefits - - - 0% 0 0

Other Expense

Equipment Insurance 550 530 - 0% 0 0

Kids Camp - - - 0% 0 0

Maintenance and Repairs 1,000 1,246 - 0% 46 0

Minor Equipment 1,200 3,975 876 73% 1,424 184

Miscellaneous 1,000 320 4 0% 0 0

Other Services Expense 565 1,054 2,364 418% 0 0

Parking 175 175 - 0% 0 0

Postage & Express Mail 50 - 15 31% 0 0

Promotion 350 540 190 54% (45) 75

Registration, Subsc & Dues 1,600 815 1,172 73% 253 187

Supplies and Services 1,100 925 240 22% 37 1

Telephone-Equipment 3,000 3,436 2,633 88% 0 0

Telephone-Long Distance 30 5 2 6% 2 0

Video Tapes 700 671 1,041 149% 0 228

Total Other Expense 11,320 13,694 8,537 75% 1,719 675

Student Manager Tuition 7,200 7,200 4,800 67% 0 1,200

Student Travel 50 51 228 0% 0 0

Allocation for Budget Adjustment 1,690 - - 0% 0 0

Total Expense 95,301 56,678 47,679 50% 8,792 9,079

Operating Income (Loss) 78,966 37,486 40,630 51% 15,106 11,184

UT Administrative Expense (3.25%) 2,863 130 170 6% 9 20

UT Administrative Expense Return 1,992 130 170 9% 9 20

Advertising Allocation 12,806 8,123 5,978 47% 2,522 2,650

General Overhead Allocation 47,152 25,326 25,285 54% 2,661 2,544

NET INCOME (LOSS) 18,137 4,037 9,367 52% 9,924 5,990

9-Mar-12

The new addition to UT’s “Landmarks” public art program, involving projection of

images onto the south face of the CMA Building, is scheduled to debut on April 19.

Three pairs of projectors will be mounted atop the HSM Building; a rack containing

control equipment will be added to the 4th

floor tech room. The schedule of roof

penetration activity and electrical outages will be adjusted to minimize disruption of TSM

business.

Meanwhile, preparations continue for the summer renovation of the 2nd

floor of HSM. A

new Building Access Control System (proximity card reader) will be added this semester

to the east 3rd

floor entrance to allow for students’ after-hours entry (the east 2nd

floor

entrance will be unavailable when construction begins).

To prepare for an upcoming campus-wide Texas Higher Education Coordinating Board

audit of UT-Austin facilities, information about TSM’s space (rooms’ square footage,

types, functional uses, etc.) has been updated in the University’s WORQSpace database.

Vendor agreements related to a number of publications are up for review and/or renewal:

printing, advertising, and photography services for the Cactus and Freshman Directory,

revenue for the Supplemental Services publications (Visitors Guide, UT Directory,

Hook’em Handbook), and Daily Texan distribution.

Though the Texan printing contract is not up for renewal, we are working with the

Statesman to develop a pricing grid that reflects the cost of products printed onto a

narrower newsprint web-- the Statesman expects to offer the option of an 11”-wide

broadsheet (down from 12”) in July. Designers from the Texan newsroom will

coordinate with Advertising and Creative Services to create templates for this new

format.

The looming format change may coincide with an upgrade to the Texan’s ad entry and

tracking system, which is being driven by the need to stay current with the evolution of

Apple’s operating systems and Adobe’s Creative Suite software. Users are being

surveyed to determine the merits of purchasing a newer version of the current system

(MediaSpan, nee Baseview) versus adopting a different solution.

Frank Serpas III

TSM Operations Manager

March 6, 2012

The Daily Texan Editorial Adviser’s Board Report:

Let’s see, it has been an eventful period since my last report. Here are some highlights:

1. The Texan received five Mark of Excellence Awards in the Region 8 competition sponsored by

the Society of Professional Journalists. These included sports columns by last semester’s Sports

editor Trey Scott; editorials and columns (separate categories) on the Opinion page, which is

overseen by Texan Editor Viviana Aldous; Senior Reporter Liz Farmer’s coverage of the MyEdu

story; and best affiliated website for a four-year college. The first-place finishers in each category

will be announced at the SPJ regional conference later this month.

2. Speaking of that Texan website, here’s some good news in the form of February traffic figures

from TSM Web guru Michael Redding:

“All I can say is WOW to the Daily Texan! They doubled or almost doubled every single viewer

statistic. Mobile percentage has climbed upwards to 21.6%, which is further evidence of the need

for a mobile version of the site (not necessarily an iPhone/iPad app, but a mobile-specific way to

read articles).

