Business Advisory Services

iPad For Business – What’s the Big Deal?

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Overview

1. Executive Summary2. Internet/Mobile Connectivity Trends3. Initial Reviews4. Business Case Application - Examples5. Observations on Other Business Uses6. Conclusion7. Contact Information

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Executive Summary Performs extremely well as an executive-level business tool

Easy to use and intuitive to manipulate Dramatically improves flexibility and convenience of

managing/consuming information Eliminates need for laptop computer (most of the time)

Business use considerations Document library News management Business reporting Presentations tool eBook reader Other business use applications

Personal use considerations Video, photos, music, etc. The “Apple” experience

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Internet/Mobile Connectivity Trends -Notes from June 7, 2010 “Morgan Stanley – Internet Trends” presentation

Internet trends driving consumer adoption of mobile computing tools Mobile internet experiencing unprecedented early stage growth “Cloud” computing – consumer embracing enables mobile accessibility

Consumer behavior shift - wireless consumers have come to expect….

Always-on access with super-fast “boot time” Near zero latency access to nearly all information Day-long-plus battery life in elegant portable devices

Source information: http://www.slideshare.net/blueeyepathrec/msinternettrends060710final-100607133705phpapp02

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Mobile connectivity drives new ways to do old things faster / better / cheaper

More connected – Real time connectivity / 24x7 / in palm of hand More affordable – Wi-Fi ubiquitous in many developed markets…for

many / 3G tiered pricing lowers adoption barrier… Faster – Near zero wait time for boot-up / search / connect / pay…. Easier to use – User interface revolution + location awareness provide

something for nearly everyone… Fun to use – Social / casual gaming / reward driven marketing… Access nearly everything – Music / video / documents / “stuff” in

cloud… Longer battery life – Hours of continuous usage…

Internet/Mobile Connectivity Trends (cont.) -Notes from June 7, 2010 “Morgan Stanley – Internet Trends” presentation

Source information: http://www.slideshare.net/blueeyepathrec/msinternettrends060710final-100607133705phpapp02

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iPad is One of the Fastest Growing New Consumer Computing Devices Ever

April 3, 2010 – iPad introduction May 3 – 1 million devices sold (30 days) May 31 – 2 million devices sold (28 days) June 21 – 3 million devices sold (21 days)

Internet/Mobile Connectivity Trends (cont.) -Notes from June 7, 2010 “Morgan Stanley – Internet Trends” presentation

Source information: http://www.slideshare.net/blueeyepathrec/msinternettrends060710final-100607133705phpapp02

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Initial Reviews

Good News “Always on” information access

(with wi-fi and 3G data plan) Multi-device capability, touch-

screen, very intuitive interface Powers on/off instantly Typically, no need to utilize

external power source Seamless integration with Apple

and/or Google Apps (two I know of; I’m sure there are others)

Many apps are free (for basic version in most cases), but many have just a nominal charge

Bad News Once you use it for just a little

while, you WILL find annoyances that are obvious no flash video support no multitasking capabilities App organization capabilities are

lacking Although the device and interface

are intuitive, there is no “how to” manual for fitting it to your needs

1st generation device, so we know improvements/changes are coming

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Initial Reviews (cont.)

Devices that iPad effectively replaces High-end digital photo frame

Portable DVD player and/or separate digital video player

e-book reader (Kindle, etc.)

Netbook computer (since netbooks are predominantly used for consuming - web surfing, email and entertainment – not typically work creation)

Sony’s “Personal Internet Viewer” device

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Business Case Application – Document Library

Load documents for easy access (wherever, whenever) and future review Types of documents?

Agreements, contracts Reference materials Articles for future review Training manuals, technical literature Anything you want to be able to refer to….

Advantages? Paperless – capacity/storage is virtually unlimited Searchable Utilizing bookmarks, it is extremely easy to maneuver through documents Capability to handle multiple document formats Links in documents to websites open mini-browser access

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Business Case Application – Document Library (cont.)

