Date post: | 29-Mar-2015 |
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Thai Spa Book PresentationThai Spa Book Presentation
GenreGenre
• A Book - on Asian health and beauty practices (a source of information)
• ‘How to’ Guide - herbal healing techniques and recipes
PurposePurpose
• Designed to:
- educate readers about health and beauty therapies common in Thai culture
- inform readers about history of Thai medicine
- provide recipes for alternative herbal practices
- illustrate to audience (via information design) the natural beauty behind Thai spa techniques
AudienceAudience
• Western audience interested in Eastern culture • Individuals interested in alternative medicines and therapies (e.g. reflexology, aromatherapy)
• Those wanting to learn more about Asian health and beauty techniques and recipes
• Professionals in the health and wellness industry (estheticians, naturopaths, herbalists, cosmetologists, homeopaths, spa owners)
Space & WeightSpace & Weight
Space & WeightSpace & Weight• The use of a grid creates symmetry
5 cm
4 cm5 cm
4 cm
6.5 cm
3 cm
VerticalSpace
Horizontal Space
Space & WeightSpace & Weight
Left aligned, small caps, sanserif
Right aligned, bold, small caps, sanserif
Right aligned
Left aligned, complementary typeface, caps & small, paragraphs
= landmark, balance and symmetry on page
= easy to read= creates order, skim and scan
= balance
Space & WeightSpace & Weight
• Grid structure – symmetrical, slightly violated, horizontal stress (reflection of image), creates visual coherence
• Weight - light background, space creates calm and reflecting mood
• Justification choices – indicates order, ease in reading and balance on pages
Proximity & Similarity (aka Proximity & Similarity (aka Gestalt)Gestalt)
Images enmeshed together in grid form- no divisions or separations on page. Creates togetherness.
Side bar of informationProximity to photosand text- interconnected relations.
Proximity & Similarity (aka Proximity & Similarity (aka Gestalt)Gestalt)
Pg 12 and 13 are related- audience notes similar features of products and makes connection. Illustration of practice.
Proximity and SimilarityProximity and Similarity
• Images grouped by proximity- no divisions on page, enmeshed together (in grid format), continue on without margins
• Audience connects enmeshed photos (plants, rice, coconuts) and relates items to Thai health and beauty techniques
• Sidebars tell audience that there is related information, complementary to main content
• Information on side by side pages indicates relation
ColourColour
• Neutral and Cool Colours - green and white are dominant
• Mood - calm, unassuming and reflectingGreen text
White background and white text
Brightness Green, high saturation
ColourColour
• Natural Colours - ‘real’ photographs used, neutral range, greenery and foliage
• Mood - earthy feel, connection made between nature and beauty
Conclusion Conclusion
• The Thai Spa BookThe Thai Spa Book was designed to inform, educate and instruct individuals in regards to Thai healing practices
• It is aimed at a western society interested in alternative healing and beauty techniques
• The book uses weight, space, colour, proximity and similarity to create cohesiveness and best illustrates the ‘how to do’ to readers wanting to replicate Thai health and beauty methods