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34 TH GENERAL MEETING · 22 to 25 February 2007 Programme
34 TH G E N E R A L M E E T I N G · 2 2 t o 2 5 F e b r u a r y 2 0 0 7
Programme
Organizing Committee
Fritz Baer Peter Bierwirth Fritz Dreesen Wilfried Schrader Joern U. Sroka Reinhold Weise Thomas Willms
Dear EHMA friends and colleagues,
what a delight to welcome you to Germany! In its 34 years of existence it
is the 3rd time that the General Meeting of the European Hotel Managers
Association (1978 Wiesbaden and 1990 Berlin) takes place in our country.
It is an honour and distinct pleasure to receive you as our guest in the city
of Munich, the Bavarian Capital and Germany’s most popular destination.
The Organizing Committee offers you an exciting programme ranging
from a state-of-the-art Leadership Education to an authentic
Oktoberfest, from a University Day organized by the Ecole Hoteliere
de Lausanne to a State Reception of the Prime Minister of Bavaria.
We sincerely hope you will enjoy your stay and make extensive use of
the many opportunities that Munich offers its visitors.
In addition take advantage of the occasion by meeting your peers and
try to network with your fellow hoteliers. Saturday you will elect the new
EHMA President and the Executive Committee of our organisation and
during the Gala Dinner that same night the European Hotel Manager of
the Year will be announced.
Again welcome to Munich and enjoy!
Best wishes,
Joern U. Sroka, Chairman Organizing Committee
0334th General Meeting – Munich
34 TH G E N E R A L M E E T I N G · 2 2 t o 2 5 F e b r u a r y 2 0 0 7
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Thursday22.02.2007
University Day11:00 – 17:00hRoom Sydney
Conference Dinners Accompanying persons
State Reception19:00 – 21:30h
Royal Residence Munich
Friday23.02.2007
Leadership Education09:00 – 17:00h
Ballroom
EHMAOktoberfest
Night19:30h
Bavaria Bräu
Saturday24.02.2007
14:00 – 17:00h- Explore Munich by bus - Pinakothek der Moderne
General Meeting08:30 – 12:15h
Ballroom
Gala Dinner19:30h
Ballroom
14:00 – 17:30hMunich at a Glance: First Impressions
09:00 – 12:30h or 14:00 – 17:30h- Munich at a Glance: First Impressions- Spirit of Munich: Shopping and Lifestyle Tour- The Splendour of Rococo
08:30 – 17:00h (Full day excursion)Castle Neuschwanstein
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Programme Overview
University Day | Thursday, 22.02.2007 | Room Sydney (1st Floor)
The 5 steps to IT Enlightenment – “one hour power”
sessions
Each session starts with some explanations and demonstrationsand then time for further elaboration and discussion of topic withattendees
11:00h Step 1 – Welcome to the Digital World Hilary Murphy & Ian MillarThe concept of “digital” and how informationflows on the Internet / Internet protocols /Packet Switch System / HTML / what the futureis likely to hold as technologies continue to evolve(Moore's Law)
Step 2 – IT and Hospitality (the systems we use e.g. PMS, CRM F&B…) Ian MillarA modern day 4/5 * hotel may use up to 50 diffe-rent IT systems / what is currently available forthe hospitality sector and what will be coming inthe near future?
