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Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds Diamonds 25 TH APRIL 2018 | DAY 3 Diamonds Diamonds D monds Diamonds Diam Diamonds Diamonds D monds Diamonds Diam Diamonds Diamonds D monds Diamonds Diam Diamonds Diamonds D monds Diamonds Diam Diamonds Diamonds D monds Diamonds Diam @ BHARAT DIAMOND WEEK T he idea of creating a platform which allows players to network and conduct business within a diamond hub is clever and for that sole reason, Bharat Diamond Week, which is entering its finale today, has left its stakeholders satisfied. The show, which has attracted 800+ buyers over the course of two days, was conceived to give a boost to the Indian diamond trade, especially the SMEs and MSMEs, who more often than not don’t get much mileage in large shows. Though it was the first edition, full credits have to be given to the organizers for having created a show with state of the art amenities. Apart from giving a fillip to the diamond industry, hosting such a show in Bharat Diamond Bourse, will put one of the biggest diamond bourses on the world map and that is good for the overall health of the industry. Many international buyers were seen on the show floor with a majority of them from Israel followed by a few from Belgium. Collectively, international visitors were seen pleasantly surprised by how well the show was organized and also the ease with which it allowed them to network with their potential suppliers. Those who had shown interest towards goods found it easier to carry out the transaction in the respective supplier’s office in the premises itself. The strictly ‘by invite only’ show attracted only serious buyers, which worked well for some exhibitors. But by the same token, some seemed to believe that throwing the show open to all the players would’ve acted as a better branding exercise. Also, a good number of exhibitors shared the feedback that the show could’ve done with better promotional activities. Considering it is the first edition, Bharat Diamond Week was definitely well received. It was a mutual platform for both buyers and exhibitors to enhance their businesses. In the coming editions, the presence of more international visitors will be an eventuality, as India is anyway a major sourcing hub. n First Edition of Bharat Diamond Week Gives the Industry a Dose of Positivity IN THE OFFICE ON THE GO AT THE STORE Trade diamonds and gems: VDB connects thousands of buyers and sellers around the world. www.vdbapp.com VIRTUAL DIAMOND BOUTIQUE B2B CONNECT FOR FREE US +1 212 221 0975 [email protected]
Transcript
Page 1: TH APRIL 2018 | DA Y 3 First Edition of Bharat Diamond ...€¦ · Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds

Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds

2 5 t h A p r i l 2 0 1 8 | D Ay 3

Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds

@Bharat

DiamonD Week

The idea of creating a platform which allows

players to network and conduct business within a diamond hub is clever and for that sole reason, Bharat Diamond Week, which is entering its finale today, has left its stakeholders satisfied. The show, which has attracted 800+ buyers over the course of two days, was conceived to give a boost to the Indian diamond trade, especially the SMEs and MSMEs, who more often than not don’t get much mileage in large shows.

Though it was the first

edition, full credits have to be given to the organizers for having created a show with state of the art amenities. Apart from giving a fillip to the diamond industry, hosting such a show in Bharat Diamond Bourse, will put one of the biggest diamond bourses on the world map and that is good for the overall health of the industry.

Many international buyers were seen on the show floor with a majority of them from Israel followed by a few from Belgium. Collectively, international

visitors were seen pleasantly surprised by how well the show was organized and also the ease with which it allowed them to network with their potential suppliers. Those who had shown interest towards goods found it easier to carry out the transaction in the respective supplier’s office in the premises itself.

The strictly ‘by invite only’ show attracted only serious buyers, which worked well for some exhibitors. But by the same token, some seemed to believe that throwing the

show open to all the players would’ve acted as a better branding exercise. Also, a good number of exhibitors shared the feedback that the show could’ve done with better promotional activities.