Ad impressions for the Texan for the entire month were huge! Increased 4x from January to just

over 1 MILLION. Sheesh. Banner month for the Texan.”

Gotta love those numbers!

3. The coverage of the Student Government election woes by Jody Serrano and the Texan Editorial

Board has also been most impressive. This story has had many twists and turns and the Texan,

through Jody’s tireless efforts, has been on top of all of them. Here’s hoping the whole thing gets

resolved sometime soon.

4. Then there’s the matter of the changes at Texas Student Media, which the Texan has also been

covering relentlessly. Kayla Jonsson and Megan Strickland have both been impressive in their

balanced reporting on a complex and controversial issue. It’s always very hard to write about

yourself as an organization, but I think the Texan has played it down the middle in its news

pages. I’ve also been impressed by the thoughts expressed on our Opinion page.

5. One of the most encouraging things I’ve seen this semester resulted from our coverage of the

recent Austin City Council vote to ban plastic bags. The vote came at 2 a.m., well past our print

deadline, but Kayla Jonsson was still at the meeting. Managing Editor Audrey White realized we

couldn’t wait for a story in print, so she put the outcome of the vote in a “skybox” teaser that also

contained a QR code that took readers with the proper smartphone app to the online version of

Kayla’s story, which was posted at 2:40 a.m. That’s working smartly across platforms, while also

meeting deadline, and that’s what we need to do when the opportunity presents itself. The print

edition of The Austin American-Statesman didn’t offer its readers what The Daily Texan had to

offer the next morning. That’s a professional job.

Doug Warren/Editorial Adviser, The Daily Texan

TSM BOARD REPORT

March 2012

Dan Knight, Broadcast Adviser

KVRX

As the semester is in full swing, it is exciting to see so many things happening. Real

progress has been made toward several initiatives with important potential.

Local Live is on track to have an audience in the studio. This is a pretty large

undertaking in a studio this size, so there are a number of things to work out. The plan is

to do some testing this Summer with a full roll out by Fall. Eventually, it will go live on

radio, as it has been for 15 years, and possibly go live on TV, and maybe even stream.

The next step would be to syndicate it to college stations around the state. That combines

with the replays on TV and the annual CD, in an all-out effort to leverage Local Live into

a substantial franchise.

The automation is finally making real forward progress. This will eventually enable the

station to sound more KVRX'y than the current random shuffle process during internet

hours. It also interfaces with the new website in a number of ways that will make use of

the knowledge base at the station. For instance, as a song plays it will display album art,

and reviews and blogs that related to the artist or album-- sort of a version of Pandora for

independent music. The station is full of people with knowledge of music and the new

website will give them a platform dedicated to the music community. Bottom line: we

really think the new website will move the station more toward becoming the

independent music hub that it should be.

The Music Department has done a great job culling through the new CD's (sometimes

over 100 a week) to give the freeform shows a very cohesive sound, while maintaining a

variety of genres. Along with efforts by Programming, the station is fine-tuning its sound

and shape.

There were about 160 donors during this year's pledge drive, including many alums to

take good advantage of the challenge grant from an alum.

The hope is that these improvements will combine to move closer to the goal of being

"Texas' Independent Music Authority."

TSTV

"Video Game Hour Live" keeps getting better by incremental evolution. The

tournaments continue. TESPA (which bills itself as the largest student gaming

organization in Texas) came to VGHL about helping with the TESPA conference on

Starcraft 2. Also, regarding (videogame) audience, according to the LA Times, "... "There is a popularized notion of the typical teenager constantly digitally connected.... In fact, teens consume the vast, vast majority of their video content via traditional television," according to Sanford C. Bernstein & Co. senior analyst Todd Juenger..." (http://www.latimes.com/business/la-fi-ct-teen-tv-study-

20120309,0,4052902.story?track=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed

%3A+latimes%2Fbusiness+%28L.A.+Times+-+Business%29&utm_content=My+Yahoo)

The Lake Travis Football documentary is finished. Since it was a record-breaking fifth

state championship for them, they wanted every player and every coach interviewed. It

was a massive undertaking for the crew, but we also negotiated corresponding increased

charges.

In the vein of the Local Live initiative, Good Morning Texas had a fourteen piece

orchestra in for a studio performance the Friday before Spring Break.

I must say that the overall quality of the programs has steadily been getting better year

over year, but this semester has made several really outstanding episodes. The

interviewing techniques on "Austin Underground" and "Good Morning Texas" have

moved to a much higher level-- especially in the "interest factor" for our demographic.