12:30h Lunch (Restaurant Atrium, Ground Floor)
14:00h Step 3 - IT Issues (staff, security, data protectionand data management etc.) Hilary Murphy & Ian MillarIs your system safe? / Is your data and personnelsafe from both internal and external attacks? / The major threats to technology based systems /
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Programme subject to change
steps to be taken to protect your systems from infiltration, corruption and contamination (viruses,hackers’ attacks etc, commonly encounteredsystems problems, backup & RAID options)
Step 4 - Strategic Technology Partners (vendors and customers…how to manage them?) Hilary Murphy & Ian Millar Building an integrated solution in hospitality / financing and Return on Investment / Paybackperiods and Total Cost of Ownership /Outsourcing solutions and using consultants
15:30h Coffee break
16:00h Step 5 - E-marketing (the Power of the Searchengines, Online Consumer Behaviors, the YOUTUBEgeneration, which web Metrics?) Hilary MurphyFirst steps in “looking“ for hospitality products /how search engines work and how they can beused for search engine marketing /identify themetrics that fit our e- marketing strategy / howthe next generation customer is likely to purchaseon the internet
16:30h Summary of the Day – Peter BierwirthClosing Remarks
17:00h End of the Session
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Programme subject to change
Leadership Education | Friday, 23.02.2007 | Ballroom (Ground Floor)
09:00h Opening Address by City or Government Official
09:15h EHMA President’s Opening Remarks
09:20h Chairman Organizing Committee Opening Remarks
09:25h Keynote Address – Sir Rocco Forte
10:00h Brain & Soul in Hospitality – Prof. Tom Cullen
10:40h Coffee Break
11:00h New developments & trends (Benchmark Study 2006)– Nick van Marken, Deloitte
11:35h Panel with 4 top executives (Accor | Darren Brennen – Marriott | ThomasKirschke – Rezidor | Michael Widmann – PKF | Bill Showalter – Starwood Europe) on controlling and benchmarking – Moderator Peter Bierwirth
12:35h The trends changing our perception of luxury in
the 21st century – study by Futures 100 Panel(Key Business Designers, Architects and Creatives) – Kathryn Pretzel Shiels (American Express)
13:00h Luncheon (Room Garmisch-Partenkirchen, Basement)
14:30h What does today’s shareholder expect of a GM –Ramsey Mankarious
15:15h Presentation Cornell University of HotelAdministration – Prof. Tom Kline
15:40h Coffee Break
16:00h Preventive security, crisis management and analysis inour industry - Thomas O’Dwyer (Vingcard Elsafe)
16:25h Summary of the day – Prof. Tom Cullen
16:45h Closing Remarks EHMA President
16:50h Closing Remarks Chairman Organizing Committee
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Programme subject to change
08:30h Official opening of the 34th General Meeting by the President of EHMA – Jean-Henri AntoineWelcome by the Chairman of the Munich Organizing Committee – Joern U. SrokaPresentation of New MembersApproval of minutes of the 33rd General Meeting held in Budapest February 4th, 2006President’s Annual Report, including ManagementCouncil and Excom activitiesFinancial Report by the TreasurerReport of the Board of AuditorsMembership situationReport of the Board of Arbiters
09:20h Presentation of candidates for EHMA’s 10th PresidentElection of new President and ExecutiveCommittee Members
09:50h Presentation of St. Moritz as hosting city of
General Meeting | Saturday, 24.02.2007 | Ballroom (Ground Floor)
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Programme subject to change
EHMA General Meeting 200810:05h Presentation of Madrid as candidate for hosting
city of EHMA GM 200910:10h Coffee Break sponsored by the Alumni & Career
Services Centre of Ecole Hôtelière de Lausanne10:30h President of HOTREC, Bernd Geyer:
What’s cooking at the EU – Brussels Update10:55h Members Hour on best practice issues
Ton Lodder: Branding and distribution management11:15h Demystifying HD TV & DVB and impact on our
business – Iain Forbes11:35h Open Forum12:00h Results of elections 12:05h Remarks of President Elect12:10h Closing Remarks of President Jean-Henri Antoine12:15h Luncheon at ArabellaSheraton Grand
for delegates and accompanying persons(Room Garmisch-Partenkirchen, Basement)
State Reception by Bavarian Prime Minister
Royal Residence Munich
Thursday, 22.02.2007 | 19:00 – 21:30hDress code: Business attire, cocktail dressTransfer: 18:30hReturn transfer: approx. 21:30h
EHMA Oktoberfest Night
Bavaria Bräu München
Friday, 23.02.2007 | 19:30hDress code: Casual or own country’snational costumeTransfer: 19:00hReturn transfer: starting 22:30h
Gala Dinner
ArabellaSheraton Grand Hotel, Ballroom
Saturday, 24.02.2007 | 19:30hDress code: Black tie
Dinner Events
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SOCIAL PROGRAMME
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Tours Accompanying Persons
A variety of tours in and around Munich has been organized topresent you the highlights of Munich and its surroundings. You willfind a voucher in your welcome package for all tour bookings youhave made prior to the conference. For any additional bookings orcancellations please refer to the hospitality desk.