Considering it is the first edition, Bharat Diamond Week was definitely well received. It was a mutual platform for both buyers and exhibitors to enhance their businesses. In the coming editions, the presence of more international visitors will be an eventuality, as India is anyway a major sourcing hub. n

First Edition of Bharat Diamond Week Gives the Industry a Dose of Positivity

IN THE OFFICE

ON THE GO

AT THE STORE

Trade diamonds and gems: VDB connects thousands of buyers and sellers around the world.

www.vdbapp.com

VIRTUAL DIAMONDBOUTIQUE

B2B CONNECT FOR FREE US +1 212 221 [email protected]

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b h a r a t d i a m o n d w e e k 2 0 1 82

25th April, 2018

Debunking 7 Myths about MillennialsMuch has been said about

millennials – about how tempestuous and impulsive they are or who a millenni-al really is. The overload of information about the largest cohort in India and China (400 million) is often very confusing for us as jewellers. They are definitely important for our sector, and if we have to capture this audience effec-tively, we should not buy into popular myths that are circu-lating about them. The main thing to understand is that there is no “typical” millennial shopper. However, since this group is so diverse and large, buying into stereotypes about them has become second nature to most industries.

1. All Millennials are the Same: Millennial is a large demographic and interestingly enough it also includes (30-34) those who have grown up without internet but later in life were privy to the digital world and an explosion of technology; now this audience is vastly different from ones who have just graduated out of college. The label ‘millennial’ leads brands to make the mistake of creating a stereotypical message for all as though all 400 million millennials

are the same. The first step in successfully marketing to millennials involves know-ing and understanding your niche audience. The one-size-fits-all paradigm is passé.

2. They Suffer from Herd Mentality: The first and the foremost thing to learn about the millennials is the fact that they believe in individuality. All signs possibly insinuate that millennials are subject to ‘herd mentality’, but this is anything but true. They don’t have anybody think-ing for them, they do the thinking themselves and they definitely don’t need to be shown a path to follow.

3. They Shop Online Only: It’s not all digital for them. Mil-lennials like the ‘look and feel’ of a product as much as their older counterparts and the ‘experience’ of shopping in a physical atmosphere is very impor-tant to them. According to emarketer, 82 per cent of the millennials believe in a “store front”.

4. They have lost interest in Diamonds: To think that millennials have altogeth-er lost their desire for diamonds is an incorrect thought. In fact, previous generations used to invest in a lot of traditional gold jewellery as compared to diamond jewellery. The current crop of young-sters don’t like the look of traditional jewellery. Their clothing and accessorizing have become more west-ernized. Pure gold jewellery does not match with the millennial fashion, style statement. So they have shifted more towards dia-mond jewellery and hence the demand for diamond jewellery with millennials has increased.

5. They only buy jewellery on Special Occasions: They like trends and like to create trends. Most of them are abreast with what’s stylish and they like jew-ellery to be a part of their persona. In that scheme of things, millennials don’t stick to buying jewellery

only during festivals or weddings. In fact, the purchase of every-day, light weight jewellery is on the rise for this very reason.

6. They get Influenced by Celebrities: Again, mil-lennials don’t blindly buy something because their favourite celebrity is seen wearing it. The one’s they tend to follow are the ones they have a strong emotion-al connect with and this is where micro-influencers and bloggers are far more powerful than celebrities when it comes to millenni-als.

7. They like Cheap Things: Millennials are cost conscious for sure, but that doesn’t make them cheap. They might look at 5 different shops and go for the one that gives them the best deal that makes them smart but not cheap. As a matter of fact they have a liking for the finer things in life and jewellery is definitely in their scheme of priorities. n

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SYNTHdetectSYNTHdetect is the latest instrument in our line up for detecting all types of synthetics. Unlike our other instruments, SYNTHdetect is specially designed for testing stones in mounted jewellery, but can also be used to test loose stones.

It comes with 3 attachments for a large range of jewellery including rings and earrings, bangles, and a tray for brooches, necklaces and loose stones.

