ConnectOnTheGo™ - Helping Title Companies Reach Their Customers

…ON THE GO

ConnectOnTheGo™ - Helping Title Companies Reach Their Customers

…ON THE GO

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The next EVOLUTION in Settlement Services

Advertising

1Introduction

2ConnectOnTheGo™ Solutions Set

3ConnectOnTheGo™ Demonstration

2SMS TEXT Messaging Overview

ConnectOnTheGo™ - AGENDA

4Next Steps

Memos, Letters Radio, TV Internet, Email

Business PhoneDirect Mail, Flyers

Meeting, ConferenceCell Phone Voice

Text (SMS)

ConnectOnTheGo™ - True Integrated Marketing Includes the Power of Mobile

Mobile Marketing – the EVOLUTION of your Advertising Campaign

Mobile Marketing – the EVOLUTION of your Advertising Campaign

SMS Text Messaging now tops mobile phone calling

~ 220MM TEXT users in US & 234B TEXT messages sent

Real Estate Agents & Loan officers conduct business primarily via cell

ConnectOnTheGo™ - Text Messaging is Here to Stay: Universal • Effective • Affordable

1UNIVERSAL Marketing Tool

The average TEXT message response rate is 15%, versus 3.5% for traditional promotional methods such as direct mail

Delivery of TEXT messages is immediate & almost guaranteed… not the case with snail-mail OR email

Mobile technology encourages viral marketing with built-in tools for forwarding of messages to the business network members

2Texting is EFFECTIVE and CONCISE!

Age Group Average Number of

Monthly Calls* Average Number of

Monthly Text Messages*

All Subscribers 204 357

Ages 12 & Under 137 428

Ages 13-17 231 1,742

Ages 18-24 265 790

Ages 25-34 239 331

Ages 35-44 223 236

Ages 45-54 193 128

Ages 55-64 145 38

Ages 65+ 99 14

Source: The Nielsen Company (January 1, 2006 to June 30, 2008)

*Note: Data includes U.S. wireless subscribers only.

The cost of sending TEXT messages is very comparable to that of email broadcasting rates

Save TIME and MONEY by not re-printing and distributing fee books

Data is REALLY available 24x7: printed Fee Books are rarely around when your customers need them

Automate preliminary reports: A few dollars versus $50 to $120 cost of a prelim – mitigate costs where deals don’t close

ConnectOnTheGo™ - Go Green with Your Advertising!

1Affordable Advertising / Service Solution

=

ConnectOnTheGo™ - Complete Mobile Marketing: Promote - Service - Transact

Innovative

Marketing

Solution

Acquire NEW CustomersPromote Title/Escrow ServicesEngage with YOUR Personal Brand

Promote

Service

Transact

Promote FEE ChangesProvide STATUS updatesMLS Data Access

Receive ORDERS via TEXTRequest Document RUNNERS

ConnectOnTheGo™ - Current Text2Title Solutions

• Services ready for launch nationally for up to 600 requests per minute where 90% of requests are handled within 5 seconds, 99% within 15 seconds.

FEES Promotion Title, escrow and related fees

VALUE * Current market value of a property

PREQUAL * Price, downpayment, closing cost info for a buyer based income, payments, credit and location

PAYMENT * Loan payment calculator

RATES * Current market interest rates across dozens of programs and lenders

PRELIM (where avail) Order pre-preliminary title report

HELP, TIPS Help on how to use SMS applications

* Additional non-title company advertising sponsors

ConnectOnTheGo™ - Planned Text2Title Solutions

MLS ACCESS * ** Lookup specific properties in MLS and perform searches against MLS data

STATUS UPDATES Status on a current escrow

INDEX * Latest market and index data, e.g. Dow, NASDAQ, S&P, 1/5/10 Year US Treasury

CONTACT INFO Contact info for parties involved in escrow

RUNNER REQUESTS Request runner to pick up documents and deposits for an open escrow

FARM DATA* Request info on farm data list

NEWS * Latest industry related news bytes

*Additional non-title company advertising sponsors

** Where available

ConnectOnTheGo™ - Solution Compatibility: Works with ANY Cell Phone

Works with Any Cell Phone

&

Supports Integrated

Communication Channels

Desktop

Browser

Client

Native

Blackberry

& iPhone

Clients

Email

Mobile Web

Browser

1. AE Invites User

2. Message Sent and Processed

4. Confirmation Received

3. User Provides Info

ConnectOnTheGo™ - User Set-up: How it Works

• Conversations – For first time or infrequent users – Information needed is requested

from the user one question at a time before results are returned

ConnectOnTheGo™ - Easy and Fast to Use

• Commands– For experienced and

frequent users– Keyword + parameters

• Interpretation– Type in something and the system

tries to figure it out– If more info is needed, the system

kicks into a conversation

• Email– Receive email along

with SMS Text Messages

LIVE DEMONSTRATION

Example: Fees Conversations ModeConversations Mode

Send ReceiveRequest fees, without knowing the command parameters.

ConnectOnTheGo™ - Demo: Give it a Try!

Fees Where? eg clark county, ca, phx

ConnectOnTheGo™ - Expand Your Reach: The Invited Invite – Users Multiply!

Once invited to the system, a user can invite associates to

also be users. Users can grow exponentially at a viral rate getting the most from your advertisement dollars.

Title Rep Realtor or Loan Officer

Realtor RealtorLoan Officer

Realtor Realtor Realtor RealtorLoan Officer Loan Officer Loan Officer Loan Officer

ConnectOnTheGo™ - Target your Customers and Track Your Marketing Effectiveness

Monitor new and current user activity

Manager information

and user administratio

n

TRACK Your Usage and ROITRACK Your Usage and ROI

ConnectOnTheGo™

CONTRACT BASICS12 month renewable term OR 3 month renewable term (125% of licensing fee)

One-time Setup Fee (per MSA)

Monthly Licensing Fee (per MSA) for advertising, use of short codes, hosting of server infrastructure, use of application software, web based “dashboard” tracking tool and technical support

Impressions based on plan chosen

Support communications for excessive use of technical support

Gold Platinum Unlimited

Setup Fee

one-time$999 $999 $999

Monthly License Fee

per month$199 $999 $2,699

Support Fees*

per communication$5 $5 $5

Cellular Usage Fees

per impression$0.17 $0.05 N/A

TitleCo only pays for their own impressions, their own support and licensing of the system! (NOT for anything for their clients!)

* For any communication over the first 20 in a calendar month

ConnectOnTheGo™ - Affordable Payment Options

Review and sign master services agreement then mail it along with the setup fee of $999Provide Evofi with a list of all title employee’s names, email addresses, office & cell numbers (include all escrow staff and sales reps)Phone call between sales manager and Evofi to go over implementation checklist and training schedule for system championsPhone call between production management and Evofi to begin O&E integration

ConnectOnTheGo™ - Getting Started!

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Anthony NalboneEvoFi Systems

National Directorwww.text2titlecom

Anthony@text2title.com 602-820-6264