TEXPO 2019
Cash Automation Redesigned
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Agenda
• Introduction
• Treasury directive from CFO
• Changing market conditions affecting our decision
• Changing competitive marketplace
• Business review findings
• Selection process
• KPI’s
• Analysis
• Pilot
• Execution
• Continuous improvement initiative
• Q&A
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Cinemark Finance Objectives & Priorities
CFO Directive:
Drive a culture of Continuous Improvement and Accountability
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• Cash deposits and
reconciliations
• Increase attention to lean
expense management
• Driving opportunities and
processes that expand
margins and deliver
operating efficiencies
• Supporting business
growth, strategy and
development objectives
Changing Market Conditions
• Banks
• Wages
• Cash Resilience
• CIT’s
• Outsourced Vaults
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Changing Competitive Conditions
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• At home
• Recliners
• Dine-in theaters
• Streaming Services (Netflix, Amazon)
Cinemark “Must Have’s” in a Solution
• Flexibility in hardware solutions to meet the
needs on a unique environment for each theater
• Flexibility in banking to be able to adjust with
market conditions / relationship / reduce fees
• Flexibility in CIT to adjust the service frequency
with the needs of each theater
• Guarantee of cash deposits
• Streamline reconciliation
• A solution that that frees up time for SAM / GM
• Reduce unnecessary touch points of cash
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Solution Provider Selection Criteria
• Data analysis - to calculate frequency
and hardware
• Time and motion studies (pre and post)
• Change order detail by denomination
• Deposit detail by denomination
• Understanding peak vs non peak cash
and the effects on cash management
• Pulled in departments for collaboration
(loss prevention, GM’s, operations,
facilities, etc…)
• Looked at location details such as
location and proximity to concession
stands, box office, security, etc..
• ROI benefit
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KPI’s for Success
• Cost savings
• Labor savings
• Cash Handling efficiencies realized
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Pilot Learnings
• What we learned?
• Tidel customized reporting,
dashboards, and software for
Cinemark
• Training
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Structured Team for Phased Rollout
• Phased in approach understanding all decision points, variables and ROI benefits
• T-minus dates and scheduling
• Collaborative team to Project plan
• Training coordination / materials
• Milestone markers for follow-up on KPI’s today and on-going
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Plans for Continuous Improvement
• Touch points – 3, 6, 12 month
• Opportunities to expand with AI analytics
• Opportunities to incorporate into exception-based reporting
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Q&A
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