Textbook ReviewsBy Aj.Weerawit Lertthaitrakul

Logistics & Supply chain management

Business Administration

Air TransportationA Management Perspective

Air TransportationA Management Perspective

Air TransportationAir TransportationA Management A Management

Perspective Perspective

Alexander T. WellsAlexander T. WellsJohn G. Wensveen John G. Wensveen

Fifth Edition Fifth Edition 2004 2004

New Update : New Update : Sixth Ed. 2007 Sixth Ed. 2007

Contents

• Chapter 1 Aviation :An Overview • Chapter 2 Historical Perspective • Chapter 3 Air Transportation : Regulators and Associations • Chapter 4 The General Aviation Industry • Chapter 5 The Airline Industry • Chapter 6 Economic Characteristics of the Airlines • Chapter 7 Airline Management and Organization • Chapter 8 Forecasting Methods • Chapter 9 Airline Passenger Marketing • Chapter 10 Airline Pricing, Demand, and out Determination • Chapter 11 Air Cargo • Chapter 12 Principles of Airline Scheduling • Chapter 13 Fleet Planning : The Aircraft Selection Process• Chapter 14 Airline Labor Relations • Chapter 15 Airline Financing • Chapter 16 International Aviation

Chapter 1 Aviation :An Overview

Chapter 2 Historical Perspective

historical sketch of USA airline and general aviation

Airline Deregulation Act. 1978Post deregulation Evaluation

• 911 effects

A new Era in Aviation• Boeing • Low Cost Carriers • Business General Aviation

Chapter 3 Air Transportation : Regulators and Associations

DOT :Department of Transportation

FAA: Federal Aviation Administration

NTSB:National Transportation Safety Board

TSA: Transportation Safety Administration

ICAO : International Civil

Aviation Organization

ICAO : International Civil

Aviation Organization

IATAInternational

Air Transportation Aviation

IATAInternational

Air Transportation Aviation

Chapter 4 The General Aviation Industry

Chapter 5 The Airline Industry

• Structure of the Airline Industry

• Regional Carries

• Major and National Carries

• Role of Airline industry

• Airline Certification

Chapter 6 Economic Characteristics of the Airlines

Oligopolistic Market Share Barrier to Entry Economic Characteristics

– High Technological Turnover– High Labor and Fuel Expenses – The Competitive Advantage of Schedule Frequency – Sensitivity to Economic Fluctuations – Close Government Regulation

Chapter 7Airline Management and Organization

Chapter 8Forecasting Methods

Objectives • Analysis • Planning • Control

Forecasting Methods• Time Series and

Trend Analysis• Smoothing the

Variation • Judgment Methods

Chapter 9 Airline Passenger Marketing

• Marketing Mix in Airline • Market Segmentation • Computerized reservation systems (CRSs)• Business Class Service• Code Sharing • Hub and Spoke Service• Advertising and Sales Promotions

Chapter 10 Airline Pricing, Demand, and out Determination

• Trend in Domestic Passenger Airfares

• No-Frill Airfare

• Types of Passenger Fares

• Airline Cost – Direct Operating Cost – Indirect Operating Cost – Fixed and Variables Cost

• Load Factor

Chapter 11 Air Cargo

• Historical Overview– Air Express – Overnight Air Express– Type of Carrier

• Air Freight Rates

• Special Air Freight Services – ULDs – Pickup and Delivery Services

• Factors Affecting Air Freight Rates – Cost of Services – Volume of Traffic – Value of Services – Competition

Chapter 12Principles of Airline Scheduling

Internal Factors• Equipment maintenance

requirements• Flight Operations

– Runway length– Fuel Capacity – Air Traffic Control – Crew

• Facility constraints– gate position– Ticket counter– Baggage handling– Ground equipment

• Marketing Factors

External Factors

• Airport Authorities • Local Communities • Hotel Operators• Travel Agents• Air Freight Shipper

Chapter 13Fleet Planning : The Aircraft Selection Process

• Factors in Fleet Planning – The Pre deregulation – Hub and spoke system– Technical Aspects – Fleet Commonality – Long Range Aircraft

• Planning Process– Information Needed – Systems Constraints – Aircraft Evaluation– Financial Evaluation

Chapter 14Airline Labor Relations

• 35 % Operating Cost

• Airline Union

• Bargaining Process

• Trends of Human Resource Management

Chapter 15Airline Financing

Sources of Funds

• Internal Sources• Commercial Bank • Finance and Life

Insurance Companies • Investment Bank• Leasing • Vendor Financing • Venture Capital

Cash Management

Financial Planning

• Cash Flow • Cash Budgeting

Chapter 16International Aviation

• International Air Law– The Warsaw Convention 1929 – The Chicago Convention 1944

• Freedoms of The Air– First Freedom– Second Freedom – Third Freedom– Fourth Freedom– Fifth Freedom – Sixth Freedom – Seventh Freedom – Eighth Freedom

• Airline Alliances : One World , Star Alliances , Sky Team