Date post: | 05-Dec-2014 |
Category: |
Design |
Upload: | chandran-kani |
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Necessity of design in marketing . bychandran. k, tech:supdt: [p], iiht kannur
It is the application of a range of techniques and a business philosophy
on the customers or potential customers on clothing ,textiles or textiles related
products and services.
The textile designing technology
This technology involves three components
The Creative part
The technology part
The business part
Now we can discuss about the business of textile design
textile business is a management process concerned with forecasting, identifying, producing, and marketing the designed textiles to satisfy the targeted consumer needs .It deals with creative designing skills, market research, and consumer trends in clothing , textiles and related products and services.
textile business cycle
Market research
It is a two way inquiry into the market.
The market is a place or organization through which the exchange of goods and services takes place by the togetherness of buyers and sellers.
Trends has to be studied in micro and macro level environment.
Macro level
Internationalagreements
Legalmatters
Transportingsystems
Environmentalmatters
Culturalfactors
economics
Social tendencies
demographics
market
Micro level
Personalprofiles
Buying season
Socio-Economic
background
Buyingpotential
Culturalaspects
Promotionalaspects
Functionalaspects
Suppliersmanufacturers
Consumerneeds
Why the people buy the clothing?
In the past it was for
To satisfy the basic needs of covering body parts to cover the nudity,
To protect body from natural phenomenon's
To express social status
To decorate human body
Maslow’s need hierarchy
Self-actualizationneeds
Esteem needs
Social needs
Security & protective needs
physiological needs
Industrial practice in designing
Trend researchSetting business season-time factorFixing the target - consumer information in terms of sex, age group, occasion, image, and lifestyle .Planning a concept lineDesigning a textiles productsCreating a best sellerPresentation to customersCatalogue the collection
Towards Consumer ?
In buying a textile product, consumer is influenced to a marketing environment regarding 4 p”s
1. product. [AIDA ]
2.priceing
3.promotion
4.publicity
USP of designs
Uniqueness
Innovation
Smart colouring
freshness
Ever in the service of handlooms
Thanks for the listening ! ! !