Preferred App is GoodReader Sample library summarized below

Separate folders organized by desired group

Total of 250 documents consisting of over 17,000 pages

DataParent Count of Docs Sum of Pages_Review & File 3 9_Sample Docs 45 957Articles 4 17Company Filings Research 38 2,071HBR Articles 21 167iPad Information 11 138Presentations 3 47Standard & Poor's Reports 8 287Technical Literature 35 3,218Technology 51 9,923TFI Clients 26 341Tomoff Reports 6 134Grand Total 251 17,309

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Business Case Application – Document Library (cont.)

Folder hierarchy makes organization simple.

Drill into sub-folders and then to documents

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Business Case Application – Document Library (cont.)

Ultimately to document…

Sample document (Proxy statement)

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Business Case Application – News Management

iPad essentially eliminates the need to use a computer to review news sites or RSS feeds User experience is dramatically better on iPad

Reviewing/monitoring news is done completely at your convenience –breakfast table, sitting in waiting room, etc.

Apps are being customized for the iPad, and in many cases, are a dramatically better/more efficient way to consume information. Examples: Wall Street Journal New York Times USA Today Thomson News Pro Bloomberg Newsy Additionally, can create separate “app” simply by placing shortcut to web page on the

home screen.

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Business Case Application – News Management (cont.)

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Business Case Application – News Management (cont.)

Apps to help “manage” the information flow…

Instapaper – “Simply install the Instapaper app and download your unread articles when you have Wi-Fi, EDGE, or 3G coverage, then you can read them anytime: on the train, on the bus, in line at the bank, …..”

Feeddler Pro – RSS feed reader that uses Google Reader to source information. Aggregates news from various websites and provides reader content in a list format.

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Business Case Application – News Management (cont.)

Instapaper

VS

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Business Case Application – News Management (cont.)

Feeddler Pro (front-end RSS feed reader for Google Reader – syncs with GR)

Other RSS Feed Reader Apps Reeder Newsrack

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Business Case Application – Business Reporting

Sample Applications of Business Reporting Tool Business intelligence reporting Training tools database Investing - data mining toolReviewed App - Roambi http://www.roambi.com/ Reviews

Roambi Brings Data Visualization App to The iPad (4/2/2010) Roambi lets iPad use Salesforce, Google Docs on the run (4/12/2010)

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Business Case Application – Business Reporting (cont.)

Business Intelligence Reporting Examples Provides graphical front-end executive dashboard reporting to information

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Business Case Application – Business Reporting (cont.)

Training Tools Database Example “Drill-down” menu selection training materials database Categories defined, which allow selection into narrowing selection of

topics Ultimately, link to web (video/article) allows for topic to be explored Ideal for team training, personal development, etc. Screenshot examples follow on next slide…

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Business Case Application – Business Reporting (cont.)

Training Tools Database Example (cont).

Drill down to desired topic

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Business Case Application – Business Reporting (cont.)

Training Tools Database Example (cont).

Tap website link to open YouTube video

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Business Case Application – Business Reporting (cont.)

Investor Data Mining Tool “Drill-down” reporting structure

Dow 30 sample database

Detail page provides links to important sites related to Company selected. Tap

then opens up the Safari browser.

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Business Case Application – Business Reporting (cont.)

Investor Data Mining Tool (cont). – Sample website

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Business Case Application – Business Reporting (cont.)

Investor Data Mining Tool (cont).

The “Dow 30” example is simply a concept “proof” – it can be applied to any number of different scenarios Peer industry analysis Stock portfolio holdings Mutual fund ownership list Targeting analysis – potential investors by geographic area, investment style,

peer holdings, etc. Any situation where you desire a drill-down report enabling a web link access

tool

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Business Case Application – Presentations

KeyNote Apple presentation tool (part of iWork suite). Create presentations on iPad (or Mac computer and transfer to iPad)

Mighty Meeting Manage presentations directly from the device. Start or join meetings directly from your portable device (laptop, iPhone, iPad, etc.)http://www.mightymeeting.com/

GoToMeeting Ability to join web conferences right from the iPad. App is designed to attend meetings that others put on.http://itunes.apple.com/us/app/gotomeeting/id363452804?mt=8

WebEx Ability to join web conferences right from the iPad. App is designed to attend meetings that others put on.http://itunes.apple.com/us/app/webex-for-ipad/id364031971?mt=8

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Business Case Application – e-book Reader

Several e-book readers exist for the iPad – Apple’s app “iBook” or a couple of others

Kindle Reader and iBook are the two highlighted here iBook overview

Limited selection relative to Kindle Reader Definition, bookmarking, etc. functionality

Kindle App overview Clear eBook leader at this point Much more extensive book library Bookmarking, highlighting functionality. Definition capability coming…

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Business Case Application – e-book Reader (cont.)

iBook Reader

List format

PDF’s

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Business Case Application – e-book Reader (cont.)