All tours leave in front of the ArabellaSheraton Grand Hotel.Please be on time and do not forget to bring your tour voucher.
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Thursday, 22.02.2007Half day excursion | 14:00 – 17:30hMunich at a Glance: First Impressions
Friday, 23.02.2007Half day excursions | 09:00 – 12:30h or 14:00 – 17:30h- Munich at a Glance: First Impressions- The Spirit of Munich: Shopping and Lifestyle Tour - The Splendour of Rococo: A Historical Walk in the City Centre
Full day excursion | 08:30 – 17:00hEpitomizing Romanticism: The Fairytale Castle Neuschwanstein(incl. lunch)
Tours Accompanying Persons
Saturday, 24.02.2007Half day excursion | 14:00 – 17:00hBavaria’s Capital at its Best: Explore Munich by busincluding Olympic Stadium, Allianz Arena and ModernArchitecture
Saturday, 24.02.2007Half day excursion | 14:00 – 17:00hMasterpieces of the “Pinakothek der Moderne”
Tours Delegates + Accompanying Persons
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1. VenueArabellaSheraton Grand HotelArabellastr. 681925 Munich · GermanyPhone: +49 (0)89 92640Fax: +49 (0)89 926 48 699
2. Hospitality DeskIf you have any queries please contact the organizing team at the hospitality desk in the lobby of the hotel.
The hospitality desk is open fromThursday, 22.02.2007, 08:00h toSunday, 25.02.2007, 14:00h duringthe meeting hours.
Telephone: 0049 (0)89 92649300Fax: 0049 (0)89 xy
3. EHMA secretariatThe EHMA secretariat is located inroom „Rom“ on the first floor.
Telephone: 0049 (0)89 92649345Fax: 0049 (0)89 92649101
4. AccommodationThe members’ and guests’ registration fees include up to three nights accommodation from22.02. to 25.02.2007.
Please note that no reimbursementfor accommodation can be made forthose who choose not to stay at theArabellaSheraton Grand Hotel.
The rates per room and night incl.breakfast for pre/post nights are as follows:- 20.02., 21.02., 26.02.: 175,00 €- 25.02.: 117,00 €
Useful Information
14 European Hotel Managers Association
Georg Schmidt-Colinet
Wolfgang Kerkhoff
Katinka Beil
5. BadgesPlease wear your badges at all occa-sions to be identified as EHMA dele-gate and to enhance networking andcommunication.
6. LiabilityNeither the Organizer nor EHMA canbe held responsible for any personalinjury, accident, damage to privateproperty or additional expensesincurred as a result of changes ofdates/venue/programme or else.
7. Airport transfer There will be a hourly airport shuttlefrom the hotel to the airport onSunday, 25.02.2007 from 08:00h to 14:00h. The transfer time isapprox. 45 min.
Departure times:08:00 – 14:00hhourly departure at the hotel
The airport transfer needs to be pre-booked. If you not have made anyreservation yet, please refer to thehospitality desk in the lobby beforeFriday, 23.02.2007 noon time.
8. Vegetarian food
Vegetarian food is included in allbuffet lunches. If you would like to book a vegetarian menu for the Oktoberfest Night or the Gala Dinner, please contact theorganizing team at the hospitalitydesk at your earliest convenience.
9. Organizer
EUROKONGRESS GmbHIsartorplatz 380331 München
Phone: +49 (0)89 210 98 60Fax: +49 (0)89 210 98 698
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We thank all sponsors for their support of the EHMA General Meeting 2007
Sponsors
European Hotel Managers Association 17
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34 TH G E N E R A L M E E T I N G · 2 2 t o 2 5 F e b r u a r y 2 0 0 7
www.ehma2007.de | www.ehma.com
EUROKONGRESS GmbHIsartorplatz 3 · 80331 Munich · GermanyPhone +49(0)89 210 986 0 · Fax +49(0)89 210 986 [email protected]