SYNTHdetect is suitable for rapidly testing colourless and near colourless stones with no lower size limit. It comes with a large touch screen with built in software which features an image zoom, a selection of viewing modes along with various exposure settings.

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INNOVATION

IIDGRA De Beers Group Company

www.iidgr.com

For more information please email [email protected]

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b h a r a t d i a m o n d w e e k 2 0 1 84

25th April, 2018

Buyers Speak

The format of the show is very good. Though there were certain issues

on Day 1 like entry pass & registration, the show is quite well-organised, this being the first edition. I met a lot of good suppliers. Also, I would like to mention that I have got good price. I am looking at doing good business with some of the companies that I have met. I would like to point out that if there would be affordable and easily movable detection equipment, it would help small traders.

- Gaurav Kothari, Kothari Jewels (Buyer)

My first impression is that Bharat Diamond

Week is neat, orderly and very well

organised. Every booth has goods presented

in different size, shapes, which is good for

the buyer. I was expecting more unknown/

smaller manufacturers here. May be BDB can

help them participate in a show like this. Bharat

Diamond Bourse is the ideal place to conduct

the show. However, there is a need to control

the buyers who visit the show so that they don’t

go elsewhere but buy at the show.

- Alex Popov, President, Moscow Diamond Bourse

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b h a r a t d i a m o n d w e e k 2 0 1 85

25th April, 2018

Ankit Gems Dharmanandan Diamonds

Diasqua India Dirgh Diamond

Hari Krishna Exports Janam Corporation

KGK Diamonds (I) KTC Co.

L.K.Impex M. Suresh Company

Malca-Amit JK Logistics Osia Gems

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b h a r a t d i a m o n d w e e k 2 0 1 86

25th April, 2018

Paladiya Brothers & Co. Poddar Diamond

Star Brillian Thumar Gems

Vaibhav Gems Venus Jewel

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b h a r a t d i a m o n d w e e k 2 0 1 87

25th April, 2018

Team members of Brussels Airlines

Mrs. Sangeeta and Mr. Paurus with Associate Publisher Arpit Kala

Bharat Diamond Week Participants Unwind @Gala Dinner Hosted by Brussels Airlines

Two days of serious business deserved a night of

unwinding and that is exactly what the Gala Dinner

sponsored by Brussels Airlines offered all the participants.

The networking evening, which happened at Sofitel (BKC)

also had a raffle in the offing, where Brussels Airlines

offered the winner Business Class tickets. The lucky

winner of the raffle was Ashish Gandhi of Osia Gems.

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b h a r a t d i a m o n d w e e k 2 0 1 88

25th April, 2018

Exhibitors Speak

I think this show is a brilliant concept –

full credit to Bharat Diamond Bourse for

coming up with a show like this where all

players can meet in one single platform

where a lot of networking can happen.

For us, clients are already familiar with IGI

and in a show like this our brand is further

being endorsed amongst players.

- Tehmasp Printer, International Gemmological Institute

Quality of response in the show is less

and in offices it is much better. Buyers

are visiting the show but they are doing

businesses in the offices. This is a good

platform to get to know the buyers for sure.

It is their first initiative and in the future the

show can be grander. Also, I think next time,

the show should be thrown open to everybody

who visits the Bourse on a daily basis. I have

been to Israel Diamond Week and I would say

this show is better than that. It has a good

future.

- Ajay Jakhotia, Kunming Diamond, Hong Kong

We have a lot of fancy cuts on offer

and we are extremely happy

because for the first time we are getting to

show our products to a lot of international

buyers. There are also quite a few local

buyers here. So far we have received many

enquiries, but whether or not they will

convert into business is something I am

not sure of. It is good that it is happening

in Bharat Diamond Bourse because we get

a chance to touch base with brokers as

well.

- Hardik Donda, Param Exports

Even though it is the first edition, they have

made quite a good effort and the show

has come out well. More than anything, the

show is a good PR platform where we are able

to liaise with clients and vice versa. They have

not advertised too much – in fact if they had,

I feel like they could’ve gotten more footfalls.