Kindle Reader App

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Business Case Application – e-book Reader (cont.)

Kindle Reader App

Screen tap activates menu

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Business Case Application – Other Business Use Apps

EverNote Cloud-based application - web-clipping tool. Data, pictures, files, etc. can be added to Evernote a variety of ways (email, browser extension shortcut, etc.). Once information is sent to Evernote, it is available on the iPad(through internet synchronization).http://www.evernote.com/about/download/ipad.php

http://itunes.apple.com/us/app/evernote/id281796108?mt=8#

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Business Case Application – Other Business Use Apps (cont.)

DropBox File synchronization tool. Again, cloud-based application. Service synchronizes files from designated computer(s) to iPad. Essential tool for getting documents, files, etc. onto the iPad (e.g., GoodReader PDF application)https://www.dropbox.com/ipad

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Business Case Application – Other Business Use Apps (cont.)

Penultimate Handy note-taking app for iPad. Ability to handwrite brief notes, draw sketches, etc. is useful when typing is not preferred.

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Business Case Application – Other Business Use Apps (cont.)

AirDisplay Mac only! App lets you use your iPad as an 2nd monitor (over a wi-fi connection). Since it is over a wi-ficonnection, the display is not directly comparable to a wired 2nd monitor. However, it is extremely handy to extend the screen real estate to use in combination with a mac.

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Business Case Application – Other Business Use Apps (cont.)

LogMeInIgnition App lets you remotely access one or more computers anywhere, anytime. Directly control your desktop, all your apps and all your files, with a simple touch.

Different apps exist which serve the same purpose. However, this is a highly recommended app and has received various favorable write-ups. At $29.99, it is a somewhat pricey app.

Note – apparently issues do exist with logging into Mac systems with the

iPad version of this App.

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Business Case Application – Other Business Use Apps (cont.)

Atomic Web This is a separate internet browser that can run on the iPad. Safari is the main default browser (and that CANNOT be changed). However, Atomic Web does provide capabilities that Safari does not, that makes it a useful option for certain web browsing tasks.

Tabbed browsing is the most obvious benefit (the default Safari browser does not currently have). Additionally, it comes with user built-in Adblock, Facebook and Twitter integration, support for multiple search engines, find-in-page search, rotation lock, offline page viewing, adjustable fonts, bookmarks with folder support, automatic tab restoration, image block, a large library of bookmark scripts, source viewing, and the ability to assign your own multi-touch gestures. See screenshots on next page…

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Business Case Application – Other Business Use Apps (cont.)

Atomic Web

Tabbed Browsing Search engine flexibility

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Conclusion

Broad macro internet trends indicate substantial growth is expected in mobile connectivity (e.g., smartphones, tablets, etc.)

The iPad is the first entry in the touch-screen tablet market and it is shaping consumer expectations (i.e., setting the bar)

Other tablet interfaces are under development, which look very promising and indicate that this market is just getting started

Application developers are quickly jumping on board – more apps and potential uses are cropping up everyday

The business potential and functional use for the tablet is just getting identified – there will be hits and misses

Simplicity and ease of use potentially makes for a very promising tool, especially for executive level users (That’s the big deal….)

Contact Information

Don Tomoff, CPA, MBA (Principal, Business Advisory)440-638-7222

drtomoff@thornhillcpa.comThornhill Website (http://www.thornhillcpa.com)

LinkedIn Profile (http://www.linkedin.com/in/dontomoff)

If additional information is desired or you would like to better understand what our Business Advisory service capabilities are, please contact me:

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