The writing, camera coverage, and editing on two of the comedies, "Shenanigans" and

"As Usual," use dramatic structure and timing that is beyond the age of the crew. And

the content and production of "The Current," a discussion of current topics from the

student viewpoint, improves every episode and is on track to make it a truly relevant

program for our demographic.

Steven did an analysis of web traffic to supplement the TSM web stats. He found that

TSTV has more than double the web traffic on other sites as on the TSTV site. This has

produced some intense discussion in staff meetings, not only about how to drive traffic to

the TSTV site and how to consolidate numbers into bankable data, but consideration of

how our students will make a career in the world of fragmented media.

All in all, it's been a very, very busy and productive month.

Jack's Report

The following four people were selected as the Cactus Yearbook's

Outstanding Students for 2012: Simeon Bochev, Derin Kiykioglu, James

Salazar and Andrew Townsell. These awards are based mostly on

academics.

The following four people were selected as our Cactus Goodfellow Award

winners for 2012: Ashley Baker, Andrew Nash, Preston Nix and Shreeya

Popat. These awards are based mostly on extra curricular activities, in

addition to academics.

Texas Student Media held an Open House at the Explore UT on March 3rd.

I was at the front door greeting people as they arrived, and I heard lots of

great comments as they left after the tour. Our tour was aimed at

prospective students who might be coming to UT in the near future, but we

had lots of younger students who got very excited about involvement with

the TV and radio stations. All of our students did a great job of showing our

guests what we do here at TSM, and showing them what they can

accomplish if they decide to come to the University of Texas. Thanks to all

of the TSM students who participated in the Open House.

The Cactus has finished up with their photos for the class section of the

yearbook. The counts were comparible to last year, not great, but holding

their own.

Now the staff is preparing for their involvement in Round Up and Forty

Acres Fest, both coming up in the next few weeks. They plan to have a

photo booth to get people aware of the yearbook, and hopefully be able to

use some of the photos for the upcoming edition of the Cactus.

The Cactus Staff is also at the beginning stage of preparing for a Cactus

yearbook workshop this summer. They held their first workshop last

summer, and though it was small, it was a big hit. There are tentative plans

for a bigger event this coming summer. It is one way that the staff can make

some extra cash for future promotions.

March 3, 2012

Texas Student Media Board of Operating Trustees,

First off, I’d like to just say that personally, I’m very pleased with the Board’s decision to appoint Jalah as

the acting TSM Director. Stability of this organization is extremely important right now, and I believe Jalah’s

exhaustive understanding of the budget numbers and the unique situation we’re currently faced with will be

important to ensuring we make responsible, educated decisions about our future.

And man is that future coming fast. I honestly can’t believe it’s already March, and that the new Station Manager

will be appointed in just a few short weeks. I can’t understate my confidence in this next generation of KVRXers.

They’ve shown me through their continuous stream of ideas and dedication to those ideas that they truly do value

this station, and understand the need for innovative thinking to both solve TSM’s deficit problem and increase

awareness of student media’s value to the community. After our last staff meeting, I submitted to Jalah a list of

revenue initiatives for the coming year. These ideas include increased organizational structure and coordination with

the advertising department for planning and promoting concert events, ACL-like tapings of Local Live broadcasts

(either at the station or at the Parish downtown), profit-share events hosted at local businesses, increased advertising

revenue via the new KVRX website and new stream of DJ-generated content, etc. While most of these ideas are in

their early stages, I feel confident that with a little brainstorming, planning and commitment they can really steer us

in the right direction.

As far as the immediate horizon’s concerned, it’s all about Southby, though by the time of this board meeting most

of the fun will be done and we’ll all be dying for sleep. KVRX is presenting its first official SXSW showcase,

downtown at Trinity Hall/Old School BBQ & Grill, on Tuesday Night, with a lineup of all-local artists. This official

presenter status is a huge first for us, and can be used the further validate our legitimacy to the local music

community and advertisers who hope to target that market. Wednesday is KVRXplosion at Spiderhouse. We

recently discovered that Spiderhouse is completely covering live sound responsibilities for us; they’ve rented full PA

systems, backline, drum sets, a sound engineer, everything. This is exactly the kind of unique opportunity we need

to latch onto going forward, especially given the rate that SXSW is growing and the national attention it’s now

getting (read: CNN’s dedicated coverage of the entire festival.) Our last show is at Domy Books on Saturday, March

17th. I booked this one myself and I think it’ll be a great time. Hopefully by the time you read this I’ll have seen

some of you out at the shows.

As we round out the semester and the year, I just want to reemphasize that KVRX is completely committed to

tackling the budget deficit through innovative revenue ideas, while simultaneously keeping our minds focused on

ways to improve the quality of our content, both on-air and online. Our automation system is just about finished, and

will be ready to go live with the launch of the new website in April. The future’s right around the corner, and it’s

looking very promising.