Personally, I feel like they could’ve given

one complimentary pass to BDB property

holders, it would’ve been in the best interest

of the industry. We met quite a few Israeli and

Belgium buyers – over all it was a good show

for us.

- Purvi Shah, J. B. AND BROTHERS

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b h a r a t d i a m o n d w e e k 2 0 1 89

25th April, 2018

Exhibitors Speak

The show gives good

exposure to meet various

buyers in one place. We were

expecting more buyers but

we saw quite a few from

Israel and we got a good

response from them. We were

expecting a lot more buyers

from Hong Kong and the

U.S., and from China as we

get good price from Chinese

buyers.

- Sanjay Paladiya, Paladiya Brothers and Co.

The first day wasn’t that busy but the

overall organization and the structure

of the show is really good. The format is also

great because you don’t really need a bigger

booth – if you are not able to show all your

goods in the booth, you can always take the

buyer to the office. The small and medium

scale companies get better exposure and

this is a great platform for Bharat Diamond

Bourse as well.

- Ankit Shah, Ankit Gems

Though it is the first

edition, the show has

been organized extremely

well and the great thing

is that all the right kind of

customers are coming in. I

deal with colour diamonds

and the demand for them

is not so great in India yet.

However, I feel in due time

the demand will pick up for

sure and I think shows like

these will help me a lot in the

future.

- Denish Shah, D.Diam

We thought a show like this happening in

the Bourse will be a good opportunity;

it has been almost 2 days and we haven’t

seen many buyers, especially we haven’t

seen many international faces. However, the

number of buyers who have visited us so far

have shown good interest. I feel like may be

the 2nd or 3rd time around, people will gain

more confidence in the show.

- Piyush Patel, Dharmanandan Diamonds

Being the first edition,

Bharat Diamond Week

is well organised. Format

of the show is good, ‘öne

company, one booth’ gives

an equal exposure and an

opportunity of level play

for all. The show allows an

opportunity of one-to-one

connect with the buyers, to

build relationship with the

potential consumers.

- Nitshi Shah, Janam Corporation

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b h a r a t d i a m o n d w e e k 2 0 1 810

25th April, 2018

Mohit Agawral, GiA Instructor

DRC Techno - Technical Team

GIA Seminar on Identifying Synthetic Diamonds

The GIA seminar gave an overview of synthetic diamonds. It was conducted by GIA instructor Mohit

Agarwal. The seminar touched upon the most common synthetic growing methods, latest developments and identification characteristics of natural vs. synthetic diamonds.

NGTC& GII Presentation: Chinese Synthetic Diamonds and Detection/Identification at NGTC

The seminar was conducted by Dr. Lu Taijin`, Chief Scientist, National Gemstone Testing Center (NGTC).

National Gemstone Testing Center (NGTC) was established and approved by China State Commission Office for Public Sector Reform in 1992. It is a state-level and authority organization of gems & jewellery testing and inspecting, authorized by the Government. It has passed various accreditations and certifications from the state-level organizations for quality supervision, inspection and quarantine. It is China’s foremost authority in testing and inspection of gems and jewellery. It is also an authorized state-level organization for identifying achievements of science and technology, a testing laboratory for import and export goods, and the appointed laboratory of China Consumer’s Association.

DRC Techno: Loss of Consumer Trust and How to Get It Back with “Chain of Custody”

DRC Techno is a Surat based Research & Development Company that is affiliated to the Dharmanandan

Diamonds group. The company strives to provide customers’ products and services to fulfill their production needs in a most efficient manner. The company offers a wide range of products with customized software development and deep spectrum of technology that considerably improves clients’ performance. During the seminar, conducted by their technical team, they discussed their latest equipment and how these equipment can be used to effectively identify synthetic diamonds.

DDES Seminars

Dr. Lu Taijin, NGTC

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