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Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School of Management and Economics, Beijing Institute of Technology, Beijing 100081, P. R. China 2 Technology Policy and Assessment Center, Georgia Tech, Atlanta, GA, USA 3 Search Technology, Inc., Norcross, GA, USA The 4th International Seville Conference on Future-Oriented Technology Analysis (FTA) 12 & 13 May 2011
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Page 1: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3

1 School of Management and Economics, Beijing Institute of Technology, Beijing 100081, P. R. China 2 Technology Policy and Assessment Center, Georgia Tech, Atlanta, GA, USA

3 Search Technology, Inc., Norcross, GA, USA

The 4th International Seville Conference onFuture-Oriented Technology Analysis (FTA)

12 & 13 May 2011

Page 2: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Introduction

We seek to provide usable intelligence, not only to get a handle on the discontinuous development of NEST’s, but also on the pertinent contextual forces and factors affecting possible technological innovation.

Technology Forecasting of Incrementally Advancing Technologies

Future-oriented Technology Aanalyses (FTA) Our endeavours: withine the context of

FTA

Toolsdevelop

New & Emerging Science & Technologies (NESTs) ……

NESTshigh uncertainty

high dynamics

FTA tools for NESTs pose notable challenges

Page 3: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Data and Methods

We have devised a four-stage approach to Forecast Innovation Pathways

(“FIP”). This integrates a) heavily empirical “Tech Mining” with b) heavily

expert-based Multipath Mapping. The four FIP stages blend empirical and

expert knowledge.

Stage 1 – Understand the NEST and its critical environment

Stage 2 – Tech Mine

Stage 3 – Forecast likely innovation paths

Stage 4 – Synthesize and report

To operationalize these stages, we break them down into 10 steps. We label these A

through J, but should emphasize that forecasting innovation pathways is not a once-

through, linear process.

Page 4: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Page 5: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Data and Methods

We exemplify our approach for a particular NEST case

Dye-Sensitized Solar Cells (“DSSCs”)

DSSC: one type of nano-enabled solar cells with special promise, are made of low-cost materials and are less equipment-intensive than other solar cell technologies.

This analysis treats DSSC abstract records through 2010 based on searches

in three databases:• 4104 documents (including 3134 articles) appearing in the Science Citation

Index (SCI) of the Web of Science (fundamental research emphasis)• 3730 documents from EI Compendex (journal and conference articles)• 3097 patent families from the Derwent World Patent Index (DWPI)

Page 6: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Results----Profile R&D

Dye-sensitized solar cells publication & patent trends

Page 7: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Results----Profile R&D

DSSC Science Overlay Map • DSSC research involves many fields• It concentrates in Materials Science and Chemistry• Could help locate expertise

Page 8: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Results----Profile R&D

Geo-map of DSSC Research Organizations in China (based on SCI)

• Geo-map for China locating DSSC research activity

• Note several hotbeds

Page 9: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Results----Profile innovation actors & activities

Cites Share thru 2008

Cites Share 2009 on

Pubs Share thru 2008

Pubs Share 2009 on

Chinese Acad Sciences (CAS) 6.0% 19.9% 19.5% 25.3%

Swiss Fed Inst Technol (EPFL) 49.3% 28.6% 20.5% 18.5%

AIST (Japan) 7.7% 4.4% 11.1% 7.2%

Uppsala University 8.1% 4.7% 5.7% 9.5%

Korea Inst Sci & Technol 1.9% 5.1% 6.3% 8.2%

Korea University 2.3% 10.3% 6.1% 8.2%

Natl Taiwan Univeristy 1.5% 5.2% 5.8% 7.2%

Imperial College, London 6.9% 6.9% 6.2% 6.4%

Royal Inst Technol 3.0% 8.0% 6.8% 4.5%

Kyoto University 3.3% 5.5% 5.8% 3.5%

NREL (U.S.) 10.0% 1.2% 6.1% 1.4%

Leading DSSC Research Institutions [Showing Percentages within these 11 organizations]

Page 10: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Results----Profile innovation actors & activities

Cross-Data Analyses: Leading Industry “Actors”

• Organizations’ activity across these 4 databases varies a lot

• E.g., Samsung leads in publishing & patenting, but evidences little business activity in Factiva

• Dainippon Printing patents extensively, but does not publish

• Looking across different data types gains perspective

Page 11: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Results----Determine potential applications

Focused DSSC Cross-Charting: Tracking Materials to Technology to Functions to Applications

• New technique – “cross-charting” to link technical attributes to functional advantages – to potential applications

• To help focus attention from “technology push” through “market pull”

Page 12: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Results----Lay out alternative innovation pathways

This stage was completed in two rounds. The first round involved face-to-

face interviews with researchers at the Georgia Institute of Technology

(US), which provided input to allow a first evaluation of our analyses. The

second round entailed a campus workshop (~10 participants including ~5

with particular knowledge about nano-enhanced solar cells). This focused

on mapping likely innovation avenues.

Page 13: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Results----Lay out alternative innovation pathways

Ingredients for the Multi-path Exploration

• Consolidate our empirical information

• Present in a chart showing

• To stimulate workshop discussion of Future Innovation Pathways

o Timeline (X axis)

o Innovation progression (Y axis)

Page 14: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Results----Lay out alternative innovation pathways

Multi-Path Map for Dye Sensitized Solar Cells

• Depicts plausible innovation paths

• Identifies notable obstacles & opportunities along the paths

• Use to further discussion of this NEST and what to do to manage its innovation prospects

Page 15: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Discussion

We have worked to various degrees at Forecasting Innovation Pathways (FIP) for several NESTs, including nano biosensors, deep brain stimulation, and nano-enhanced solar cells. This paper pursues FTA pertaining to the development of dye-sensitized solar cells (DSSCs).

- With Doug Robinson, we have tried “FIP” on several topics

o Nano biosensors

o Deep brain stimulation

o Nano enhanced solar cells (here focusing on DSSCs)

- Tingting Ma, in a related paper, investigates DSSCs through patent analyses of key technology components

- Here we share tools to identify major actors in the NEST development and to discern alternative development pathways for technology management and policy

Page 16: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Discussion

- Nimble R&D profiling

- Challenge to identify key actors and innovation steps

- “Cross-charting” is our novel technique, still being refined to help do so

- 10-step process for FIP – Forecasting Innovation Pathways

- Integrates multiple empirical resources with expert contributions

- We invite your reactions?

Page 17: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

Text Mining of Information Resources to Inform Forecasting of Innovation Pathways

Acknowledgements

This research was undertaken at Georgia Tech drawing on support from the

National Science Foundation (NSF) through the Center for Nanotechnology in

Society (Arizona State University; Award Numbers 0531194 and 0937591);

and the Science of Science Policy Program—“Measuring and Tracking

Research Knowledge Integration” (Georgia Tech; Award No. 0830207). The

findings and observations contained in this paper are those of the authors and

do not necessarily reflect the views of the National Science Foundation. We

thank Douglas Robinson and Chen Xu for their contributions.

Page 18: Text Mining of Information Resources to Inform Forecasting of Innovation Pathways Lu Huang, 1 Ying Guo, 1 TingTing Ma, 1,2 Alan L. Porter 2,3 1 School.

THANK YOU FOR YOUR ATTENTION

Lu [email protected]


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