Travis Bubenik

2011-2012 Station Manager

Texas Student Television 2500 Whitis Avenue

www.TexasStudentTV.com

Steven Zurita

TSTV Station Manager 2011-2012

Manager@TexasStudentTV.com

nm

March Board Report

To the TSM Board, Progress on the TSTV app is chugging along quite nicely. The app designer, Dan, Jennifer, and I met on the 9th to get some leasing ideas out of the way and we figured out how to buy Chris the developer's license to put the app on iOS devices. By the time you're reading this, hopefully we have the Android app released with the iOS version close to completion. We planned for a $1 version and a free version that features ads. These ads could be banners or 15 second pre-rolls that we program in. Hats off to Chris for doing such a great job with the app. We're planning an event called 24/7. We tried it four years ago, but thanks to our increased transmitter power and stronger marketing team this time around, we project it will be much more successful. 24/7 is an event in which TSTV goes live for an entire week, and we'll always have something going on in front of the camera. I've been talking to advertising downstairs to get some sponsors and we've got great ideas for opportunities with that. We'll also be asking for donations from alumni and our audience, with reward incentives to do so. Our shows covered SXSW again this year. At the time of writing this, we are in a meeting to coordinate so everyone has the equipment they need and to see if they have any questions I can answer. But judging from preproduction, they're going to do a great job. Future Steven will verify. VGHL's been doing well with their sponsors. They got a new one, Shoutz, and they've been going to the Local every week to prep for their tournament there. The tournament will be this Friday, and everyone's invited to come! Even if you don't play games, The Local has dollar beer specials, darts, pool, and more. Overall a much more welcoming place then Caffe Medici. Speaking of sponsorships, some of our shows have made leaps and bounds of improvements, and I've been pushing them to pursue sponsors of their own. And to wrap it all up, KVR News and College Pressbox were picked as finalists in the Mark of Excellence awards! We'll know specifically what awards they got at a later date, but good job to those shows!

The Daily Texan Editor

March Board Report

March 9, 2012

The last month has been quite eventful for The Daily Texan and, of course, TSM.

Students recently elected Susannah Jacob to serve as the next editor-in-chief, and I have

no doubt Susannah will do an excellent job. I will work with her over the next couple of

months to ease the transition.

Moreover, the editorial board has had its hands full with the Student Government

elections. We generated thousands of views on our editorial regarding the lawsuit filed by

Madison Gardner’s campaign, and The Huffington Post even mentioned it in a story. We

are also working more closely with columnists than we have in the past to ensure they are

learning and enjoying their experience at the Texan.

We are, of course, concerned about the budget, and Doug and I have begun brainstorming

ways to save money. I imagine this is a discussion we will continue to have as the

semester progresses.

Also, Audrey has planned a TSM mixer (which I’m sure she has mentioned in her board

report) to encourage staffers of each TSM entity to get to know one another. What a great

idea!

I am thrilled to have 350 Twitter followers, as we had about 100 when I became editor

last June. We will continue to reach out to readers and to the UT community to increase

our following and our potential for impact.

Viviana Aldous

Editor, The Daily Texan

What a crazy few weeks! Mostly wonderful, with a few major dips. Now that

we’re halfway through the semester, most of our staff is in the swing of things. We’ve

worked to build strong relationships between the photo department and the story-

producing departments, and it has paid off with strong and innovative visual elements to

accompany many stories.

My hat goes off to Jody Serrano and Kayla Jonsson, two senior reporters who

have stepped up to cover the complex and exciting SG elections and TSM director crisis,

respectively. Liz’s story about the regents failure to meet and set tuition was also a nice

piece of enterprise work that matters to every student on campus.

Sports has been doing a great job keeping up with our teams, even though mot of

them are doing a bit lackluster. And a big round of applause to Life and Arts for putting

together an interesting and very useful SXSW insert. I know I will be carrying it around

with me all week (or, by the time you’re reading this, it will be well-worn).

After an inspiring visit from Tampa Bay Times Editor Neil Brown, I’m pushing

my staff to think bigger for the rest of the semester – here’s hoping we can finally pull of

Doug’s long-storied parking package.

I know the board has it’s hands full with the directorship and the budget. Rest

assured that down in the basement, we’re doing our best to give you nothing to worry

about.

Cheers!

Audrey

Daily Texan Managing Editor Spring 2012

Cactus YearbookTEXAS STUDENT MEDIA2500 WHITIS AVENUEAUSTIN, TEXAS, 78712512.471.5083WWW.CACTUSYEARBOOK.COM

R E L I V E T H E F O R T Y A C R E S

Texas Student Media Operating Board of Trustees,

I will start with some cool news: we won 18 CSPA Gold Circle Awards for the 2011 book and we are a finalist for a Gold Crown. Gold Crowns are awarded to three collegiate yearbooks across the country, and I think we’ll know if we won after spring break. Anyway, I am so proud of my staff! We won several first place awards, including: Corey Leamon in photo portfolio, Irene Farrimond (my predecessor) in opening & closing spread design and division page design. Several of our freshmen staff members from last year also placed, so I’m very excited for them.

This semester my goal is to market the book as much as possible. I’ve saved the majority of my promotions budget for spring events and commencement in an effort to push book sales and awareness about the book. I feel like our main problem is students have no idea UT has a yearbook, and I want to change that.

Last semester we were granted $600 from Communication Council for marketing, which we’ll be using March 24 during the weekend of “Round Up.” Last semester, one of the things Gary and I discussed was our biggest market - which we found was the Greek community. I felt like Round Up was a great opportunity to raise awareness about Cactus and how to buy the book. So, we’ll be partnering with Phi Delt and renting a photo booth (from Premiere Photo) for students to use for free as much as they want. The photo strips will be printed with our logo and information on how to buy the book. I’m also planning to incorporate the photos taken into some of our organizations/student life spreads.

In April we’ll be doing similar things - again renting a photo booth from Premiere for Forty Acres Fest. We’ll also be handing out free T-shirts to those who sign up on our email blast to purchase a yearbook.

These are the plans as of now, and as always I am open to suggestions on marketing the book!

Best,Bianca Krause

MARCH 8, 2012

TEXAS TRAVESTY

March Board Report

The Texas Travesty is excited for its second issue of 2012!

Yesterday, we hosted a writers’ workshop to help assimilate newer members and improve

their writing style. We have a much bigger writing staff than last semester, and I think

that this will improve Travesty content quality AND quantity.

Online content is slowly building (one of our articles was featured on FAILBLOG…600+

likes!), and our staff is getting more and more excited about going viral. We are now using

HOOTSUITE to manage regular tweets.

SG Debate: We hosted an SG debate that featured our fake candidates, Beck Olp and

Dustin Mark. Madison was invited to the debate but didn’t show up for some reason. There

are two killer videos online now. RT!

Finally, here are some REVENUE INITIATIVE ideas that we are working on:

1. Restarting the Coldtowne/Travesty trade agreement (which they can afford to do now). We

give them a free ad for their Friday standup show for a portion of the door.

2. Selling limited edition posters on campus, at KVRX shows, etc. (We applied for college of

communications funding of $150 to cover the printing cost…no word yet. If they say no we will just

use money from our promotion budget).

3. I'm in talks with the Master Pancake Theater guys about doing a co-branded event where we

would do "Man of the House" (The awful Tommy Lee Jones UT Cheerleader movie) on campus. Our

staff would help write it, we could charge a cover and work out some way to share the profits. I'll get

with Carter as soon as I get enough confirmation on the Drafthouse guys' end.

4. Selling limited edition T-shirts.

5. Setting up a yearly endowment system for former staff members. During SXSW we are going to

meet up with a few former editors/writers. I'd like to talk about this with the board.

6. Bake sale/ guerilla comedy show on the west mall!

7. Starting a different trade agreement with The New Movement Theater, where we would

help write/produce/shoot promotional sketch videos with a single troupe of theirs. We would get a

portion of the door for that specific troupe's monthly sketch shows. This way, we are offering TNM

something different than what we are currently offering Coldtowne, which is a big competitor of

theirs. In the past, we sponsored extremely similar local standup shows for both theaters and it was

hard to maintain interest from our staff and readership. I’ve spoken with Chris Trew, the owner of

TNM, and he is interested.

8. Starting an Interview page that would focus on upcoming headliners at the Paramount/Cap

City. If we interview their headliners in advance, this would technically be a full page advertisement

for shows. The page could also have more traditional "Who is at the Paramount this month?" print

ads as well. I tried to set this up at the end of December, but it fell through. I need TSM backing in

negotiating this.

9. Art show/comedy show that would feature a ton of cheapo Travesty art for purchase, a few

comics, as well as actual art from fine arts students.

10. Pillow fight?! I dunno...I'm fatigued.

11. 18+ Comedy show at the school for the blind.

12. 18+ Comedy show at the school for the deaf.

^These are two things that we wanted to do regardless of whether they will make money for the

Travesty or not, but I guess we could sell shirts to friends & parents who attend.